Naval Special Warfare CenterRecruiting Directorate

LT Dave HechtLT Dave Hechtrichard.hecht@navsoc.socom.milrichard.hecht@navsoc.socom.mil

18 October, 200718 October, 2007

If you want to attract mediaIf you want to attract media……

Offer them something VISUALOffer them something VISUALOffer them something different and newOffer them something different and newOffer them a sneak peak behind a rarely Offer them a sneak peak behind a rarely opened curtainopened curtainOffer them the United States Navy Offer them the United States Navy SEALsSEALs

AmericaAmerica’’s Finest City Tournament s Finest City Tournament MenMen’’s High School Water Polo Invitationals High School Water Polo Invitational

Coronado, CaliforniaCoronado, California

Water Polo players and NSWWater Polo players and NSW2007: 32 teams competing at four host 2007: 32 teams competing at four host sitessites600 elite high school water polo players 600 elite high school water polo players attendedattendedCoverage on NBC & Fox affiliatesCoverage on NBC & Fox affiliates

2006 - Half hour TV program - FOX in San Diego- Military Channel

2007- Footlocker producing 90 second highlight video to air in 2,300 stores starting in November

Boy Scouts of AmericaBoy Scouts of America

Navy SEAL Activity BadgeNavy SEAL Activity Badge

Test given:Test given:-- Annually at scout fairs, jamborees and at Navy Annually at scout fairs, jamborees and at Navy Recruiting DistrictsRecruiting Districts-- NSW RD produced SEAL/Scout Workout NSW RD produced SEAL/Scout Workout video to prepare themvideo to prepare them

WWW.SEAL.NAVY.MIL

NAVY SEAL FITNESS CHALLENGE

• 500 yard swim• Push-ups • Sit-ups • Pull-ups • 1.5 mile run

Minneapolis – Dec. 2006Boston – June, 2007

San Antonio - 11.10.07Los Angeles - 02.09.08Dearborn - 05.10.08Chicago - 09.06.08

Naval Special Warfare CenterNaval Special Warfare Center

SEAL Athlete ProgramSEAL Athlete Program

Purpose: Target and recruit athletes for SEAL and SWCC Purpose: Target and recruit athletes for SEAL and SWCC programs at select sporting events nationally.programs at select sporting events nationally.SEAL athlete must compete in the top 10% of their sport to SEAL athlete must compete in the top 10% of their sport to qualify.qualify.Current SEAL athletes:Current SEAL athletes:–– SOC Mitch Hall, SOC Mitch Hall, TriathleteTriathlete–– SO1 David Goggins, Ultra Marathon runner SO1 David Goggins, Ultra Marathon runner (Video)(Video)–– CDR Keith Davids, Olympic SailingCDR Keith Davids, Olympic Sailing–– Mountain Bike TeamMountain Bike Team–– Mixed Martial ArtsMixed Martial Arts–– Outrigger CanoeOutrigger Canoe–– Professional SurferProfessional Surfer–– SkydivingSkydiving

MissionMission

To support Naval Special To support Naval Special Warfare recruiting by gaining Warfare recruiting by gaining access and exposure to access and exposure to targeted/focused candidates targeted/focused candidates through aerial parachuting through aerial parachuting demonstrations demonstrations

Team OverviewTeam Overview

Originated in 1969Originated in 1969

13 members, including 13 members, including jumpers and support staffjumpers and support staff

Assigned to the Naval Assigned to the Naval Special Warfare CenterSpecial Warfare Center

Based in Coronado, Based in Coronado, California (San Diego)California (San Diego)

