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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
New models of collaboration
Monday 22 October, 2012
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
International Congress and Convention Association.
Twitter: #ICCA12
• Case study of how to create a sustainable region or destination
• Examples from Scandinavia• Applicable to any destination• Highlights leadership role of CVB
Agenda
“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
The question is:
will there be enough leaders in time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
Workshop to create a shared
vision of Success
Step 1: Gothenburg, Sweden 2010
Step 1: Gothenburg, Sweden 2010
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
CO-CREATING THE VISION
Step 2: Reykjavik, 2011
International Congress and Convention Association.
Twitter: #ICCA12
1. Created input for development of a sustainability charter for members
2. Brainstormed and prioritized actions that could be undertaken by destinations
3. Generated input for the creation of a common sustainability measurement framework
Step 2: Workshop results
International Congress and Convention Association.
Twitter: #ICCA12
Launched the Scandinavia Sustainable Meetings Accord
Launched a common set of performance indicators
16 destinations provided data to benchmark sustainability performance
Workshop to discuss implementation
Step 3: Tampere, Finland 2012
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Accord – common commitment, shared responsibility
• Engaging our clients, partners and other interested parties in dialogue about sustainability
• Educating, sharing knowledge and recognizing best practice.
• Encouraging and supporting private-public collaboration with other destinations
• Providing resources to planners to identify responsible, sustainable and certified suppliers
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Accord – common commitment, shared responsibility
• Advocating efficient, equitable and more sustainable use of resources.
• Facilitating the increased use of environmentally friendly transport
• Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020.
• Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.
• Giving back to the community
ICCA Scandinavian Chapter: Twitter: #ICCASCANStep 3: 30 organisations signed the accord
International Congress and Convention Association.
Twitter: #ICCA12
International Congress and Convention Association.
Twitter: #ICCA12
UNIQUE
International Congress and Convention Association.
Twitter: #ICCA12
Hardware: Infrastructure of city-Recycling -Carbon Emissions-Public Transport
Software: Meetings industry commitment-% certified venues/hotels-CVB sustainability communications-CVB support to help clients be sustainable
SCANDINAVIA DESTINATIONS SUSTAINABILITY INDEX
International Congress and Convention Association.
Twitter: #ICCA12
Destination Index
0
5
10
15
20
25
0 5 10 15 20 25 30
Soft
war
e
Hardware
2012 Scandinavian Destination Sustainability Index
STOCKHOLM
REYKJAVIK
TRONDHEIM COPENHAGEN
GOTHENBURG
AALBORG
STAVANGER TAMPERE UPPSALA
ESPOO
MALMÖ
KARLSTADAARHUS
HELSINKI OSLO
TURKU
International Congress and Convention Association.
Twitter: #ICCA12
Climate Leaders
100% cities have climate plan5.48 t/co2 average per capita emissions 33% Average 2020 co2 Reduction Target 49% Average Renewable Energy Mix65% average waste diversion rate for the city
International Congress and Convention Association.
Twitter: #ICCA12
64% of Congress and Exhibition Centers are eco-certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala
International Congress and Convention Association.
Twitter: #ICCA12
59% of all hotels are
eco-certified
Trondheim 95%
Gothenburg 87%
Stockholm 83%
Stavanger 80%
Malmo 81%
International Congress and Convention Association.
Twitter: #ICCA12
POLICY
Only 25% of CVBs have a publicly available
sustainability
policy
International Congress and Convention Association.
Twitter: #ICCA12
63% Put basic sustainability info on
web
38% provide green
guides
31% supplier lists
25% offer tools to clients
CVBs need to do more to help clients be more
sustainable
International Congress and Convention Association.
Twitter: #ICCA12
Collaboration
Real success is driven by public private partnerships
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Thank you!