Wonderful Moments ActivationWonderful Moments Activation

A Presentation by Violet CommunicationsA Presentation by Violet Communications

Let’s Talk it Over.Let’s Talk it Over.Emphasize good moments

in life.Emphasize good moments

in life.Accentuate the positive.Accentuate the positive.Share wonderful

experiences.Share wonderful

experiences.Associate uplifting moments with the brand or the habit of consumption.

Associate uplifting moments with the brand or the habit of consumption.

Nescafe Tête-à-Tête Afternoon

Nescafe Tête-à-Tête Afternoon

Nescafe Clear Day

Nescafe Clear Day

Nescafe JournalNescafe Journal

ActivitiesActivities

Nescafe Tête-à-Tête Afternoon

Nescafe Tête-à-Tête Afternoon

A conversation Couch to be situated in Building lobbies.

Continuous Acoustic Music; Sampling; Talk Show

Digital Recording - interviewees can get CD/USB souvenir

TVC playback

LogisticsLogisticsVenue: Ho Chi Minh City

Vincom Center Zen Plaza Diamond Plaza Sunwah Tower

LogisticsLogisticsVenue: Ha Noi City

Vincom Towers Pacific Place CDC building Meliá Hanoi

Camera setup for digital recording.Camera setup for digital recording.

A comfortable Nescafe Couch setup will be

installed in high traffic building lobbies.

A comfortable Nescafe Couch setup will be

installed in high traffic building lobbies.

Ample lighting and homey feelAmple lighting and homey feel

Acoustic singing starts.

Acoustic singing starts.

Frontliners invite audience from offices to go

down(scheduled & pre-arranged)

Frontliners invite audience from offices to go

down(scheduled & pre-arranged)

1 2

Frontliners serve coffee in

the booth.

Frontliners serve coffee in

the booth.

3

Weeks before the visit, Agency to coordinate with offices about the visit via Flyering and coordination

with Company Reps.

Weeks before the visit, Agency to coordinate with offices about the visit via Flyering and coordination

with Company Reps.

On Activation Date...

On Activation Date...

Volunteers spin the Nescafe

Roulette with 10 topics they

can to talk about.

Volunteers spin the Nescafe

Roulette with 10 topics they

can to talk about.

4

Interviewees sit on the couch

and talk about the topic.

Interviewees sit on the couch

and talk about the topic.

5

After the interview,

audience can upload directly to facebook or youtube; and

get a copy of the video via FREE NESCAFE USB.

After the interview,

audience can upload directly to facebook or youtube; and

get a copy of the video via FREE NESCAFE USB.

6

MorningMorning

CEO InterviewsCEO Interviews

Afternoon Afternoon

Per Office EmployeesPer Office Employees

ScheduleSchedule

A whole new way of

activation in the office.

A whole new way of

activation in the office.

Spread the wonderful moment

Spread the wonderful moment

Clear Day

Acoustic Singer enters and starts singing the Nescafe Jingle.

Windows cleaners wearing statement shirts clean the windows - parallel where we are activating.

Samplers enter the room and distribute Nescafe Samples PBs distribute Motivational

Branded Pos-it Notes.

Nescafe JournalNescafe Journal

• An Ipad Nook will be installed in a Nescafe cup shaped booth inside the office /or building lobby

• Inside the booth, people can access Nescafe App via IPAD

• An Ipad Nook will be installed in a Nescafe cup shaped booth inside the office /or building lobby

• Inside the booth, people can access Nescafe App via IPAD

Nescafe IPAD APPNescafe IPAD APP

Coffee KOKOLOGY

Coffee KOKOLOGY

Let Me Help How You Feel TodayLet Me Help How You Feel Today

What I know for sure today?What I know for sure today?

Multiple Choice of Coffee Feelings

Multiple Choice of Coffee Feelings

After each activity: An option to send a Nescafe sample to your friend thru facebook page.

Situational tests that will make audience discover their inner psyche through psychological and hypothetical quick essay

quizzes

Situational tests that will make audience discover their inner psyche through psychological and hypothetical quick essay

quizzes

Simple Emotional Score Test. Where audience can rate their day by drawing a smiley face

over their Nescafe Coffee.

Simple Emotional Score Test. Where audience can rate their day by drawing a smiley face

over their Nescafe Coffee.

Writing about HOPE and JOY emanates a positive energy that encapsulates a wonderful contagious joy anywhere.

We encourage sharing of moments of HOPE and HAPPINESS. Entries will be posted in Nescafe Wonderful Moments blogs. Best entry win rewards/premium

items.

Writing about HOPE and JOY emanates a positive energy that encapsulates a wonderful contagious joy anywhere.

We encourage sharing of moments of HOPE and HAPPINESS. Entries will be posted in Nescafe Wonderful Moments blogs. Best entry win rewards/premium

items.

DesignsDesigns

RED UNIFORMS

BUTTONS

CAP

WHITE SHORTS

SHIRT

SKIRT

TimelinesTimelines

Securing Permits - 2 weeks

Designs - 1-2 weeks

Recruitment and Training of Manpower - 1 week

Production of Booths, Apps. etc. - 2 weeks

Thank You!Thank You!