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RETAIL EXPERTISE RETAIL STRATEGIES THAT WORK
2014
www.foleyretailconsulCng.com, Kaerntner Ring 5-‐7, 1010 Vienna, Austria, +43 1 2051160 1253
ABOUT THE COMPANY
“Paul Foley understands the importance of being relevant to the consumer and has a better than most grip of what drives results in this tough industry.”
Haluk Dortluoglu Execu0ve Commi5ee Member & CFO BİM, Turkey
Foley Retail ConsulCng is a company that spans the globe, providing retail strategies that work. We focus purely on retail. Our clients may be classical store chains, internet-‐only organisaCons or mulC-‐channel operators, we provide strategic advice and guidance based on three principles: • All recommendaCons are grounded on a thorough analysis
of our client’s situaCon. • Advice is always pragmaCc and can be explained to the
enCre client organizaCon. • We offer to accompany our clients through the
implementaCon phase. We are able to transfer well-‐proven measures and ideas, which provide our clients with innovaCve soluCons and offer a real compeCCve edge for their businesses. Foley Retail ConsulCng will add value to the core concept of any retail business.
WHO WE ARE
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OUR AREAS OF COMPETENCE
RETAIL EXPERTISE
GLOBAL EXPERTISE
CHANNEL EXPERTISE
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RETAIL EXPERTISE
“I would be happy to recommend Paul Foley and the work he does as pragmatic and really relevant in todays market.” Danny Perekalsky Marke0ng Director Viktoria-‐Dixy Group, Russia. 2012
We are focused exclusively on the retail industry, providing expert advice and management support at board level. This emphasis on the retail business disCnguishes us from big generalist consulCng companies and our pragmaCc advice is always tailored to the market your business is wrestling with. Hidden growth poten0al If your retail strategy is improved, exisCng stores can be nurtured into impressive growth. It o`en can be achieved with liale or no extra cost and therefore provides instant profits, making classical store expansion more affordable. Retail strategy consul0ng What are the reasons why a consumer should choose a parCcular retailer? When these reasons are clearly idenCfied, a customised retail growth strategy can be developed to maximise the potenCal of the business and strengthen the fundaments on which profitable growth can occur.
RETAIL STRATEGIES THAT WORK
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GLOBAL EXPERTISE
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“We are hugely grateful to Paul for the great work he has done in helping to establish a sound base for our future growth overseas- namely in Czechia, Ireland, South Africa and the Middle East.” Tarsem Dhaliwal Finance Director Iceland Foods, UK
Our retail consultancy is centered on providing mature market know-‐how for emerging markets. We have strong experience in CEE and Central Asia and have built internaConal experCse from projects successfully completed globally. Regional understanding with a view to the future Significant developing areas of the world are rapidly converCng from tradiConal forms of retail to modern mulC-‐site chain stores. Today these new markets provide the perfect environment for growth. We believe well laid-‐out strategic planning is the key to finding success. Our experCse in retail consulCng specific to these regions sets us apart from other tradiConal consultants. Our bold but considerate soluCons benchmarking best-‐in-‐class retailing will ensure compeCCve strength for the future, vital for a retailer contemplaCng growth.
What we deliver This retail consultancy will impress you with clearly laid-‐out, logical explanaCons, based on experience and professional opinion. Every single one of our partners and consultants will provide you with executable pracCcal recommendaCons. We are not memorable only for fancy PowerPoint presentaCons but we pride ourselves on providing clear advice and pragmaCc implementaCon! Our collecCve experCse encompasses all operaConal areas, based on the experience we have gained in our long professional careers in the retail industry and with exisCng clients of our consulCng firm. All our programs and strategies have the goal to help the client grow. This is achieved by measures planned in an easy to execute way and in accordance with the overall concept of the individual retailer:
RETAIL STRATEGIES THAT WORK
CHANNEL EXPERTISE
The full retail spectrum All partners and consultants at our company have experience from classic high street mulCple stores to out of town big box retailing or internet pure players. We have successfully carried out projects across the retail spectrum within: • Food & Supermarkets, Discount retailing • Drugstores • Home improvement stores • FMCG manufacturing Successfully managing the digital age We specialise in providing mulC-‐channel strategies for tradiConal ‘bricks and mortar’ businesses. The quesCon of how to incorporate e-‐commerce into your business is currently a huge issue and presents many challenging problems for a business that first devised its concept before the internet changed everything.
