Networking Communities

Networking Communities and

e-Business

Gonzales, Norvin

Joshi, Tanmay

Lesguillier, William

Nguyen, Katrina

Seetharamaiah, Nagendra

Outline

Introduction Networking Communities NCs and e-Business e-Marketplaces Virtual organization/enterprise e-Mobile Privacy and Legal Issues References

NC – Definition

“A virtual community is a group of people who may or may not meet one another face to face, and who exchange words and ideas through the mediation of computer bulletin boards and networks”

Howard Rheingold

Rheingold to Hagel III and Armstrong

Rheingold – Late 1980’s WELL – A NC of writers, poets, academics, and

from all walks of life. Longest living online community Strong anti-commerce culture Funded through special projects and sponsors

NetGain

Hagel III & Armstrong - Late 1990’s – NetGain –

NCs as a business model Unleashing the power of NC for

scaling the economies of business Businesses going global

Types of communities

Communities of transaction Facilitate buying and selling

Communities of interest Interact on specific topic of interest

Communities of fantasy Personalities or stories

Communities of relationships Can lead to deep personal connections

e-Business & e-Commerce

e-Business – administration of conducting business over the internet Activities involve buying and selling of goods

and services. Include customer support and services

e-Commerce – business conducted over the internet transmitting funds, goods, services and/or data

or between a business and a customer

‘Who’ benefits from e-Business

Both customer and vendor Customer benefits from the very

characteristics that define the NC Vendors benefit from the new

opportunities to expand their markets

Evolution of NC in e-Business

Virtual Villages Fragmented but profitable and contains multiple sub-

communities

Constellations Concentration of core NCs and development of affiliation with niche NCc

Cosmic coalitions Aggregation of core NC’s across complementary core topics

Integrated infomediaries Member manage their integrated profiles to maximise the value to

members

Trends in NCs in e-Business

Convergence between online communities and knowledge management systems, leading to Corporate Communities

Business to Business (B2B) – suppliers and partners

Business to Consumers (B2C) – customer relationship

Business to Employee (B2E) - employee and employer relationship

e-Marketplaces

e-Marketplaces (or Online Marketplaces) can be described as virtual online markets where players of supply chain (buyers, suppliers, distributors and sellers) find and exchange information, conduct trade and cooperate with each other via combination of information portals, trading exchanges and collaboration tools

Purchasing through Community e-Business

Ability to match the right buyers to the right sellers

Market Transparency Simplifying International business and

eliminating time and space limitations

Purchasing through Community e-Business (cont.)

Buyer auctions and internet bids Spot purchasing Content and support Self guiding search

Different Types of e-Marketplaces

Categories Independent e-Marketplace Industry Consortium, Sales oriented Industry Consortium, Purchase oriented Hybrids

Different Types of e-Marketplaces (cont.)

Vertical Horizontal

Directory of e-Marketplaces

eMarket Products & Services Traded Geographic Focus

Auftrags ABC

Wide range of services and products including construction, internet and multimedia, manufacturing and engineering Germany

BuyIndies.comIndependent, educational and hard-to find films & videos USA

MediaXpert

The marketplace is separated into three sections: printing & printed material, photo productions and webdesign services.

Germany and Austria.

nmedia.de Giftware, promotion, interior design, toys etc.

Europe, with focus on Germany

Sedo Internet domain names and existing websitesWorldwide with focus on Europe

The above example lists Advertising and Media (from http://www.emarketservices.com/templates/iframe.aspx?id=119)

Virtual Organization

A geographically distributed organization whose members are bound by a long-term common interest or goal, and who communicate and coordinate their work through information technologyhttp://learn.it.uts.edu.au/32533/readings/virtual_organisations/ahuja.html#Development

A key feature of virtual organizations is a high degree of informal communication

DRIVING FORCES for a VO

Globalization Market reach Quicker completion of tasks Maintaining relationships and alliances Trading

Perspective for VO

In business a virtual organization is a firm that out-sources the majority of its functions

In grid computing, a virtual organization is a group of individuals or institutions who share the computing resources of a "grid" for a common goal

http://en.wikipedia.org/wiki/Virtual_organization

Virtual Enterprise

The “Virtual Enterprises” where sets of economic actors are associating

their strengths to provide a specific service traditionally provided by a single enterprise

Dimensions in VE

Socialculture

Why change work practice

Reward for restructure

Knowledge

Why interact

Why share knowledge

Sharing knowledge

Technology

Enabler

What are the needed servicesServices for

knowledge

managementM

aintaining

relatio

nships

Social Factors

People don’t like change

People need to experience benefits quickly

People need to develop trust and shared values

LEARNING CYCLE

Familiarization Socialization Information

exchange Knowledge

construction Development

Knowledge

To effective action

Information sources

Knowledge management Through working

together to share knowledge

From informationPeople

Eg. Data, Information, knowledge

Weather measurements

Issue weather forecast

(New knowledge)

