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The presentation by Tuuli Kaskinen in: The Energiewende - Is there a Nordic Way? A Sustainable Energy Future in Germany and Nordic Countries An international Conference at the Nordic Embassies in Berlin October 15-16 2012
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NEW GATEKEEPERSTHE PROBLEM SOLVERS OF ENERGY SCARCITY
The Energiewende - Is there a Nordic Way?A Sustainable Energy Future in Germany and Nordic CountriesAn international Conference at the Nordic Embassies in BerlinOctober 15-16 2012
CARBON BUDGET
WHO WILL SACRIFICE THEIR ASSETS?Source: World Coal Association 2012
THE ROLE OF GATEKEEPERS
Big important decisions
Frequent decisions
Secondary decisions
Small decisions
DECISION TREE OF ENERGY CONSUMPTIONGatekeepers
DECISION TREE OF ENERGY CONSUMPTIONGatekeepers
Real estate agencies
Energy companies
Web portals
House managers
Housing companies
Construction supervisors
Local tourism services
Car sales
Supermarkets
Cooking blogsHome appliances sales people
Farmers
Schools
Sport clubs
Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
Grocery storesTransport professionalsCommunications agenciesEnvironmental groupsRegional decision-makersReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsO!ce canteen workers
Hardware store professionalsLifestyle media editorsWomen´s magazine editorsHR ProfessionalsSport clubs
PELOTON GATEKEEPERS 2009–2013
results in corporations
Rautakesko: Energy Master serviceBonnier publications: What is big -projectFazer: Climate lunch and new recipes
RESULTS IN CORPORATIONS2009–2013
RESULTS IN STARTUPS2009–2013
IS IT BUSINESS?
Clean techEco-niche
limited profit or cost saving
unlimited profit
affects customersbehavior
inside the company
strategy
IN NUTSHELL:
1.Energy smart economy is service economy.
2.Gatekeepers with the potential of creating behavioral change have paramount business opportunities.
QUESTIONS?Demos Helsinkihttp://demos.fi/englishhttp://www.peloton.me/in-english/
Tuuli [email protected]@demos.fi
