E-Learning: A Statewide Workforce Development

Model

Presented by

Virginia Community College Systemand

Education To Go(ed2go)

PresentersPresenters

Trenton HightowerTrenton Hightower

Assistant Vice Chancellor, Virginia Community Assistant Vice Chancellor, Virginia Community College Systems, Workforce Development ServicesCollege Systems, Workforce Development Services

Ellen LongEllen Long Director for Partner Development, Education To Go Director for Partner Development, Education To Go

(ed2go)(ed2go)

2

Presentation OutlinePresentation Outline

• E-Learning and Workforce Development in E-Learning and Workforce Development in VirginiaVirginia

• Reality and Importance of Online LearningReality and Importance of Online Learning• Partnering with Education To Go (ed2go)Partnering with Education To Go (ed2go)• The VCCS ModelThe VCCS Model• E-Marketing PlanningE-Marketing Planning

VCCS Fast FactsVCCS Fast Facts

• 23 colleges on 40 campuses located throughout the state23 colleges on 40 campuses located throughout the state

• 262,444 students attending Virginia’s Community Colleges this 262,444 students attending Virginia’s Community Colleges this year in credit courses and 247,000 non credit students year in credit courses and 247,000 non credit students

• 18,400 The number of degrees, diplomas and certificates 18,400 The number of degrees, diplomas and certificates earned last year at Virginia’s Community Colleges. earned last year at Virginia’s Community Colleges. • $ 3.80 The return on investment for every dollar spent at $ 3.80 The return on investment for every dollar spent at Virginia’s Community Colleges.Virginia’s Community Colleges.

VCCS Fast FactsVCCS Fast Facts

• VCCS is the primary provider of VCCS is the primary provider of workforce-related workforce-related noncreditnoncredit education in Virginia.education in Virginia.

•VCCS offered 3,334 individual workforce-related noncredit VCCS offered 3,334 individual workforce-related noncredit courses, provided customized training programs to 5,000 courses, provided customized training programs to 5,000 employers, and served 3,000 in FY 2008-09.employers, and served 3,000 in FY 2008-09. • 8.6 to 1 The benefit/cost ratio of customized and open 8.6 to 1 The benefit/cost ratio of customized and open enrollment workforce courses and programs at Virginia's enrollment workforce courses and programs at Virginia's Community Colleges.Community Colleges.

VCCS Training GoalsVCCS Training Goals

VCCS makes a significant contribution to statewide VCCS makes a significant contribution to statewide economic development by supporting noncredit training economic development by supporting noncredit training in some of Virginia’s fastest growing occupations in 2 in some of Virginia’s fastest growing occupations in 2 major ways: major ways:

• by providing short-term noncredit training that is occupations by providing short-term noncredit training that is occupations specific, in high demand, and is accessible in both in the specific, in high demand, and is accessible in both in the classroom and online formatsclassroom and online formats

• by increasing the overall skill level of all workforce students by increasing the overall skill level of all workforce students who attend training regardless of occupation, and thereby the who attend training regardless of occupation, and thereby the productivity, of Virginia’s workforce productivity, of Virginia’s workforce

. What’s Different About VCCSWhat’s Different About VCCS

• Statewide Workforce Development SystemStatewide Workforce Development System

• Recognizes Importance of Noncredit Courses and Recognizes Importance of Noncredit Courses and Programs in WFDPrograms in WFD

• Active coordination with WIB’sActive coordination with WIB’s

• Target Areas– 6 regionsTarget Areas– 6 regions

Setting the StageSetting the Stage Why is e-learning via online courses and Why is e-learning via online courses and

programs important?programs important?

Who is the audience?Who is the audience?

Why are students choosing to learn online?Why are students choosing to learn online?

What is the demand?What is the demand?

Why should we offer online noncredit?Why should we offer online noncredit?10

Why is Online Education Why is Online Education Important?Important? • 50% 50% of all 2 year colleges offer of all 2 year colleges offer noncreditnoncredit online online

courses and programscourses and programs• Non-creditNon-credit is the fastest growing area of online is the fastest growing area of online

instructioninstruction • PublicPublic 2 and 4 year institutions are leading the 2 and 4 year institutions are leading the

online revolution.online revolution.• Overall online instruction surged Overall online instruction surged 12.9%12.9% in one year in one year

when overall enrollment was when overall enrollment was 1.2% 1.2% (2007-2008)(2007-2008)• 3.93.9 million students ( 1 in 5 ) took at least one million students ( 1 in 5 ) took at least one

online class in FY2008online class in FY2008

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Who are our online Who are our online non creditnon credit students ?students ?

