NationalTrackingPoll#200428 April09-11,2020 … · 2020-05-07 · NationalTrackingPoll#200428 April09-11,2020 CrosstabulationResults Methodology: ThispollwasconductedbetweenApril9-April11,2020amonganationalsampleof2200Adults

National Tracking Poll #200428April 09-11, 2020

Crosstabulation Results

Methodology:This poll was conducted between April 9-April 11, 2020 among a national sample of 2200 Adults.The interviews were conducted online and the data were weighted to approximate a target sample ofAdults based on age, educational attainment, gender, race, and region. Results from the full surveyhave a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR1_1: A table read is where a TV show”s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. How much have youseen, read or heard about the following? The cast of ’The Nanny,’ the 1990s sitcom, reunitingfor a ’table read’ of the show’s upcoming pilot episode . . . . . . . . . . . . . . . . . . . . . 6

2 Table HR1_2: A table read is where a TV show”s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. How much have youseen, read or heard about the following? The cast of ’Grace & Frankie,’ the Net ix sitcom,reuniting for a ’table read’ of an episode from the upcoming nal season to bene t charity . . 11

3 Table HR2_1: A table read is where a TV show’s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies hasbeen stopped. While waiting for new episodes of your favorite show to premiere, to what extentwould you be interested in watching each of the following? A table read of a new episode . . . 16

4 Table HR2_2: A table read is where a TV show’s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies hasbeen stopped. While waiting for new episodes of your favorite show to premiere, to what extentwould you be interested in watching each of the following? Behind the scenes videos of actorsfrom the show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

5 Table HR2_3: A table read is where a TV show’s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies hasbeen stopped. While waiting for new episodes of your favorite show to premiere, to what extentwould you be interested in watching each of the following? A recap episode including scenesfrom previous episodes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

6 Table HR2_4: A table read is where a TV show’s cast, writers and director gather to readthrough the script of an episode, often done before an episode is lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies hasbeen stopped. While waiting for new episodes of your favorite show to premiere, to what extentwould you be interested in watching each of the following? Interviews with actors from the show 31

7 Table HR3_1: And based on what you know, do you agree or disagree with the followingstatements? Table reads of my favorite shows are a good distraction while I wait for new episodes 36

8 Table HR3_2: And based on what you know, do you agree or disagree with the followingstatements? Table reads of my favorite shows are boring to watch . . . . . . . . . . . . . . . 41

9 Table HR3_3: And based on what you know, do you agree or disagree with the followingstatements? Table reads of my favorite shows are confusing to follow . . . . . . . . . . . . . 46

10 Table HR3_4: And based on what you know, do you agree or disagree with the followingstatements? I would watch a table read of a new show . . . . . . . . . . . . . . . . . . . . . 51

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National Tracking Poll #200428, April, 2020

11 Table HR3_5: And based on what you know, do you agree or disagree with the followingstatements? I would watch a table read that reunited the cast of my favorite canceled TV show 56

12 Table HR3_6: And based on what you know, do you agree or disagree with the followingstatements? I would watch a table read that bene ted charity . . . . . . . . . . . . . . . . . 61

13 Table HR3_7: And based on what you know, do you agree or disagree with the followingstatements? Watching a table read of a show is a good test to see if I will like watching theactual TV show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

14 Table HR3_8: And based on what you know, do you agree or disagree with the followingstatements? A table read is a good substitute for a new episode in times like this . . . . . . . 71

15 Table HR4_1: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? This Is Us . . . . . . 76

16 Table HR4_2: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? 911 . . . . . . . . . . 81

17 Table HR4_3: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Grey’s Anatomy . . . 86

18 Table HR4_4: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Chicago PD . . . . . 91

19 Table HR4_5: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Chicago Fire . . . . . 96

20 Table HR4_6: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Blue Bloods . . . . . 101

21 Table HR4_7: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Young Sheldon . . . . 106

22 Table HR4_8: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Chicago Med . . . . 111

23 Table HR4_9: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? NCIS . . . . . . . . . 116

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Morning Consult

24 Table HR4_10: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Goldbergs . . . . . . 121

25 Table HR4_11: The following is a list of popular current TV shows. If new episodes of thefollowing shows are delayed due to the COVID-19 pandemic, also known as coronavirus, howinterested would you be in watching a table read of new episodes each? Last Man Standing . 126

26 Table HR5_1: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? The Nanny . . . . . . 131

27 Table HR5_2: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Friends . . . . . . . . 136

28 Table HR5_3: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? The Office . . . . . . 141

29 Table HR5_4: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Cheers . . . . . . . . 146

30 Table HR5_5: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Two and a Half Men . 151

31 Table HR5_6: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Glee . . . . . . . . . 156

32 Table HR5_7: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Home Improvement . 161

33 Table HR5_8: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? ER . . . . . . . . . . 166

34 Table HR5_9: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of new episodes with the original cast? Seinfeld . . . . . . . . 171

35 Table HR6_1: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? The Nanny176

36 Table HR6_2: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? Friends 181

37 Table HR6_3: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? The Office 186

38 Table HR6_4: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? Cheers . 191

39 Table HR6_5: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? Two anda Half Men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

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40 Table HR6_6: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? Glee . . 201

41 Table HR6_7: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? HomeImprovement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

42 Table HR6_8: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? ER . . . 211

43 Table HR6_9: The following is a list of popular canceled TV shows. How interested wouldyou be in watching a table read of a classic or famous episode with the original cast? Seinfeld 216

44 Table HR7: Which of the following is closest to your opinion, even if neither is correct? . . . 221

45 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 226

46 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 231

47 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 237

48 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243

49 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 248

50 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253

51 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film 258

52 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263

53 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music268

54 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

55 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 278

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Morning ConsultTable HR1_1

Crosstabulation Results by Respondent Demographics

Table HR1_1: A table read is where a TV show”s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. How much have you seen, read or heard about the following?The cast of ’The Nanny,’ the 1990s sitcom, reuniting for a ’table read’ of the show’s upcoming pilot episode

Demographic A lot Some Not much Nothing at all Total N

Adults 5% (116) 15% (335) 16% (343) 64% (1406) 2200Gender: Male 5% (52) 15% (159) 17% (175) 64% (676) 1062Gender: Female 6% (65) 15% (176) 15% (168) 64% (730) 1138Age: 18-29 8% (39) 19% (92) 21% (100) 52% (253) 484Age: 30-44 11% (58) 21% (109) 17% (90) 51% (272) 529Age: 45-54 2% (6) 14% (48) 14% (45) 70% (231) 329Age: 55-64 2% (7) 14% (61) 14% (58) 70% (296) 422Age: 65+ 1% (6) 6% (25) 12% (50) 81% (355) 436Generation Z: 18-22 6% (16) 19% (49) 26% (65) 49% (123) 254Millennial: Age 23-38 11% (60) 20% (111) 18% (98) 51% (283) 552Generation X: Age 39-54 5% (27) 16% (88) 13% (72) 65% (349) 537Boomers: Age 55-73 2% (12) 11% (80) 13% (95) 75% (561) 748PID: Dem (no lean) 6% (50) 18% (151) 17% (140) 58% (478) 819PID: Ind (no lean) 4% (29) 13% (92) 14% (104) 69% (493) 718PID: Rep (no lean) 6% (38) 14% (92) 15% (100) 66% (434) 663PID/Gender: DemMen 7% (24) 22% (73) 18% (60) 54% (183) 340PID/Gender: DemWomen 5% (26) 16% (78) 17% (80) 62% (295) 478PID/Gender: Ind Men 2% (7) 10% (38) 16% (62) 72% (281) 388PID/Gender: Ind Women 6% (21) 17% (55) 13% (42) 64% (212) 331PID/Gender: Rep Men 6% (20) 14% (48) 16% (54) 63% (211) 333PID/Gender: Rep Women 5% (18) 13% (43) 14% (46) 68% (223) 330Ideo: Liberal (1-3) 6% (35) 20% (119) 16% (100) 58% (355) 608Ideo: Moderate (4) 7% (38) 15% (87) 16% (93) 62% (360) 577Ideo: Conservative (5-7) 4% (28) 13% (92) 14% (101) 69% (502) 723Educ: < College 5% (80) 14% (217) 16% (247) 64% (968) 1512Educ: Bachelors degree 5% (22) 18% (80) 14% (61) 63% (280) 444Educ: Post-grad 6% (14) 15% (37) 14% (35) 65% (158) 244

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Table HR1_1



Adults 5% (116) 15% (335) 16% (343) 64% (1406) 2200Income: Under 50k 6% (72) 16% (175) 17% (187) 62% (693) 1126Income: 50k-100k 4% (29) 15% (106) 14% (98) 67% (479) 713Income: 100k+ 4% (16) 15% (53) 16% (59) 65% (233) 361Ethnicity: White 5% (78) 13% (227) 16% (272) 67% (1145) 1722Ethnicity: Hispanic 6% (22) 20% (69) 23% (80) 51% (179) 349Ethnicity: Afr. Am. 9% (25) 26% (72) 13% (36) 52% (141) 274Ethnicity: Other 7% (14) 17% (35) 18% (36) 58% (119) 204All Christian 4% (45) 15% (148) 15% (153) 66% (665) 1011All Non-Christian 6% (6) 21% (21) 17% (17) 56% (56) 100Atheist 5% (5) 10% (10) 27% (27) 59% (61) 103Agnostic/Nothing in particular 6% (60) 16% (156) 15% (146) 63% (624) 986Religious Non-Protestant/Catholic 6% (7) 20% (24) 16% (19) 57% (67) 117Evangelical 5% (32) 17% (104) 16% (93) 62% (370) 599Non-Evangelical 6% (46) 15% (114) 15% (110) 64% (485) 756Community: Urban 7% (38) 17% (97) 17% (96) 58% (322) 552Community: Suburban 5% (46) 16% (162) 15% (151) 65% (663) 1022Community: Rural 5% (32) 12% (76) 15% (97) 67% (421) 625Employ: Private Sector 6% (41) 18% (124) 16% (108) 60% (416) 689Employ: Government 5% (6) 14% (18) 19% (25) 62% (79) 128Employ: Self-Employed 7% (10) 18% (28) 12% (19) 63% (95) 152Employ: Homemaker 4% (6) 20% (31) 17% (27) 59% (92) 156Employ: Retired 1% (7) 6% (32) 11% (56) 81% (402) 497Employ: Unemployed 9% (26) 17% (49) 19% (56) 55% (157) 287Employ: Other 7% (11) 16% (24) 12% (19) 64% (97) 151Military HH: Yes 5% (17) 11% (37) 12% (38) 72% (231) 322Military HH: No 5% (99) 16% (298) 16% (306) 63% (1175) 1878RD/WT: Right Direction 6% (48) 15% (118) 15% (116) 63% (485) 766RD/WT: Wrong Track 5% (68) 15% (217) 16% (227) 64% (921) 1434Trump Job Approve 6% (52) 14% (130) 16% (142) 65% (592) 915Trump Job Disapprove 5% (57) 16% (186) 16% (185) 63% (737) 1166


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Adults 5% (116) 15% (335) 16% (343) 64% (1406) 2200Trump Job Strongly Approve 5% (28) 12% (64) 14% (75) 68% (349) 516Trump Job Somewhat Approve 6% (23) 16% (65) 17% (67) 61% (243) 399Trump Job Somewhat Disapprove 3% (8) 15% (39) 19% (50) 64% (171) 267Trump Job Strongly Disapprove 5% (49) 16% (148) 15% (135) 63% (567) 899Favorable of Trump 5% (44) 15% (128) 15% (136) 65% (569) 877Unfavorable of Trump 5% (60) 16% (187) 15% (183) 64% (754) 1184Very Favorable of Trump 5% (28) 14% (72) 14% (73) 67% (349) 522Somewhat Favorable of Trump 5% (16) 16% (56) 18% (63) 62% (220) 355Somewhat Unfavorable of Trump 3% (6) 12% (24) 16% (33) 70% (145) 208Very Unfavorable of Trump 5% (54) 17% (162) 15% (150) 62% (610) 976#1 Issue: Economy 6% (39) 17% (107) 18% (116) 58% (367) 629#1 Issue: Security 9% (27) 16% (47) 12% (35) 64% (190) 299#1 Issue: Health Care 4% (22) 15% (86) 16% (90) 65% (373) 571#1 Issue: Medicare / Social Security 3% (7) 10% (27) 16% (43) 72% (199) 276#1 Issue: Women’s Issues 12% (11) 22% (21) 14% (13) 52% (48) 94#1 Issue: Education 4% (4) 18% (15) 20% (18) 58% (50) 87#1 Issue: Energy 2% (2) 15% (14) 8% (7) 76% (71) 93#1 Issue: Other 4% (5) 12% (18) 14% (21) 71% (107) 1522018 House Vote: Democrat 6% (48) 18% (141) 14% (109) 62% (480) 7772018 House Vote: Republican 5% (32) 13% (84) 14% (88) 67% (422) 6262018 House Vote: Someone else 8% (5) 16% (10) 14% (8) 63% (38) 612016 Vote: Hillary Clinton 6% (45) 20% (140) 13% (95) 60% (429) 7092016 Vote: Donald Trump 5% (35) 14% (93) 14% (94) 67% (460) 6832016 Vote: Other 5% (6) 11% (13) 18% (22) 67% (83) 1252016 Vote: Didn’t Vote 4% (29) 13% (88) 19% (131) 64% (434) 682Voted in 2014: Yes 6% (79) 16% (196) 14% (173) 64% (809) 1258Voted in 2014: No 4% (37) 15% (138) 18% (170) 63% (597) 942



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Table HR1_1



Adults 5% (116) 15% (335) 16% (343) 64% (1406) 22002012 Vote: Barack Obama 7% (55) 18% (147) 14% (117) 61% (505) 8242012 Vote: Mitt Romney 4% (22) 12% (61) 13% (66) 71% (360) 5092012 Vote: Other — (0) 9% (6) 19% (13) 72% (51) 712012 Vote: Didn’t Vote 5% (39) 15% (120) 19% (147) 62% (489) 7954-Region: Northeast 5% (20) 18% (70) 15% (58) 62% (245) 3944-Region: Midwest 4% (20) 13% (61) 16% (72) 67% (309) 4624-Region: South 5% (44) 16% (130) 17% (139) 62% (511) 8244-Region: West 6% (32) 14% (74) 14% (74) 66% (341) 520Watch TV: Every day 8% (89) 15% (169) 15% (176) 62% (718) 1152Watch TV: Several times per week 3% (13) 18% (87) 16% (79) 63% (304) 483Watch TV: About once per week 3% (5) 19% (30) 16% (25) 61% (97) 157Watch TV: Several times per month 2% (1) 19% (17) 16% (14) 64% (56) 88Watch TV: Less often than once per month 1% (0) 10% (7) 19% (14) 70% (52) 74Watch TV: Never 3% (5) 10% (19) 13% (25) 75% (150) 200Watch Movies: Every day 12% (57) 16% (75) 15% (68) 56% (258) 457Watch Movies: Several times per week 6% (33) 18% (105) 19% (113) 58% (345) 596Watch Movies: About once per week 2% (7) 18% (60) 16% (53) 65% (219) 339Watch Movies: Several times per month 5% (12) 14% (36) 15% (38) 66% (166) 252Watch Movies: About once per month 1% (1) 16% (24) 15% (24) 68% (105) 154Watch Movies: Less often than once per month 2% (3) 11% (20) 11% (19) 76% (131) 173Watch Movies: Never 2% (3) 7% (15) 13% (29) 79% (182) 230Watch Sporting Events: Every day 24% (25) 17% (18) 11% (11) 48% (48) 102Watch Sporting Events: Several times per week 5% (13) 19% (47) 11% (26) 65% (157) 242Watch Sporting Events: About once per week 5% (13) 22% (55) 21% (53) 52% (129) 251Watch Sporting Events: Several times per month 4% (8) 19% (39) 19% (39) 58% (117) 203Watch Sporting Events: About once per month 6% (10) 15% (26) 27% (48) 52% (92) 177Watch Sporting Events: Less often than once per month 4% (18) 13% (54) 14% (57) 68% (280) 411Watch Sporting Events: Never 4% (29) 12% (95) 13% (109) 71% (582) 815


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Adults 5% (116) 15% (335) 16% (343) 64% (1406) 2200Cable TV: Currently subscribe 5% (46) 14% (142) 16% (158) 65% (657) 1004Cable TV: Subscribed in past 7% (47) 16% (119) 16% (113) 61% (443) 723Cable TV: Never subscribed 5% (22) 16% (73) 15% (72) 65% (305) 473Satellite TV: Currently subscribe 7% (38) 19% (95) 14% (73) 59% (297) 504Satellite TV: Subscribed in past 6% (33) 19% (111) 18% (104) 58% (336) 584Satellite TV: Never subscribed 4% (46) 11% (128) 15% (166) 69% (772) 1112Streaming Services: Currently subscribe 6% (80) 16% (217) 16% (222) 63% (867) 1386Streaming Services: Subscribed in past 6% (12) 23% (47) 21% (43) 51% (106) 208Streaming Services: Never subscribed 4% (24) 12% (70) 13% (78) 71% (433) 606Film: An avid fan 9% (64) 21% (144) 19% (129) 51% (355) 693Film: A casual fan 3% (41) 14% (165) 14% (169) 69% (822) 1196Film: Not a fan 4% (11) 8% (25) 15% (46) 74% (229) 311Television: An avid fan 9% (89) 20% (194) 15% (145) 56% (552) 980Television: A casual fan 2% (26) 12% (127) 18% (181) 68% (700) 1033Television: Not a fan 1% (2) 7% (13) 9% (17) 83% (155) 187Music: An avid fan 8% (79) 20% (200) 18% (178) 55% (555) 1011Music: A casual fan 3% (35) 12% (124) 14% (145) 70% (708) 1011Music: Not a fan 1% (2) 6% (11) 12% (21) 81% (143) 177Fashion: An avid fan 13% (33) 27% (69) 18% (47) 42% (108) 257Fashion: A casual fan 6% (50) 19% (174) 18% (166) 57% (508) 898Fashion: Not a fan 3% (32) 9% (92) 13% (131) 76% (790) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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Table HR1_2

Table HR1_2: A table read is where a TV show”s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. How much have you seen, read or heard about the following?The cast of ’Grace & Frankie,’ the Net ix sitcom, reuniting for a ’table read’ of an episode from the upcoming nal season to bene t charity


Adults 4% (99) 10% (225) 15% (333) 70% (1543) 2200Gender: Male 5% (54) 10% (111) 14% (149) 70% (747) 1062Gender: Female 4% (45) 10% (114) 16% (184) 70% (795) 1138Age: 18-29 10% (47) 15% (75) 21% (101) 54% (261) 484Age: 30-44 7% (37) 14% (72) 18% (96) 61% (324) 529Age: 45-54 1% (3) 8% (27) 15% (48) 76% (251) 329Age: 55-64 2% (7) 8% (34) 13% (54) 78% (327) 422Age: 65+ 1% (5) 4% (17) 8% (35) 87% (380) 436Generation Z: 18-22 11% (27) 17% (42) 24% (61) 49% (124) 254Millennial: Age 23-38 9% (48) 15% (81) 19% (102) 58% (321) 552Generation X: Age 39-54 2% (13) 9% (51) 15% (82) 73% (391) 537Boomers: Age 55-73 1% (10) 6% (44) 10% (75) 83% (618) 748PID: Dem (no lean) 6% (52) 13% (109) 17% (140) 63% (518) 819PID: Ind (no lean) 2% (16) 8% (55) 13% (94) 77% (554) 718PID: Rep (no lean) 5% (31) 9% (61) 15% (99) 71% (471) 663PID/Gender: DemMen 8% (26) 15% (50) 18% (61) 60% (204) 340PID/Gender: DemWomen 5% (26) 12% (59) 17% (79) 66% (314) 478PID/Gender: Ind Men 1% (6) 8% (30) 10% (38) 81% (313) 388PID/Gender: Ind Women 3% (10) 7% (25) 17% (55) 73% (241) 331PID/Gender: Rep Men 7% (22) 9% (31) 15% (50) 69% (230) 333PID/Gender: Rep Women 3% (9) 9% (30) 15% (49) 73% (241) 330Ideo: Liberal (1-3) 7% (43) 16% (98) 17% (103) 60% (365) 608Ideo: Moderate (4) 4% (23) 11% (63) 15% (84) 71% (408) 577Ideo: Conservative (5-7) 3% (20) 7% (54) 14% (101) 76% (548) 723Educ: < College 4% (58) 10% (151) 16% (238) 70% (1066) 1512Educ: Bachelors degree 6% (25) 12% (51) 14% (62) 69% (306) 444Educ: Post-grad 7% (17) 9% (23) 14% (33) 70% (171) 244Income: Under 50k 5% (55) 11% (120) 15% (167) 70% (784) 1126Income: 50k-100k 3% (23) 10% (73) 15% (106) 72% (510) 713Income: 100k+ 6% (20) 9% (32) 17% (60) 69% (248) 361Ethnicity: White 4% (71) 10% (170) 15% (250) 71% (1230) 1722


12




Adults 4% (99) 10% (225) 15% (333) 70% (1543) 2200Ethnicity: Hispanic 7% (25) 16% (54) 20% (68) 58% (202) 349Ethnicity: Afr. Am. 5% (13) 11% (30) 15% (40) 70% (191) 274Ethnicity: Other 7% (14) 12% (25) 21% (43) 60% (122) 204All Christian 5% (51) 8% (82) 15% (153) 72% (725) 1011All Non-Christian 9% (9) 17% (17) 19% (19) 56% (56) 100Atheist 4% (4) 17% (17) 17% (17) 62% (64) 103Agnostic/Nothing in particular 4% (35) 11% (109) 15% (144) 71% (698) 986Religious Non-Protestant/Catholic 7% (9) 15% (18) 19% (22) 58% (68) 117Evangelical 5% (32) 7% (43) 18% (106) 70% (417) 599Non-Evangelical 4% (31) 11% (84) 14% (107) 71% (533) 756Community: Urban 7% (39) 13% (71) 16% (90) 64% (353) 552Community: Suburban 4% (37) 11% (108) 15% (157) 70% (720) 1022Community: Rural 4% (22) 7% (46) 14% (87) 75% (470) 625Employ: Private Sector 6% (43) 12% (84) 16% (111) 66% (451) 689Employ: Government 4% (5) 9% (12) 13% (17) 74% (95) 128Employ: Self-Employed 5% (7) 12% (19) 17% (26) 66% (100) 152Employ: Homemaker 3% (4) 11% (17) 17% (26) 69% (108) 156Employ: Retired 1% (4) 5% (26) 8% (42) 86% (426) 497Employ: Unemployed 6% (18) 12% (35) 18% (51) 64% (183) 287Employ: Other 4% (5) 10% (15) 17% (25) 70% (105) 151Military HH: Yes 4% (14) 8% (27) 13% (42) 74% (239) 322Military HH: No 4% (84) 11% (199) 16% (291) 69% (1303) 1878RD/WT: Right Direction 5% (38) 11% (81) 14% (109) 70% (538) 766RD/WT: Wrong Track 4% (60) 10% (144) 16% (225) 70% (1004) 1434Trump Job Approve 4% (39) 9% (85) 14% (132) 72% (659) 915Trump Job Disapprove 5% (58) 11% (134) 16% (181) 68% (794) 1166Trump Job Strongly Approve 5% (26) 9% (46) 13% (67) 73% (377) 516Trump Job Somewhat Approve 3% (13) 10% (40) 16% (65) 71% (281) 399Trump Job Somewhat Disapprove 7% (18) 14% (38) 12% (33) 67% (178) 267Trump Job Strongly Disapprove 4% (40) 11% (96) 16% (148) 68% (616) 899



