New MediaPresentation by Erin Vince

Basic Uses of New Media

Keep connections

Stay Informed

Market and Branding

Free advertising

Create a Following

Difference Between New Media and Social Media

New Media: When companies and businesses are able to use forms of social media to receive free advertising, create a brand and market accordingly.

Social Media: When individuals gather on the internet to socialize via social websites.

Twitter ObjectiveUsed for real time updates

Straight forward information

Engage followers

How To useCreate a proper Bio

Upload photos

Write tweets that can create conversation with your followers

Remember to #hashtag

How To Use: ContinuedEncourage retweets and favorites

Set goals to accomplish

Understand how to control negative comments

OutcomesSales can increase

Free advertising

Increased Following

More customers

Did you know?About 20% of all photos taken this year will end

up on Facebook

Facebook ObjectivePersonal relationships

Reaches large groups of people

Helps customers understand your business better

How To UseHave one-on-one conversations

Understand your audience (your customers)

Encourage likes

Invite friends and business contacts Increases shares

Create a personality for your business

Make promtions

How To Use: ContinuedFollow trends

Understand who is a ‘responsive follower’

Create ads after you understand whom you want to market to Know what they would like to see

OutcomesEasy to find

When engaging with followers they earn your trust

Free marketing

Increased awareness

Increased Sales

Image

LinkedIn ObjectiveBusiness affiliated

Create a community

Engaging your community

Being professional

How To UseCreate a presences

Be professional and personal

Update with ads or sponsored products

OutcomesHelps finds more interest

Business is seen in a professional light

Creates great branding while marketing

Did you know?The C Generation is supposedly a state of

mind and is representative of those that ‘care deeply aboutcreation, curation, connection and community

80% millennials

YouTube ObjectiveCreates awareness

Creates a local (internet based) community

Creating a personality and presences

How To UseMake sure your media can be used on mobile

devices

Do not make advertisements Create content

Be creative

Create a face for your business

Takes time to build

Ask people to promote

Outcomes Creates a connection- subconsciously

Links will be shared so visitation to other websites will become prominent

Engages with customers

Creates a relationship

Pinterest ObjectivesCreative

Creates a different following

Different form of media

How To UseNot for all businesses

Tell your story of your business- through photos

Create boards that depict your business

Create more repins

OutcomesWord of mouth marketing

Native marketing

Creative

Story is told

Engages with followers

Did you know?The United States, Japan, and Brazil are the

three countries with the most users.

Instagram ObjectivesA fun way to introduce your business

Sustains your following

Inspire

Network

Engage your followers

How To UseCreate fun pictures

Help introduce your company on a different side

Add videos

Follow back

Create a plan

Inspire

OutcomesCreates conversation

Helps customers gain an understanding to employees better

Inspire

Questions?

Over all Create a hashtag that is unique to you

Use other hashtags

Inspire your followers

Create a following or community

Engage

Be professional appropriate to the media

Sources https://business.twitter.com/basics

http://www.briansolis.com/2011/01/new-media-and-the-future-of-business/

https://www.facebook.com/business/overview

https://smallbusiness.linkedin.com/small-business-marketing.html

https://www.udemy.com/blog/youtube-for-business/ 

https://business.pinterest.com/en/blog/pin-it-button-technical-tune-5-tips-make-sharing-your-site-better 

http://www.socialmediaexaminer.com/instagram-for-business-tips/