“The contribution was a genuine partnership with our company and local entrepreneurs. The expert help was useful and pragmatic in a huge agri-market scenario.” David Chantladze Managing Partner GDC Solu0ons, Georgia
• Consumer electronics • Internet pure players • Wholesaling
RETAIL STRATEGIES THAT WORK
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CONSULTING SERVICES
What we deliver This retail consultancy will impress you with clearly laid-‐out and logical explanaCons, based on experience and professional opinion. Every single one of our partners and consultants will provide you with executable pracCcal recommendaCons. We are not memorable only for fancy PowerPoint presentaCons but we pride ourselves on providing clear advice and pragmaCc implementaCon. Our collecCve experCse encompasses all operaConal areas, based on the experience we have gained in our long professional careers in the retail industry and with exisCng clients of our consulCng firm. All our programmes and strategies have the goal to help the client grow. This is achieved by measures planned in an easy to execute way and in accordance with the overall concept of the individual retailer.
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RETAIL STRATEGIES THAT WORK
Our services Concept design • EvaluaCon and strengthening of the current retail concept • Market potenCal, compeCCve and business posiConing analysis including a prognosis of mid-‐term situaCon • Route to market (channel analysis including e-‐commerce) • Vision, mission and values (and protecCon measures of the concept) • OrganisaConal structure (organigram) to deliver concept Assortment strategy and category management organiza0on • Assortment alignment with agreed retail concept • Category management analysis and tools including appropriate KPIs • MarkeCng and promoConal strategies • Retail store format development including merchandising and shop fimng • Loyalty card programmes • E-‐commerce integraCon Opera0onal efficiency • BudgeCng process design with internaConal benchmarking • CoordinaCon and communicaCon strategy between subdivisions, HQ departments, field management and stores • Business process analysis and redesign • Staffing opCmisaCon and work load planning system (including part-‐Cme staffing strategies) • Contracts, job descripCons and responsibility matrix • Security and loss prevenCon Growth and business expansion strategy development • Expansion plan and idenCficaCon of successful new locaCons • Financial analysis systems for new locaCons • Retail management assessments, mentoring and development
CONSULTING SERVICES
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Customised consul0ng services We know that there are no two same retailers on this planet. And we pay respect to each client’s individual situaCon. We strive to improve the long-‐term health of our client and not to limit the horizon to the most urgent problems only. Insular soluCons result o`en in short lived isolated improvements. Our view encompasses all retail processes. Our experience has trained us to look for holisCc approaches. Successful retail concepts only realise their full potenCal when topics are addressed in their enCrety -‐ across all business processes. Where and how is your business currently posiConed? What are the company’s strengths and weaknesses? What are your goals? We take these core quesCons very seriously. A`er finding the answers, we agree upon a set of definable goals with our clients, and ensure these goals are delivered at the conclusion, providing pragmaCc advice and consulCng support to reach them efficiently.
Consul0ng Fees Fees are sensible, lower than the going rates of famous consulCng firms. They are agreed in advance and stuck to unCl the pre-‐defined goals are reached. Our retail consulCng company is easy to deal with, always focused on our client’s goals and provides a genuine partnership to achieve the agreed objecCves. With headquarters in Vienna, Austria, we travel to you for everything that requires hands-‐on acCon and carry out all our analysis and administraCon locally at our headquarters to keep costs low.
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CONSULTING SERVICES
GET IN CONTACT
WORKING TOGETHER?
You are a decision maker in a retailer, or you are an entrepreneur thinking about a retail start-‐up? You are facing high stakes issues, which if you call it wrong will cost you serious money or 0me or both? • Your retail business has grown due to many acquisiCons. How do you find a consistent concept? • Your assortment has grown dramaCcally. How to raConalise the range and sCll remain aaracCve? • How are you managing the e-‐commerce revoluCon? • Your board is divided on a strategy topic. Do you require a second independent opinion? • How can you make it more challenging for new compeCCon to move in and threaten your market? • Sales performance is not matching your budget. How to get an independent view on which areas
need strengthening? • How efficiently do your stores operate, have you outgrown your operaConal philosophy? • How competent is your management team, how can you run a posiCve benchmarking process? • Do you have a clear vision, mission and values understanding in the organisaCon? Do you really? • What are the right KPIs to concentrate on? Should they be the same as they were five years ago? • What does a consultant cost? What can I expect in return? All these ques0ons begin with a straight forward mee0ng. The only cost is your 0me.
HOW TO START
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Contact Foley Retail Consul0ng GmbH Kaerntner Ring 5-‐7 1010 Vienna Austria +43 1 2051160 1253 [email protected] www.foleyretailconsulCng.com
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RETAIL STRATEGIES THAT WORK
Foley Retail Consul0ng GmbH English I Russian I German
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