13

Table HR1_2



Adults 4% (99) 10% (225) 15% (333) 70% (1543) 2200Favorable of Trump 4% (34) 10% (85) 14% (125) 72% (634) 877Unfavorable of Trump 5% (58) 11% (134) 15% (181) 68% (811) 1184Very Favorable of Trump 5% (27) 9% (46) 13% (69) 73% (379) 522Somewhat Favorable of Trump 2% (7) 11% (38) 16% (55) 72% (255) 355Somewhat Unfavorable of Trump 7% (14) 8% (18) 12% (26) 72% (150) 208Very Unfavorable of Trump 4% (44) 12% (116) 16% (155) 68% (660) 976#1 Issue: Economy 3% (17) 12% (74) 20% (125) 65% (412) 629#1 Issue: Security 8% (24) 10% (30) 13% (40) 69% (205) 299#1 Issue: Health Care 5% (26) 11% (62) 13% (74) 72% (410) 571#1 Issue: Medicare / Social Security 6% (16) 5% (15) 12% (33) 77% (212) 276#1 Issue: Women’s Issues 5% (5) 12% (11) 18% (17) 65% (61) 94#1 Issue: Education 6% (5) 12% (10) 14% (12) 68% (59) 87#1 Issue: Energy 3% (3) 15% (14) 14% (13) 68% (63) 93#1 Issue: Other 2% (3) 6% (9) 12% (19) 80% (121) 1522018 House Vote: Democrat 6% (43) 11% (87) 16% (122) 67% (524) 7772018 House Vote: Republican 5% (31) 10% (61) 13% (80) 73% (454) 6262018 House Vote: Someone else 1% (1) 21% (13) 8% (5) 70% (43) 612016 Vote: Hillary Clinton 6% (42) 12% (86) 15% (105) 67% (476) 7092016 Vote: Donald Trump 5% (33) 9% (61) 13% (89) 73% (500) 6832016 Vote: Other 1% (1) 16% (20) 10% (13) 73% (91) 1252016 Vote: Didn’t Vote 3% (23) 9% (58) 19% (126) 70% (476) 682Voted in 2014: Yes 5% (64) 11% (133) 13% (166) 71% (895) 1258Voted in 2014: No 4% (35) 10% (92) 18% (167) 69% (647) 9422012 Vote: Barack Obama 5% (44) 11% (91) 14% (117) 69% (572) 8242012 Vote: Mitt Romney 4% (20) 8% (41) 12% (60) 76% (389) 5092012 Vote: Other 1% (1) 8% (6) 14% (10) 77% (55) 712012 Vote: Didn’t Vote 4% (35) 11% (88) 18% (147) 66% (526) 795


14




Adults 4% (99) 10% (225) 15% (333) 70% (1543) 22004-Region: Northeast 3% (13) 11% (44) 12% (49) 73% (288) 3944-Region: Midwest 3% (15) 10% (47) 15% (68) 72% (332) 4624-Region: South 5% (41) 9% (71) 17% (137) 70% (576) 8244-Region: West 6% (30) 12% (64) 15% (80) 67% (347) 520Watch TV: Every day 5% (60) 12% (136) 15% (177) 68% (779) 1152Watch TV: Several times per week 2% (12) 10% (46) 17% (80) 71% (345) 483Watch TV: About once per week 8% (13) 12% (19) 16% (26) 64% (100) 157Watch TV: Several times per month 6% (5) 9% (8) 16% (14) 69% (61) 88Watch TV: Less often than once per month 3% (2) 11% (8) 11% (8) 75% (56) 74Watch TV: Never 3% (5) 2% (4) 10% (19) 86% (171) 200Watch Movies: Every day 11% (51) 16% (71) 17% (79) 56% (256) 457Watch Movies: Several times per week 4% (22) 14% (82) 18% (108) 65% (384) 596Watch Movies: About once per week 4% (15) 10% (34) 16% (55) 69% (234) 339Watch Movies: Several times per month 1% (2) 5% (13) 12% (30) 82% (206) 252Watch Movies: About once per month 2% (3) 8% (13) 13% (21) 77% (118) 154Watch Movies: Less often than once per month — (0) 6% (10) 11% (19) 83% (144) 173Watch Movies: Never 3% (7) 1% (2) 9% (22) 87% (199) 230Watch Sporting Events: Every day 28% (29) 8% (8) 13% (13) 51% (52) 102Watch Sporting Events: Several times per week 6% (14) 19% (45) 13% (31) 63% (152) 242Watch Sporting Events: About once per week 3% (8) 17% (44) 19% (49) 60% (150) 251Watch Sporting Events: Several times per month 4% (8) 11% (22) 17% (35) 68% (138) 203Watch Sporting Events: About once per month 5% (9) 11% (20) 19% (33) 65% (115) 177Watch Sporting Events: Less often than once per month 1% (3) 11% (45) 15% (62) 73% (300) 411Watch Sporting Events: Never 3% (28) 5% (41) 14% (110) 78% (636) 815Cable TV: Currently subscribe 4% (40) 11% (112) 15% (153) 70% (700) 1004Cable TV: Subscribed in past 4% (32) 10% (72) 17% (126) 68% (492) 723Cable TV: Never subscribed 6% (27) 9% (41) 11% (54) 74% (351) 473Satellite TV: Currently subscribe 7% (36) 12% (62) 13% (66) 68% (340) 504Satellite TV: Subscribed in past 4% (22) 14% (80) 17% (97) 66% (385) 584Satellite TV: Never subscribed 4% (40) 8% (84) 15% (170) 73% (817) 1112



15

Table HR1_2



Adults 4% (99) 10% (225) 15% (333) 70% (1543) 2200Streaming Services: Currently subscribe 4% (62) 11% (159) 16% (228) 68% (937) 1386Streaming Services: Subscribed in past 7% (14) 16% (33) 18% (38) 59% (124) 208Streaming Services: Never subscribed 4% (23) 6% (34) 11% (67) 80% (482) 606Film: An avid fan 10% (66) 14% (97) 18% (126) 58% (404) 693Film: A casual fan 2% (23) 9% (112) 15% (177) 74% (885) 1196Film: Not a fan 3% (9) 5% (17) 10% (31) 82% (254) 311Television: An avid fan 7% (65) 14% (139) 16% (154) 64% (623) 980Television: A casual fan 3% (32) 7% (72) 16% (165) 74% (764) 1033Television: Not a fan 1% (2) 8% (14) 8% (14) 83% (156) 187Music: An avid fan 7% (69) 13% (130) 18% (183) 62% (630) 1011Music: A casual fan 3% (27) 8% (86) 14% (142) 75% (756) 1011Music: Not a fan 1% (2) 5% (9) 5% (9) 89% (157) 177Fashion: An avid fan 14% (36) 20% (52) 17% (45) 48% (124) 257Fashion: A casual fan 5% (45) 13% (113) 19% (170) 63% (570) 898Fashion: Not a fan 2% (17) 6% (60) 11% (118) 81% (849) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


16


Table HR2_1: A table read is where a TV show’s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies has been stopped. While waitingfor new episodes of your favorite show to premiere, to what extent would you be interested in watching each of the following?A table read of a new episode

Demographic Very interestedSomewhatinterested

Not veryinterested

Not interestedat all

Don’t Know /No Opinion Total N

Adults 13% (288) 24% (523) 19% (428) 31% (681) 13% (280) 2200Gender: Male 13% (141) 22% (232) 18% (190) 33% (355) 14% (144) 1062Gender: Female 13% (147) 26% (291) 21% (238) 29% (326) 12% (136) 1138Age: 18-29 19% (94) 27% (131) 17% (81) 19% (90) 18% (89) 484Age: 30-44 19% (100) 24% (128) 20% (104) 26% (135) 12% (62) 529Age: 45-54 9% (28) 23% (75) 20% (67) 33% (110) 15% (49) 329Age: 55-64 10% (43) 25% (106) 19% (81) 36% (153) 9% (39) 422Age: 65+ 5% (23) 19% (84) 22% (96) 44% (193) 9% (41) 436Generation Z: 18-22 21% (54) 31% (78) 17% (42) 16% (40) 15% (39) 254Millennial: Age 23-38 19% (103) 24% (130) 19% (103) 22% (123) 17% (93) 552Generation X: Age 39-54 12% (66) 23% (125) 20% (106) 32% (172) 13% (68) 537Boomers: Age 55-73 8% (62) 23% (174) 20% (151) 39% (293) 9% (68) 748PID: Dem (no lean) 16% (135) 30% (244) 19% (156) 25% (201) 10% (83) 819PID: Ind (no lean) 10% (72) 21% (152) 20% (143) 31% (221) 18% (130) 718PID: Rep (no lean) 12% (81) 19% (127) 19% (129) 39% (259) 10% (67) 663PID/Gender: DemMen 15% (51) 29% (97) 19% (66) 26% (88) 11% (39) 340PID/Gender: DemWomen 18% (84) 31% (147) 19% (90) 24% (114) 9% (44) 478PID/Gender: Ind Men 10% (37) 18% (70) 18% (69) 34% (131) 21% (81) 388PID/Gender: Ind Women 11% (35) 25% (82) 23% (75) 27% (90) 15% (50) 331PID/Gender: Rep Men 16% (53) 19% (65) 17% (56) 41% (136) 7% (24) 333PID/Gender: Rep Women 9% (28) 19% (62) 22% (74) 37% (123) 13% (43) 330Ideo: Liberal (1-3) 16% (100) 27% (165) 22% (135) 27% (164) 7% (45) 608Ideo: Moderate (4) 17% (97) 27% (156) 17% (96) 28% (160) 12% (68) 577Ideo: Conservative (5-7) 9% (66) 20% (145) 21% (153) 42% (304) 8% (56) 723Educ: < College 13% (201) 23% (347) 18% (272) 31% (466) 15% (227) 1512Educ: Bachelors degree 12% (55) 27% (119) 22% (98) 31% (139) 8% (33) 444Educ: Post-grad 13% (32) 23% (57) 24% (59) 32% (77) 8% (20) 244



17

Table HR2_1



Not veryinterested



Adults 13% (288) 24% (523) 19% (428) 31% (681) 13% (280) 2200Income: Under 50k 13% (149) 23% (261) 18% (208) 29% (325) 16% (183) 1126Income: 50k-100k 13% (93) 24% (169) 21% (152) 34% (239) 8% (60) 713Income: 100k+ 13% (45) 26% (93) 19% (68) 32% (117) 10% (37) 361Ethnicity: White 11% (195) 24% (412) 21% (369) 33% (565) 10% (180) 1722Ethnicity: Hispanic 22% (76) 31% (107) 15% (54) 18% (62) 14% (50) 349Ethnicity: Afr. Am. 22% (61) 23% (63) 9% (25) 22% (60) 24% (65) 274Ethnicity: Other 16% (32) 23% (48) 17% (34) 27% (56) 17% (34) 204All Christian 11% (112) 27% (268) 22% (218) 32% (328) 8% (85) 1011All Non-Christian 18% (18) 28% (28) 15% (15) 29% (29) 10% (10) 100Atheist 9% (9) 23% (24) 25% (25) 34% (35) 9% (9) 103Agnostic/Nothing in particular 15% (150) 21% (203) 17% (169) 29% (289) 18% (176) 986Religious Non-Protestant/Catholic 17% (20) 26% (30) 17% (19) 30% (35) 10% (12) 117Evangelical 11% (65) 26% (157) 21% (125) 32% (193) 10% (58) 599Non-Evangelical 15% (113) 25% (189) 20% (151) 31% (231) 10% (73) 756Community: Urban 18% (100) 29% (159) 13% (74) 25% (136) 15% (84) 552Community: Suburban 12% (124) 25% (260) 21% (212) 32% (322) 10% (104) 1022Community: Rural 10% (64) 17% (104) 23% (143) 36% (223) 15% (91) 625Employ: Private Sector 14% (100) 24% (168) 23% (158) 29% (201) 9% (61) 689Employ: Government 9% (11) 24% (31) 18% (24) 35% (46) 13% (17) 128Employ: Self-Employed 15% (24) 27% (41) 19% (29) 29% (43) 10% (15) 152Employ: Homemaker 13% (21) 27% (43) 16% (25) 26% (40) 17% (27) 156Employ: Retired 7% (37) 18% (89) 21% (102) 44% (220) 10% (50) 497Employ: Unemployed 18% (51) 21% (61) 14% (41) 26% (74) 21% (59) 287Employ: Other 14% (21) 32% (48) 12% (18) 19% (29) 23% (34) 151Military HH: Yes 9% (30) 22% (71) 18% (58) 40% (129) 10% (33) 322Military HH: No 14% (258) 24% (452) 20% (370) 29% (552) 13% (246) 1878RD/WT: Right Direction 12% (92) 21% (161) 20% (152) 35% (268) 12% (93) 766RD/WT: Wrong Track 14% (196) 25% (362) 19% (276) 29% (413) 13% (187) 1434


18




Not veryinterested



Adults 13% (288) 24% (523) 19% (428) 31% (681) 13% (280) 2200Trump Job Approve 12% (109) 21% (193) 20% (185) 37% (338) 10% (90) 915Trump Job Disapprove 15% (171) 27% (317) 20% (229) 27% (313) 12% (137) 1166Trump Job Strongly Approve 12% (61) 18% (92) 20% (102) 42% (216) 9% (46) 516Trump Job Somewhat Approve 12% (49) 25% (101) 21% (82) 31% (122) 11% (44) 399Trump Job Somewhat Disapprove 13% (34) 27% (71) 22% (59) 27% (71) 12% (32) 267Trump Job Strongly Disapprove 15% (137) 27% (246) 19% (170) 27% (242) 12% (105) 899Favorable of Trump 12% (103) 21% (182) 21% (182) 38% (332) 9% (80) 877Unfavorable of Trump 15% (173) 27% (320) 19% (229) 28% (326) 12% (137) 1184Very Favorable of Trump 12% (65) 17% (89) 20% (104) 42% (221) 8% (43) 522Somewhat Favorable of Trump 11% (38) 26% (93) 22% (77) 31% (111) 10% (37) 355Somewhat Unfavorable of Trump 11% (23) 28% (57) 19% (39) 31% (65) 12% (24) 208Very Unfavorable of Trump 15% (150) 27% (262) 20% (191) 27% (261) 11% (112) 976#1 Issue: Economy 9% (58) 25% (159) 22% (137) 31% (198) 12% (76) 629#1 Issue: Security 16% (47) 19% (56) 18% (53) 36% (107) 12% (36) 299#1 Issue: Health Care 17% (95) 24% (140) 18% (103) 28% (162) 12% (71) 571#1 Issue: Medicare / Social Security 12% (34) 21% (59) 19% (54) 31% (85) 16% (43) 276#1 Issue: Women’s Issues 17% (16) 34% (32) 13% (12) 28% (26) 8% (7) 94#1 Issue: Education 15% (13) 28% (24) 20% (17) 26% (23) 11% (10) 87#1 Issue: Energy 14% (13) 28% (26) 15% (14) 34% (32) 9% (8) 93#1 Issue: Other 7% (11) 17% (26) 25% (38) 32% (48) 19% (29) 1522018 House Vote: Democrat 17% (133) 27% (213) 20% (156) 25% (196) 10% (80) 7772018 House Vote: Republican 12% (78) 18% (114) 21% (129) 42% (262) 7% (43) 6262018 House Vote: Someone else 17% (11) 19% (11) 9% (5) 34% (21) 21% (13) 612016 Vote: Hillary Clinton 17% (121) 30% (212) 18% (129) 25% (178) 10% (69) 7092016 Vote: Donald Trump 13% (87) 18% (123) 21% (144) 41% (282) 7% (47) 6832016 Vote: Other 13% (16) 20% (25) 17% (21) 40% (50) 10% (12) 1252016 Vote: Didn’t Vote 9% (65) 24% (162) 20% (134) 25% (172) 22% (151) 682



19

Table HR2_1



Not veryinterested



Adults 13% (288) 24% (523) 19% (428) 31% (681) 13% (280) 2200Voted in 2014: Yes 14% (179) 23% (294) 19% (244) 34% (427) 9% (114) 1258Voted in 2014: No 12% (109) 24% (229) 20% (184) 27% (254) 18% (166) 9422012 Vote: Barack Obama 16% (129) 28% (233) 19% (160) 27% (224) 10% (79) 8242012 Vote: Mitt Romney 11% (58) 19% (94) 21% (108) 41% (209) 8% (41) 5092012 Vote: Other 5% (3) 20% (14) 18% (13) 50% (35) 8% (6) 712012 Vote: Didn’t Vote 12% (98) 23% (181) 19% (148) 27% (213) 19% (154) 7954-Region: Northeast 14% (53) 25% (97) 19% (74) 30% (116) 13% (53) 3944-Region: Midwest 11% (53) 22% (100) 19% (89) 35% (160) 13% (61) 4624-Region: South 13% (107) 24% (196) 17% (142) 32% (263) 14% (116) 8244-Region: West 14% (75) 25% (130) 24% (124) 27% (142) 9% (49) 520Watch TV: Every day 17% (195) 27% (310) 21% (239) 27% (316) 8% (93) 1152Watch TV: Several times per week 11% (55) 25% (123) 20% (97) 33% (158) 10% (51) 483Watch TV: About once per week 9% (14) 18% (29) 21% (32) 41% (64) 12% (18) 157Watch TV: Several times per month 1% (1) 27% (24) 14% (12) 39% (34) 19% (17) 88Watch TV: Less often than once per month 8% (6) 7% (5) 23% (17) 40% (29) 22% (17) 74Watch TV: Never 7% (14) 10% (20) 10% (20) 36% (73) 36% (72) 200Watch Movies: Every day 28% (126) 26% (121) 15% (69) 22% (100) 9% (40) 457Watch Movies: Several times per week 12% (72) 28% (169) 22% (128) 28% (170) 10% (57) 596Watch Movies: About once per week 11% (36) 25% (85) 24% (82) 32% (107) 9% (29) 339Watch Movies: Several times per month 7% (18) 24% (61) 21% (53) 35% (88) 13% (32) 252Watch Movies: About once per month 7% (10) 24% (37) 27% (41) 33% (50) 10% (16) 154Watch Movies: Less often than once per month 6% (10) 15% (26) 14% (25) 45% (78) 20% (35) 173Watch Movies: Never 7% (16) 11% (25) 13% (30) 39% (88) 30% (70) 230


20




Not veryinterested



Adults 13% (288) 24% (523) 19% (428) 31% (681) 13% (280) 2200Watch Sporting Events: Every day 33% (34) 20% (21) 19% (19) 16% (16) 12% (12) 102Watch Sporting Events: Several times per week 18% (44) 31% (75) 15% (36) 28% (68) 8% (20) 242Watch Sporting Events: About once per week 18% (45) 31% (76) 24% (59) 20% (50) 8% (20) 251Watch Sporting Events: Several times per month 14% (27) 30% (60) 17% (34) 30% (62) 10% (19) 203Watch Sporting Events: About once per month 9% (17) 30% (52) 21% (38) 30% (53) 9% (17) 177Watch Sporting Events: Less often than once per month 13% (55) 20% (82) 23% (93) 32% (131) 12% (50) 411Watch Sporting Events: Never 8% (67) 19% (156) 18% (149) 37% (301) 17% (142) 815Cable TV: Currently subscribe 13% (134) 26% (263) 17% (175) 31% (316) 12% (115) 1004Cable TV: Subscribed in past 14% (98) 24% (172) 25% (183) 29% (207) 9% (64) 723Cable TV: Never subscribed 12% (56) 19% (89) 15% (70) 33% (158) 21% (100) 473Satellite TV: Currently subscribe 14% (69) 22% (113) 21% (105) 29% (148) 14% (69) 504Satellite TV: Subscribed in past 17% (97) 26% (150) 20% (119) 29% (169) 8% (49) 584Satellite TV: Never subscribed 11% (122) 23% (260) 18% (205) 33% (364) 15% (162) 1112Streaming Services: Currently subscribe 15% (207) 26% (361) 20% (276) 29% (395) 11% (146) 1386Streaming Services: Subscribed in past 15% (31) 26% (55) 21% (43) 26% (54) 12% (25) 208Streaming Services: Never subscribed 8% (50) 18% (107) 18% (110) 38% (232) 18% (108) 606Film: An avid fan 22% (155) 30% (207) 17% (119) 21% (143) 10% (69) 693Film: A casual fan 9% (113) 24% (282) 22% (263) 35% (418) 10% (120) 1196Film: Not a fan 6% (20) 11% (33) 15% (46) 39% (120) 29% (91) 311Television: An avid fan 20% (196) 28% (275) 19% (182) 25% (244) 8% (83) 980Television: A casual fan 8% (82) 23% (239) 21% (217) 35% (363) 13% (132) 1033Television: Not a fan 5% (10) 5% (9) 16% (30) 40% (74) 34% (64) 187Music: An avid fan 19% (194) 27% (269) 19% (190) 24% (241) 12% (117) 1011Music: A casual fan 9% (87) 23% (236) 21% (216) 38% (380) 9% (92) 1011Music: Not a fan 4% (6) 10% (18) 13% (23) 34% (60) 40% (71) 177Fashion: An avid fan 28% (71) 30% (77) 14% (36) 16% (41) 13% (33) 257Fashion: A casual fan 16% (147) 28% (252) 21% (188) 24% (211) 11% (100) 898Fashion: Not a fan 7% (71) 19% (194) 20% (205) 41% (429) 14% (146) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



21

Table HR2_2

Table HR2_2: A table read is where a TV show’s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies has been stopped. While waitingfor new episodes of your favorite show to premiere, to what extent would you be interested in watching each of the following?Behind the scenes videos of actors from the show


Not veryinterested





22




Not veryinterested






23

Table HR2_2



Not veryinterested





24




Not veryinterested






25

Table HR2_2



Not veryinterested





26


Table HR2_3: A table read is where a TV show’s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies has been stopped. While waitingfor new episodes of your favorite show to premiere, to what extent would you be interested in watching each of the following?A recap episode including scenes from previous episodes


Not veryinterested






27

Table HR2_3



Not veryinterested





28




Not veryinterested






29

Table HR2_3



Not veryinterested





30




Not veryinterested






31

Table HR2_4

Table HR2_4: A table read is where a TV show’s cast, writers and director gather to read through the script of an episode, often done before an episodeis lmed. Amid the COVID-19 pandemic, also known as coronavirus, the production of many TV shows and movies has been stopped. While waitingfor new episodes of your favorite show to premiere, to what extent would you be interested in watching each of the following?Interviews with actors from the show


Not veryinterested





32




Not veryinterested






33

Table HR2_4



Not veryinterested





34




Not veryinterested






35

Table HR2_4



Not veryinterested





36


Table HR3_1: And based on what you know, do you agree or disagree with the following statements?Table reads of my favorite shows are a good distraction while I wait for new episodes

Demographic Strongly agreeSomewhat

agreeSomewhatdisagree

Stronglydisagree


Adults 10% (231) 27% (588) 16% (349) 22% (475) 25% (557) 2200Gender: Male 10% (108) 26% (276) 16% (166) 23% (247) 25% (265) 1062Gender: Female 11% (123) 27% (312) 16% (183) 20% (228) 26% (292) 1138Age: 18-29 17% (84) 31% (150) 13% (64) 14% (67) 25% (119) 484Age: 30-44 14% (73) 30% (157) 16% (86) 18% (95) 22% (119) 529Age: 45-54 8% (25) 23% (77) 17% (55) 23% (75) 30% (97) 329Age: 55-64 7% (31) 29% (122) 17% (70) 24% (101) 23% (98) 422Age: 65+ 4% (18) 19% (83) 17% (75) 31% (137) 28% (123) 436Generation Z: 18-22 21% (54) 29% (75) 12% (31) 13% (33) 24% (62) 254Millennial: Age 23-38 13% (70) 31% (173) 16% (86) 16% (87) 25% (136) 552Generation X: Age 39-54 11% (58) 25% (135) 16% (88) 22% (118) 26% (138) 537Boomers: Age 55-73 6% (47) 25% (188) 17% (128) 28% (207) 24% (179) 748PID: Dem (no lean) 14% (116) 31% (257) 15% (125) 17% (138) 22% (183) 819PID: Ind (no lean) 7% (51) 24% (171) 15% (108) 23% (165) 31% (224) 718PID: Rep (no lean) 10% (64) 24% (160) 18% (117) 26% (173) 22% (149) 663PID/Gender: DemMen 14% (49) 33% (113) 15% (51) 15% (52) 22% (75) 340PID/Gender: DemWomen 14% (67) 30% (144) 15% (74) 18% (85) 23% (108) 478PID/Gender: Ind Men 6% (25) 22% (83) 15% (60) 25% (97) 32% (123) 388PID/Gender: Ind Women 8% (26) 26% (87) 14% (48) 21% (68) 31% (101) 331PID/Gender: Rep Men 10% (35) 24% (80) 17% (55) 29% (98) 20% (66) 333PID/Gender: Rep Women 9% (29) 24% (80) 19% (62) 23% (75) 25% (83) 330Ideo: Liberal (1-3) 14% (85) 31% (186) 16% (98) 19% (117) 20% (123) 608Ideo: Moderate (4) 13% (74) 30% (170) 14% (80) 20% (116) 24% (137) 577Ideo: Conservative (5-7) 7% (53) 23% (169) 19% (135) 29% (211) 21% (155) 723Educ: < College 11% (161) 26% (387) 16% (239) 20% (309) 27% (416) 1512Educ: Bachelors degree 10% (46) 31% (136) 16% (73) 24% (105) 19% (84) 444Educ: Post-grad 10% (23) 27% (65) 15% (37) 25% (61) 24% (57) 244Income: Under 50k 10% (113) 27% (302) 15% (172) 19% (219) 28% (321) 1126Income: 50k-100k 11% (78) 26% (182) 17% (124) 24% (168) 22% (160) 713Income: 100k+ 11% (39) 29% (104) 15% (53) 25% (89) 21% (76) 361Ethnicity: White 9% (160) 26% (452) 17% (287) 23% (401) 25% (423) 1722



