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COLLEGE OF PHARMACY RESIDENT TEACHING CERTIFICATE PROGRAM
“MAKING YOUR PRESENTATIONS STICKY” AUGUST 2013
MADE TO STICK“Why Some Ideas Survive
and Others Die”Heath, Chip, and Heath, Dan. 2007
IF IT MOVES AND IT SHOULDN’T,USE DUCT TAPE
IF IT SHOULD MOVE AND IT DOESN’T,USE WD-40
SESSION OBJECTIVES
• Attendees will identify the 6 principles of the
SUCCESs model.
• Attendees will evaluate their current/planned teaching
practices to see how much/if they incorporate the
principal of “stickiness.”
• Attendees will create examples incorporating some of
the principles that they can use in upcoming teaching
sessions.
SIMPLE
• Find the core
– Prioritize the information– Communicate information in a compact fashion– Use analogies-tie into existing knowledge
SIMPLE
• Exercise: Study the letters on the next slide for 10-15 seconds:
J FKFB INAT OUP SNA SAI RS
SIMPLE
• Now study the letters below for 10-15 seconds:
JFK FBI NATO UPS NASA IRS
UNEXPECTED
• Use mysteries
• Identify the knowledge gap
– Highlight the need for knowledge– Force a prediction
CONCRETE
• Avoid abstraction and conceptual language
• Make it as sensory as possible– Simulation– Role play– Tactile
USE < OR > TO COMPLETE THE FOLLOWING NUMBER SENTENCE:
35 28
THINK OF GREEDY GATOR!
CREDIBLE
• See or experience something to believe it
• Use statistics –comparative visual– Focus on the relationship, not the number
“THE CURSE OF KNOWLEDGE”
• What you already know affects what/how you learn
• Your expertise (background knowledge) affects how you teach/present
• Your native language is Expertise-your students don’t speak your language-yet!
EMOTION
• Emotion makes people care – cements concepts
• Emotion makes things both Unexpected and Concrete – 2 crucial aspects of making your message stick
STORIES
• Ties in to concrete and emotion
• Why case studies work well
• Next best thing to actual experience
REVIEW OF 6 PRINCIPLES
• 1. Simple• 2. Unexpected• 3. Concrete• 4. Credible• 5. Emotional• 6. Stories
What statement was made at the beginning of the presentation?
SESSION OBJECTIVES
Attendees will:• identify the 6 principles of the
SUCCESs model.
• evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.”
• create examples incorporating some of the principles that they can use in upcoming teaching sessions.
