NATIONAL SCHOOL LUNCH WEEK

Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

NATIONAL SCHOOL LUNCH WEEKOctober 12-16, 2009


Key Message

“All-Star School Lunch” is a slam-dunk to help teach students about

the importance of eating a balanced lunch and being active.


“All-Star School Lunch” Theme

• NSLW 09 will help students learn about the importance of eating healthy and being active

• The NBA inspired campaign features 5 “basketball teams” each comprised of healthy school lunch menu items and coached by a current or former NBA/ WNBA player

• The “teams” reinforce the concept of eating a balanced school lunch

• The campaign runs from Aug 09 to Oct 09, culminating during NSLW, Oct12-16


Petunia Pita Pocket: 6.6% Biff Burger:

20.5%

Larry Lasagna: 14.6%

Gloria Grilled Cheese: 15.6%

Pete Pizza: 42.7%President of School Lunch

2008

Presidential Edition Results


2006 & 2007 Results

2006 2007 2008 TotalTotal Number of Votes 250,000 267,000 296,000 813,000

Paper v. Online Votes 57% v 43% 63% v 37% 66% v 34% 62% v 38%

Online Tool Downloads 40,000 60,000 62,500 162,500

PR Audience Reach 10.5 M 8.5 M 14.7 M 33.7 M


Draft Your All-Star School Lunch Team Contest• Students will have the opportunity to draft and name

their very own All-Star Team, while explaining why their team helps makes them an all-star

• Open to students nationwide (Grades 1-12)• 4 national winners (2 online, 2 cafeteria contest) will

receive a prize pack• The contests will run August 1, 2009 to October 16,

2009, and national entries (paper format only) are due to SNA by October 30, 2009

• 2 Ways to enter: Online or cafeteria contest

For full contest rules and more info, visit www.schoolnutrition.org/allstar


Draft Your All-Star School Lunch Team Contest - Online• Students enter their team at www.allstarschoollunch.org

• 2 national winning entries will be chosen from the online entries

• Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition

• NOTE: Online entry is only available to students over the age of 13


http://www.allstarschoollunch.org/



Draft Your All-Star School LunchTeam Contest – Cafeteria Entry

How it works

• Students (Grades 1-12) can enter

• They complete the student entry form by picking their All-Star team and explaining why it will make them an All-Star



Draft Your All-Star School LunchTeam Contest – Cafeteria Entry2 levels of judging1) Local judging (school level)• Consider judging local contest by grade level and

perhaps giving small prizes• A maximum of 3 winners per school can be sent to SNA

headquarters for national judging• SNA will not accept submission directly from students.

School nutrition staff or a school official must send in the 3 winning entries.



Draft Your All-Star School LunchTeam Contest – Cafeteria Entry2 levels of judging2) National judging (SNA headquarters)• Contest entries will be accepted at SNA headquarters

between August 1, 2009 and October 30, 2009• 2 national winning entries will be chosen from the

cafeteria entries• Winning entries will be displayed at

www.allstarschoollunch.org and in School Nutrition




www.allstarschoollunch.org

• The official All-Star School Lunch website• Nutrition information for kids including:

– All-Star team trading cards– “Draft Your All-Star School Lunch Team”

Game• Memory Game• Feedback Section


Team Trading Cards• Students can download

each “team’s” trading card complete with photos of the famous honorary coach.

• The back of the card features nutrition “stats” and information.

• The trading cards are a great nutrition education tool in the cafeteria or to take home to parents.


Participation Sweepstakes

• Tell us how you plan to celebrate NSLW and how being an “All-Star” impacts NSLP participation

• Prizes will be randomly awarded to entrants in August, September and October

• “All-Star School Lunch” sticker sheets to every entrant (while supplies last),

• For more information and to enter to win, visit www.schoolnutrition.org/allstar


MEET THE “ALL-STAR’ TEAMS


HEAD COACH: Chris Paul

VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!CP’s Pizza is made with whole grain crust & lowfat cheese

CP’s Pizza


HEAD COACH: Dwight Howard

VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES |LOW FAT WHITE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The beans in the quesadilla are a great source of protein and fiber

Dwight’s Quesadillas


HEAD COACH: Vince Carter

CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The salad is made with lean turkey and dark leafy vegetables

Vince’s Veggies


HEAD COACH: Steve Nash

CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD |CHOCOLATE MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!The chicken parmesan is made with whole grain pasta and lean meat

Nash’s Noodles


HEAD COACH: Diane Taurasi

BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES |VEGETARIAN EGG ROLL | LOW FAT MILK

WHY THIS ALL STAR LUNCH IS HEALTHY!This dish is made from lean beef, brown rice and lots of vegetables

Taurasi’s Teriyaki


Tools & Information• April issue of School Nutrition magazine• Member site www.schoolnutrition.org/allstar

– Permission form for logo usage– Menus for NSLW based on the 5 teams – Toolkit with contest entry forms and instructions– Backpack brochures for students and parents– Downloadable presentations & press release– Banner ads for school web sites


Tools & Information• Education session at ANC Vegas• Official “All-Star” merchandise from the

SNA Emporium– Posters, pencils, balloons, mugs, tray liners,

baseball caps, aprons, t-shirts, temporary tattoos, buttons, activity books, bags, rulers…

• SNA’s Marketing Center


Ideas for Our Schools• Serve each team menu once a week• Create a “Draft Your Own All-Star Team”

Contest Day for each grade• Work with Gym teachers to help promote

the basketball and activity theme• Hold assemblies on being an “All-Star” • Hold a basketball or bracket tournament• Create costumes for kids or staff


Ideas for Our Schools• Create an “All-Star” celebration day and

invite the media to attend. What would our celebration day include?

• How can we use this campaign to drive awareness of the message of healthy school meals and correct misperceptions about school lunch?

• How can we involve students, parents, teachers and administrators?


Thank you!

Documents

NATIONAL SCHOOL LUNCH WEEK