37

Table HR3_1




Stronglydisagree


Adults 10% (231) 27% (588) 16% (349) 22% (475) 25% (557) 2200Ethnicity: Hispanic 18% (62) 28% (97) 13% (46) 16% (55) 25% (89) 349Ethnicity: Afr. Am. 17% (46) 29% (80) 11% (30) 15% (40) 28% (78) 274Ethnicity: Other 12% (25) 28% (56) 16% (33) 17% (34) 28% (56) 204All Christian 10% (96) 29% (293) 16% (161) 22% (226) 23% (235) 1011All Non-Christian 13% (13) 30% (30) 18% (18) 20% (20) 19% (19) 100Atheist 8% (9) 19% (20) 20% (21) 25% (26) 27% (28) 103Agnostic/Nothing in particular 11% (112) 25% (245) 15% (150) 21% (203) 28% (275) 986Religious Non-Protestant/Catholic 14% (17) 27% (32) 16% (19) 18% (21) 25% (29) 117Evangelical 7% (45) 28% (168) 17% (104) 23% (141) 24% (141) 599Non-Evangelical 13% (100) 29% (217) 15% (112) 22% (163) 22% (163) 756Community: Urban 14% (78) 28% (153) 13% (74) 18% (98) 27% (149) 552Community: Suburban 10% (101) 29% (292) 17% (175) 21% (213) 24% (240) 1022Community: Rural 8% (51) 23% (143) 16% (100) 26% (164) 27% (167) 625Employ: Private Sector 12% (85) 28% (191) 17% (119) 20% (137) 23% (157) 689Employ: Government 6% (8) 26% (33) 21% (27) 27% (35) 20% (26) 128Employ: Self-Employed 9% (14) 28% (42) 16% (24) 24% (36) 24% (36) 152Employ: Homemaker 9% (14) 30% (47) 14% (22) 19% (29) 27% (42) 156Employ: Retired 5% (26) 19% (97) 17% (83) 31% (152) 28% (140) 497Employ: Unemployed 18% (53) 28% (80) 12% (34) 14% (42) 28% (79) 287Employ: Other 7% (11) 30% (46) 17% (26) 12% (18) 34% (51) 151Military HH: Yes 8% (25) 20% (65) 18% (59) 29% (94) 24% (78) 322Military HH: No 11% (205) 28% (523) 15% (290) 20% (381) 25% (478) 1878RD/WT: Right Direction 10% (73) 25% (192) 16% (123) 24% (181) 26% (197) 766RD/WT: Wrong Track 11% (158) 28% (396) 16% (226) 21% (294) 25% (359) 1434Trump Job Approve 10% (90) 25% (230) 17% (160) 25% (226) 23% (210) 915Trump Job Disapprove 11% (132) 29% (339) 15% (180) 20% (231) 24% (284) 1166Trump Job Strongly Approve 9% (49) 23% (118) 16% (84) 27% (141) 24% (125) 516Trump Job Somewhat Approve 10% (41) 28% (113) 19% (76) 21% (84) 21% (85) 399Trump Job Somewhat Disapprove 9% (23) 29% (79) 21% (56) 18% (49) 23% (61) 267Trump Job Strongly Disapprove 12% (109) 29% (261) 14% (124) 20% (182) 25% (223) 899


38





Stronglydisagree


Adults 10% (231) 27% (588) 16% (349) 22% (475) 25% (557) 2200Favorable of Trump 10% (84) 25% (218) 18% (158) 25% (223) 22% (193) 877Unfavorable of Trump 11% (135) 29% (345) 15% (174) 20% (237) 25% (292) 1184Very Favorable of Trump 10% (54) 23% (120) 17% (89) 27% (142) 22% (116) 522Somewhat Favorable of Trump 8% (30) 28% (98) 19% (69) 23% (81) 22% (78) 355Somewhat Unfavorable of Trump 8% (16) 30% (62) 18% (38) 20% (41) 24% (51) 208Very Unfavorable of Trump 12% (119) 29% (283) 14% (136) 20% (196) 25% (242) 976#1 Issue: Economy 8% (51) 28% (177) 18% (111) 21% (129) 26% (161) 629#1 Issue: Security 15% (44) 25% (74) 14% (43) 25% (76) 21% (63) 299#1 Issue: Health Care 12% (68) 29% (165) 15% (88) 20% (112) 24% (138) 571#1 Issue: Medicare / Social Security 8% (21) 23% (64) 16% (44) 25% (68) 29% (79) 276#1 Issue: Women’s Issues 13% (12) 25% (23) 20% (19) 15% (14) 27% (25) 94#1 Issue: Education 12% (10) 28% (25) 15% (13) 21% (18) 24% (21) 87#1 Issue: Energy 12% (11) 31% (29) 13% (13) 22% (20) 21% (20) 93#1 Issue: Other 9% (13) 21% (31) 12% (19) 25% (39) 33% (50) 1522018 House Vote: Democrat 12% (91) 31% (243) 15% (113) 19% (148) 23% (183) 7772018 House Vote: Republican 10% (60) 24% (151) 18% (114) 27% (170) 21% (131) 6262018 House Vote: Someone else 16% (10) 18% (11) 9% (5) 20% (12) 37% (23) 612016 Vote: Hillary Clinton 13% (94) 32% (224) 16% (110) 17% (124) 22% (158) 7092016 Vote: Donald Trump 10% (66) 24% (162) 17% (118) 28% (189) 22% (149) 6832016 Vote: Other 11% (13) 22% (27) 16% (20) 27% (34) 25% (31) 1252016 Vote: Didn’t Vote 9% (58) 26% (175) 15% (102) 19% (128) 32% (219) 682Voted in 2014: Yes 11% (137) 27% (343) 16% (205) 23% (290) 23% (283) 1258Voted in 2014: No 10% (94) 26% (245) 15% (145) 20% (185) 29% (273) 9422012 Vote: Barack Obama 13% (104) 31% (253) 16% (131) 20% (164) 21% (172) 8242012 Vote: Mitt Romney 8% (40) 25% (126) 18% (90) 27% (138) 23% (115) 5092012 Vote: Other 5% (3) 14% (10) 19% (14) 26% (19) 35% (25) 712012 Vote: Didn’t Vote 10% (83) 25% (200) 14% (115) 19% (154) 31% (243) 795



39

Table HR3_1




Stronglydisagree


Adults 10% (231) 27% (588) 16% (349) 22% (475) 25% (557) 22004-Region: Northeast 12% (45) 27% (105) 18% (72) 17% (69) 26% (102) 3944-Region: Midwest 10% (48) 24% (110) 16% (76) 22% (101) 28% (127) 4624-Region: South 9% (76) 28% (235) 16% (130) 23% (190) 23% (193) 8244-Region: West 12% (62) 27% (138) 14% (71) 22% (116) 26% (134) 520Watch TV: Every day 15% (167) 29% (332) 15% (173) 20% (235) 21% (246) 1152Watch TV: Several times per week 8% (39) 26% (127) 19% (90) 22% (108) 25% (119) 483Watch TV: About once per week 6% (9) 22% (35) 24% (38) 28% (44) 20% (31) 157Watch TV: Several times per month 3% (2) 33% (29) 18% (16) 23% (20) 23% (20) 88Watch TV: Less often than once per month 6% (4) 14% (10) 16% (12) 23% (17) 41% (31) 74Watch TV: Never 1% (3) 21% (42) 4% (9) 24% (47) 49% (98) 200Watch Movies: Every day 24% (112) 27% (123) 12% (56) 15% (69) 21% (97) 457Watch Movies: Several times per week 9% (53) 31% (185) 19% (114) 21% (125) 20% (118) 596Watch Movies: About once per week 9% (32) 27% (91) 19% (64) 21% (71) 24% (81) 339Watch Movies: Several times per month 4% (10) 30% (76) 19% (48) 26% (66) 21% (53) 252Watch Movies: About once per month 8% (12) 25% (38) 18% (27) 23% (36) 26% (40) 154Watch Movies: Less often than once per month 5% (9) 16% (28) 14% (24) 28% (48) 37% (64) 173Watch Movies: Never 1% (3) 20% (46) 7% (17) 26% (59) 45% (104) 230Watch Sporting Events: Every day 23% (23) 25% (26) 13% (14) 13% (13) 26% (26) 102Watch Sporting Events: Several times per week 14% (34) 38% (93) 15% (35) 20% (47) 14% (33) 242Watch Sporting Events: About once per week 17% (43) 29% (72) 19% (48) 15% (38) 20% (50) 251Watch Sporting Events: Several times per month 11% (22) 35% (70) 23% (48) 19% (39) 12% (24) 203Watch Sporting Events: About once per month 9% (16) 27% (48) 21% (37) 22% (39) 20% (36) 177Watch Sporting Events: Less often than once per month 10% (41) 25% (103) 16% (65) 21% (85) 28% (116) 411Watch Sporting Events: Never 6% (51) 22% (177) 13% (103) 26% (214) 33% (271) 815Cable TV: Currently subscribe 12% (120) 29% (287) 15% (152) 22% (220) 23% (226) 1004Cable TV: Subscribed in past 10% (70) 27% (193) 18% (128) 21% (152) 25% (180) 723Cable TV: Never subscribed 9% (41) 23% (109) 15% (70) 22% (103) 32% (151) 473Satellite TV: Currently subscribe 12% (58) 26% (131) 19% (96) 20% (101) 23% (117) 504Satellite TV: Subscribed in past 14% (83) 29% (167) 16% (96) 21% (120) 20% (119) 584Satellite TV: Never subscribed 8% (89) 26% (290) 14% (158) 23% (254) 29% (321) 1112


40





Stronglydisagree


Adults 10% (231) 27% (588) 16% (349) 22% (475) 25% (557) 2200Streaming Services: Currently subscribe 12% (173) 29% (402) 16% (228) 20% (282) 22% (302) 1386Streaming Services: Subscribed in past 12% (26) 29% (61) 17% (36) 16% (34) 25% (52) 208Streaming Services: Never subscribed 5% (32) 21% (126) 14% (86) 26% (159) 33% (203) 606Film: An avid fan 20% (139) 31% (216) 15% (103) 15% (104) 19% (131) 693Film: A casual fan 7% (82) 27% (321) 17% (208) 24% (286) 25% (299) 1196Film: Not a fan 3% (9) 16% (51) 12% (39) 27% (85) 41% (127) 311Television: An avid fan 17% (165) 32% (314) 15% (148) 18% (178) 18% (175) 980Television: A casual fan 6% (61) 24% (244) 18% (190) 25% (253) 28% (285) 1033Television: Not a fan 3% (5) 16% (30) 6% (11) 24% (44) 52% (96) 187Music: An avid fan 15% (152) 32% (326) 16% (161) 15% (148) 22% (224) 1011Music: A casual fan 7% (75) 24% (238) 17% (170) 28% (280) 24% (248) 1011Music: Not a fan 2% (3) 13% (24) 11% (19) 26% (47) 48% (85) 177Fashion: An avid fan 22% (57) 34% (88) 13% (32) 11% (29) 19% (50) 257Fashion: A casual fan 14% (121) 32% (283) 17% (152) 17% (156) 21% (186) 898Fashion: Not a fan 5% (52) 21% (217) 16% (166) 28% (290) 31% (320) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



41

Table HR3_2

Table HR3_2: And based on what you know, do you agree or disagree with the following statements?Table reads of my favorite shows are boring to watch



Stronglydisagree




42





Stronglydisagree





43

Table HR3_2




Stronglydisagree




44





Stronglydisagree





45

Table HR3_2




Stronglydisagree




46


Table HR3_3: And based on what you know, do you agree or disagree with the following statements?Table reads of my favorite shows are confusing to follow



Stronglydisagree





47

Table HR3_3




Stronglydisagree




48





Stronglydisagree





49

Table HR3_3




Stronglydisagree




50





Stronglydisagree





51

Table HR3_4

Table HR3_4: And based on what you know, do you agree or disagree with the following statements?I would watch a table read of a new show



Stronglydisagree




52





Stronglydisagree





53

Table HR3_4




Stronglydisagree




54





Stronglydisagree





55

Table HR3_4




Stronglydisagree




56


Table HR3_5: And based on what you know, do you agree or disagree with the following statements?I would watch a table read that reunited the cast of my favorite canceled TV show



Stronglydisagree





57

Table HR3_5




Stronglydisagree




58





Stronglydisagree





59

Table HR3_5




Stronglydisagree




60





Stronglydisagree





61

Table HR3_6

Table HR3_6: And based on what you know, do you agree or disagree with the following statements?I would watch a table read that bene ted charity



Stronglydisagree




62





Stronglydisagree





63

Table HR3_6




Stronglydisagree




64





Stronglydisagree





65

Table HR3_6




Stronglydisagree




66


Table HR3_7: And based on what you know, do you agree or disagree with the following statements?Watching a table read of a show is a good test to see if I will like watching the actual TV show



Stronglydisagree





67

Table HR3_7




Stronglydisagree




68





Stronglydisagree





69

Table HR3_7




Stronglydisagree




70





Stronglydisagree





71

Table HR3_8

Table HR3_8: And based on what you know, do you agree or disagree with the following statements?A table read is a good substitute for a new episode in times like this



Stronglydisagree




72





Stronglydisagree





73

Table HR3_8




Stronglydisagree




74





Stronglydisagree





75

Table HR3_8




Stronglydisagree




76


Table HR4_1: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?This Is Us


Not veryinterested


Don’t know /No opinion Total N

Adults 11% (243) 13% (292) 14% (308) 46% (1022) 15% (334) 2200Gender: Male 9% (97) 11% (122) 14% (148) 48% (512) 17% (183) 1062Gender: Female 13% (147) 15% (171) 14% (160) 45% (510) 13% (151) 1138Age: 18-29 16% (76) 17% (82) 13% (63) 34% (162) 21% (101) 484Age: 30-44 12% (65) 17% (92) 19% (99) 37% (193) 15% (80) 529Age: 45-54 9% (31) 9% (30) 11% (38) 55% (182) 15% (50) 329Age: 55-64 11% (47) 11% (47) 14% (58) 53% (222) 11% (47) 422Age: 65+ 6% (24) 10% (42) 12% (51) 60% (262) 13% (57) 436Generation Z: 18-22 16% (42) 17% (44) 15% (37) 33% (84) 19% (48) 254Millennial: Age 23-38 13% (72) 16% (90) 18% (98) 34% (186) 19% (106) 552Generation X: Age 39-54 11% (58) 13% (70) 12% (64) 50% (267) 14% (77) 537Boomers: Age 55-73 9% (64) 11% (79) 13% (96) 56% (418) 12% (90) 748PID: Dem (no lean) 14% (114) 18% (144) 17% (137) 39% (320) 13% (103) 819PID: Ind (no lean) 9% (62) 11% (76) 11% (80) 51% (365) 19% (135) 718PID: Rep (no lean) 10% (68) 11% (72) 14% (90) 51% (337) 15% (96) 663PID/Gender: DemMen 11% (36) 19% (64) 16% (54) 40% (137) 15% (50) 340PID/Gender: DemWomen 16% (78) 17% (80) 18% (84) 38% (183) 11% (52) 478PID/Gender: Ind Men 6% (24) 8% (29) 12% (47) 54% (208) 21% (80) 388PID/Gender: Ind Women 11% (38) 14% (47) 10% (33) 47% (157) 17% (56) 331PID/Gender: Rep Men 11% (37) 8% (28) 14% (48) 50% (167) 16% (53) 333PID/Gender: Rep Women 9% (30) 13% (44) 13% (43) 51% (170) 13% (43) 330Ideo: Liberal (1-3) 14% (87) 17% (104) 15% (92) 42% (256) 11% (70) 608Ideo: Moderate (4) 11% (64) 14% (79) 17% (98) 44% (253) 14% (83) 577Ideo: Conservative (5-7) 8% (61) 10% (74) 12% (85) 58% (416) 12% (87) 723Educ: < College 11% (164) 13% (193) 14% (214) 45% (683) 17% (258) 1512Educ: Bachelors degree 11% (47) 15% (67) 14% (60) 50% (220) 11% (50) 444Educ: Post-grad 13% (32) 13% (32) 14% (34) 49% (119) 11% (27) 244Income: Under 50k 10% (114) 13% (146) 15% (171) 44% (497) 18% (198) 1126Income: 50k-100k 11% (77) 13% (90) 13% (92) 51% (362) 13% (92) 713Income: 100k+ 14% (52) 16% (57) 12% (45) 45% (162) 12% (45) 361



77

Table HR4_1



Not veryinterested



Adults 11% (243) 13% (292) 14% (308) 46% (1022) 15% (334) 2200Ethnicity: White 10% (173) 13% (230) 14% (234) 50% (856) 13% (229) 1722Ethnicity: Hispanic 16% (57) 15% (51) 14% (48) 38% (134) 17% (59) 349Ethnicity: Afr. Am. 17% (46) 17% (46) 14% (37) 29% (79) 24% (65) 274Ethnicity: Other 12% (25) 8% (16) 18% (36) 43% (87) 20% (40) 204All Christian 10% (106) 15% (152) 14% (142) 50% (501) 11% (110) 1011All Non-Christian 12% (12) 14% (14) 11% (11) 33% (33) 29% (29) 100Atheist 5% (5) 15% (15) 11% (11) 57% (58) 13% (13) 103Agnostic/Nothing in particular 12% (120) 11% (111) 15% (143) 44% (430) 18% (182) 986Religious Non-Protestant/Catholic 11% (12) 14% (17) 10% (12) 39% (46) 25% (29) 117Evangelical 10% (61) 12% (70) 16% (94) 50% (300) 12% (73) 599Non-Evangelical 13% (101) 16% (121) 14% (106) 45% (339) 12% (89) 756Community: Urban 14% (78) 15% (85) 14% (80) 39% (217) 17% (92) 552Community: Suburban 12% (118) 14% (138) 15% (155) 46% (472) 14% (139) 1022Community: Rural 8% (48) 11% (69) 12% (73) 53% (333) 16% (103) 625Employ: Private Sector 13% (88) 16% (107) 15% (101) 46% (316) 11% (77) 689Employ: Government 13% (17) 17% (22) 14% (18) 43% (55) 13% (16) 128Employ: Self-Employed 13% (20) 16% (25) 15% (22) 37% (57) 19% (28) 152Employ: Homemaker 12% (18) 21% (33) 13% (21) 39% (61) 15% (23) 156Employ: Retired 5% (26) 9% (44) 11% (54) 61% (305) 14% (68) 497Employ: Unemployed 11% (31) 10% (30) 17% (49) 36% (103) 26% (74) 287Employ: Other 15% (23) 9% (14) 17% (25) 39% (59) 19% (29) 151Military HH: Yes 10% (33) 12% (39) 10% (32) 56% (180) 12% (37) 322Military HH: No 11% (210) 13% (253) 15% (276) 45% (842) 16% (297) 1878RD/WT: Right Direction 10% (79) 11% (87) 14% (109) 48% (371) 16% (120) 766RD/WT: Wrong Track 11% (164) 14% (206) 14% (198) 45% (651) 15% (215) 1434Trump Job Approve 11% (99) 11% (102) 15% (137) 49% (445) 15% (133) 915Trump Job Disapprove 12% (140) 15% (178) 14% (163) 45% (526) 14% (160) 1166


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Adults 11% (243) 13% (292) 14% (308) 46% (1022) 15% (334) 2200Trump Job Strongly Approve 10% (51) 9% (45) 13% (66) 55% (286) 13% (69) 516Trump Job Somewhat Approve 12% (48) 14% (57) 18% (71) 40% (159) 16% (64) 399Trump Job Somewhat Disapprove 10% (28) 19% (50) 15% (40) 45% (120) 11% (29) 267Trump Job Strongly Disapprove 12% (112) 14% (128) 14% (122) 45% (406) 15% (132) 899Favorable of Trump 10% (85) 11% (95) 14% (125) 51% (449) 14% (123) 877Unfavorable of Trump 13% (149) 15% (179) 14% (170) 44% (526) 14% (160) 1184Very Favorable of Trump 9% (47) 9% (47) 13% (70) 56% (293) 12% (65) 522Somewhat Favorable of Trump 11% (38) 13% (48) 16% (56) 44% (156) 16% (58) 355Somewhat Unfavorable of Trump 11% (24) 17% (35) 17% (35) 39% (80) 16% (34) 208Very Unfavorable of Trump 13% (126) 15% (144) 14% (134) 46% (446) 13% (126) 976#1 Issue: Economy 10% (63) 15% (92) 15% (96) 46% (290) 14% (88) 629#1 Issue: Security 14% (40) 10% (31) 11% (33) 53% (159) 12% (36) 299#1 Issue: Health Care 13% (74) 13% (76) 16% (90) 41% (235) 17% (96) 571#1 Issue: Medicare / Social Security 7% (20) 13% (35) 14% (38) 49% (134) 18% (49) 276#1 Issue: Women’s Issues 13% (12) 19% (18) 11% (10) 42% (40) 15% (14) 94#1 Issue: Education 9% (8) 15% (13) 20% (17) 32% (27) 25% (22) 87#1 Issue: Energy 9% (9) 12% (12) 14% (13) 56% (52) 8% (8) 93#1 Issue: Other 11% (17) 11% (17) 7% (11) 56% (85) 15% (23) 1522018 House Vote: Democrat 14% (106) 16% (127) 16% (127) 43% (332) 11% (85) 7772018 House Vote: Republican 10% (64) 11% (67) 13% (81) 53% (334) 13% (79) 6262018 House Vote: Someone else 9% (6) 14% (8) 15% (9) 45% (28) 17% (10) 612016 Vote: Hillary Clinton 14% (98) 17% (122) 16% (114) 41% (291) 12% (85) 7092016 Vote: Donald Trump 10% (71) 11% (77) 13% (91) 52% (357) 13% (86) 6832016 Vote: Other 6% (8) 11% (14) 19% (23) 54% (67) 10% (12) 1252016 Vote: Didn’t Vote 10% (65) 12% (80) 12% (79) 45% (307) 22% (150) 682Voted in 2014: Yes 13% (158) 14% (170) 15% (189) 47% (593) 12% (147) 1258Voted in 2014: No 9% (85) 13% (122) 13% (119) 46% (429) 20% (187) 942