• Mostly adultsMostly adults• Full and part workersFull and part workers• Seeking skills upgrades for job security Seeking skills upgrades for job security • Entry and advanced skills for new jobs Entry and advanced skills for new jobs • Many already have associates or Many already have associates or

baccalaureate degreesbaccalaureate degrees• Don’t need or want to come to campusDon’t need or want to come to campus• Voters who help sustain all of our effortsVoters who help sustain all of our efforts

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Providing Online TrainingProviding Online Training

Helps meet mission and goals colleges, WIB’s, Helps meet mission and goals colleges, WIB’s, agenciesagencies

Provides the ‘virtual’ campus students and Provides the ‘virtual’ campus students and employers wantemployers want

Alleviates constraints on facilities caused by Alleviates constraints on facilities caused by increasing demands for short and long term increasing demands for short and long term trainingtraining

Provides access for increased numbers of Provides access for increased numbers of unemployed in current economic downturnunemployed in current economic downturn

Helps expand visibility and outreach in the Helps expand visibility and outreach in the communitycommunity

Establishes an ‘outside’ revenue source with no Establishes an ‘outside’ revenue source with no upfront costs for development or delivery for collegesupfront costs for development or delivery for colleges

Provides a new and growing revenue stream for Provides a new and growing revenue stream for colleges hard hit by budget cutbackscolleges hard hit by budget cutbacks

Meets demand for skilled workers in occupation Meets demand for skilled workers in occupation specific trainingspecific training

•Education To GoEducation To Go•ed2go is the largest provider ofed2go is the largest provider of online online non credit courses and career training non credit courses and career training programs for the adult education and programs for the adult education and trainingtraining market. market.

–300+ Instructor Facilitated Courses300+ Instructor Facilitated Courses–100+ Career Training Programs100+ Career Training Programs–Offered Through Reseller PartnershipsOffered Through Reseller Partnerships

»Colleges and Universities in the U.S. and Colleges and Universities in the U.S. and CanadaCanada»Community OrganizationsCommunity Organizations»Membership GroupsMembership Groups

Work Force DevelopmentWork Force Developmented2go Courses and Career Training Programs address workforce development needs on three levels.

Pre-employment andBasic Workplace Skills

Professional Workplace Career Training Programs

.

Incumbent Worker Training, Re-training, and Certification

Unique ed2go Online OfferingsUnique ed2go Online Offerings Instructor Facilitated CoursesInstructor Facilitated Courses

and and Career Training ProgramsCareer Training Programs Hosted branded sitesHosted branded sites; seamless interface and control; seamless interface and controlExpanded offeringExpanded offering; 300+ courses and 130+ career ; 300+ courses and 130+ career programsprogramsRisk-freeRisk-free; no upfront investment, no capital equipment; no upfront investment, no capital equipmentFlexible accessFlexible access; anytime-anywhere asynchronous format; anytime-anywhere asynchronous formatInstructor-facilitated / assistedInstructor-facilitated / assisted; expert assistance; expert assistanceOnline administrationOnline administration; tracking and reporting; tracking and reportingProven successProven success; ; 1800+1800+ partners and partners and 1.4M1.4M students served students served

15,000-29,00015,000-29,000 students per month (IFC courses) students per month (IFC courses) 500-800500-800 students per month (Career Training students per month (Career Training

Programs)Programs) FY 08/09 = FY 08/09 = 240,000240,000 IFC students IFC students FY 08/09 = FY 08/09 = 83508350 CTP students CTP students

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Education To GoEducation To Go

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•100% web-based100% web-based - Anytime-anywhere learningAnytime-anywhere learning

Consistent formatConsistent format- Six-week coursesSix-week courses- New sessions start every monthNew sessions start every month

Expert instructors manage every classExpert instructors manage every classSocial learning Social learning - Classmates that form a community-of-interestClassmates that form a community-of-interest

Highly interactiveHighly interactive- Written in a conversational styleWritten in a conversational style- Applied / hands-on ‘learn-by-doing’ modelApplied / hands-on ‘learn-by-doing’ model- Lively discussion areas for feedback and answersLively discussion areas for feedback and answers

Affordable and accessibleAffordable and accessible

Unique Instructor Facilitated Unique Instructor Facilitated CoursesCourses

•Performing Comprehensive Building AssessmentsPerforming Comprehensive Building Assessments•Certified Indoor Air Quality Manager (CIAQM)Certified Indoor Air Quality Manager (CIAQM)•Certified Indoor Environmentalist (CIE)Certified Indoor Environmentalist (CIE)•Certified Green Supply Chain ProfessionalCertified Green Supply Chain Professional•Senior Certified Sustainability ProfessionalSenior Certified Sustainability Professional•Principles of Green BuildingsPrinciples of Green Buildings

Most Popular ProgramsMost Popular Programs:

