NEW PRODUCTS.docx

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NEW PRODUCTS/INITIATIVES

During the year, the Company launched various new and innovative products and services, directly and

through its subsidiaries, which enabled it to strengthen its leadership in an intensely competitive market.Some of the key launches of the year included: 3G footprint expanded to over 1,100 cities in India at end of March 2012 including 7 service areas withICR arrangements.

4G services in Kolkata, based on TD-LTE technology, making India one of the first countries in theworld to commercially deploy this cutting-edge technology.

airtel money (Semi Closed Wallet) launched nationally in February 2012, in over 300 towns across20,000 retail outletswith an acceptance network across 7,500 merchant establishments.

CEM (Customer Experience Management), a proactive diagnosis tool that provides a multi-dimensionalend-to-end

view encompassing network, device, service insights and usage behaviour. Prepaid Web launched on a pan India basis wherein customers can now visit www.airtel.in to access

their account detailsincluding online activation, deactivation of value added services & data plans, and to raise and track

service requests. SmartByte - GB on Demand Service, where a user gets an option to buy chunks of GBs as per his/herrequirement. With

this service, any customer whose speed gets throttled beyond FUP (Fair Usage Policy) limit, can buyadditional highspeed quota on the go and enjoy browsing at a higher speed for a longer time.

Twitter on USSD, Facebook on USSD, an innovative way of accessing Twitter/Facebook, first time inIndia, where airtel customers

can access their Twitter/Facebook accounts for nominal charges per day even without activating dataservices. Infotainment Portal on *789#, a USSD portal which is a single destination for over 200 types of content

across 40 genres.

MO Sports, an integrated mobile sports entertainment service comprising of WAP, video, voice andMMS on subscriptionas well as a pay-per-consume basis. Comedy FM, first of its kind service innovation that empowers mobile users with the ability to get radio

experience ontheir devices anytime, anywhere, and allows them to choose from variety of comic shows. iPhone 4 & iPhone 4S along with bundled data plans. EOCN (End of Call Notification) for all our prepaid customers pan-India. This enables the customer toknow the data

consumed and balance after every such data usage session. Interactive services launched on Digital TV platform including:

a) iExam - an interactive application focusing on competitive exams, targeting young school/college

studentsb) iKids - an interactive channel for kidsc) iKissan - offering real time access to crop prices, weather information and localized farming adviced) iDarshan - enabling customers to enjoy Live Aarti from shrines

e) iDivine & iDD - mosaic applications designed to save satellite bandwidth wherein the customer sees 4regional DDand 4 devotional channels respectively in a mosaic format and can further select a channel of his choice

basis hislanguage/region preference.


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Hello Tunes cRBTlaunched in 15African countries which allows the Airtel customer to express his/heridentity in

different ways. Music on Demand (Airtel Radio) was launched in 4 African countries and it gives the customer theopportunity to listento any genre of music that they like any time.

Mobile Classifieds, launched in 5 African countries, allows customers to receive several kinds of ads(car sales, jobopportunity, etc) on their mobile. Google SMS, launched in 4 African countries, allow Airtel customers to keep their chats going bysending texts fromtheir Gmail account to any Airtel customer and receive an instant reply for free.

Blackberry Crosby Tiers, launched in 5 African countries, provides a low priced Blackberry service toour customers

compared to the traditional BIS and BES services. This already contributes to 38% of our Blackberrycustomer base.

Airtel Credit Services were launched in 11 African countries. Airtel customers can easily access airtime,in areas where

no airtime distributors are available or even after working hours when airtime distributors are closed, oncredit and payfor it in the next recharge.

Call Completion services, launched in 10 African countries, allow the Airtel customer to know whocalled you when youare not reachable via SMS (Missed call Alert) or Voicemail. This service also allows the customer to

record a voicemessage, which is delivered via SMS on the specified day and time.

DDS (Dynamic Discount Solution) allows us to discount customer voice rates to increase usage inselective underutilizedsites.

Implementation ofEasy Recharge in 6 African countries which reduces paper voucher costs by

providing electronicvouchers and widen the distribution network for airtime across Airtel Africa.

Roaming Suite products were implemented in 14 African countries over the last 8 months. These

address cross borderroaming issues in-roamer retention and welcome SMSes. Smart Call Assistant gives the roamingcustomer the opportunityto call by using their current phonebook with numbers that are saved in national format. Short codeservice allows the

customers to use their home call center by dialing the home country customer care number. 3G footprint expanded to 7 African countries, which has increased data usage, grown customer base as

well as data revenue.

Mobile health tips were implemented in 5 African countries and allow the customer through daily,weekly and monthlysubscription to get general health tips via SMS. Airtel messagingallows the Airtel Africa customer to access their emails, social networks and chat

services independentof the actual mobile device. Already implemented in 11 African countries. Airtel Africa has been granted USD 400,000 by GSMA Development Fund for a 2 yearMobile Farmer

pilot for Kenya. This


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product will provide weather, crop and advisory services to the farming community. This is an acquisitionplay product.

OTHER COMPANY DEVELOPMENTS

Bharti Airtel has expanded its footprint on the African continent by launching its services in Rwandataking the totalcount to 17 countries. The Company is now present in 20 countries across the globe.

The Company re-organized the India operations into the B2C (Business to Consumer) and B2B(Business to Business)entities to leverage inherent synergies across multiple product lines.

AWARDS & RECOGNITIONS

The Company was conferred with many awards and recognitions during the year. Some of them are listedbelow:

Ranked as the No.1 Service Brand and No.3 in the overall rankings in the annual Brand Equitys MostTrusted Brands Survey.

Telecom Center of Excellence (TCOE) Awardfor Service Provider with customer focus for best deliveryof Network Services - for

the year 2011. Instituted by Telecom Centres of Excellence (TCOE) in association with the Department ofTelecommunications

(DoT) and other reputed industry bodies including COAI, AUSPI and FICCI, the award is a prestigiousaccolade. 4 awards at the Telecom Operator Awards 2012 - Best National Mobile Operator, Best VAS

Provider, Best EnterpriseServices Provider and Best Ad Campaign by an Operator. Rated as one of the top 5 best employers, byAon Hewitts Best Employers in India 2011 study.

SSON Excellence Award under Excellence in Culture Creation category for Airtel Center ofExcellence-Finance, RA, HR

and SCM Shared Services. Featured amongst the Top 25 Companies globally in a study by Fortune- AON Hewitt - on The BestCompanies for Leaders.

airtel Digital TV (HD) recognized as Product of the year 2012, through an independent survey

conducted by the researchfirm, AC Nielsen. Voted as Indias Best Managed IT Services Brand for Large Enterprises & SMEs by the PC Questsannual Users Choice

Club Awards 2011. Adjudged as the Top Telecom Operator, Top Cellular Operator and Top NLD Service Provider atthe Voice & Data (V&D)100 Awards 2011. Golden Peacock National Quality Award for the year 2011.

DSCI (Data Security Council of India) Excellence Award 2011 for Security in Telecom. Awarded in Customer Experience Enhancement and Innovative VAS Product categories at the ET

Telecom Awards 2011.

Adjudged as Enterprise Telecom Service Provider of the year, Wholesale Data Servic e Provider ofthe year and MobileVAS provider of the year at theFrost & Sullivan 2011 Asia Pacific ICT Awards. Adjudged as Innovative Broadband Provider in the CMAI Awards 2011.

Airtels mobile commerce product, Airtel Money, was adjudged the Best Mobile Money Service inGhana at the MobileWorld Ghana Telecoms Awards.

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NEW PRODUCTS.docx