79

Table HR4_1



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Adults 11% (243) 13% (292) 14% (308) 46% (1022) 15% (334) 22002012 Vote: Barack Obama 14% (118) 16% (134) 16% (135) 41% (336) 12% (100) 8242012 Vote: Mitt Romney 9% (44) 10% (53) 13% (68) 56% (283) 12% (61) 5092012 Vote: Other 6% (4) 5% (3) 15% (10) 65% (46) 10% (7) 712012 Vote: Didn’t Vote 10% (78) 13% (102) 12% (94) 45% (355) 21% (166) 7954-Region: Northeast 10% (39) 12% (45) 14% (55) 51% (202) 13% (52) 3944-Region: Midwest 10% (46) 13% (59) 14% (65) 47% (218) 16% (74) 4624-Region: South 10% (84) 14% (117) 15% (124) 44% (360) 17% (139) 8244-Region: West 14% (74) 14% (71) 12% (64) 47% (242) 13% (70) 520Watch TV: Every day 14% (164) 14% (162) 14% (163) 46% (532) 11% (131) 1152Watch TV: Several times per week 9% (45) 17% (82) 15% (71) 48% (230) 11% (55) 483Watch TV: About once per week 10% (16) 11% (18) 16% (26) 49% (78) 13% (20) 157Watch TV: Several times per month 4% (4) 14% (13) 20% (18) 49% (43) 12% (11) 88Watch TV: Less often than once per month 5% (4) 3% (3) 3% (2) 48% (36) 41% (30) 74Watch TV: Never 3% (6) 5% (10) 10% (21) 44% (87) 38% (75) 200Watch Movies: Every day 21% (97) 13% (59) 14% (65) 38% (174) 14% (62) 457Watch Movies: Several times per week 10% (58) 19% (111) 16% (94) 46% (276) 10% (57) 596Watch Movies: About once per week 11% (38) 13% (44) 18% (60) 46% (157) 12% (41) 339Watch Movies: Several times per month 9% (23) 16% (40) 16% (40) 49% (124) 10% (25) 252Watch Movies: About once per month 5% (8) 11% (16) 17% (26) 52% (80) 16% (24) 154Watch Movies: Less often than once per month 5% (8) 10% (18) 6% (10) 56% (98) 23% (39) 173Watch Movies: Never 5% (11) 2% (5) 6% (14) 50% (114) 38% (86) 230Watch Sporting Events: Every day 28% (29) 15% (15) 18% (19) 28% (28) 11% (11) 102Watch Sporting Events: Several times per week 14% (35) 17% (40) 17% (40) 41% (99) 11% (27) 242Watch Sporting Events: About once per week 12% (29) 19% (47) 21% (53) 38% (94) 11% (28) 251Watch Sporting Events: Several times per month 12% (24) 18% (36) 14% (28) 41% (84) 15% (31) 203Watch Sporting Events: About once per month 16% (27) 14% (25) 17% (31) 42% (75) 11% (19) 177Watch Sporting Events: Less often than once per month 10% (40) 14% (57) 13% (54) 48% (198) 15% (62) 411Watch Sporting Events: Never 7% (60) 9% (73) 10% (83) 54% (443) 19% (156) 815


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Adults 11% (243) 13% (292) 14% (308) 46% (1022) 15% (334) 2200Cable TV: Currently subscribe 11% (115) 15% (151) 14% (144) 45% (454) 14% (140) 1004Cable TV: Subscribed in past 12% (84) 14% (99) 16% (119) 46% (335) 12% (86) 723Cable TV: Never subscribed 9% (44) 9% (42) 10% (45) 49% (233) 23% (108) 473Satellite TV: Currently subscribe 15% (77) 11% (56) 15% (74) 41% (204) 19% (93) 504Satellite TV: Subscribed in past 12% (70) 17% (100) 17% (98) 43% (249) 11% (67) 584Satellite TV: Never subscribed 9% (96) 12% (137) 12% (135) 51% (569) 16% (174) 1112Streaming Services: Currently subscribe 12% (167) 15% (213) 15% (205) 44% (612) 14% (190) 1386Streaming Services: Subscribed in past 15% (30) 10% (21) 20% (41) 43% (89) 13% (27) 208Streaming Services: Never subscribed 8% (46) 10% (59) 10% (62) 53% (320) 20% (118) 606Film: An avid fan 17% (120) 20% (137) 13% (92) 36% (251) 13% (93) 693Film: A casual fan 8% (99) 11% (138) 15% (184) 51% (610) 14% (165) 1196Film: Not a fan 8% (24) 6% (18) 10% (32) 52% (161) 24% (76) 311Television: An avid fan 15% (152) 15% (146) 15% (150) 42% (416) 12% (117) 980Television: A casual fan 8% (82) 14% (141) 14% (146) 49% (510) 15% (154) 1033Television: Not a fan 5% (10) 3% (5) 7% (12) 52% (96) 34% (63) 187Music: An avid fan 16% (161) 16% (165) 13% (135) 40% (406) 14% (145) 1011Music: A casual fan 8% (82) 12% (122) 16% (160) 52% (524) 12% (123) 1011Music: Not a fan — (0) 3% (6) 7% (13) 52% (92) 37% (66) 177Fashion: An avid fan 30% (77) 23% (59) 8% (21) 21% (55) 18% (46) 257Fashion: A casual fan 12% (108) 15% (136) 19% (169) 41% (369) 13% (116) 898Fashion: Not a fan 6% (59) 9% (98) 11% (117) 57% (598) 17% (173) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR4_2

Table HR4_2: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?911


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82




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83

Table HR4_2



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84




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85

Table HR4_2



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Adults 12% (262) 15% (331) 15% (322) 45% (998) 13% (288) 2200Cable TV: Currently subscribe 13% (129) 17% (166) 15% (151) 45% (448) 11% (109) 1004Cable TV: Subscribed in past 11% (81) 16% (118) 17% (121) 44% (321) 11% (81) 723Cable TV: Never subscribed 11% (51) 10% (46) 10% (49) 48% (228) 21% (98) 473Satellite TV: Currently subscribe 16% (81) 19% (95) 14% (69) 37% (186) 14% (73) 504Satellite TV: Subscribed in past 12% (72) 19% (111) 16% (93) 43% (249) 10% (59) 584Satellite TV: Never subscribed 10% (108) 11% (125) 14% (160) 51% (563) 14% (156) 1112Streaming Services: Currently subscribe 12% (168) 15% (214) 15% (206) 46% (637) 12% (160) 1386Streaming Services: Subscribed in past 13% (27) 19% (39) 19% (39) 38% (80) 11% (24) 208Streaming Services: Never subscribed 11% (66) 13% (78) 13% (77) 46% (281) 17% (104) 606Film: An avid fan 17% (116) 18% (126) 17% (118) 37% (257) 11% (77) 693Film: A casual fan 10% (120) 14% (170) 14% (169) 50% (594) 12% (143) 1196Film: Not a fan 8% (26) 11% (35) 11% (35) 47% (147) 22% (68) 311Television: An avid fan 17% (170) 17% (169) 16% (158) 39% (379) 11% (105) 980Television: A casual fan 8% (86) 15% (154) 14% (146) 51% (523) 12% (124) 1033Television: Not a fan 3% (6) 4% (8) 9% (17) 52% (96) 32% (59) 187Music: An avid fan 15% (155) 18% (182) 15% (153) 39% (391) 13% (131) 1011Music: A casual fan 9% (96) 13% (136) 15% (154) 52% (524) 10% (102) 1011Music: Not a fan 6% (12) 7% (13) 8% (15) 47% (84) 31% (55) 177Fashion: An avid fan 22% (57) 18% (45) 12% (32) 29% (74) 19% (49) 257Fashion: A casual fan 12% (104) 20% (179) 16% (146) 41% (365) 11% (103) 898Fashion: Not a fan 10% (101) 10% (106) 14% (144) 53% (559) 13% (136) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


86


Table HR4_3: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Grey’s Anatomy


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87

Table HR4_3



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88




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89

Table HR4_3



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90




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91

Table HR4_4

Table HR4_4: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Chicago PD


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92




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93

Table HR4_4



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94




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95

Table HR4_4



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96


Table HR4_5: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Chicago Fire


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97

Table HR4_5



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98




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99

Table HR4_5



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100




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101

Table HR4_6

Table HR4_6: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Blue Bloods


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102




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103

Table HR4_6



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104




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105

Table HR4_6



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106


Table HR4_7: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Young Sheldon


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107

Table HR4_7



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108




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109

Table HR4_7



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110




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111

Table HR4_8

Table HR4_8: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Chicago Med


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112




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113

Table HR4_8



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114




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Adults 9% (208) 15% (325) 15% (327) 47% (1028) 14% (311) 22002012 Vote: Barack Obama 12% (96) 16% (135) 16% (132) 45% (367) 11% (94) 8242012 Vote: Mitt Romney 10% (52) 14% (70) 13% (67) 55% (278) 8% (42) 5092012 Vote: Other 5% (3) 9% (6) 16% (12) 60% (43) 9% (7) 712012 Vote: Didn’t Vote 7% (56) 14% (113) 15% (117) 43% (340) 21% (170) 7954-Region: Northeast 10% (41) 14% (55) 15% (61) 48% (188) 13% (50) 3944-Region: Midwest 10% (48) 15% (68) 13% (59) 49% (225) 13% (62) 4624-Region: South 8% (68) 16% (130) 17% (137) 45% (371) 14% (118) 8244-Region: West 10% (52) 14% (71) 14% (71) 47% (244) 16% (82) 520Watch TV: Every day 12% (141) 17% (196) 16% (186) 44% (505) 11% (125) 1152Watch TV: Several times per week 8% (37) 15% (72) 15% (74) 51% (246) 11% (54) 483Watch TV: About once per week 9% (14) 9% (13) 14% (22) 55% (86) 14% (22) 157Watch TV: Several times per month 4% (4) 13% (11) 14% (12) 60% (53) 9% (8) 88Watch TV: Less often than once per month — (0) 18% (13) 10% (7) 44% (33) 28% (20) 74Watch TV: Never 4% (7) 7% (14) 10% (19) 45% (90) 35% (69) 200Watch Movies: Every day 18% (81) 21% (98) 14% (64) 34% (156) 13% (58) 457Watch Movies: Several times per week 9% (54) 14% (84) 17% (104) 48% (284) 12% (70) 596Watch Movies: About once per week 8% (26) 13% (43) 17% (57) 54% (182) 9% (31) 339Watch Movies: Several times per month 8% (21) 17% (43) 14% (35) 52% (130) 9% (23) 252Watch Movies: About once per month 6% (10) 12% (19) 19% (30) 47% (72) 15% (23) 154Watch Movies: Less often than once per month 5% (9) 11% (18) 12% (21) 53% (92) 19% (33) 173Watch Movies: Never 3% (8) 8% (19) 8% (17) 49% (112) 32% (73) 230Watch Sporting Events: Every day 29% (30) 17% (17) 15% (15) 30% (30) 9% (10) 102Watch Sporting Events: Several times per week 12% (30) 21% (52) 18% (43) 40% (97) 8% (20) 242Watch Sporting Events: About once per week 16% (39) 24% (61) 18% (45) 34% (86) 8% (20) 251Watch Sporting Events: Several times per month 7% (15) 19% (38) 19% (38) 43% (86) 12% (25) 203Watch Sporting Events: About once per month 9% (15) 12% (21) 16% (28) 44% (78) 19% (34) 177Watch Sporting Events: Less often than once per month 9% (38) 12% (48) 14% (59) 52% (212) 13% (55) 411Watch Sporting Events: Never 5% (42) 11% (88) 12% (99) 54% (439) 18% (147) 815



115

Table HR4_8



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116


Table HR4_9: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?NCIS


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117

Table HR4_9



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118




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119

Table HR4_9



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120




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121

Table HR4_10

TableHR4_10: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Goldbergs


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122




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123

Table HR4_10



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124




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125

Table HR4_10



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126


TableHR4_11: The following is a list of popular current TV shows. If new episodes of the following shows are delayed due to the COVID-19 pandemic,also known as coronavirus, how interested would you be in watching a table read of new episodes each?Last Man Standing


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127

Table HR4_11



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128




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129

Table HR4_11



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130




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131

Table HR5_1

Table HR5_1: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?The Nanny


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132




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133

Table HR5_1



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134




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Adults 10% (221) 16% (349) 15% (329) 46% (1022) 13% (280) 22002012 Vote: Barack Obama 14% (119) 17% (143) 16% (131) 44% (363) 8% (69) 8242012 Vote: Mitt Romney 7% (37) 15% (77) 13% (67) 57% (288) 8% (39) 5092012 Vote: Other — (0) 9% (7) 13% (9) 68% (48) 9% (6) 712012 Vote: Didn’t Vote 8% (65) 15% (122) 15% (122) 40% (321) 21% (165) 7954-Region: Northeast 13% (52) 17% (67) 13% (53) 45% (176) 12% (46) 3944-Region: Midwest 9% (40) 14% (64) 15% (71) 51% (237) 11% (50) 4624-Region: South 10% (79) 15% (127) 16% (136) 45% (368) 14% (115) 8244-Region: West 10% (51) 17% (91) 13% (69) 46% (240) 13% (69) 520Watch TV: Every day 13% (150) 17% (201) 14% (160) 47% (538) 9% (103) 1152Watch TV: Several times per week 9% (41) 14% (66) 17% (84) 49% (236) 12% (56) 483Watch TV: About once per week 10% (16) 18% (29) 19% (29) 42% (66) 11% (18) 157Watch TV: Several times per month 3% (3) 18% (15) 24% (21) 44% (39) 12% (10) 88Watch TV: Less often than once per month 3% (2) 10% (8) 9% (7) 49% (36) 29% (21) 74Watch TV: Never 3% (6) 9% (18) 9% (18) 45% (89) 35% (69) 200Watch Movies: Every day 19% (86) 16% (72) 13% (60) 40% (183) 12% (57) 457Watch Movies: Several times per week 10% (61) 18% (108) 20% (117) 43% (258) 9% (52) 596Watch Movies: About once per week 9% (31) 20% (67) 18% (60) 46% (157) 7% (23) 339Watch Movies: Several times per month 9% (22) 16% (41) 13% (33) 53% (133) 9% (23) 252Watch Movies: About once per month 5% (8) 14% (22) 14% (22) 53% (81) 13% (20) 154Watch Movies: Less often than once per month 4% (7) 13% (22) 10% (18) 57% (98) 16% (28) 173Watch Movies: Never 3% (6) 7% (17) 8% (19) 49% (111) 33% (76) 230Watch Sporting Events: Every day 23% (23) 24% (25) 8% (8) 35% (36) 10% (10) 102Watch Sporting Events: Several times per week 10% (25) 17% (41) 18% (44) 44% (107) 11% (26) 242Watch Sporting Events: About once per week 12% (30) 22% (54) 22% (55) 37% (93) 7% (18) 251Watch Sporting Events: Several times per month 13% (26) 19% (39) 15% (31) 47% (95) 6% (12) 203Watch Sporting Events: About once per month 9% (16) 13% (23) 21% (38) 38% (68) 18% (32) 177Watch Sporting Events: Less often than once per month 9% (36) 17% (69) 12% (49) 52% (215) 10% (41) 411Watch Sporting Events: Never 8% (64) 12% (98) 13% (103) 50% (409) 17% (141) 815



135

Table HR5_1



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136


Table HR5_2: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Friends


Not veryinterested






137

Table HR5_2



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138




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139

Table HR5_2



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140




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141

Table HR5_3

Table HR5_3: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?The Office


Not veryinterested





142




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143

Table HR5_3



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144




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145

Table HR5_3



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146


Table HR5_4: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Cheers


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147

Table HR5_4



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148




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149

Table HR5_4



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150




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151

Table HR5_5

Table HR5_5: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Two and a Half Men


Not veryinterested





152




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153

Table HR5_5



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154




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155

Table HR5_5



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156


Table HR5_6: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Glee


Not veryinterested






157

Table HR5_6



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158




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159

Table HR5_6



Not veryinterested



Adults 7% (153) 11% (237) 15% (326) 55% (1214) 12% (269) 22002012 Vote: Barack Obama 9% (70) 11% (90) 17% (139) 55% (454) 9% (71) 8242012 Vote: Mitt Romney 4% (19) 11% (57) 12% (62) 65% (330) 8% (41) 5092012 Vote: Other — (0) 7% (5) 13% (9) 71% (51) 9% (6) 712012 Vote: Didn’t Vote 8% (63) 11% (85) 15% (116) 48% (378) 19% (151) 7954-Region: Northeast 7% (27) 10% (39) 18% (69) 54% (211) 12% (47) 3944-Region: Midwest 6% (28) 10% (47) 14% (64) 58% (268) 12% (55) 4624-Region: South 7% (61) 11% (91) 14% (118) 54% (445) 13% (110) 8244-Region: West 7% (37) 12% (60) 14% (75) 56% (290) 11% (58) 520Watch TV: Every day 9% (100) 12% (138) 15% (174) 55% (635) 9% (106) 1152Watch TV: Several times per week 6% (27) 12% (58) 15% (74) 57% (277) 10% (47) 483Watch TV: About once per week 7% (12) 12% (19) 20% (31) 53% (83) 8% (13) 157Watch TV: Several times per month — (0) 9% (8) 16% (14) 68% (60) 7% (6) 88Watch TV: Less often than once per month 2% (1) 8% (6) 14% (10) 48% (36) 27% (20) 74Watch TV: Never 3% (6) 2% (4) 9% (17) 51% (102) 35% (70) 200Watch Movies: Every day 13% (59) 16% (73) 18% (84) 42% (194) 10% (47) 457Watch Movies: Several times per week 7% (42) 13% (76) 16% (98) 55% (330) 8% (49) 596Watch Movies: About once per week 6% (20) 9% (31) 17% (58) 61% (205) 7% (24) 339Watch Movies: Several times per month 5% (12) 11% (28) 15% (37) 60% (150) 10% (25) 252Watch Movies: About once per month 5% (8) 12% (18) 13% (19) 59% (91) 12% (18) 154Watch Movies: Less often than once per month 3% (6) 5% (9) 8% (13) 68% (117) 16% (28) 173Watch Movies: Never 3% (6) 1% (2) 7% (17) 55% (127) 34% (78) 230Watch Sporting Events: Every day 18% (18) 17% (17) 16% (16) 39% (40) 10% (11) 102Watch Sporting Events: Several times per week 11% (28) 15% (35) 19% (47) 47% (114) 8% (19) 242Watch Sporting Events: About once per week 9% (22) 15% (38) 17% (44) 52% (130) 6% (16) 251Watch Sporting Events: Several times per month 4% (8) 13% (26) 18% (36) 56% (113) 10% (20) 203Watch Sporting Events: About once per month 8% (14) 13% (23) 13% (24) 50% (88) 16% (28) 177Watch Sporting Events: Less often than once per month 6% (24) 11% (47) 14% (58) 59% (241) 10% (40) 411Watch Sporting Events: Never 5% (39) 6% (51) 12% (102) 60% (489) 17% (135) 815


160




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161

Table HR5_7

Table HR5_7: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Home Improvement


Not veryinterested





162




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163

Table HR5_7



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164




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165

Table HR5_7



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166


Table HR5_8: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?ER


Not veryinterested






167

Table HR5_8



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168




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169

Table HR5_8



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170




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171

Table HR5_9

Table HR5_9: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of new episodes with theoriginal cast?Seinfeld


Not veryinterested





172




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173

Table HR5_9



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174




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175

Table HR5_9



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176


Table HR6_1: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?The Nanny


Not veryinterested






177

Table HR6_1



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179

Table HR6_1



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180




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181

Table HR6_2

Table HR6_2: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Friends


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182




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Table HR6_2



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184




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185

Table HR6_2



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186


Table HR6_3: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?The Office


Not veryinterested






187

Table HR6_3



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188




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189

Table HR6_3



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190




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191

Table HR6_4

Table HR6_4: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Cheers


Not veryinterested





192




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Table HR6_4



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194




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195

Table HR6_4



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196


Table HR6_5: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Two and a Half Men


Not veryinterested






197

Table HR6_5



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198




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199

Table HR6_5



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200




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201

Table HR6_6

Table HR6_6: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Glee


Not veryinterested





202




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203

Table HR6_6



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204




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205

Table HR6_6



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206


Table HR6_7: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Home Improvement


Not veryinterested






207

Table HR6_7



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208




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209

Table HR6_7



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210




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211

Table HR6_8

Table HR6_8: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?ER


Not veryinterested





212




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213

Table HR6_8



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214




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215

Table HR6_8



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216


Table HR6_9: The following is a list of popular canceled TV shows. How interested would you be in watching a table read of a classic or famousepisode with the original cast?Seinfeld


Not veryinterested






217

Table HR6_9



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218




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219

Table HR6_9



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220




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221

Table HR7

Table HR7: Which of the following is closest to your opinion, even if neither is correct?

Demographic

I would rather watch atable read of my favoriteshow than wait for newepisodes to come out.

I would rather wait fornew episodes of my

favorite show to come outthan watch a table read.