Typical Typical ““Leap FrogLeap Frog””PerformancePerformance

Number of shows per Number of shows per day (1 to 2)day (1 to 2)Number of jumpers (4 to Number of jumpers (4 to 10)10)Aircraft (typically Aircraft (typically military)military)Freefall/ Canopy Freefall/ Canopy Relative WorkRelative WorkSpecial Equipment Special Equipment –– Large American Flag, Large American Flag,

team/special flagsteam/special flags–– Smoke/Night Smoke/Night

PyrotechnicsPyrotechnics–– Team Jerseys, game Team Jerseys, game

ballsballsSpectator InteractionSpectator Interaction

Scheduling DeadlinesScheduling Deadlines

Website (Website (www.leapfrogs.navy.milwww.leapfrogs.navy.mil))–– Performers HandbookPerformers Handbook

Confirmation letter/phone call upon receiptConfirmation letter/phone call upon receipt–– Regret LetterRegret Letter

Deadline DatesDeadline Dates–– Request min. 60 days prior to event (First Request min. 60 days prior to event (First

Come First Serve)Come First Serve)–– FAA Waiver (45 Days prior to event)FAA Waiver (45 Days prior to event)

Funding RequirementsFunding RequirementsPAID BY SHOW SPONSORPAID BY SHOW SPONSOR

Hotel Accommodations x per person/dayHotel Accommodations x per person/dayLocal Per Diem Rate x per person/dayLocal Per Diem Rate x per person/dayRental Vehicles x up to 5/day Rental Vehicles x up to 5/day Night Pyrotechnics ($1000.00) Night Pyrotechnics ($1000.00) Commercial Airline (if necessary)Commercial Airline (if necessary)–– Initial on Show requestInitial on Show request–– Extra Baggage Fee (normally $80.00/bag)Extra Baggage Fee (normally $80.00/bag)

Civilian Jump Aircraft (if necessary)Civilian Jump Aircraft (if necessary)

Example CostExample Cost

Ft. Pierce, FloridaFt. Pierce, Florida(Based on 15 Personnel)(Based on 15 Personnel)

Arrive Thursday Arrive Thursday -- Depart MondayDepart MondayHotel ($66/night)Hotel ($66/night) == $3,960$3,960Per Diem ($40/day)Per Diem ($40/day) == $2,800$2,800Rental Vehicles ($150 each)Rental Vehicles ($150 each) == $1,050$1,050TotalTotal $7,810$7,810

Contact InformationContact Information

NCC (SW/AW) Travis TaylorNCC (SW/AW) Travis TaylorSEALSEAL--SWCC MOTIVATORSWCC MOTIVATOR

CELL: 510CELL: 510--303303--51025102FAX: 619FAX: 619--437437--54065406VOICE: 619VOICE: 619--437437--28732873MAILING ADDRESS:MAILING ADDRESS:Travis.taylor@navsoc.socom.milTravis.taylor@navsoc.socom.mil

FUTURE REQUIREMENTSFUTURE REQUIREMENTSMANPOWER TYPE FY05 FY06 FY07 FY08 FY09 MANPOWER TYPE FY05 FY06 FY07 FY08 FY09 FY10 FY10 GROWTHGROWTH

SEAL OFFICER 550 620 651 7SEAL OFFICER 550 620 651 766 766 766 66 766 766 210210SWCC OFFICER 11 17 17 SWCC OFFICER 11 17 17 22 24 24 1322 24 24 13

SEAL ENLISTED 1721 2113 2129 2283 SEAL ENLISTED 1721 2113 2129 2283 2301 2301 2301 2301 580580SWCC ENLISTED 576 713 723 74SWCC ENLISTED 576 713 723 743 739 739 1833 739 739 183

NSW SUPPORTNSW SUPPORTOFFICERS 399 377 529 OFFICERS 399 377 529 565 571 571 565 571 571 172172ENLISTED 2101 2448 2507 ENLISTED 2101 2448 2507 2803 2779 2779 2803 2779 2779 395395

Total NSW Growth Requirements: Total NSW Growth Requirements: -- 790 790 additionaladditional SEALs (+35%)SEALs (+35%)-- 250 new enlisted SEALs / year250 new enlisted SEALs / year