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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.
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51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Advanced Bidding SessionsME 304
Monday, October 22, 201214.00 – 16.30
International Congress and Convention Association.
Twitter: #ICCA12
Have you been involved in a bid recently?
In how many bids you were involved last year?1 – 56 – 1011 and more
How many bids did you win in the last year?Up to 10%Up to 50 %More than 50%
Questions to the audience
International Congress and Convention Association.
Twitter: #ICCA12
First Round:The loosing story - 3 Presentations
Table DiscussionSecond Round:The winning story – 3 Presentations
Table DiscussionThird Round:Making the difference – Creativity
Table DiscussionFinal Discussion
Session Design
International Congress and Convention Association.
Twitter: #ICCA12
Alice Au – Toronto Convention BureauWorld Police & Fire Games 2017
10.000 competitors + accompanying persons (20,000 expected visitors)66 sports70 countries10-day event in July/August
not in the ICCA Database
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
• WPFG 2015 Bid – started in 2007• LOC included Toronto Police Service,
Toronto Fire Services, TPAAA, TPFFA, TPA, City Economic Development Department, Provincial Government, Toronto CVB• September 2008 - First site visit • 5 cities in the running• Shortlisted: Fairfax, VA / Toronto, ON &
Winnipeg, MB
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
• July 2009 – Presentation at the 2009 WPFG in Vancouver headed by TPS Co-chair with key speakers: the Chief of Police, Chief of Fire Services, Premier’s & Mayor’s video endorsement, emceed by the President/CEO of Toronto CVB with great show of Police & Fire services
athletes’ presence
• Reason for Loss: Came across as too much of a tourism pitch!?!
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
• 2nd attempt - WPFG 2017 Bid• January 2010 – LOC re-grouped• March 2010 – submitted required
documents• October 2010 – 2nd site visit of all proposed
venues – all rated “very good to outstanding” (higher than first visit)
• Competition: Montreal, Ottawa, Winnipeg, Melbourne (AUS) and Chengdu (China)
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
• June 2011 - Funding commitment secured from Federal, Provincial, Municipal Governments in cash & in-kind (venue rent discount)
• August 2011 – Bid presentation in NYC at the 2011 Games (headed by TPS & TFS and the two Chiefs, Premier & Mayor’s message, Provincial Govt Rep, plus P & F athletes’ presence)/ Toronto CVB presence for Q & A support only
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
• Lost to Montreal • Reason offered - very emotional pitch by
Montreal to have WPFG in their city in 2017 to join in the celebration of the 375th anniversary of the founding of Montreal (but we also think $$$ talks!)
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
Eric Chou – Metro Toronto Convention CentreInternational Congress of Dietetics 2020
every fourth year
+ 3000 participantsCongress Center, SeptemberMembers Meeting decides
ICCA Series 1380401
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
Andreas Abold - Abold Bureau for Marketing Communication
FIFA World Cup 2022
Not in the ICCA Database
First Round – The loosing story
International Congress and Convention Association.
Twitter: #ICCA12
Around the table present additional loosing experiences
Each table comes back with one lesson learned or an obstacle discovered
10 minutes time
First Round – Table Discussion
International Congress and Convention Association.
Twitter: #ICCA12
Alice Au – Toronto Convention BureauInternational Mass Spectrometry Congress 2016
+ 2000 participants
no venue preferenceAugust – SeptemberGoverning Committee decides
ICCA Series 1276730
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
IMSC 2016 – Bid started in Dec. 2010•PCO of the Canadian Society for Mass Spectrometry (CSMS) convinced the society to move forward with Toronto•Jan. 2011 – Feb. 2012: Bid doc prep with LOC from across Canada•March-June 2011: scientific program drafted •Nov. 2011-Jan. 2012: Solicited Govt & Industry support letters
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
• Feb. 2012 – Funding support secured from Toronto hospitality community
• Feb. 2012 – Budget drafted by PCO & approved by LOC, reflecting potential sponsorships from annual corporate supporters of the CSMS
• March 1, 2012 – IMSC2016 Bid doc finalized and posted on secured website for IMSF Affiliate Members to download
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
• Competitors – initial rumours of interest from Brazil, China, Ireland
• Bid submission date extended to June 15, 2012 by the IMSF President
• June 15, 2012: Only Spain submitted bid• September 15, 2012: Toronto hosted a
“Canada Night Reception” in Kyoto for Council & Affiliate Members, evening prior to presentation at the IMSC 2012 Congress
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
• September 16, 2012: Presentation to Council & Affiliate Members by CSMS Chair, Toronto CVB cue video + assist Q&A
• Result: CANADA WON (17 to 5 votes)
Key learnings: • Strong LOC and creative scientific program • A local member who plays an active role
as a Council Member• Sound financial support
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
Eric Chou – Metro Toronto Convention CentreInternational Confed. of Midwives 2017
triannual+ 2500 participantsCongress Centerno month preferenceExecutive Council decides
ICCA Series 1166901
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
Andreas Abold – Abold Bureau for Marketing Communication
UITP World Congress 2011
biannual+ 2500 participants/exhibition!!!Congress CenterMay - JuneExecutive Board decidesICCA Series 1276501
Second Round – The winning story
International Congress and Convention Association.
Twitter: #ICCA12
Around the table present additional winning experiences
Each table come back with one element which was crucial for the win
10 minutes time
Second Round – Table Discussion
International Congress and Convention Association.
Twitter: #ICCA12
Amelia Rozman - Sawarak Convention Bureau
Creativity in and for the bidding process
Third Round - Creativity
Afternoon peeps… I am in ICCA Congress now. San Juan is a wonderful destination. Have not met look alike Ricky Martin and Jennifer Lopez yet… but I’ll be on the look out! Creativity is on the way. Time for me to present… Wish me luck!
Amelia RozimanGlobal Marketing and Communications DirectorSarawak Convention Bureau
BIDDINGOpportunities & Challenges
Business Case Study
Destination
BudgetBid Criteria
Site Inspection
Competitor
Decision Makers
Presenter
Support
Local Host
WHAT IS CREATIVITY?
In Wikipedia, creativity is defined as a mental and
social process involving the generation of new ideas or
concepts, or new associations of the creative mind between
existing ideas or concepts.
Dress to impress! Hopefully I can seal the deal tonight. But not enough cash
Go shopping!
Focus girl… let the dress go!
Let’s go to the mall… Macy’s is on sale!
SCENARIOGirl needs to seal the deal… We need to win the bid…
She thinksShe needs an expensive dress
for the dinner meeting to impress her client.
We thinkWe need to impress the
decision makers with our beautifully designed bid
document and bid presentation mostly by addressing carefully what is
required by the selection criteria that are given to us.
She should be…Solving her problem by
working on how she can improve her chance of success
by offering unique products and services so she can charge
a premium price.
We should be…Focusing how we can go
above and beyond
How we can break out from the constraints of the
unwritten rules
Give the decision makers more than just one more nicely
design bid document
Problem are a good opportunity
Keep it simple
Problem Solving
Restrictive Criteria
No Focus
Great ideas often don’t come when we want them to.
Main presenter talks too much or is so shy they do not talk at all
Serious is boring!
My dream bidding team - "Moe, Larry, and Curly"
I love the classic original version
Funny and creatively silly!
My daughter thinks that Moe is the cutest of the three!
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Discussion
51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
Session sponsored by:
Thank you!
And the Sponsors of this session!