Don’t Know / NoOpinion Total N

Adults 20% (435) 60% (1313) 21% (452) 2200Gender: Male 19% (201) 59% (626) 22% (234) 1062Gender: Female 21% (234) 60% (687) 19% (218) 1138Age: 18-29 22% (106) 57% (275) 21% (102) 484Age: 30-44 23% (122) 60% (317) 17% (90) 529Age: 45-54 21% (68) 55% (181) 24% (80) 329Age: 55-64 20% (86) 59% (249) 21% (87) 422Age: 65+ 12% (53) 67% (290) 21% (93) 436Generation Z: 18-22 21% (53) 54% (136) 26% (65) 254Millennial: Age 23-38 25% (136) 59% (327) 16% (89) 552Generation X: Age 39-54 20% (108) 58% (310) 22% (119) 537Boomers: Age 55-73 17% (129) 63% (475) 19% (144) 748PID: Dem (no lean) 22% (176) 60% (494) 18% (148) 819PID: Ind (no lean) 17% (125) 58% (416) 25% (177) 718PID: Rep (no lean) 20% (134) 61% (402) 19% (127) 663PID/Gender: DemMen 18% (60) 63% (214) 20% (67) 340PID/Gender: DemWomen 24% (116) 59% (281) 17% (81) 478PID/Gender: Ind Men 18% (69) 56% (215) 27% (103) 388PID/Gender: Ind Women 17% (56) 61% (201) 22% (74) 331PID/Gender: Rep Men 22% (72) 59% (197) 19% (64) 333PID/Gender: Rep Women 19% (62) 62% (205) 19% (62) 330Ideo: Liberal (1-3) 22% (135) 62% (375) 16% (98) 608Ideo: Moderate (4) 23% (133) 61% (351) 16% (94) 577Ideo: Conservative (5-7) 18% (133) 62% (445) 20% (145) 723Educ: < College 20% (296) 58% (871) 23% (345) 1512Educ: Bachelors degree 19% (86) 65% (289) 15% (68) 444Educ: Post-grad 22% (53) 62% (152) 16% (39) 244Income: Under 50k 21% (241) 57% (638) 22% (248) 1126Income: 50k-100k 18% (127) 64% (453) 19% (132) 713Income: 100k+ 19% (68) 61% (222) 20% (71) 361


222

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Demographic





Adults 20% (435) 60% (1313) 21% (452) 2200Ethnicity: White 20% (338) 61% (1053) 19% (331) 1722Ethnicity: Hispanic 28% (98) 51% (179) 21% (72) 349Ethnicity: Afr. Am. 19% (51) 60% (166) 21% (57) 274Ethnicity: Other 23% (46) 46% (94) 31% (64) 204All Christian 21% (208) 61% (612) 19% (191) 1011All Non-Christian 22% (22) 53% (53) 25% (25) 100Atheist 15% (16) 68% (70) 17% (17) 103Agnostic/Nothing in particular 19% (190) 59% (577) 22% (219) 986Religious Non-Protestant/Catholic 23% (27) 56% (65) 22% (25) 117Evangelical 19% (114) 63% (376) 18% (109) 599Non-Evangelical 20% (155) 61% (460) 19% (141) 756Community: Urban 23% (129) 58% (322) 18% (102) 552Community: Suburban 21% (218) 57% (583) 22% (221) 1022Community: Rural 14% (88) 65% (407) 21% (129) 625Employ: Private Sector 24% (167) 61% (422) 15% (100) 689Employ: Government 20% (25) 68% (87) 12% (16) 128Employ: Self-Employed 22% (34) 55% (84) 22% (34) 152Employ: Homemaker 18% (28) 59% (92) 23% (35) 156Employ: Retired 13% (62) 65% (325) 22% (110) 497Employ: Unemployed 21% (60) 50% (145) 28% (82) 287Employ: Other 23% (35) 46% (69) 31% (47) 151Military HH: Yes 11% (36) 71% (229) 18% (57) 322Military HH: No 21% (399) 58% (1084) 21% (395) 1878RD/WT: Right Direction 20% (154) 59% (450) 21% (163) 766RD/WT: Wrong Track 20% (281) 60% (863) 20% (289) 1434Trump Job Approve 18% (168) 61% (557) 21% (190) 915Trump Job Disapprove 22% (252) 61% (710) 18% (204) 1166



223

Table HR7


Demographic





Adults 20% (435) 60% (1313) 21% (452) 2200Trump Job Strongly Approve 17% (87) 62% (318) 21% (111) 516Trump Job Somewhat Approve 20% (81) 60% (239) 20% (79) 399Trump Job Somewhat Disapprove 20% (52) 67% (180) 13% (36) 267Trump Job Strongly Disapprove 22% (200) 59% (531) 19% (169) 899Favorable of Trump 19% (162) 61% (532) 21% (183) 877Unfavorable of Trump 22% (259) 61% (725) 17% (200) 1184Very Favorable of Trump 19% (98) 62% (324) 19% (100) 522Somewhat Favorable of Trump 18% (65) 59% (208) 23% (83) 355Somewhat Unfavorable of Trump 20% (42) 66% (137) 14% (29) 208Very Unfavorable of Trump 22% (217) 60% (588) 17% (170) 976#1 Issue: Economy 15% (97) 64% (401) 21% (130) 629#1 Issue: Security 24% (72) 54% (161) 22% (65) 299#1 Issue: Health Care 23% (131) 58% (331) 19% (109) 571#1 Issue: Medicare / Social Security 16% (44) 62% (172) 22% (60) 276#1 Issue: Women’s Issues 24% (22) 67% (63) 9% (9) 94#1 Issue: Education 20% (18) 56% (49) 24% (21) 87#1 Issue: Energy 24% (22) 62% (58) 14% (13) 93#1 Issue: Other 19% (29) 51% (78) 30% (45) 1522018 House Vote: Democrat 23% (178) 59% (461) 18% (139) 7772018 House Vote: Republican 19% (119) 64% (399) 17% (108) 6262018 House Vote: Someone else 17% (10) 61% (37) 23% (14) 612016 Vote: Hillary Clinton 23% (165) 59% (421) 17% (124) 7092016 Vote: Donald Trump 18% (125) 63% (429) 19% (129) 6832016 Vote: Other 18% (22) 71% (89) 11% (13) 1252016 Vote: Didn’t Vote 18% (123) 55% (374) 27% (186) 682Voted in 2014: Yes 21% (269) 61% (767) 18% (222) 1258Voted in 2014: No 18% (167) 58% (545) 24% (230) 942


224

Morning ConsultTable HR7


Demographic





Adults 20% (435) 60% (1313) 21% (452) 22002012 Vote: Barack Obama 23% (192) 61% (499) 16% (134) 8242012 Vote: Mitt Romney 19% (97) 63% (321) 18% (91) 5092012 Vote: Other 7% (5) 61% (43) 32% (23) 712012 Vote: Didn’t Vote 18% (142) 57% (450) 26% (203) 7954-Region: Northeast 24% (94) 60% (235) 16% (65) 3944-Region: Midwest 18% (83) 59% (272) 23% (107) 4624-Region: South 17% (139) 62% (513) 21% (172) 8244-Region: West 23% (119) 56% (294) 21% (108) 520Watch TV: Every day 22% (253) 63% (720) 16% (179) 1152Watch TV: Several times per week 17% (84) 65% (315) 18% (85) 483Watch TV: About once per week 22% (35) 64% (100) 14% (22) 157Watch TV: Several times per month 16% (14) 53% (46) 32% (28) 88Watch TV: Less often than once per month 16% (12) 40% (30) 44% (32) 74Watch TV: Never 13% (27) 39% (78) 47% (94) 200Watch Movies: Every day 27% (125) 57% (259) 16% (72) 457Watch Movies: Several times per week 22% (130) 61% (360) 18% (106) 596Watch Movies: About once per week 21% (70) 65% (220) 14% (49) 339Watch Movies: Several times per month 13% (33) 72% (181) 15% (39) 252Watch Movies: About once per month 19% (30) 62% (96) 18% (28) 154Watch Movies: Less often than once per month 11% (19) 64% (112) 25% (43) 173Watch Movies: Never 13% (30) 37% (84) 50% (116) 230Watch Sporting Events: Every day 26% (26) 61% (62) 13% (14) 102Watch Sporting Events: Several times per week 30% (74) 56% (137) 13% (32) 242Watch Sporting Events: About once per week 17% (43) 63% (157) 20% (50) 251Watch Sporting Events: Several times per month 24% (49) 58% (118) 18% (36) 203Watch Sporting Events: About once per month 21% (38) 65% (115) 14% (24) 177Watch Sporting Events: Less often than once per month 16% (65) 64% (264) 20% (82) 411Watch Sporting Events: Never 17% (140) 56% (460) 26% (215) 815



225

Table HR7


Demographic





Adults 20% (435) 60% (1313) 21% (452) 2200Cable TV: Currently subscribe 20% (205) 58% (587) 21% (213) 1004Cable TV: Subscribed in past 20% (143) 63% (459) 17% (121) 723Cable TV: Never subscribed 18% (87) 56% (267) 25% (118) 473Satellite TV: Currently subscribe 17% (85) 64% (321) 19% (97) 504Satellite TV: Subscribed in past 23% (132) 60% (349) 18% (103) 584Satellite TV: Never subscribed 20% (218) 58% (643) 23% (252) 1112Streaming Services: Currently subscribe 22% (308) 61% (850) 16% (228) 1386Streaming Services: Subscribed in past 17% (36) 60% (125) 23% (48) 208Streaming Services: Never subscribed 15% (91) 56% (338) 29% (176) 606Film: An avid fan 27% (189) 57% (397) 15% (107) 693Film: A casual fan 17% (206) 64% (761) 19% (229) 1196Film: Not a fan 13% (40) 50% (155) 37% (116) 311Television: An avid fan 24% (235) 61% (593) 16% (152) 980Television: A casual fan 18% (181) 63% (652) 19% (200) 1033Television: Not a fan 10% (19) 36% (68) 53% (100) 187Music: An avid fan 24% (242) 57% (579) 19% (190) 1011Music: A casual fan 17% (171) 64% (648) 19% (192) 1011Music: Not a fan 12% (22) 48% (85) 40% (71) 177Fashion: An avid fan 25% (64) 54% (139) 21% (54) 257Fashion: A casual fan 23% (209) 61% (545) 16% (144) 898Fashion: Not a fan 16% (163) 60% (628) 24% (254) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


226

Morning ConsultTable HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 52%(1152) 22% (483) 7% (157) 4% (88) 2% (46) 3% (74) 9% (200) 2200Gender: Male 50% (526) 22% (239) 7% (70) 4% (48) 2% (24) 4% (45) 10% (109) 1062Gender: Female 55% (626) 21% (245) 8% (87) 4% (40) 2% (22) 3% (29) 8% (90) 1138Age: 18-29 47% (225) 22% (107) 11% (55) 5% (26) 2% (11) 3% (14) 10% (46) 484Age: 30-44 55% (291) 23% (124) 6% (33) 4% (21) 3% (15) 2% (11) 6% (34) 529Age: 45-54 51% (170) 24% (81) 5% (17) 2% (7) 3% (8) 5% (18) 9% (29) 329Age: 55-64 52% (221) 22% (93) 6% (24) 4% (17) 2% (8) 5% (20) 9% (38) 422Age: 65+ 56% (245) 18% (78) 6% (28) 4% (16) 1% (4) 3% (12) 12% (53) 436Generation Z: 18-22 47% (120) 21% (52) 10% (25) 7% (18) 2% (5) 3% (8) 10% (27) 254Millennial: Age 23-38 53% (290) 22% (121) 9% (50) 3% (19) 3% (16) 2% (12) 8% (44) 552Generation X: Age 39-54 51% (276) 26% (139) 6% (31) 3% (17) 2% (13) 4% (22) 7% (38) 537Boomers: Age 55-73 55% (411) 21% (157) 5% (40) 4% (27) 2% (12) 3% (26) 10% (75) 748PID: Dem (no lean) 57% (471) 21% (175) 7% (60) 3% (27) 2% (15) 3% (22) 6% (49) 819PID: Ind (no lean) 49% (349) 21% (154) 7% (49) 5% (34) 2% (17) 5% (33) 12% (83) 718PID: Rep (no lean) 50% (333) 23% (154) 7% (49) 4% (27) 2% (13) 3% (20) 10% (67) 663PID/Gender: DemMen 54% (183) 24% (82) 7% (23) 5% (17) 2% (8) 4% (13) 4% (15) 340PID/Gender: DemWomen 60% (288) 20% (94) 8% (37) 2% (10) 2% (8) 2% (8) 7% (34) 478PID/Gender: Ind Men 48% (185) 21% (81) 5% (18) 4% (15) 3% (10) 6% (22) 14% (56) 388PID/Gender: Ind Women 50% (164) 22% (73) 9% (30) 6% (19) 2% (7) 3% (10) 8% (27) 331PID/Gender: Rep Men 48% (159) 23% (76) 9% (29) 5% (16) 2% (6) 3% (9) 11% (38) 333PID/Gender: Rep Women 53% (174) 24% (78) 6% (20) 3% (11) 2% (7) 3% (10) 9% (29) 330Ideo: Liberal (1-3) 58% (350) 22% (131) 8% (50) 3% (20) 2% (15) 2% (11) 5% (30) 608Ideo: Moderate (4) 55% (317) 21% (122) 6% (35) 5% (27) 2% (12) 3% (17) 8% (47) 577Ideo: Conservative (5-7) 51% (368) 23% (163) 7% (52) 4% (30) 2% (13) 4% (32) 9% (64) 723Educ: < College 52% (785) 21% (318) 7% (108) 4% (57) 2% (34) 4% (56) 10% (154) 1512Educ: Bachelors degree 54% (241) 26% (115) 6% (27) 4% (18) 2% (9) 2% (11) 5% (24) 444Educ: Post-grad 52% (126) 21% (51) 9% (22) 5% (13) 1% (3) 3% (7) 9% (22) 244



227

Table HRdem1_1









Adults 52%(1152) 22% (483) 7% (157) 4% (88) 2% (46) 3% (74) 9% (200) 2200Income: Under 50k 51% (571) 20% (230) 6% (72) 5% (54) 3% (35) 4% (44) 11% (121) 1126Income: 50k-100k 56% (403) 22% (157) 8% (57) 3% (23) 1% (6) 3% (19) 7% (47) 713Income: 100k+ 49% (178) 27% (96) 8% (28) 3% (11) 1% (5) 3% (11) 9% (31) 361Ethnicity: White 54% (931) 23% (388) 7% (117) 3% (58) 2% (36) 3% (53) 8% (138) 1722Ethnicity: Hispanic 52% (182) 19% (68) 9% (31) 6% (20) 2% (5) 3% (12) 9% (31) 349Ethnicity: Afr. Am. 50% (137) 21% (57) 8% (22) 3% (9) 3% (7) 4% (12) 11% (30) 274Ethnicity: Other 41% (83) 19% (38) 9% (19) 10% (21) 1% (3) 5% (10) 15% (31) 204All Christian 55% (555) 23% (228) 6% (61) 3% (35) 2% (17) 4% (36) 8% (79) 1011All Non-Christian 52% (52) 16% (16) 8% (8) 9% (9) — (0) 4% (4) 11% (11) 100Atheist 55% (56) 21% (21) 12% (12) 6% (6) — (0) 2% (2) 4% (5) 103Agnostic/Nothing in particular 50% (489) 22% (218) 8% (76) 4% (38) 3% (29) 3% (32) 11% (106) 986Religious Non-Protestant/Catholic 52% (61) 18% (21) 7% (8) 8% (9) 1% (1) 5% (5) 10% (12) 117Evangelical 51% (307) 24% (146) 7% (41) 3% (18) 2% (14) 4% (24) 8% (49) 599Non-Evangelical 57% (433) 20% (148) 7% (50) 5% (36) 1% (9) 4% (27) 7% (53) 756Community: Urban 55% (301) 21% (117) 6% (31) 5% (26) 2% (13) 4% (23) 8% (42) 552Community: Suburban 53% (541) 22% (223) 7% (75) 5% (46) 3% (26) 2% (24) 8% (87) 1022Community: Rural 50% (310) 23% (143) 8% (51) 3% (16) 1% (7) 4% (26) 11% (71) 625Employ: Private Sector 53% (366) 25% (173) 8% (53) 4% (29) 1% (9) 3% (21) 6% (38) 689Employ: Government 51% (65) 28% (35) 8% (10) 6% (8) 5% (7) 1% (1) 1% (2) 128Employ: Self-Employed 47% (71) 26% (39) 5% (8) 6% (8) 1% (2) 4% (6) 12% (18) 152Employ: Homemaker 56% (87) 23% (36) 7% (10) 3% (5) 1% (1) 6% (9) 4% (6) 156Employ: Retired 56% (279) 18% (92) 6% (29) 3% (16) 1% (7) 3% (17) 12% (57) 497Employ: Unemployed 46% (133) 18% (53) 6% (17) 3% (9) 5% (15) 6% (17) 15% (44) 287Employ: Other 55% (83) 16% (23) 7% (10) 4% (6) 2% (4) — (1) 16% (24) 151Military HH: Yes 52% (168) 23% (74) 8% (24) 5% (15) 1% (4) 3% (10) 9% (27) 322Military HH: No 52% (984) 22% (410) 7% (133) 4% (73) 2% (41) 3% (64) 9% (172) 1878RD/WT: Right Direction 47% (361) 24% (181) 7% (56) 5% (40) 2% (19) 4% (32) 10% (77) 766RD/WT: Wrong Track 55% (791) 21% (302) 7% (101) 3% (48) 2% (27) 3% (42) 9% (122) 1434


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Adults 52%(1152) 22% (483) 7% (157) 4% (88) 2% (46) 3% (74) 9% (200) 2200Trump Job Approve 51% (468) 22% (197) 7% (61) 5% (45) 2% (15) 3% (31) 11% (98) 915Trump Job Disapprove 56% (657) 22% (255) 8% (88) 3% (30) 2% (22) 3% (37) 7% (78) 1166Trump Job Strongly Approve 51% (263) 20% (105) 6% (33) 5% (27) 1% (7) 4% (21) 12% (61) 516Trump Job Somewhat Approve 51% (205) 23% (92) 7% (29) 5% (18) 2% (8) 3% (10) 9% (37) 399Trump Job Somewhat Disapprove 45% (121) 30% (79) 10% (27) 4% (10) 3% (9) 3% (9) 5% (12) 267Trump Job Strongly Disapprove 60% (536) 20% (176) 7% (61) 2% (20) 1% (13) 3% (27) 7% (66) 899Favorable of Trump 50% (438) 23% (199) 7% (62) 5% (40) 2% (18) 4% (33) 10% (87) 877Unfavorable of Trump 57% (670) 21% (252) 7% (87) 3% (39) 2% (24) 3% (36) 6% (76) 1184Very Favorable of Trump 51% (267) 20% (105) 8% (40) 5% (25) 1% (7) 4% (21) 11% (56) 522Somewhat Favorable of Trump 48% (171) 27% (94) 6% (22) 4% (15) 3% (11) 3% (12) 8% (30) 355Somewhat Unfavorable of Trump 52% (108) 25% (51) 7% (15) 4% (9) 3% (6) 4% (9) 4% (9) 208Very Unfavorable of Trump 58% (562) 21% (201) 7% (71) 3% (30) 2% (18) 3% (27) 7% (67) 976#1 Issue: Economy 51% (322) 24% (149) 7% (45) 4% (24) 2% (12) 3% (21) 9% (57) 629#1 Issue: Security 53% (159) 19% (57) 5% (15) 7% (19) 2% (5) 2% (7) 12% (36) 299#1 Issue: Health Care 55% (315) 21% (122) 9% (50) 3% (16) 2% (13) 3% (16) 7% (40) 571#1 Issue: Medicare / Social Security 56% (154) 16% (43) 7% (18) 3% (8) 2% (5) 4% (12) 13% (36) 276#1 Issue: Women’s Issues 50% (46) 32% (30) 9% (8) 3% (3) 2% (2) 2% (2) 3% (3) 94#1 Issue: Education 33% (29) 35% (30) 7% (6) 5% (5) 2% (2) 8% (7) 9% (8) 87#1 Issue: Energy 50% (47) 25% (23) 9% (8) 6% (5) 1% (1) — (0) 9% (8) 93#1 Issue: Other 52% (80) 19% (30) 5% (8) 5% (8) 4% (6) 6% (9) 8% (12) 1522018 House Vote: Democrat 59% (459) 22% (172) 6% (46) 3% (20) 2% (18) 2% (14) 6% (48) 7772018 House Vote: Republican 51% (321) 22% (140) 7% (44) 5% (28) 1% (8) 5% (30) 9% (55) 6262018 House Vote: Someone else 52% (32) 24% (14) 10% (6) 5% (3) 2% (2) 4% (2) 3% (2) 612016 Vote: Hillary Clinton 58% (408) 23% (163) 6% (40) 3% (19) 2% (11) 3% (19) 7% (49) 7092016 Vote: Donald Trump 52% (357) 23% (155) 7% (45) 5% (31) 1% (7) 3% (23) 9% (65) 6832016 Vote: Other 52% (65) 25% (31) 7% (9) 4% (5) 3% (4) 3% (4) 6% (7) 1252016 Vote: Didn’t Vote 47% (322) 19% (133) 9% (63) 5% (34) 3% (24) 4% (28) 12% (79) 682



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Adults 52%(1152) 22% (483) 7% (157) 4% (88) 2% (46) 3% (74) 9% (200) 2200Voted in 2014: Yes 57% (711) 22% (278) 6% (75) 3% (42) 2% (23) 3% (36) 7% (94) 1258Voted in 2014: No 47% (441) 22% (206) 9% (82) 5% (46) 2% (23) 4% (38) 11% (105) 9422012 Vote: Barack Obama 59% (484) 22% (177) 5% (44) 3% (29) 2% (16) 3% (22) 6% (51) 8242012 Vote: Mitt Romney 52% (265) 24% (120) 6% (29) 5% (23) 1% (6) 4% (18) 9% (47) 5092012 Vote: Other 47% (33) 25% (18) 7% (5) 5% (3) 4% (3) 3% (2) 9% (6) 712012 Vote: Didn’t Vote 46% (369) 21% (168) 10% (79) 4% (33) 3% (21) 4% (32) 12% (94) 7954-Region: Northeast 54% (211) 20% (79) 8% (31) 3% (12) 2% (8) 5% (19) 9% (34) 3944-Region: Midwest 52% (239) 21% (99) 9% (40) 6% (26) 3% (13) 2% (10) 7% (34) 4624-Region: South 51% (422) 25% (207) 6% (50) 4% (30) 1% (12) 3% (22) 10% (82) 8244-Region: West 54% (281) 19% (98) 7% (36) 4% (20) 2% (13) 4% (23) 9% (49) 520Watch TV: Every day 100%(1152) — (0) — (0) — (0) — (0) — (0) — (0) 1152Watch TV: Several times per week — (0) 100% (483) — (0) — (0) — (0) — (0) — (0) 483Watch TV: About once per week — (0) — (0) 100% (157) — (0) — (0) — (0) — (0) 157Watch TV: Several times per month — (0) — (0) — (0) 100% (88) — (0) — (0) — (0) 88Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (74) — (0) 74Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (200) 200Watch Movies: Every day 80% (367) 12% (55) 4% (16) 1% (6) 1% (3) 1% (5) 1% (5) 457Watch Movies: Several times per week 56% (334) 33% (194) 4% (22) 4% (24) 1% (7) 1% (4) 2% (11) 596Watch Movies: About once per week 48% (161) 26% (88) 16% (56) 6% (19) 1% (4) 1% (4) 2% (7) 339Watch Movies: Several times per month 50% (127) 22% (56) 10% (26) 9% (24) 3% (8) — (1) 4% (10) 252Watch Movies: About once per month 43% (66) 26% (40) 11% (17) 5% (8) 7% (10) 6% (9) 2% (3) 154Watch Movies: Less often than once per month 39% (68) 20% (35) 7% (11) 3% (5) 6% (10) 20% (35) 5% (9) 173Watch Movies: Never 13% (30) 7% (16) 4% (8) 1% (2) 1% (3) 6% (15) 68% (156) 230


