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nem.con Grandeur Pvt Ltd.
Communication solution – CASE STUDY 1
INDEX
Existing Communication Architecture
Challenges in Existing Architecture NEW Architecture New Call Flow and Features – Internal communication
Key Highlights
CASE STUDY 1
Office by Office Description
New Call Flow and Features – Inbound – External Communication
New Call Flow and Features – Outbound – External Communication
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
NEVADA – LARGEST WAREHOUSE
1 PRI LINEMICROSOFT COMMUNICATION SERVER
VoIPDID
CALIFORNIA - HEADQUARTERS
EPABX1 PRI LINE
DID
ATLANTA – WAREHOUSE
EPABX1 PRI LINE
DID
NEW YORK – WAREHOUSE
EPABX1 PRI LINE
DID
CHICAGO –WAREHOUSE
1 PRI LINEMICROSOFT COMMUNICATION SERVER
DID
IBW
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
IBW
NEVADA – LARGEST WAREHOUSE
1 PRI LINEMICROSOFT COMMUNICATION SERVER
VoIPDID
• Client had installed Microsoft communication exchange server.• local calling was done through pri line while calling outside of the
state was done through VoIP• Intra office calling using VoIP.
• Inbound traffic through DID which served as helpline for sales / CS
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
IBW
CALIFORNIA - HEADQUARTERS
EPABX1 PRI LINE
DID
• Client had an EPABX here• All calling through PRI
• Intra office calling using PRI• Inbound traffic through DID serving as helpline for Sales / CS
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
IBW
ATLANTA – WAREHOUSE
EPABX1 PRI LINE
DID
• Client had an EPABX here• All calling through PRI
• Intra office calling using PRI• Inbound traffic through DID serving as helpline for Sales / CS
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
IBW
NEW YORK – WAREHOUSE
EPABX1 PRI LINE
DID
• Client had an EPABX here• All calling through PRI
• Intra office calling using PRI• Inbound traffic through DID which served as helpline for sales / CS
CASE STUDY 1EXISTING COMMUNICATION ARCHITECTURE
IBW
CHICAGO –WAREHOUSE
EPABX1 PRI LINE
DID
• Client had an EPABX here• All calling through PRI
• Intra office calling using PRI• Inbound traffic through DID serving as helpline for sales / CS
CASE STUDY 1CHALLENGES IN EXISTING ARCHITECTURE
COST
• Inter offi ce communication happened through PRI or VoIP and hence was chargeable.• Microsoft Communication Server – expensive technology. • Didn’t want any spends on hardware• Communication platforms used were not prioritised in terms of cost.
USER FRIENDLINESS
• No Live monitoring across offi ces.• No recording of conversations.• IT admin has no collated view of the entire telecom spends.• No single client for voice / chat / video except for the Nevada Offi ce.• Inbound caller had to rely on the operator for reaching the correct extension.
TECHNICAL
• Integration of Microsoft communication server with Asterisk server and SIP client without an API and yet within legal purview.• IT admin will set all rules dynamically in Microsoft communication server but should be applicable to the asterisk server as well.
ARCHITECTURE
• Different communication hardware in each of the offi ces making it diffi cult to unify them.• No organized call flow despite inbound calls for various departments.
CASE STUDY 1NEW ARCHITECTURE
NEVADA – LARGEST WAREHOUSE
1 PRI LINEMICROSOFT COMMUNICATION SERVER
ASTERISK SERVER ON VMWAREVoIP
DID – all Geographies
CALIFORNIA - HEADQUARTERS
REMOTE CONNECTIVITY TO ASTERISK SERVER
VoIP
ATLANTA – WAREHOUSE
REMOTE CONNECTIVITY TO ASTERISK SERVER
LOCAL ASTERISK SERVER on PCPRI
NEW YORK – WAREHOUSE
REMOTE CONNECTIVITY TO ASTERISK SERVER
VoIP
CHICAGO –WAREHOUSE
REMOTE CONNECTIVITY TO ASTERISK SERVER
VoIP
IBW
CASE STUDY 1NEW CALL FLOW - INTERNAL
IBWHUB ASTERISK
SERVER
MS COMM. SERVER
LYNC CLIENT
SIP CLIENT – I BEAM SIP CLIENT –
I BEAM
LOCAL ASTERISK SERVER
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
VoIP PRI
VoIPPRI
NEVADA
CALIFORNIA
CHICAGO
ATLANTA
NEW YORK
CASE STUDY 1INTERNAL CALLING DESCRIPTION
NEVADA
• Within Nevada office, employees can chat, video call, call each other through LYNC client on dialling desired extension. CALL FLOW: LYNC – MS Comm Server – HUB Asterisk Server – MS COMM Server - LYNC• Within the organization out side of Nevada office employees can call other employees on desired extensions.CALL FLOW: LYNC – MS Comm Server – HUB Asterisk Server – SIP CLIENT