Career Training ProgramsCareer Training Programs

New! Sustainable Energy and Going GreenNew! Sustainable Energy and Going Green

•Pharmacy TechnicianPharmacy Technician•Medical TranscriptionMedical Transcription•Project ManagementProject Management•ParalegalParalegal•Six SigmaSix Sigma•Medical Coding & BillingMedical Coding & Billing

•BookkeepingBookkeeping•Veterinary AssistantVeterinary Assistant•A+ CertificationA+ Certification•HVACHVAC•Freight Broker TrainingFreight Broker Training•Cisco CCNACisco CCNA

Why Students Choose Ed2Go:Why Students Choose Ed2Go:

– Work at own PaceWork at own Pace– AffordableAffordable– Quality content and instructionQuality content and instruction– User-Friendly FormatsUser-Friendly Formats– ComprehensiveComprehensive– Great ExperienceGreat Experience– Up to date materialsUp to date materials– Interaction between instructor & studentsInteraction between instructor & students

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• Binghamton University (NY) Binghamton University (NY) • Boston (MA) Center for Adult EducationBoston (MA) Center for Adult Education• Broward CC (FL)Broward CC (FL)• California Polytechnic State UniversityCalifornia Polytechnic State University• California State University, Los AngelesCalifornia State University, Los Angeles• California State University - East BayCalifornia State University - East Bay• Chicago (IL) State UniversityChicago (IL) State University• Columbia University Teachers College (NY)Columbia University Teachers College (NY)• CC of Allegheny County (PA)CC of Allegheny County (PA)• CC of DenverCC of Denver• CC of PhiladelphiaCC of Philadelphia• Cuyahoga CC (Cleveland)Cuyahoga CC (Cleveland)• College of DuPage (IL)College of DuPage (IL)• Florida CC at JacksonvilleFlorida CC at Jacksonville• Forsyth Technical CC (NC)Forsyth Technical CC (NC)• George Mason UniversityGeorge Mason University• Indiana University - Purdue UniversityIndiana University - Purdue University• Macomb College (Warren, MI)Macomb College (Warren, MI)• Miami Dade (FL) CollegeMiami Dade (FL) College

• Ohio State UniversityOhio State University• Northern VA CCNorthern VA CC• Palo Alto (CA) Adult SchoolPalo Alto (CA) Adult School• Portland CC (OR)Portland CC (OR)• Rutgers State University (NJ)Rutgers State University (NJ)• Seattle Central CC Seattle Central CC • University of GeorgiaUniversity of Georgia• University of HoustonUniversity of Houston• University of TennesseeUniversity of Tennessee• University of TexasUniversity of Texas• Washtenaw CC (MI)Washtenaw CC (MI)• 22 VCCS Community Colleges• California Workforce Association

18001800++ Partners Partners1,800

Third-party content providers used Third-party content providers used by colleges to provide online training.by colleges to provide online training.

How is the quality of the non-credit How is the quality of the non-credit online courses measured?online courses measured?

What resources does Workforce need What resources does Workforce need to make online courses more to make online courses more successful?successful?

Marketing Support Online Vendor Add’l Software Other Dvlprs Agreemnts Vendors

How are online programs marketed? How are online programs marketed?

Key Ingredients for SuccessKey Ingredients for Success

• Commitment from top decision makersCommitment from top decision makers

• Institutional PositioningInstitutional Positioning

• MarketingMarketing

• Customer ServiceCustomer Service

• Easy Access for Students and Program StaffEasy Access for Students and Program Staff27

     

 Hello!  

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Problem Solving / Critical Thinking

 

Becoming a good thinker and problem solver requires an active and continuous lifelong process. It serves as a guide to beliefs and actions. Participants explore and follow logical steps to finding the best solution with well defined facts and resources. Each week will engage participants in a new scenario, from creative thinking to information integrity. Great workshop for thinkers of all ages, and their parents also.

 

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PATRICK HENRY COMMUNITY COLLEGE  

Workforce Development / Continuing Education 

 

Tuesday, September 22, 2009

 Dear Trenton,   Vital Learning is pleased to offer you two free webinars. 

The Secret to Letting Go... Learn to Delegate Effectively and Recapture Your Personal LifeSeptember 29, 200910 a.m. CDT(11 a.m. EDT, 10 a.m. CDT, 9 a.m. MDT and 8 a.m. PDT)Presented by: Dee Clarke, The TEAM Approach Register and Learn More  Which Witch Are You? October 27, 200910 a.m. CDT(11 a.m. EDT, 10 a.m. CDT, 9 a.m. MDT and 8 a.m. PDT)

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Marketing Tools for E-LearningMarketing Tools for E-Learning

Web sites are Home BaseWeb sites are Home Base

Be VisualBe Visual

Front PageFront Page

Image and BrandImage and Brand

Websites are Home BaseWebsites are Home Base

• Your brochure should be front and centerYour brochure should be front and center

• Have a big buttons for actionHave a big buttons for action

• Post cards, e-mail notes, and brochures Post cards, e-mail notes, and brochures should all have your URL front and backshould all have your URL front and back

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Ed2Go

Ed2Go Professional • Online Training (Non Credit) • Southside Virginia Commnity College offers several non-credit,

online programs to enrich your life, broaden your knowledge and enhance your workforce skills.