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Adults 52%(1152) 22% (483) 7% (157) 4% (88) 2% (46) 3% (74) 9% (200) 2200Watch Sporting Events: Every day 82% (83) 12% (12) 1% (1) 2% (2) 2% (2) — (0) 2% (2) 102Watch Sporting Events: Several times per week 64% (155) 28% (68) 5% (12) 1% (2) — (1) 2% (4) — (1) 242Watch Sporting Events: About once per week 57% (142) 24% (59) 9% (22) 7% (18) 3% (8) — (1) — (1) 251Watch Sporting Events: Several times per month 54% (109) 27% (54) 9% (17) 6% (13) 1% (2) 3% (6) 1% (2) 203Watch Sporting Events: About once per month 62% (110) 21% (37) 6% (11) 5% (9) 2% (4) 1% (3) 2% (4) 177Watch Sporting Events: Less often than once per month 55% (227) 24% (100) 6% (26) 4% (15) 3% (12) 4% (16) 3% (14) 411Watch Sporting Events: Never 40% (326) 19% (154) 8% (69) 3% (28) 2% (17) 5% (45) 22% (176) 815Cable TV: Currently subscribe 55% (554) 22% (220) 5% (55) 3% (30) 2% (22) 3% (31) 9% (93) 1004Cable TV: Subscribed in past 52% (376) 22% (162) 10% (70) 5% (34) 2% (17) 3% (24) 5% (38) 723Cable TV: Never subscribed 47% (222) 21% (101) 7% (32) 5% (24) 1% (6) 4% (19) 14% (68) 473Satellite TV: Currently subscribe 51% (257) 20% (103) 6% (31) 3% (14) 3% (17) 4% (20) 12% (60) 504Satellite TV: Subscribed in past 54% (318) 23% (132) 7% (40) 6% (33) 2% (13) 3% (19) 5% (30) 584Satellite TV: Never subscribed 52% (578) 22% (248) 8% (86) 4% (41) 1% (15) 3% (35) 10% (110) 1112Streaming Services: Currently subscribe 55% (767) 24% (338) 7% (93) 4% (52) 2% (23) 3% (39) 5% (74) 1386Streaming Services: Subscribed in past 35% (73) 23% (49) 14% (29) 9% (19) 5% (10) 4% (8) 10% (21) 208Streaming Services: Never subscribed 51% (311) 16% (96) 6% (36) 3% (17) 2% (13) 5% (27) 17% (105) 606Film: An avid fan 64% (442) 19% (135) 5% (33) 4% (25) 2% (13) 2% (12) 5% (34) 693Film: A casual fan 51% (605) 24% (286) 9% (104) 4% (47) 2% (23) 4% (46) 7% (84) 1196Film: Not a fan 34% (105) 20% (62) 7% (21) 5% (15) 3% (10) 5% (16) 26% (82) 311Television: An avid fan 71% (700) 16% (159) 3% (33) 2% (16) 1% (13) 2% (16) 4% (42) 980Television: A casual fan 42% (431) 29% (297) 10% (104) 6% (63) 2% (22) 4% (41) 7% (74) 1033Television: Not a fan 12% (22) 14% (27) 10% (19) 5% (9) 6% (11) 9% (17) 44% (83) 187Music: An avid fan 56% (567) 23% (230) 7% (74) 3% (31) 2% (19) 3% (29) 6% (61) 1011Music: A casual fan 51% (519) 22% (223) 8% (78) 5% (50) 2% (19) 4% (37) 8% (86) 1011Music: Not a fan 38% (67) 18% (31) 3% (5) 4% (6) 4% (7) 5% (9) 30% (52) 177Fashion: An avid fan 54% (138) 19% (48) 10% (26) 3% (9) 4% (11) 4% (9) 6% (15) 257Fashion: A casual fan 56% (499) 23% (206) 8% (67) 4% (40) 1% (13) 3% (25) 5% (48) 898Fashion: Not a fan 49% (515) 22% (229) 6% (63) 4% (39) 2% (21) 4% (40) 13% (136) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 2200Gender: Male 23% (248) 26% (277) 14% (145) 10% (111) 8% (85) 7% (75) 11% (120) 1062Gender: Female 18% (209) 28% (318) 17% (194) 12% (140) 6% (68) 9% (98) 10% (110) 1138Age: 18-29 27% (130) 28% (138) 15% (74) 10% (49) 6% (31) 3% (15) 10% (48) 484Age: 30-44 31% (163) 26% (136) 16% (83) 10% (54) 5% (29) 6% (31) 6% (32) 529Age: 45-54 19% (63) 26% (86) 14% (48) 12% (39) 8% (27) 10% (34) 10% (33) 329Age: 55-64 11% (48) 28% (118) 17% (70) 13% (56) 8% (33) 11% (46) 12% (51) 422Age: 65+ 12% (53) 27% (118) 15% (64) 12% (54) 8% (33) 11% (47) 15% (66) 436Generation Z: 18-22 29% (74) 26% (66) 15% (38) 9% (24) 7% (17) 3% (7) 11% (28) 254Millennial: Age 23-38 28% (155) 26% (146) 16% (86) 11% (60) 6% (35) 5% (29) 8% (42) 552Generation X: Age 39-54 23% (126) 27% (147) 15% (81) 11% (59) 7% (36) 8% (45) 8% (43) 537Boomers: Age 55-73 12% (91) 27% (205) 15% (116) 13% (101) 8% (62) 11% (80) 12% (93) 748PID: Dem (no lean) 23% (190) 28% (229) 17% (140) 12% (97) 6% (51) 7% (55) 7% (57) 819PID: Ind (no lean) 20% (143) 27% (195) 11% (81) 12% (86) 8% (59) 8% (59) 13% (95) 718PID: Rep (no lean) 19% (125) 26% (172) 18% (117) 10% (68) 7% (44) 9% (59) 12% (78) 663PID/Gender: DemMen 27% (91) 29% (97) 13% (43) 12% (42) 8% (28) 7% (24) 4% (14) 340PID/Gender: DemWomen 21% (98) 28% (132) 20% (97) 11% (55) 5% (22) 7% (31) 9% (43) 478PID/Gender: Ind Men 21% (80) 25% (98) 11% (44) 9% (36) 8% (33) 8% (33) 17% (65) 388PID/Gender: Ind Women 19% (63) 29% (97) 11% (37) 15% (51) 8% (27) 8% (27) 9% (30) 331PID/Gender: Rep Men 23% (76) 25% (82) 17% (58) 10% (34) 7% (24) 6% (19) 12% (40) 333PID/Gender: Rep Women 15% (48) 27% (90) 18% (60) 11% (35) 6% (20) 12% (40) 11% (37) 330Ideo: Liberal (1-3) 22% (136) 30% (181) 19% (118) 12% (70) 7% (41) 6% (35) 4% (26) 608Ideo: Moderate (4) 20% (113) 29% (168) 15% (85) 13% (73) 6% (34) 7% (40) 11% (63) 577Ideo: Conservative (5-7) 18% (131) 25% (179) 15% (112) 10% (74) 9% (63) 11% (78) 12% (86) 723Educ: < College 22% (335) 26% (395) 14% (218) 12% (175) 6% (98) 8% (114) 12% (178) 1512Educ: Bachelors degree 18% (82) 29% (131) 18% (78) 12% (54) 9% (38) 8% (35) 6% (26) 444Educ: Post-grad 17% (41) 28% (69) 18% (43) 9% (23) 7% (18) 10% (25) 10% (26) 244


232



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 2200Income: Under 50k 23% (261) 26% (290) 13% (149) 11% (127) 6% (73) 8% (86) 12% (140) 1126Income: 50k-100k 18% (131) 29% (208) 18% (128) 11% (80) 8% (55) 8% (58) 8% (54) 713Income: 100k+ 18% (65) 27% (98) 17% (62) 12% (45) 7% (26) 8% (29) 10% (35) 361Ethnicity: White 19% (329) 28% (485) 16% (283) 11% (192) 8% (134) 8% (133) 10% (166) 1722Ethnicity: Hispanic 35% (121) 27% (93) 13% (46) 9% (33) 5% (16) 2% (9) 9% (32) 349Ethnicity: Afr. Am. 30% (81) 24% (66) 11% (29) 14% (38) 2% (7) 8% (23) 11% (30) 274Ethnicity: Other 23% (47) 22% (44) 13% (26) 11% (21) 7% (13) 9% (18) 17% (34) 204All Christian 18% (177) 30% (308) 15% (149) 11% (108) 8% (77) 9% (91) 10% (101) 1011All Non-Christian 23% (23) 21% (21) 14% (14) 15% (15) 7% (7) 8% (8) 12% (12) 100Atheist 18% (18) 29% (29) 22% (23) 11% (12) 8% (9) 8% (8) 4% (4) 103Agnostic/Nothing in particular 24% (238) 24% (238) 15% (152) 12% (117) 6% (61) 7% (67) 11% (113) 986Religious Non-Protestant/Catholic 21% (25) 23% (27) 15% (18) 14% (16) 8% (9) 8% (9) 11% (13) 117Evangelical 21% (124) 30% (180) 14% (84) 10% (60) 6% (34) 9% (51) 11% (66) 599Non-Evangelical 20% (150) 29% (218) 16% (120) 12% (93) 7% (54) 8% (57) 9% (65) 756Community: Urban 26% (145) 27% (148) 14% (77) 10% (54) 7% (39) 8% (43) 8% (45) 552Community: Suburban 19% (197) 29% (301) 16% (166) 10% (104) 8% (81) 7% (74) 10% (100) 1022Community: Rural 18% (115) 23% (146) 15% (96) 15% (93) 5% (34) 9% (57) 14% (85) 625Employ: Private Sector 21% (142) 28% (196) 16% (107) 13% (86) 9% (63) 7% (50) 6% (44) 689Employ: Government 14% (18) 32% (41) 16% (20) 20% (25) 6% (8) 7% (9) 6% (7) 128Employ: Self-Employed 28% (42) 24% (37) 14% (22) 9% (13) 11% (17) 5% (8) 9% (14) 152Employ: Homemaker 20% (31) 32% (49) 16% (25) 11% (17) 3% (5) 13% (21) 5% (7) 156Employ: Retired 13% (65) 26% (132) 17% (84) 12% (59) 6% (29) 10% (48) 16% (81) 497Employ: Unemployed 31% (89) 22% (63) 9% (27) 9% (26) 6% (18) 8% (24) 14% (40) 287Employ: Other 24% (36) 29% (44) 14% (21) 7% (11) 4% (7) 7% (10) 15% (23) 151Military HH: Yes 20% (65) 28% (91) 15% (50) 12% (37) 8% (26) 9% (29) 7% (23) 322Military HH: No 21% (392) 27% (504) 15% (289) 11% (214) 7% (128) 8% (144) 11% (206) 1878



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Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 2200RD/WT: Right Direction 20% (154) 26% (196) 15% (117) 11% (81) 8% (58) 9% (70) 12% (90) 766RD/WT: Wrong Track 21% (303) 28% (400) 15% (222) 12% (170) 7% (96) 7% (104) 10% (139) 1434Trump Job Approve 21% (192) 26% (234) 15% (141) 11% (99) 7% (60) 9% (79) 12% (111) 915Trump Job Disapprove 22% (254) 28% (327) 16% (183) 12% (140) 8% (88) 7% (83) 8% (92) 1166Trump Job Strongly Approve 21% (107) 24% (122) 14% (72) 10% (52) 6% (33) 11% (57) 14% (73) 516Trump Job Somewhat Approve 21% (85) 28% (112) 17% (69) 12% (47) 7% (27) 5% (22) 9% (38) 399Trump Job Somewhat Disapprove 19% (52) 31% (84) 14% (36) 11% (30) 10% (27) 8% (22) 6% (16) 267Trump Job Strongly Disapprove 23% (202) 27% (243) 16% (146) 12% (110) 7% (62) 7% (61) 8% (76) 899Favorable of Trump 20% (177) 27% (233) 14% (125) 11% (95) 7% (64) 9% (76) 12% (106) 877Unfavorable of Trump 22% (264) 28% (327) 17% (200) 12% (142) 7% (83) 7% (81) 7% (87) 1184Very Favorable of Trump 20% (107) 24% (127) 15% (78) 9% (48) 7% (35) 10% (55) 14% (72) 522Somewhat Favorable of Trump 20% (70) 30% (106) 13% (47) 13% (47) 8% (29) 6% (22) 10% (35) 355Somewhat Unfavorable of Trump 20% (42) 30% (62) 13% (28) 11% (22) 8% (16) 11% (23) 7% (15) 208Very Unfavorable of Trump 23% (222) 27% (265) 18% (172) 12% (120) 7% (67) 6% (58) 7% (72) 976#1 Issue: Economy 22% (137) 27% (171) 14% (86) 14% (89) 7% (46) 6% (39) 10% (61) 629#1 Issue: Security 22% (65) 23% (68) 14% (41) 11% (32) 8% (24) 9% (28) 14% (40) 299#1 Issue: Health Care 20% (113) 28% (162) 16% (90) 11% (64) 7% (41) 8% (46) 10% (55) 571#1 Issue: Medicare / Social Security 18% (49) 25% (69) 17% (48) 10% (28) 5% (14) 11% (29) 14% (38) 276#1 Issue: Women’s Issues 18% (17) 37% (35) 22% (21) 10% (10) 4% (4) 6% (5) 3% (3) 94#1 Issue: Education 21% (18) 30% (26) 10% (9) 17% (15) 4% (4) 12% (10) 6% (5) 87#1 Issue: Energy 20% (19) 27% (25) 26% (24) 8% (8) 5% (4) 7% (7) 6% (6) 93#1 Issue: Other 26% (40) 25% (39) 14% (21) 4% (6) 11% (17) 6% (9) 14% (21) 1522018 House Vote: Democrat 20% (153) 29% (226) 18% (140) 12% (95) 7% (55) 7% (53) 7% (55) 7772018 House Vote: Republican 19% (116) 26% (163) 17% (104) 10% (64) 8% (50) 10% (60) 11% (70) 6262018 House Vote: Someone else 26% (16) 22% (14) 20% (12) 3% (2) 8% (5) 11% (7) 8% (5) 61


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Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 22002016 Vote: Hillary Clinton 19% (131) 30% (211) 17% (123) 13% (94) 6% (44) 7% (52) 7% (53) 7092016 Vote: Donald Trump 20% (138) 26% (176) 17% (115) 10% (69) 7% (48) 9% (60) 11% (78) 6832016 Vote: Other 23% (28) 28% (35) 13% (16) 10% (13) 8% (10) 11% (14) 7% (9) 1252016 Vote: Didn’t Vote 23% (159) 25% (173) 12% (84) 11% (75) 8% (53) 7% (48) 13% (90) 682Voted in 2014: Yes 19% (244) 27% (333) 18% (222) 11% (144) 7% (85) 9% (111) 9% (118) 1258Voted in 2014: No 23% (213) 28% (262) 12% (116) 11% (108) 7% (68) 7% (62) 12% (112) 9422012 Vote: Barack Obama 23% (187) 29% (238) 16% (135) 12% (96) 6% (48) 7% (58) 7% (62) 8242012 Vote: Mitt Romney 14% (72) 27% (139) 16% (80) 12% (62) 8% (41) 11% (58) 11% (58) 5092012 Vote: Other 18% (13) 22% (16) 18% (13) 8% (6) 9% (6) 10% (7) 14% (10) 712012 Vote: Didn’t Vote 23% (185) 26% (203) 14% (111) 11% (88) 7% (58) 6% (50) 13% (100) 7954-Region: Northeast 19% (76) 27% (106) 13% (50) 14% (55) 8% (31) 8% (32) 11% (43) 3944-Region: Midwest 19% (87) 24% (113) 17% (78) 15% (70) 7% (31) 9% (40) 9% (43) 4624-Region: South 20% (168) 29% (240) 15% (125) 10% (83) 7% (56) 8% (65) 11% (88) 8244-Region: West 24% (126) 26% (137) 16% (85) 8% (44) 7% (35) 7% (37) 11% (56) 520Watch TV: Every day 32% (367) 29% (334) 14% (161) 11% (127) 6% (66) 6% (68) 3% (30) 1152Watch TV: Several times per week 11% (55) 40% (194) 18% (88) 12% (56) 8% (40) 7% (35) 3% (16) 483Watch TV: About once per week 10% (16) 14% (22) 35% (56) 17% (26) 11% (17) 7% (11) 5% (8) 157Watch TV: Several times per month 7% (6) 27% (24) 21% (19) 27% (24) 10% (8) 6% (5) 2% (2) 88Watch TV: Less often than once per month 7% (5) 6% (4) 6% (4) 1% (1) 13% (9) 48% (35) 20% (15) 74Watch TV: Never 2% (5) 5% (11) 3% (7) 5% (10) 1% (3) 5% (9) 78% (156) 200Watch Movies: Every day 100% (457) — (0) — (0) — (0) — (0) — (0) — (0) 457Watch Movies: Several times per week — (0) 100% (596) — (0) — (0) — (0) — (0) — (0) 596Watch Movies: About once per week — (0) — (0) 100% (339) — (0) — (0) — (0) — (0) 339Watch Movies: Several times per month — (0) — (0) — (0) 100% (252) — (0) — (0) — (0) 252Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (154) — (0) — (0) 154Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (173) — (0) 173Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (230) 230



235

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 2200Watch Sporting Events: Every day 56% (57) 23% (24) 5% (5) 8% (8) 3% (3) 3% (3) 2% (2) 102Watch Sporting Events: Several times per week 26% (62) 34% (83) 16% (39) 9% (22) 7% (18) 5% (13) 2% (6) 242Watch Sporting Events: About once per week 24% (61) 33% (82) 22% (56) 11% (27) 5% (13) 4% (10) 1% (1) 251Watch Sporting Events: Several times per month 17% (34) 32% (65) 15% (30) 21% (42) 6% (13) 6% (12) 4% (7) 203Watch Sporting Events: About once per month 28% (49) 25% (44) 13% (23) 16% (28) 12% (21) 4% (7) 2% (3) 177Watch Sporting Events: Less often than once per month 20% (83) 28% (115) 16% (65) 12% (47) 7% (29) 14% (60) 3% (12) 411Watch Sporting Events: Never 14% (111) 23% (184) 15% (121) 9% (77) 7% (56) 8% (68) 24% (198) 815Cable TV: Currently subscribe 20% (196) 27% (271) 16% (157) 11% (113) 7% (75) 8% (80) 11% (112) 1004Cable TV: Subscribed in past 24% (173) 27% (199) 17% (123) 12% (85) 6% (45) 8% (57) 6% (41) 723Cable TV: Never subscribed 19% (88) 27% (126) 12% (59) 11% (53) 7% (34) 8% (37) 16% (77) 473Satellite TV: Currently subscribe 21% (106) 26% (130) 15% (74) 12% (60) 6% (30) 7% (35) 14% (70) 504Satellite TV: Subscribed in past 25% (148) 28% (166) 15% (86) 13% (75) 6% (34) 7% (44) 6% (32) 584Satellite TV: Never subscribed 18% (203) 27% (300) 16% (179) 11% (117) 8% (90) 9% (95) 12% (128) 1112Streaming Services: Currently subscribe 25% (350) 30% (422) 16% (223) 11% (157) 6% (81) 7% (90) 5% (63) 1386Streaming Services: Subscribed in past 14% (30) 28% (58) 15% (31) 11% (23) 12% (24) 9% (19) 11% (23) 208Streaming Services: Never subscribed 13% (77) 19% (115) 14% (84) 12% (71) 8% (49) 11% (64) 24% (145) 606Film: An avid fan 37% (255) 36% (246) 13% (88) 7% (48) 2% (13) 2% (15) 4% (26) 693Film: A casual fan 13% (157) 27% (324) 19% (228) 14% (164) 10% (120) 10% (118) 7% (87) 1196Film: Not a fan 15% (45) 8% (26) 7% (23) 13% (40) 7% (21) 13% (40) 37% (116) 311Television: An avid fan 28% (274) 31% (305) 14% (136) 11% (109) 5% (49) 5% (52) 6% (55) 980Television: A casual fan 16% (163) 26% (267) 18% (191) 13% (129) 9% (90) 10% (99) 9% (94) 1033Television: Not a fan 11% (20) 13% (24) 7% (12) 7% (13) 8% (15) 12% (22) 43% (80) 187Music: An avid fan 27% (272) 31% (317) 15% (157) 10% (104) 4% (44) 5% (55) 6% (62) 1011Music: A casual fan 16% (166) 25% (249) 17% (169) 13% (129) 9% (95) 9% (95) 11% (108) 1011Music: Not a fan 10% (18) 17% (29) 8% (14) 10% (18) 8% (15) 13% (24) 33% (59) 177


236



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (457) 27% (596) 15% (339) 11% (252) 7% (154) 8% (173) 10% (230) 2200Fashion: An avid fan 33% (85) 29% (76) 13% (35) 8% (19) 5% (13) 5% (13) 7% (17) 257Fashion: A casual fan 23% (211) 28% (256) 17% (150) 14% (123) 5% (47) 7% (59) 6% (52) 898Fashion: Not a fan 16% (162) 25% (264) 15% (154) 10% (109) 9% (94) 10% (101) 15% (160) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



237

Table HRdem1_3

Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:

Every day

WatchSportingEvents:Severaltimes perweek


About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 2200Gender: Male 8% (85) 17% (182) 14% (149) 11% (114) 8% (82) 14% (153) 28% (297) 1062Gender: Female 1% (17) 5% (60) 9% (102) 8% (89) 8% (95) 23% (258) 46% (518) 1138Age: 18-29 6% (30) 8% (40) 12% (59) 8% (39) 8% (41) 17% (81) 40% (195) 484Age: 30-44 7% (38) 15% (81) 14% (74) 7% (38) 10% (52) 18% (95) 29% (152) 529Age: 45-54 3% (10) 11% (36) 9% (29) 11% (37) 6% (20) 19% (62) 41% (136) 329Age: 55-64 4% (15) 10% (44) 11% (47) 8% (36) 7% (30) 21% (91) 38% (159) 422Age: 65+ 2% (8) 10% (42) 10% (42) 12% (54) 8% (34) 19% (83) 40% (173) 436Generation Z: 18-22 5% (14) 10% (26) 14% (37) 6% (16) 9% (23) 13% (33) 42% (106) 254Millennial: Age 23-38 7% (36) 11% (62) 11% (63) 9% (50) 10% (53) 19% (107) 33% (181) 552Generation X: Age 39-54 5% (28) 13% (69) 12% (62) 9% (47) 7% (37) 18% (98) 37% (196) 537Boomers: Age 55-73 2% (18) 10% (77) 11% (83) 10% (76) 8% (57) 20% (153) 38% (283) 748PID: Dem (no lean) 5% (38) 10% (80) 13% (103) 12% (99) 6% (49) 19% (155) 36% (294) 819PID: Ind (no lean) 3% (22) 11% (76) 8% (61) 7% (52) 10% (73) 19% (135) 42% (300) 718PID: Rep (no lean) 6% (41) 13% (87) 13% (86) 8% (51) 8% (55) 18% (121) 33% (222) 663PID/Gender: DemMen 9% (31) 15% (49) 18% (60) 15% (52) 4% (15) 18% (60) 21% (73) 340PID/Gender: DemWomen 2% (7) 6% (31) 9% (44) 10% (47) 7% (34) 20% (95) 46% (221) 478PID/Gender: Ind Men 5% (19) 17% (65) 10% (38) 8% (32) 11% (42) 14% (53) 36% (139) 388PID/Gender: Ind Women 1% (3) 3% (10) 7% (23) 6% (20) 9% (31) 25% (81) 49% (161) 331PID/Gender: Rep Men 11% (35) 20% (67) 16% (52) 9% (29) 8% (25) 12% (39) 26% (86) 333PID/Gender: Rep Women 2% (6) 6% (20) 11% (35) 7% (22) 9% (30) 25% (81) 41% (136) 330Ideo: Liberal (1-3) 5% (31) 12% (70) 12% (76) 12% (71) 7% (43) 19% (117) 33% (200) 608Ideo: Moderate (4) 5% (27) 10% (57) 13% (74) 10% (57) 8% (44) 21% (122) 34% (197) 577Ideo: Conservative (5-7) 4% (32) 14% (98) 12% (84) 8% (60) 8% (55) 19% (138) 35% (256) 723Educ: < College 4% (54) 9% (138) 11% (159) 8% (127) 8% (126) 18% (279) 42% (629) 1512Educ: Bachelors degree 7% (31) 17% (73) 13% (58) 10% (45) 8% (35) 18% (82) 27% (119) 444Educ: Post-grad 7% (16) 13% (31) 14% (34) 13% (31) 6% (15) 20% (50) 27% (67) 244


238



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 2200Income: Under 50k 3% (38) 8% (89) 10% (110) 8% (90) 9% (101) 19% (212) 43% (486) 1126Income: 50k-100k 5% (38) 13% (94) 12% (86) 11% (81) 7% (50) 17% (124) 34% (239) 713Income: 100k+ 7% (26) 16% (59) 15% (55) 9% (31) 7% (26) 21% (75) 25% (90) 361Ethnicity: White 4% (77) 11% (190) 11% (184) 9% (162) 8% (132) 18% (315) 38% (661) 1722Ethnicity: Hispanic 5% (18) 10% (34) 16% (56) 7% (25) 9% (33) 19% (65) 34% (119) 349Ethnicity: Afr. Am. 6% (16) 12% (34) 13% (34) 9% (24) 9% (23) 20% (55) 32% (88) 274Ethnicity: Other 4% (9) 9% (19) 16% (32) 8% (17) 10% (21) 20% (40) 33% (67) 204All Christian 5% (51) 10% (105) 13% (134) 11% (115) 8% (81) 20% (199) 32% (325) 1011All Non-Christian 6% (6) 10% (10) 14% (14) 11% (11) 7% (7) 20% (20) 31% (31) 100Atheist 1% (1) 13% (14) 5% (5) 4% (4) 15% (15) 17% (17) 45% (46) 103Agnostic/Nothing in particular 4% (44) 11% (113) 10% (97) 7% (72) 7% (74) 18% (174) 42% (412) 986Religious Non-Protestant/Catholic 7% (8) 9% (10) 15% (17) 15% (17) 6% (7) 20% (23) 30% (35) 117Evangelical 5% (27) 11% (67) 10% (63) 10% (57) 10% (59) 15% (92) 39% (233) 599Non-Evangelical 5% (37) 10% (76) 14% (103) 10% (79) 8% (59) 23% (175) 30% (227) 756Community: Urban 7% (36) 11% (63) 13% (70) 9% (48) 9% (51) 15% (85) 36% (199) 552Community: Suburban 4% (43) 13% (137) 11% (117) 9% (92) 8% (82) 19% (197) 35% (355) 1022Community: Rural 4% (23) 7% (42) 10% (64) 10% (63) 7% (44) 21% (129) 42% (261) 625Employ: Private Sector 7% (49) 15% (101) 16% (107) 10% (66) 9% (64) 16% (111) 28% (191) 689Employ: Government 5% (6) 15% (19) 12% (15) 13% (17) 15% (19) 15% (20) 25% (32) 128Employ: Self-Employed 4% (6) 16% (25) 11% (17) 6% (9) 7% (11) 25% (38) 31% (47) 152Employ: Homemaker 2% (3) 2% (4) 9% (14) 7% (11) 6% (10) 25% (39) 48% (75) 156Employ: Retired 2% (11) 9% (47) 11% (55) 12% (58) 6% (30) 19% (92) 41% (204) 497Employ: Unemployed 3% (8) 5% (14) 6% (18) 7% (21) 10% (29) 24% (70) 44% (126) 287Employ: Other 8% (11) 11% (17) 8% (11) 7% (10) 4% (6) 16% (24) 47% (70) 151Military HH: Yes 4% (14) 10% (34) 14% (44) 11% (36) 9% (30) 19% (60) 32% (105) 322Military HH: No 5% (87) 11% (209) 11% (207) 9% (167) 8% (147) 19% (351) 38% (711) 1878