ATLANTA
• In the Atlanta office, there was a connectivity issue with bandwidth at times, hence a local Asterisk Server was installed there. Internal calling of employees within office happened on dialling desired extension numer.CALL FLOW: SIP CLIENT – LOCAL Asterisk Server – SIP CLIENT• Internal calling to Nevada office employees on dialling desired extension CALL FLOW: SIP CLIENT – LOCAL Asterisk server – HUB Asterisk Server – MS Comm. Server – LYNC. In case the bandwidth is down then dial the desired number through VoIP.CALL FLOW: SIP CLIENT – LOCAL Asterisk Server – PRI – END USER
• Internal calling within same location or other locations except Nevada office.CALL FLOW: SIP CLIENT – HUB Asterisk server – SIP CLIENT• Internal Calling to Nevada office.CALL FLOW: SIP CLIENT – HUB Asterisk server – MS Comm. Server - LYNC
OTHER OFFICES
CASE STUDY 1NEW CALL FLOW – OUTBOUND – NON OFFICE
IBWHUB ASTERISK
SERVER
MS COMM. SERVER
LYNC CLIENT
SIP CLIENT – I BEAM SIP CLIENT –
I BEAM
LOCAL ASTERISK SERVER
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
VoIP PRI
VoIPPRI
NEVADA
CALIFORNIAATLANTA
CASE STUDY 1OUTBOUND DESCRIPTION
• Nevada office employees can out call any number.CALL FLOW: LYNC – MS Comm Server – HUB Asterisk Server – VoIP/PRI – DESTINATION• Other than Atlanta / Nevada office calling outside of office network happens as underCALL FLOW: LYNC – SIP CLIENT – HUB Asterisk Server – VoIP/PRI – DESTINATION• Atlanta office calling outside of the organization network CALL FLOW: SIP CLIENT – LOCAL Asterisk Server – HUB Asterisk Server – VoIP/PRI – DESTINATION• Atlanta office calling outside of organization when connectivity is downCALL FLOW: SIP CLIENT – LOCAL Asterisk Server – PRI - DESTINATION
CALL FLOW
FEATURES
• Outcalling will happen as per the dynamic low cost routing logic set by the admin in Microsoft Comm. Server – Asterisk server will understand the rules set in MS Comm. Server and set the routing accordingly.• Call recording – chronicling with proper nomenclature from the recording library. • Call Retrieval – Through an advanced search box • Automatic switchover from VoIP to PRI in case VPN over IBW is down.
CASE STUDY 1NEW CALL FLOW – INBOUND - NON OFFICE
IBWHUB ASTERISK
SERVER
MS COMM. SERVER
LYNC CLIENT
SIP CLIENT – I BEAM SIP CLIENT –
I BEAM
LOCAL ASTERISK SERVER
SIP CLIENT – I BEAM
SIP CLIENT – I BEAM
DID
PRI
NEVADA
CALIFORNIAATLANTA
CASE STUDY 1INBOUND DESCRIPTION
• All incoming calls land on DIDs that the organization had taken, which were different for different regions.•For nevada office, inbound calls landed as per this logicCALL FLOW: ORIGIN – HUB Asterisk Server – MS Comm. Server - LYNC• For Atlanta Office the incoming calls were routed as under:CALL FLOW: ORIGIN – HUB Asterisk Server – LOCAL Asterisk Server – SIP CLIENT• For other offices the incoming calls were routed as under:CALL FLOW: ORIGIN – HUB Asterisk Server – SIP CLIENT
CALL FLOW
FEATURES
• Inbound calls from various destinations would land up on the HUB Asterisk server where an IVR Was configured giving 3 options to the callers:• If for Sales press 1 and the call would land up at sales workstations of the respective offices.• If for service press 2 and the call would land up at service work stations of the respective offices.• If they knew the desired extension number, they can straightaway dial that too.
• In case the call doesn’t get picked up then it gets routed to a mobile number which was manned 24/7. In case the mobile number is busy then the caller leaves a voice mail which gets emailed to the extension number the caller was trying to reach. • In case of a caller calling to Sales or service set up, and not able to get through, voice mail was emailed to the supervisor who can further take care of it.• Call recording and chronicling them.
CASE STUDY 1KEY HIGHLIGHTS
Negotiation with the MC Comm Server Protocol without an API and without any illegal access of the DB.
Setting up a multi office communication architecture with minimal expense.
Creating a low cost routing logic for outbound calls, basis the cheapest VoIP rates for the destination location – which was dynamic and can be altered by the Admin.
Ensuring that inbound calls get routed to the sales / service of the respective office basis the location of the originator
CASE STUDY 1