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2010
CASE STUDYNESCAFE
Position Nescafe as “First Choice” for young consumers
Through Product Trial and Unique Experience
ALL COMING TOGETHER TO CREATE THE PERFECT MIX
FRESH, EUPHONIC & KENT 3 of SA’s Top DJ’S 3 Different Styles
Music Events incl sampling
National Campuses
55across
Five National Events Over 10 000 students attended music events
Biggest crowds ever recorded at music event
42 % of Total South African Student Populations Reached 350 000 SAMPLES
Most samples in any campaign
350,000+Campaign Reach
Awarded Campaign with “Biggest Impact on Campus”2010 Youth Campus Campaign Awards