239

Table HRdem1_3


Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 2200RD/WT: Right Direction 6% (45) 13% (101) 12% (92) 9% (69) 8% (59) 17% (130) 35% (271) 766RD/WT: Wrong Track 4% (57) 10% (141) 11% (159) 9% (134) 8% (118) 20% (281) 38% (544) 1434Trump Job Approve 5% (46) 11% (101) 13% (117) 8% (78) 9% (79) 18% (169) 36% (325) 915Trump Job Disapprove 5% (54) 12% (136) 11% (125) 10% (118) 8% (90) 19% (220) 36% (424) 1166Trump Job Strongly Approve 6% (32) 11% (58) 12% (62) 8% (39) 9% (46) 16% (83) 38% (196) 516Trump Job Somewhat Approve 3% (14) 11% (43) 14% (55) 10% (39) 8% (32) 22% (86) 32% (129) 399Trump Job Somewhat Disapprove 4% (12) 17% (46) 11% (30) 13% (34) 5% (12) 16% (42) 34% (92) 267Trump Job Strongly Disapprove 5% (43) 10% (90) 11% (95) 9% (84) 9% (77) 20% (178) 37% (332) 899Favorable of Trump 5% (47) 12% (102) 11% (101) 9% (78) 8% (74) 20% (171) 35% (304) 877Unfavorable of Trump 4% (51) 11% (134) 12% (143) 10% (117) 8% (89) 18% (216) 37% (433) 1184Very Favorable of Trump 7% (35) 12% (61) 12% (60) 8% (40) 9% (46) 16% (81) 38% (198) 522Somewhat Favorable of Trump 3% (12) 11% (41) 11% (40) 11% (38) 8% (29) 25% (90) 30% (106) 355Somewhat Unfavorable of Trump 4% (9) 14% (30) 17% (35) 11% (23) 5% (10) 15% (31) 34% (71) 208Very Unfavorable of Trump 4% (42) 11% (104) 11% (108) 10% (94) 8% (79) 19% (186) 37% (362) 976#1 Issue: Economy 3% (21) 12% (73) 15% (92) 11% (66) 8% (51) 17% (110) 34% (216) 629#1 Issue: Security 8% (24) 14% (42) 11% (33) 11% (33) 8% (24) 12% (37) 36% (106) 299#1 Issue: Health Care 4% (25) 10% (60) 12% (66) 7% (41) 8% (48) 20% (115) 38% (217) 571#1 Issue: Medicare / Social Security 3% (9) 8% (21) 9% (24) 11% (29) 6% (18) 21% (59) 42% (117) 276#1 Issue: Women’s Issues 6% (6) 4% (4) 4% (3) 16% (15) 6% (6) 19% (18) 45% (43) 94#1 Issue: Education 8% (7) 17% (14) 13% (11) 5% (4) 4% (3) 19% (16) 35% (30) 87#1 Issue: Energy 3% (3) 10% (10) 10% (9) 4% (4) 17% (16) 20% (19) 35% (33) 93#1 Issue: Other 5% (7) 13% (19) 8% (12) 6% (10) 7% (11) 25% (39) 36% (54) 1522018 House Vote: Democrat 5% (40) 11% (82) 12% (95) 12% (95) 5% (41) 21% (166) 33% (258) 7772018 House Vote: Republican 6% (38) 16% (99) 13% (81) 9% (56) 8% (52) 18% (113) 30% (187) 6262018 House Vote: Someone else 3% (2) 24% (14) 12% (8) 6% (3) 10% (6) 21% (13) 24% (15) 61


240



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 22002016 Vote: Hillary Clinton 5% (32) 11% (75) 13% (92) 12% (87) 6% (45) 20% (143) 33% (235) 7092016 Vote: Donald Trump 6% (39) 15% (102) 12% (84) 9% (58) 8% (57) 18% (126) 32% (216) 6832016 Vote: Other 3% (4) 15% (18) 15% (18) 8% (10) 7% (9) 25% (31) 27% (34) 1252016 Vote: Didn’t Vote 4% (27) 7% (47) 8% (57) 7% (47) 10% (65) 16% (110) 48% (330) 682Voted in 2014: Yes 5% (65) 14% (179) 12% (157) 11% (139) 7% (88) 19% (243) 31% (387) 1258Voted in 2014: No 4% (36) 7% (64) 10% (94) 7% (64) 9% (88) 18% (167) 45% (429) 9422012 Vote: Barack Obama 5% (42) 12% (101) 12% (102) 11% (92) 5% (45) 21% (175) 32% (267) 8242012 Vote: Mitt Romney 6% (29) 14% (72) 13% (64) 10% (51) 9% (46) 18% (89) 31% (157) 5092012 Vote: Other 3% (2) 20% (14) 10% (7) 9% (6) 13% (9) 15% (10) 32% (22) 712012 Vote: Didn’t Vote 4% (28) 7% (55) 10% (78) 7% (53) 10% (77) 17% (135) 46% (369) 7954-Region: Northeast 5% (18) 10% (38) 12% (46) 8% (33) 9% (37) 18% (70) 39% (152) 3944-Region: Midwest 5% (22) 10% (47) 11% (52) 11% (49) 6% (28) 21% (98) 36% (166) 4624-Region: South 5% (39) 11% (90) 12% (100) 10% (80) 8% (66) 16% (131) 39% (318) 8244-Region: West 4% (23) 13% (67) 10% (53) 8% (40) 9% (46) 21% (112) 34% (179) 520Watch TV: Every day 7% (83) 13% (155) 12% (142) 9% (109) 10% (110) 20% (227) 28% (326) 1152Watch TV: Several times per week 2% (12) 14% (68) 12% (59) 11% (54) 8% (37) 21% (100) 32% (154) 483Watch TV: About once per week — (1) 7% (12) 14% (22) 11% (17) 7% (11) 16% (26) 44% (69) 157Watch TV: Several times per month 2% (2) 2% (2) 21% (18) 15% (13) 11% (9) 17% (15) 32% (28) 88Watch TV: Less often than once per month — (0) 6% (4) 1% (1) 7% (6) 4% (3) 22% (16) 60% (45) 74Watch TV: Never 1% (2) — (1) — (1) 1% (2) 2% (4) 7% (14) 88% (176) 200



241

Table HRdem1_3


Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 2200Watch Movies: Every day 12% (57) 14% (62) 13% (61) 7% (34) 11% (49) 18% (83) 24% (111) 457Watch Movies: Several times per week 4% (24) 14% (83) 14% (82) 11% (65) 7% (44) 19% (115) 31% (184) 596Watch Movies: About once per week 1% (5) 11% (39) 17% (56) 9% (30) 7% (23) 19% (65) 36% (121) 339Watch Movies: Several times per month 3% (8) 9% (22) 11% (27) 17% (42) 11% (28) 19% (47) 31% (77) 252Watch Movies: About once per month 2% (3) 11% (18) 9% (13) 9% (13) 14% (21) 19% (29) 37% (56) 154Watch Movies: Less often than once per month 2% (3) 8% (13) 6% (10) 7% (12) 4% (7) 34% (60) 39% (68) 173Watch Movies: Never 1% (2) 3% (6) 1% (1) 3% (7) 1% (3) 5% (12) 86% (198) 230Watch Sporting Events: Every day 100% (102) — (0) — (0) — (0) — (0) — (0) — (0) 102Watch Sporting Events: Several times per week — (0) 100% (242) — (0) — (0) — (0) — (0) — (0) 242Watch Sporting Events: About once per week — (0) — (0) 100% (251) — (0) — (0) — (0) — (0) 251Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (203) — (0) — (0) — (0) 203Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (177) — (0) — (0) 177Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (411) — (0) 411Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (815) 815Cable TV: Currently subscribe 5% (47) 13% (129) 13% (131) 10% (98) 7% (75) 19% (188) 33% (336) 1004Cable TV: Subscribed in past 5% (38) 9% (64) 11% (80) 8% (60) 10% (70) 20% (145) 37% (266) 723Cable TV: Never subscribed 3% (16) 10% (49) 8% (40) 9% (44) 7% (31) 17% (78) 45% (214) 473Satellite TV: Currently subscribe 8% (38) 11% (56) 12% (60) 12% (62) 7% (34) 17% (85) 33% (168) 504Satellite TV: Subscribed in past 6% (33) 11% (63) 14% (79) 8% (49) 9% (50) 19% (112) 34% (198) 584Satellite TV: Never subscribed 3% (31) 11% (124) 10% (111) 8% (91) 8% (92) 19% (214) 40% (449) 1112Streaming Services: Currently subscribe 5% (70) 11% (156) 12% (163) 10% (134) 8% (116) 20% (281) 34% (467) 1386Streaming Services: Subscribed in past 5% (11) 10% (21) 16% (33) 9% (18) 10% (22) 14% (29) 35% (74) 208Streaming Services: Never subscribed 3% (21) 11% (66) 9% (55) 8% (51) 6% (39) 17% (101) 45% (274) 606Film: An avid fan 8% (57) 13% (88) 14% (96) 10% (67) 9% (62) 18% (126) 28% (197) 693Film: A casual fan 3% (32) 11% (128) 11% (133) 10% (116) 8% (92) 21% (253) 37% (442) 1196Film: Not a fan 4% (12) 9% (26) 7% (22) 6% (20) 7% (22) 10% (31) 57% (177) 311


242



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 5% (102) 11% (242) 11% (251) 9% (203) 8% (177) 19% (411) 37% (815) 2200Television: An avid fan 8% (78) 13% (128) 12% (117) 9% (91) 9% (84) 18% (180) 31% (302) 980Television: A casual fan 2% (20) 10% (108) 12% (125) 10% (103) 8% (83) 20% (206) 38% (389) 1033Television: Not a fan 2% (4) 3% (6) 5% (9) 5% (9) 5% (10) 13% (25) 66% (124) 187Music: An avid fan 6% (64) 13% (134) 12% (123) 10% (102) 8% (81) 19% (191) 31% (317) 1011Music: A casual fan 4% (37) 10% (101) 12% (119) 9% (90) 8% (85) 19% (196) 38% (383) 1011Music: Not a fan — (1) 4% (8) 5% (8) 6% (10) 6% (11) 14% (24) 65% (115) 177Fashion: An avid fan 12% (31) 8% (19) 12% (32) 11% (28) 5% (14) 21% (54) 30% (78) 257Fashion: A casual fan 4% (35) 12% (111) 12% (112) 8% (71) 10% (92) 20% (180) 33% (298) 898Fashion: Not a fan 3% (36) 11% (112) 10% (107) 10% (103) 7% (71) 17% (176) 42% (440) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



243

Table HRdem2_1

Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N

Adults 46% (1004) 33% (723) 21% (473) 2200Gender: Male 49% (520) 32% (337) 19% (204) 1062Gender: Female 43% (484) 34% (386) 24% (269) 1138Age: 18-29 41% (201) 32% (154) 27% (129) 484Age: 30-44 35% (182) 40% (211) 26% (135) 529Age: 45-54 48% (158) 30% (99) 22% (72) 329Age: 55-64 52% (221) 31% (132) 16% (68) 422Age: 65+ 55% (242) 29% (126) 16% (68) 436Generation Z: 18-22 40% (101) 34% (87) 26% (67) 254Millennial: Age 23-38 37% (207) 35% (192) 28% (153) 552Generation X: Age 39-54 44% (234) 35% (186) 22% (117) 537Boomers: Age 55-73 54% (406) 30% (226) 15% (116) 748PID: Dem (no lean) 49% (401) 32% (263) 19% (155) 819PID: Ind (no lean) 42% (301) 34% (245) 24% (172) 718PID: Rep (no lean) 46% (302) 32% (215) 22% (146) 663PID/Gender: DemMen 51% (173) 31% (106) 18% (61) 340PID/Gender: DemWomen 48% (228) 33% (157) 20% (94) 478PID/Gender: Ind Men 47% (184) 31% (119) 22% (85) 388PID/Gender: Ind Women 35% (117) 38% (126) 26% (87) 331PID/Gender: Rep Men 49% (163) 34% (112) 17% (58) 333PID/Gender: Rep Women 42% (139) 31% (102) 27% (88) 330Ideo: Liberal (1-3) 49% (296) 32% (192) 20% (120) 608Ideo: Moderate (4) 49% (280) 30% (172) 22% (124) 577Ideo: Conservative (5-7) 45% (323) 34% (245) 21% (155) 723Educ: < College 45% (682) 33% (497) 22% (333) 1512Educ: Bachelors degree 46% (205) 32% (142) 22% (97) 444Educ: Post-grad 48% (117) 34% (84) 18% (43) 244Income: Under 50k 40% (450) 36% (404) 24% (273) 1126Income: 50k-100k 49% (346) 32% (226) 20% (140) 713Income: 100k+ 58% (208) 26% (92) 17% (60) 361Ethnicity: White 46% (784) 34% (578) 21% (360) 1722


244






subscribed Total N

Adults 46% (1004) 33% (723) 21% (473) 2200Ethnicity: Hispanic 47% (163) 27% (94) 26% (92) 349Ethnicity: Afr. Am. 45% (123) 32% (88) 23% (63) 274Ethnicity: Other 48% (97) 28% (58) 24% (49) 204All Christian 50% (509) 31% (315) 19% (188) 1011All Non-Christian 51% (51) 30% (30) 19% (19) 100Atheist 41% (42) 40% (41) 20% (20) 103Agnostic/Nothing in particular 41% (403) 34% (337) 25% (246) 986Religious Non-Protestant/Catholic 50% (58) 32% (38) 18% (21) 117Evangelical 38% (229) 38% (229) 23% (140) 599Non-Evangelical 53% (397) 29% (217) 19% (142) 756Community: Urban 50% (278) 30% (167) 19% (107) 552Community: Suburban 49% (501) 33% (336) 18% (186) 1022Community: Rural 36% (226) 35% (220) 29% (180) 625Employ: Private Sector 45% (310) 34% (235) 21% (144) 689Employ: Government 45% (58) 30% (38) 25% (33) 128Employ: Self-Employed 45% (68) 35% (54) 20% (30) 152Employ: Homemaker 43% (67) 27% (41) 30% (47) 156Employ: Retired 55% (272) 30% (149) 15% (76) 497Employ: Unemployed 37% (108) 36% (103) 27% (76) 287Employ: Other 41% (62) 32% (49) 26% (39) 151Military HH: Yes 48% (155) 36% (117) 15% (50) 322Military HH: No 45% (849) 32% (606) 23% (423) 1878RD/WT: Right Direction 46% (350) 32% (243) 23% (173) 766RD/WT: Wrong Track 46% (654) 33% (480) 21% (300) 1434Trump Job Approve 45% (411) 34% (313) 21% (191) 915Trump Job Disapprove 47% (547) 32% (373) 21% (247) 1166Trump Job Strongly Approve 45% (231) 32% (167) 23% (118) 516Trump Job Somewhat Approve 45% (180) 37% (146) 18% (73) 399Trump Job Somewhat Disapprove 41% (110) 34% (91) 25% (66) 267Trump Job Strongly Disapprove 49% (437) 31% (282) 20% (180) 899



245

Table HRdem2_1





subscribed Total N

Adults 46% (1004) 33% (723) 21% (473) 2200Favorable of Trump 45% (393) 34% (296) 21% (189) 877Unfavorable of Trump 47% (562) 33% (389) 20% (233) 1184Very Favorable of Trump 47% (245) 31% (163) 22% (114) 522Somewhat Favorable of Trump 42% (148) 37% (133) 21% (75) 355Somewhat Unfavorable of Trump 47% (97) 36% (75) 17% (36) 208Very Unfavorable of Trump 48% (465) 32% (313) 20% (197) 976#1 Issue: Economy 43% (268) 36% (226) 21% (135) 629#1 Issue: Security 48% (145) 26% (79) 25% (75) 299#1 Issue: Health Care 48% (276) 29% (163) 23% (132) 571#1 Issue: Medicare / Social Security 49% (136) 35% (97) 15% (42) 276#1 Issue: Women’s Issues 35% (33) 41% (39) 24% (22) 94#1 Issue: Education 54% (47) 31% (27) 16% (13) 87#1 Issue: Energy 38% (36) 36% (33) 26% (24) 93#1 Issue: Other 43% (65) 39% (59) 18% (28) 1522018 House Vote: Democrat 52% (406) 29% (226) 19% (145) 7772018 House Vote: Republican 47% (291) 30% (190) 23% (144) 6262018 House Vote: Someone else 47% (29) 33% (20) 19% (12) 612016 Vote: Hillary Clinton 53% (377) 29% (207) 18% (125) 7092016 Vote: Donald Trump 46% (313) 33% (224) 21% (145) 6832016 Vote: Other 41% (51) 37% (46) 22% (28) 1252016 Vote: Didn’t Vote 38% (263) 36% (246) 25% (174) 682Voted in 2014: Yes 49% (617) 32% (396) 19% (245) 1258Voted in 2014: No 41% (387) 35% (326) 24% (228) 9422012 Vote: Barack Obama 52% (428) 30% (251) 18% (145) 8242012 Vote: Mitt Romney 44% (225) 35% (179) 21% (105) 5092012 Vote: Other 44% (31) 29% (20) 27% (19) 712012 Vote: Didn’t Vote 40% (319) 34% (272) 26% (204) 795


246






subscribed Total N

Adults 46% (1004) 33% (723) 21% (473) 22004-Region: Northeast 59% (231) 21% (84) 20% (79) 3944-Region: Midwest 41% (188) 36% (168) 23% (106) 4624-Region: South 44% (362) 34% (284) 22% (179) 8244-Region: West 43% (223) 36% (187) 21% (109) 520Watch TV: Every day 48% (554) 33% (376) 19% (222) 1152Watch TV: Several times per week 45% (220) 34% (162) 21% (101) 483Watch TV: About once per week 35% (55) 45% (70) 20% (32) 157Watch TV: Several times per month 34% (30) 39% (34) 27% (24) 88Watch TV: Less often than once per month 42% (31) 32% (24) 26% (19) 74Watch TV: Never 47% (93) 19% (38) 34% (68) 200Watch Movies: Every day 43% (196) 38% (173) 19% (88) 457Watch Movies: Several times per week 46% (271) 33% (199) 21% (126) 596Watch Movies: About once per week 46% (157) 36% (123) 17% (59) 339Watch Movies: Several times per month 45% (113) 34% (85) 21% (53) 252Watch Movies: About once per month 49% (75) 29% (45) 22% (34) 154Watch Movies: Less often than once per month 46% (80) 33% (57) 21% (37) 173Watch Movies: Never 49% (112) 18% (41) 33% (77) 230Watch Sporting Events: Every day 47% (47) 37% (38) 16% (16) 102Watch Sporting Events: Several times per week 53% (129) 26% (64) 20% (49) 242Watch Sporting Events: About once per week 52% (131) 32% (80) 16% (40) 251Watch Sporting Events: Several times per month 48% (98) 30% (60) 22% (44) 203Watch Sporting Events: About once per month 42% (75) 40% (70) 18% (31) 177Watch Sporting Events: Less often than once per month 46% (188) 35% (145) 19% (78) 411Watch Sporting Events: Never 41% (336) 33% (266) 26% (214) 815Cable TV: Currently subscribe 100% (1004) — (0) — (0) 1004Cable TV: Subscribed in past — (0) 100% (723) — (0) 723Cable TV: Never subscribed — (0) — (0) 100% (473) 473Satellite TV: Currently subscribe 32% (162) 41% (206) 27% (135) 504Satellite TV: Subscribed in past 37% (218) 51% (297) 12% (69) 584Satellite TV: Never subscribed 56% (624) 20% (219) 24% (269) 1112



247

Table HRdem2_1





subscribed Total N

Adults 46% (1004) 33% (723) 21% (473) 2200Streaming Services: Currently subscribe 48% (664) 35% (480) 17% (242) 1386Streaming Services: Subscribed in past 35% (72) 48% (100) 18% (37) 208Streaming Services: Never subscribed 44% (268) 24% (144) 32% (194) 606Film: An avid fan 48% (333) 34% (236) 18% (124) 693Film: A casual fan 46% (548) 34% (403) 21% (246) 1196Film: Not a fan 40% (123) 27% (84) 33% (103) 311Television: An avid fan 52% (514) 30% (290) 18% (176) 980Television: A casual fan 41% (426) 38% (392) 21% (215) 1033Television: Not a fan 34% (64) 22% (40) 44% (82) 187Music: An avid fan 45% (458) 35% (352) 20% (201) 1011Music: A casual fan 47% (477) 33% (331) 20% (204) 1011Music: Not a fan 39% (69) 23% (40) 38% (68) 177Fashion: An avid fan 51% (131) 28% (71) 21% (55) 257Fashion: A casual fan 46% (417) 35% (314) 19% (167) 898Fashion: Not a fan 44% (456) 32% (339) 24% (251) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


248


Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N




249

Table HRdem2_2





subscribed Total N



250






subscribed Total N




251

Table HRdem2_2





subscribed Total N

Adults 23% (504) 27% (584) 51% (1112) 22004-Region: Northeast 17% (65) 21% (83) 62% (245) 3944-Region: Midwest 19% (86) 29% (133) 53% (243) 4624-Region: South 27% (222) 28% (230) 45% (372) 8244-Region: West 25% (130) 27% (138) 48% (252) 520Watch TV: Every day 22% (257) 28% (318) 50% (578) 1152Watch TV: Several times per week 21% (103) 27% (132) 51% (248) 483Watch TV: About once per week 20% (31) 25% (40) 55% (86) 157Watch TV: Several times per month 16% (14) 37% (33) 47% (41) 88Watch TV: Less often than once per month 27% (20) 25% (19) 47% (35) 74Watch TV: Never 30% (60) 15% (30) 55% (110) 200Watch Movies: Every day 23% (106) 32% (148) 44% (203) 457Watch Movies: Several times per week 22% (130) 28% (166) 50% (300) 596Watch Movies: About once per week 22% (74) 25% (86) 53% (179) 339Watch Movies: Several times per month 24% (60) 30% (75) 47% (117) 252Watch Movies: About once per month 19% (30) 22% (34) 58% (90) 154Watch Movies: Less often than once per month 20% (35) 25% (44) 55% (95) 173Watch Movies: Never 30% (70) 14% (32) 56% (128) 230Watch Sporting Events: Every day 38% (38) 32% (33) 30% (31) 102Watch Sporting Events: Several times per week 23% (56) 26% (63) 51% (124) 242Watch Sporting Events: About once per week 24% (60) 32% (79) 44% (111) 251Watch Sporting Events: Several times per month 31% (62) 24% (49) 45% (91) 203Watch Sporting Events: About once per month 19% (34) 29% (50) 52% (92) 177Watch Sporting Events: Less often than once per month 21% (85) 27% (112) 52% (214) 411Watch Sporting Events: Never 21% (168) 24% (198) 55% (449) 815Cable TV: Currently subscribe 16% (162) 22% (218) 62% (624) 1004Cable TV: Subscribed in past 29% (206) 41% (297) 30% (219) 723Cable TV: Never subscribed 29% (135) 14% (69) 57% (269) 473Satellite TV: Currently subscribe 100% (504) — (0) — (0) 504Satellite TV: Subscribed in past — (0) 100% (584) — (0) 584Satellite TV: Never subscribed — (0) — (0) 100% (1112) 1112


