Brand building and promotional strategy development

Presented by:Md imtiaz khan

Rupa raiPratik das

Introduction

We are single minded about lightweight, minimalistproducts that fit into your pack unnoticeably. Throughour unique proprietary designs, we have put together

thebest combination of solar panel and smart battery andadded special features.

Brand Element

Brand name Life line Logos and symbol

SloganBrings the world to light

Our product

We have two variants of power bank chargers Solar charger

Electric charger

HIGH

MEDIUM

LOW

Features

Capacity: 8000ma(Li-on battery cell with high safety and stability)

Output: 2 port Input:1 port with LCD display Charges Apple Ipad/smart phone/ipod/tabs, Mp3 player,

camera, and laptops Provides fastest charging capacity for your device Considerate design for extreme portability and easy

using.

Marketing mix

Price: market-penetration pricing and Psychological pricing strategy policy

Rs 1999(Electric) & 2999(Solar)

Product: universal multi charger for all your electronic devices (mp3, mobile phones, tabs, palmtops and laptops)

Place

Retail sale:we will target the retailers from where electronicgadgets are sold the most and offer high margin oncompletion of the target.

Direct sale: To employ aggressive sales force toincrease brand awareness and direct sales Online sale: collaborating with e-commerce website

Promotion

Hoardings Advertisements on television Kiosk Celebrity endorsement Social media marketing

Swot analysisStrength

• Abundant supply of the source of energy i.e. solar radiation•First mover advantage•Multi utility product•The battery backup up to 72 hours

Weaknesses

•Large initial cost for launching the product

Opportunities

•Growing usage and application of mobile technology•Growing popularity of solar energy as a result of increasing energy price•This kind of product not available in the market.

Threat

•Existing charger in the market•Exclusivity of ideas•High risk as it is an entry level product

Action Plan

Phase 1: in first 4 month Production at our plant in Kolkata to begin by

December Product launch will be from January starting from

Kolkata, Mumbai, Delhi, and Bangalore. To create 400 retailers and tie up with e-commerce

company

 Phase 2: in next 8 months To increase operations in 7 major cities Efficient after sale service to provided on the basis of

review from phase 1 Monthly sales review Future demand to be estimated on the basis of survey,

past sales analysis.

Phase 3: Market survey for consumer response Expand sales to other cities Entering rural market Charger with higher power capacity

Thank you