• • EDUCATION TO GOIn partnership with "Education to Go," we offer non-credit adult continuing education courses that cover many interests. These instructor-facilitated online courses are informative, fun, convenient, highly interactive and affordable. Click here to learn more.

• • ONLINE WORKFORCE DEVELOPMENTAnywhere, anytime learning! Programs are designed in cooperation with Gatlin Education Services to provide the workforce skills necessary to acquire professional caliber positions for many in-demand occupations. Click here to learn more.

What should be on the front page?What should be on the front page?

• BrochureBrochure• New programsNew programs• CategoriesCategories• For more For more

informationinformation• Just 3 clicks to Just 3 clicks to

registerregister• EventsEvents• ContactContact• Sign upSign up

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Visual IdeasVisual Ideas

• Customers logosCustomers logos

• Customers pictures and storiesCustomers pictures and stories

• Short paragraphsShort paragraphs

• Discussion forumDiscussion forum35

15% -20% $-time to E-marketing15% -20% $-time to E-marketing

• BudgetBudget• E-sellingE-selling• E-marketingE-marketing• Social networksSocial networks• WebsiteWebsite• New programs on-lineNew programs on-line

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Marketing MixMarketing Mix

PrintPrint Face-to-FaceFace-to-FaceCallsCalls

PromotionsPromotions E-MarketingE-Marketing

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VCCS and the Ed2go PartnershipVCCS and the Ed2go Partnership

• VCCS IncentivesVCCS Incentives– $25,000 for IFC’s$25,000 for IFC’s– $25,000 for CTP’s$25,000 for CTP’s

• Colleges participate Colleges participate offering 20% reduction offering 20% reduction in fees paid, first-come, in fees paid, first-come, first-served basisfirst-served basis

• Marketing PlanMarketing Plan• One-Stops --$15,000One-Stops --$15,000

• Ed2go partners with 22 Ed2go partners with 22 VCCS Community VCCS Community CollegesColleges

• Provides internal Provides internal support for incentivessupport for incentives

• Offers instructor-Offers instructor-facilitated courses and facilitated courses and Career Training Career Training ProgramsPrograms

• Students EnrollStudents Enroll

Partnering ModelPartnering Model

Do our missions match?Do our missions match? How much does it cost?How much does it cost?

What other resources What other resources does one need?does one need?

What is the return today?What is the return today?

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Sample ed2go/GES partner listSample ed2go/GES partner list

• Binghamton University (NY) • Boston (MA) Center for Adult Education• Broward CC (FL)• California State University, East Bay• Chicago (IL) State University• Columbia University Teachers College (NY)• CC of Allegheny County (PA)• CC of Philadelphia• Cuyahoga CC (Cleveland)• College of DuPage (IL)• Florida CC at Jacksonville• Forsyth Technical CC (NC)• Macomb College (Warren, MI• Miami Dade (FL) College

• Palo Alto (CA) Adult School• Portland CC (OR)• Rutgers University• Santa Monica College (CA) • University of Georgia• University of Houston• University of Tennessee• University of Texas• Washtenaw CC (MI)• Public WFD Agencies• Library Consortia• Non-Profit Foundations• VCCS- 22 community colleges• California Workforce Association

Over 1,800 colleges / universities offering ed2go courses

Data Resources Data Resources National Center for Education Statistics National Center for Education Statistics

2006-20072006-2007

““Community Colleges and the Economic Down Turn”Community Colleges and the Economic Down Turn”The League for Innovation in Community CollegesThe League for Innovation in Community Colleges

Jan. 2009Jan. 2009

““Staying the Course: Online Education in the U. S.”Staying the Course: Online Education in the U. S.” The Sloan Foundation and the Babson Research GroupThe Sloan Foundation and the Babson Research Group

Nov. 2008Nov. 2008

““The Role of Workforce-Related Noncredit Education and The Role of Workforce-Related Noncredit Education and Training in Virginia’s Economy” Training in Virginia’s Economy”

May 2008May 2008Mangum Economic consulting LLCMangum Economic consulting LLC

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Thank you!Thank you!

Any Questions??Any Questions??

• Workforce Investment Boards ?Workforce Investment Boards ?

• Career One-Stops ?Career One-Stops ?

• Economic Development Agencies ?Economic Development Agencies ?

• Colleges and Universities ?Colleges and Universities ?

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