Knowledge how to forecast

Clothes to takeKnowledge

about what to wear

Becomes data or information

Clothes inventory

the advantage

People more productive

Quicker to prepare outcomes

Better quality outcomes

Reduced cost in producing outcome outcomes

Revenue

People costs

Knowledge Management Issues

TACIT KNOWLEDGEThe knowledge possessed by individuals in a organization based on their experiences

EXPLICIT KNOWLEDGECodified knowledge stored in organizations files and database and generally available

CAPTURING TACIT KNOWLEDGEHow to retain tacit knowledge in organizational memory

Technologies for the Virtual Enterprise

Knowledge Management (KM)provide the way to share and organizestrategies, research and development

Enterprise Resource Planning (ERP)represented by application from vendors like SAP, PeopleSoft

Work Management (WM)provide assistance to groups work, and enhanceproductivity and quality of work. They are used to assist day-to-day production work

Portals, Workspaces, Published services

Technologies (c’t)

Potential for growth by adding services PORTAL

Service Service Service

Users

Portals for business processes

Businesstask 1

Processknowledge

portal

Businesstask 2

Businesstask n

KM group

Users

Refining, filtering and distributing collected knowledge

Using distributed knowledge and taking actions

Building spaces

An enterprise as connected Workspaces

Personalworkspacefor Mary

Enterpriseworkspace

Personalworkspace

for Jill

Copy what I need

Enterprise Systems (ERP)

Personalworkspacefor John

Places to meet

JointworkspaceProject 1

workspaceProject 2

workspace

A future business environment?

Business Bus

Business portal

integration

Portal for supplies provision

Portal for business alliance

Public information

Learning portal

integration

Portal integration

Portal for market

information

Course providers

Course marketing

Growing alliances maintained through portals

M-CommerceThe future of e-commerce

Common definitions: Mobile commerce is the buying and selling

of goods and services through wireless handheld devices.

Next generation e-commerce which will allow the trading of goods of goods online through wireless handheld devices

Business transactions conducted with mobile devices

Mobile devices(Ref: brass 2003)

Technologies in M-commerce

1. WAP (Wireless Application Protocol)

2. GSM (Global System for Mobile Communication)

3. GPRS (General Packet Radio Services)

4. UMTS ( Universal Mobile Television System)

Others like bluetooth, microbrowsers etc.

Possible applications

Mobile Broking Mobile Banking Services Content (news, sports, entertainment) Services (reservations, shopping) Mobile business

Barriers to adoption

Two main types: Business Barriers:

Questions related to the creation of anew business

Technology Barriers:

Security, Inadequate Bandwidth, High Costs, Quality of technology etc.

Successful Implemented technology

I-Mode:

Launched by NTT DoCoMo Range of online and interactive

services Packet data transmission technology Further improvements planned

NC and E-business - Privacy and legal issues

Establishing trust between members and company Why using private information:

Know the profile of your members Customize website interface Use targeted ad services

Legal issues relevant for NC and e-business: Privacy and confidential information Security of transaction intellectual property rights

NC and E-business - Privacy and legal issues

What is privacy?

Achieving privacy: Build a privacy policy Inform users of the terms of your privacy policy Let user manage their private information Don't use spyware techniques (cookies, spam...)

NC and E-business - Privacy and legal issues

Secure information and transaction Security protocols: SSL, SET,

HTTPS Protect infrastrucure with

Firewall or other network security techniques

NC and E-business - Privacy and legal issues

Intellectual and property laws

Be careful that neither you nor the users infringe copyright laws.

References

Australian government culture and recreation prortal: http://www.cultureandrecreation.gov.au/ebusinessguide/legals.htm

e-Business Guide, An Australian Guide to Doing Business Online, http://www.e-businessguide.gov.au/improving/e-marketplaces

Fred von Lohmann (2001)., Published at the Electronic Frontier Foundation (original at http://www.eff.org/IP/P2P/Napster/20010227_p2p_copyright_white_paper.html)

http://www.emarketservices.com http://sify.com/finance/fullstory.php?id=13744518 http://www.guide2biz.com/business/directory/Electronic-commerce.htm http://www.techlistings.net/xlist/tech/bizsoft/ecommercee http://ebusiness.mit.edu/research/papers/141%20HenryWeil,Empower.pdf http://www.bitpipe.com/detail/RES/967819969_35.html?src=google http://en.wikipedia.org/wiki/Virtual_organization http://learn.it.uts.edu.au/32533/readings/virtual_organisations/ahuja.html#Development Keen, Peter., 2000, Designing Privacy for Your E-Business. By: PC Magazine, 06/06/2000, Vol. 19

Issue 11, p132, 4p, 1 chart, 3c; (AN 3156037) Lecture notes – Enabling Virtual Enterprises

http://learn.it.uts.edu.au/32533/lectures.html Online Marketplaces - Purchasing through Community e-Business,

http://www.contracts.mod.uk/dc/public/ebusiness/ebusiness.htm#5

THANK YOU!!!