252






subscribed Total N

Adults 23% (504) 27% (584) 51% (1112) 2200Streaming Services: Currently subscribe 23% (313) 30% (419) 47% (654) 1386Streaming Services: Subscribed in past 25% (51) 34% (70) 42% (87) 208Streaming Services: Never subscribed 23% (140) 16% (95) 61% (371) 606Film: An avid fan 25% (174) 29% (203) 46% (316) 693Film: A casual fan 20% (242) 27% (322) 53% (632) 1196Film: Not a fan 28% (87) 19% (60) 53% (164) 311Television: An avid fan 26% (257) 27% (261) 47% (462) 980Television: A casual fan 20% (206) 29% (297) 51% (530) 1033Television: Not a fan 22% (41) 14% (26) 64% (120) 187Music: An avid fan 23% (233) 29% (292) 48% (486) 1011Music: A casual fan 22% (221) 26% (266) 52% (524) 1011Music: Not a fan 28% (49) 14% (26) 58% (103) 177Fashion: An avid fan 32% (82) 27% (69) 41% (106) 257Fashion: A casual fan 24% (211) 28% (254) 48% (433) 898Fashion: Not a fan 20% (210) 25% (261) 55% (574) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



253

Table HRdem2_3

Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N



254









255

Table HRdem2_3







256






Adults 63% (1386) 9% (208) 28% (606) 22004-Region: Northeast 60% (237) 9% (34) 31% (123) 3944-Region: Midwest 57% (261) 13% (62) 30% (139) 4624-Region: South 64% (530) 8% (63) 28% (231) 8244-Region: West 69% (358) 9% (49) 22% (113) 520Watch TV: Every day 67% (767) 6% (73) 27% (311) 1152Watch TV: Several times per week 70% (338) 10% (49) 20% (96) 483Watch TV: About once per week 59% (93) 18% (29) 23% (36) 157Watch TV: Several times per month 59% (52) 21% (19) 20% (17) 88Watch TV: Less often than once per month 52% (39) 11% (8) 37% (27) 74Watch TV: Never 37% (74) 10% (21) 52% (105) 200Watch Movies: Every day 77% (350) 6% (30) 17% (77) 457Watch Movies: Several times per week 71% (422) 10% (58) 19% (115) 596Watch Movies: About once per week 66% (223) 9% (31) 25% (84) 339Watch Movies: Several times per month 62% (157) 9% (23) 28% (71) 252Watch Movies: About once per month 52% (81) 16% (24) 32% (49) 154Watch Movies: Less often than once per month 52% (90) 11% (19) 37% (64) 173Watch Movies: Never 27% (63) 10% (23) 63% (145) 230Watch Sporting Events: Every day 68% (70) 11% (11) 20% (21) 102Watch Sporting Events: Several times per week 64% (156) 9% (21) 27% (66) 242Watch Sporting Events: About once per week 65% (163) 13% (33) 22% (55) 251Watch Sporting Events: Several times per month 66% (134) 9% (18) 25% (51) 203Watch Sporting Events: About once per month 66% (116) 12% (22) 22% (39) 177Watch Sporting Events: Less often than once per month 68% (281) 7% (29) 25% (101) 411Watch Sporting Events: Never 57% (467) 9% (74) 34% (274) 815Cable TV: Currently subscribe 66% (664) 7% (72) 27% (268) 1004Cable TV: Subscribed in past 66% (480) 14% (100) 20% (144) 723Cable TV: Never subscribed 51% (242) 8% (37) 41% (194) 473Satellite TV: Currently subscribe 62% (313) 10% (51) 28% (140) 504Satellite TV: Subscribed in past 72% (419) 12% (70) 16% (95) 584Satellite TV: Never subscribed 59% (654) 8% (87) 33% (371) 1112



257

Table HRdem2_3





Adults 63% (1386) 9% (208) 28% (606) 2200Streaming Services: Currently subscribe 100% (1386) — (0) — (0) 1386Streaming Services: Subscribed in past — (0) 100% (208) — (0) 208Streaming Services: Never subscribed — (0) — (0) 100% (606) 606Film: An avid fan 74% (516) 8% (53) 18% (125) 693Film: A casual fan 62% (740) 10% (123) 28% (333) 1196Film: Not a fan 42% (130) 10% (33) 48% (148) 311Television: An avid fan 66% (651) 8% (79) 26% (250) 980Television: A casual fan 63% (649) 10% (105) 27% (279) 1033Television: Not a fan 46% (86) 13% (25) 41% (77) 187Music: An avid fan 71% (715) 9% (94) 20% (202) 1011Music: A casual fan 59% (597) 10% (101) 31% (313) 1011Music: Not a fan 42% (74) 7% (13) 51% (91) 177Fashion: An avid fan 72% (184) 11% (28) 17% (44) 257Fashion: A casual fan 67% (602) 10% (93) 23% (203) 898Fashion: Not a fan 57% (599) 8% (87) 34% (359) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


258


Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N

Adults 32% (693) 54% (1196) 14% (311) 2200Gender: Male 34% (358) 53% (560) 14% (144) 1062Gender: Female 29% (335) 56% (637) 15% (167) 1138Age: 18-29 41% (199) 44% (214) 15% (72) 484Age: 30-44 40% (209) 47% (251) 13% (69) 529Age: 45-54 27% (89) 59% (194) 14% (47) 329Age: 55-64 24% (102) 61% (255) 15% (64) 422Age: 65+ 22% (95) 65% (282) 14% (59) 436Generation Z: 18-22 44% (113) 40% (101) 16% (40) 254Millennial: Age 23-38 40% (219) 45% (251) 15% (82) 552Generation X: Age 39-54 31% (165) 57% (307) 12% (65) 537Boomers: Age 55-73 22% (167) 63% (474) 14% (107) 748PID: Dem (no lean) 38% (310) 53% (430) 10% (79) 819PID: Ind (no lean) 28% (204) 54% (388) 17% (126) 718PID: Rep (no lean) 27% (178) 57% (378) 16% (107) 663PID/Gender: DemMen 42% (142) 52% (177) 6% (22) 340PID/Gender: DemWomen 35% (168) 53% (253) 12% (57) 478PID/Gender: Ind Men 29% (114) 52% (203) 18% (71) 388PID/Gender: Ind Women 27% (90) 56% (186) 16% (54) 331PID/Gender: Rep Men 31% (103) 54% (180) 15% (51) 333PID/Gender: Rep Women 23% (76) 60% (198) 17% (56) 330Ideo: Liberal (1-3) 41% (247) 53% (323) 6% (38) 608Ideo: Moderate (4) 29% (165) 59% (339) 13% (73) 577Ideo: Conservative (5-7) 24% (174) 59% (429) 17% (120) 723Educ: < College 30% (454) 55% (829) 15% (229) 1512Educ: Bachelors degree 37% (163) 51% (229) 12% (52) 444Educ: Post-grad 31% (75) 57% (139) 12% (30) 244Income: Under 50k 30% (339) 54% (611) 16% (176) 1126Income: 50k-100k 31% (220) 57% (409) 12% (83) 713Income: 100k+ 37% (134) 49% (176) 14% (52) 361Ethnicity: White 30% (522) 57% (978) 13% (222) 1722Ethnicity: Hispanic 43% (151) 40% (141) 17% (58) 349



259

Table HRdem3_1



Adults 32% (693) 54% (1196) 14% (311) 2200Ethnicity: Afr. Am. 45% (122) 41% (113) 14% (39) 274Ethnicity: Other 24% (49) 52% (105) 25% (50) 204All Christian 30% (299) 57% (578) 13% (134) 1011All Non-Christian 37% (37) 49% (49) 14% (14) 100Atheist 45% (46) 50% (52) 5% (5) 103Agnostic/Nothing in particular 31% (310) 52% (518) 16% (158) 986Religious Non-Protestant/Catholic 36% (42) 49% (57) 15% (17) 117Evangelical 27% (163) 57% (341) 16% (95) 599Non-Evangelical 35% (264) 54% (410) 11% (82) 756Community: Urban 35% (192) 54% (301) 11% (59) 552Community: Suburban 32% (327) 54% (554) 14% (141) 1022Community: Rural 28% (174) 55% (341) 18% (110) 625Employ: Private Sector 33% (228) 55% (380) 12% (81) 689Employ: Government 34% (44) 52% (67) 13% (17) 128Employ: Self-Employed 44% (66) 44% (67) 12% (18) 152Employ: Homemaker 29% (46) 52% (81) 18% (28) 156Employ: Retired 22% (109) 64% (319) 14% (69) 497Employ: Unemployed 40% (113) 45% (130) 15% (43) 287Employ: Other 21% (32) 58% (87) 21% (32) 151Military HH: Yes 28% (90) 58% (188) 14% (45) 322Military HH: No 32% (603) 54% (1009) 14% (266) 1878RD/WT: Right Direction 29% (219) 52% (396) 20% (151) 766RD/WT: Wrong Track 33% (474) 56% (801) 11% (159) 1434Trump Job Approve 28% (255) 56% (510) 17% (151) 915Trump Job Disapprove 34% (394) 55% (646) 11% (126) 1166Trump Job Strongly Approve 28% (143) 53% (276) 19% (98) 516Trump Job Somewhat Approve 28% (112) 59% (234) 13% (54) 399Trump Job Somewhat Disapprove 25% (67) 63% (168) 12% (33) 267Trump Job Strongly Disapprove 36% (327) 53% (478) 10% (93) 899Favorable of Trump 28% (243) 56% (492) 16% (143) 877Unfavorable of Trump 34% (400) 56% (662) 10% (121) 1184


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Adults 32% (693) 54% (1196) 14% (311) 2200Very Favorable of Trump 26% (137) 56% (291) 18% (94) 522Somewhat Favorable of Trump 30% (105) 56% (201) 14% (49) 355Somewhat Unfavorable of Trump 29% (61) 58% (121) 13% (26) 208Very Unfavorable of Trump 35% (339) 56% (542) 10% (95) 976#1 Issue: Economy 30% (191) 54% (339) 16% (98) 629#1 Issue: Security 25% (74) 56% (166) 19% (58) 299#1 Issue: Health Care 33% (189) 53% (303) 14% (78) 571#1 Issue: Medicare / Social Security 29% (79) 58% (160) 13% (36) 276#1 Issue: Women’s Issues 40% (37) 56% (53) 4% (4) 94#1 Issue: Education 37% (32) 48% (41) 16% (14) 87#1 Issue: Energy 38% (36) 55% (51) 7% (6) 93#1 Issue: Other 35% (54) 54% (83) 10% (16) 1522018 House Vote: Democrat 37% (288) 54% (423) 9% (67) 7772018 House Vote: Republican 26% (165) 57% (354) 17% (108) 6262018 House Vote: Someone else 32% (20) 49% (30) 19% (12) 612016 Vote: Hillary Clinton 35% (249) 56% (398) 9% (62) 7092016 Vote: Donald Trump 27% (181) 58% (393) 16% (109) 6832016 Vote: Other 31% (39) 56% (70) 13% (16) 1252016 Vote: Didn’t Vote 33% (224) 49% (335) 18% (123) 682Voted in 2014: Yes 32% (396) 55% (696) 13% (165) 1258Voted in 2014: No 31% (297) 53% (500) 15% (145) 9422012 Vote: Barack Obama 38% (313) 52% (429) 10% (82) 8242012 Vote: Mitt Romney 24% (123) 61% (311) 15% (76) 5092012 Vote: Other 19% (14) 58% (41) 23% (16) 712012 Vote: Didn’t Vote 31% (243) 52% (415) 17% (136) 7954-Region: Northeast 35% (139) 52% (204) 13% (50) 3944-Region: Midwest 27% (126) 57% (262) 16% (74) 4624-Region: South 33% (268) 54% (441) 14% (115) 8244-Region: West 31% (160) 56% (289) 14% (71) 520



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Table HRdem3_1



Adults 32% (693) 54% (1196) 14% (311) 2200Watch TV: Every day 38% (442) 53% (605) 9% (105) 1152Watch TV: Several times per week 28% (135) 59% (286) 13% (62) 483Watch TV: About once per week 21% (33) 66% (104) 13% (21) 157Watch TV: Several times per month 29% (25) 54% (47) 17% (15) 88Watch TV: Less often than once per month 16% (12) 63% (46) 21% (16) 74Watch TV: Never 17% (34) 42% (84) 41% (82) 200Watch Movies: Every day 56% (255) 34% (157) 10% (45) 457Watch Movies: Several times per week 41% (246) 54% (324) 4% (26) 596Watch Movies: About once per week 26% (88) 67% (228) 7% (23) 339Watch Movies: Several times per month 19% (48) 65% (164) 16% (40) 252Watch Movies: About once per month 9% (13) 78% (120) 13% (21) 154Watch Movies: Less often than once per month 9% (15) 68% (118) 23% (40) 173Watch Movies: Never 12% (26) 38% (87) 51% (116) 230Watch Sporting Events: Every day 56% (57) 32% (32) 12% (12) 102Watch Sporting Events: Several times per week 36% (88) 53% (128) 11% (26) 242Watch Sporting Events: About once per week 38% (96) 53% (133) 9% (22) 251Watch Sporting Events: Several times per month 33% (67) 57% (116) 10% (20) 203Watch Sporting Events: About once per month 35% (62) 52% (92) 13% (22) 177Watch Sporting Events: Less often than once per month 31% (126) 62% (253) 8% (31) 411Watch Sporting Events: Never 24% (197) 54% (442) 22% (177) 815Cable TV: Currently subscribe 33% (333) 55% (548) 12% (123) 1004Cable TV: Subscribed in past 33% (236) 56% (403) 12% (84) 723Cable TV: Never subscribed 26% (124) 52% (246) 22% (103) 473Satellite TV: Currently subscribe 35% (174) 48% (242) 17% (87) 504Satellite TV: Subscribed in past 35% (203) 55% (322) 10% (60) 584Satellite TV: Never subscribed 28% (316) 57% (632) 15% (164) 1112Streaming Services: Currently subscribe 37% (516) 53% (740) 9% (130) 1386Streaming Services: Subscribed in past 25% (53) 59% (123) 16% (33) 208Streaming Services: Never subscribed 21% (125) 55% (333) 24% (148) 606


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Adults 32% (693) 54% (1196) 14% (311) 2200Film: An avid fan 100% (693) — (0) — (0) 693Film: A casual fan — (0) 100% (1196) — (0) 1196Film: Not a fan — (0) — (0) 100% (311) 311Television: An avid fan 52% (513) 42% (414) 5% (53) 980Television: A casual fan 16% (164) 70% (726) 14% (144) 1033Television: Not a fan 9% (17) 30% (57) 61% (114) 187Music: An avid fan 51% (511) 43% (439) 6% (62) 1011Music: A casual fan 17% (172) 70% (704) 13% (135) 1011Music: Not a fan 6% (10) 30% (54) 64% (113) 177Fashion: An avid fan 60% (154) 35% (91) 5% (13) 257Fashion: A casual fan 35% (314) 56% (507) 9% (77) 898Fashion: Not a fan 22% (225) 57% (599) 21% (221) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HRdem3_2

Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N



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Table HRdem3_2





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267

Table HRdem3_2



Adults 45% (980) 47% (1033) 8% (187) 2200Film: An avid fan 74% (513) 24% (164) 2% (17) 693Film: A casual fan 35% (414) 61% (726) 5% (57) 1196Film: Not a fan 17% (53) 46% (144) 37% (114) 311Television: An avid fan 100% (980) — (0) — (0) 980Television: A casual fan — (0) 100% (1033) — (0) 1033Television: Not a fan — (0) — (0) 100% (187) 187Music: An avid fan 57% (580) 38% (381) 5% (51) 1011Music: A casual fan 37% (376) 58% (585) 5% (50) 1011Music: Not a fan 14% (24) 38% (68) 48% (85) 177Fashion: An avid fan 65% (166) 33% (84) 2% (6) 257Fashion: A casual fan 49% (441) 47% (423) 4% (34) 898Fashion: Not a fan 36% (372) 50% (526) 14% (147) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N




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Table HRdem3_3





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Table HRdem3_3





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Adults 46% (1011) 46% (1011) 8% (177) 2200Film: An avid fan 74% (511) 25% (172) 1% (10) 693Film: A casual fan 37% (439) 59% (704) 5% (54) 1196Film: Not a fan 20% (62) 44% (135) 36% (113) 311Television: An avid fan 59% (580) 38% (376) 2% (24) 980Television: A casual fan 37% (381) 57% (585) 7% (68) 1033Television: Not a fan 27% (51) 27% (50) 46% (85) 187Music: An avid fan 100% (1011) — (0) — (0) 1011Music: A casual fan — (0) 100% (1011) — (0) 1011Music: Not a fan — (0) — (0) 100% (177) 177Fashion: An avid fan 81% (209) 18% (46) 1% (2) 257Fashion: A casual fan 53% (476) 43% (385) 4% (37) 898Fashion: Not a fan 31% (327) 56% (580) 13% (138) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



273

Table HRdem3_4

Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N



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Table HRdem3_4





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Table HRdem3_4



Adults 12% (257) 41% (898) 47% (1045) 2200Film: An avid fan 22% (154) 45% (314) 32% (225) 693Film: A casual fan 8% (91) 42% (507) 50% (599) 1196Film: Not a fan 4% (13) 25% (77) 71% (221) 311Television: An avid fan 17% (166) 45% (441) 38% (372) 980Television: A casual fan 8% (84) 41% (423) 51% (526) 1033Television: Not a fan 3% (6) 18% (34) 78% (147) 187Music: An avid fan 21% (209) 47% (476) 32% (327) 1011Music: A casual fan 5% (46) 38% (385) 57% (580) 1011Music: Not a fan 1% (2) 21% (37) 78% (138) 177Fashion: An avid fan 100% (257) — (0) — (0) 257Fashion: A casual fan — (0) 100% (898) — (0) 898Fashion: Not a fan — (0) — (0) 100% (1045) 1045Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


Morning ConsultRespondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2200 100%

xdemGender Gender: Male 1062 48%Gender: Female 1138 52%

N 2200

age5 Age: 18-29 484 22%Age: 30-44 529 24%Age: 45-54 329 15%Age: 55-64 422 19%Age: 65+ 436 20%

N 2200

demAgeGeneration Generation Z: 18-22 254 12%Millennial: Age 23-38 552 25%

Generation X: Age 39-54 537 24%Boomers: Age 55-73 748 34%

N 2090

xpid3 PID: Dem (no lean) 819 37%PID: Ind (no lean) 718 33%PID: Rep (no lean) 663 30%

N 2200

xpidGender PID/Gender: DemMen 340 15%PID/Gender: DemWomen 478 22%

PID/Gender: Ind Men 388 18%PID/Gender: Ind Women 331 15%

PID/Gender: Rep Men 333 15%PID/Gender: Rep Women 330 15%

N 2200

xdemIdeo3 Ideo: Liberal (1-3) 608 28%Ideo: Moderate (4) 577 26%

Ideo: Conservative (5-7) 723 33%N 1909

xeduc3 Educ: < College 1512 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2200


278

National Tracking Poll #200428, April, 2020Respondent Demographics Summary


xdemInc3 Income: Under 50k 1126 51%Income: 50k-100k 713 32%

Income: 100k+ 361 16%N 2200

xdemWhite Ethnicity: White 1722 78%

xdemHispBin Ethnicity: Hispanic 349 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 1011 46%All Non-Christian 100 5%

Atheist 103 5%Agnostic/Nothing in particular 986 45%

N 2200

xdemReligOther Religious Non-Protestant/Catholic 117 5%

xdemEvang Evangelical 599 27%Non-Evangelical 756 34%

N 1354

xdemUsr Community: Urban 552 25%Community: Suburban 1022 46%

Community: Rural 625 28%N 2200

xdemEmploy Employ: Private Sector 689 31%Employ: Government 128 6%

Employ: Self-Employed 152 7%Employ: Homemaker 156 7%

Employ: Retired 497 23%Employ: Unemployed 287 13%

Employ: Other 151 7%N 2060

xdemMilHH1 Military HH: Yes 322 15%Military HH: No 1878 85%

N 2200

xnr1 RD/WT: Right Direction 766 35%RD/WT: Wrong Track 1434 65%

N 2200


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Trump_Approve Trump Job Approve 915 42%Trump Job Disapprove 1166 53%

N 2082

Trump_Approve2 Trump Job Strongly Approve 516 23%Trump Job Somewhat Approve 399 18%

Trump Job Somewhat Disapprove 267 12%Trump Job Strongly Disapprove 899 41%

N 2082

Trump_Fav Favorable of Trump 877 40%Unfavorable of Trump 1184 54%

N 2061

Trump_Fav_FULL Very Favorable of Trump 522 24%Somewhat Favorable of Trump 355 16%

Somewhat Unfavorable of Trump 208 9%Very Unfavorable of Trump 976 44%

N 2061

xnr3 #1 Issue: Economy 629 29%#1 Issue: Security 299 14%

#1 Issue: Health Care 571 26%#1 Issue: Medicare / Social Security 276 13%

#1 Issue: Women’s Issues 94 4%#1 Issue: Education 87 4%

#1 Issue: Energy 93 4%#1 Issue: Other 152 7%

N 2200

xsubVote18O 2018 House Vote: Democrat 777 35%2018 House Vote: Republican 626 28%

2018 House Vote: Someone else 61 3%N 1464

xsubVote16O 2016 Vote: Hillary Clinton 709 32%2016 Vote: Donald Trump 683 31%

2016 Vote: Other 125 6%2016 Vote: Didn’t Vote 682 31%

N 2199

xsubVote14O Voted in 2014: Yes 1258 57%Voted in 2014: No 942 43%

N 2200


280

National Tracking Poll #200428, April, 2020Respondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 824 37%2012 Vote: Mitt Romney 509 23%

2012 Vote: Other 71 3%2012 Vote: Didn’t Vote 795 36%

N 2199

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 824 37%4-Region: West 520 24%

N 2200

HRdem1_1 Watch TV: Every day 1152 52%Watch TV: Several times per week 483 22%Watch TV: About once per week 157 7%

Watch TV: Several times per month 88 4%Watch TV: About once per month 46 2%

Watch TV: Less often than once per month 74 3%Watch TV: Never 200 9%

N 2200

HRdem1_2 Watch Movies: Every day 457 21%Watch Movies: Several times per week 596 27%Watch Movies: About once per week 339 15%

Watch Movies: Several times per month 252 11%Watch Movies: About once per month 154 7%

Watch Movies: Less often than once per month 173 8%Watch Movies: Never 230 10%

N 2200

HRdem1_3 Watch Sporting Events: Every day 102 5%Watch Sporting Events: Several times per week 242 11%Watch Sporting Events: About once per week 251 11%

Watch Sporting Events: Several times per month 203 9%Watch Sporting Events: About once per month 177 8%

Watch Sporting Events: Less often than once permonth

411 19%

Watch Sporting Events: Never 815 37%N 2200

HRdem2_1 Cable TV: Currently subscribe 1004 46%Cable TV: Subscribed in past 723 33%Cable TV: Never subscribed 473 21%

N 2200


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HRdem2_2 Satellite TV: Currently subscribe 504 23%Satellite TV: Subscribed in past 584 27%Satellite TV: Never subscribed 1112 51%

N 2200

HRdem2_3 Streaming Services: Currently subscribe 1386 63%Streaming Services: Subscribed in past 208 9%Streaming Services: Never subscribed 606 28%

N 2200

HRdem3_1 Film: An avid fan 693 32%Film: A casual fan 1196 54%

Film: Not a fan 311 14%N 2200

HRdem3_2 Television: An avid fan 980 45%Television: A casual fan 1033 47%

Television: Not a fan 187 8%N 2200

HRdem3_3 Music: An avid fan 1011 46%Music: A casual fan 1011 46%

Music: Not a fan 177 8%N 2200

HRdem3_4 Fashion: An avid fan 257 12%Fashion: A casual fan 898 41%

Fashion: Not a fan 1045 47%N 2200

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

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National Tracking Poll #200428, April, 2020 283

Documents

NationalTrackingPoll#200428 April09-11,2020 … · 2020-05-07 · NationalTrackingPoll#200428 April09-11,2020 CrosstabulationResults Methodology: ThispollwasconductedbetweenApril9-April11,2020amonganationalsampleof2200Adults