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NATIONAL HEALTH PROMOTION CONFERENCE
CITITEL HOTEL MID VALLEY KUALA LUMPUR
11TH OCTOBER 2011
DATO’ CHAMIL WARIYA
MALAYSIAN PRESS INSTITUTE
OPENING REMARKS
• Health is the prime concern of everyone – thus health promotions are essential
• Health promotion enable people to increase control over and to improve their health
• Writings – news of articles – transmit information otherwise not known
• Writing – published in newspapers and magazine have a huge audience
• Writing is an important tool in communications, hence in promotion as well
TYPES OF PROMOTION
1. Advertisement
2. Public Service Announcement
3. Advertorial
4. Awareness campaign
5. CSR Projects / Programme
6. New Stories
7. Features/Articles
WEEKLY
NEWSPAPER
HEALTH’S COLUMN
WEEKLY NEWSPAPER HEALTH’S COLUMN
Kesihatan – Mingguan Malaysia
Circulation: 350,000 copies
WEEKLY NEWSPAPER HEALTH’S COLUMN
Life & Times – NST , every Tuesday
Circulation: 130,000
WEEKLY NEWSPAPER HEALTH’S COLUMN
Sihat – Metro Ahad
Circulation: 400,000
WEEKLY NEWSPAPER HEALTH’S COLUMN
Fit4Life – Sunday Star
Circulation: 300,000
WEEKLY NEWSPAPER HEALTH’S COLUMN
Rona Sihat – Berita Minggu
Circulation: 217,000
Pesona Wanita, Keluarga & Kesihatan – Kosmo!
Circulation: 250,000
WEEKLY NEWSPAPER HEALTH’S COLUMN
EXAMPLE OF
ARTICLES BY
DOCTORS
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Ismail Thamby –
Doktor Sakit Tuan, Metro Ahad
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Nor Ashikin Mokhtar –
Women’s World, Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Fong Choong Sian –
You & Eye, Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Dr Yeap Swan Sim – Sunday Star
EXAMPLE OF ARTICLES BY DOCTORS
Prof. Madya Dr. Nik Hazlina Nik Hussain –
Soal jawab Dr., Mingguan Malaysia
EXAMPLE OF ARTICLES BY DOCTORS
Dr Amir Farid Ishak –
Art of Healing, Sunday Star
Dr. Shaharom Sulaiman –
Cantik Sihat, Mingguan Utusan
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Nurhalina Azly Minhat –
Kesihatan, Mingguan Utusan
EXAMPLE OF ARTICLES BY DOCTORS
Dr. Norzila Mohamed Zainudin –
Pakar Perunding Pediatrik & Respiratori, Kosmo!
EXAMPLE OF ARTICLES BY DOCTORS
ROLE OF DOCTORS
Source of news stories
and articles
Doctors as journalists/
columnist/writers
ROLE OF DOCTORS
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
EXAMPLE : Source of news stories and articles
AUTHORITATIVE WRITING
Stay within your area & expertise
If not, rely on someone else
Ethical issues to keep in mind:
Avoid conflict of interest
Be honest ( never invent; no exaggeration, not distortion)
Avoid plagiarism
PRODUCING AUTHORITATIVE WRITING
Be convincing, credible and inspire trust
Know your stuff
Show you have experience
Write competently
Know exactly your goal
Never deceive, always be true
MAKING YOUR TEXT AUTHORITATIVE
Timely – something that had just happened
Relevant – have meaning to the audience
Important – things that matter
Focused on change of the established order
Have impact – focus beyond individuals
WRITING : THINKING LIKE JOURNALISTS
► Overcoming evil
► Transformation
► Tragedy
► Romance
► Coming of age
TYPICAL NARRATIVE FRAMING
Look for ideas
Choose the medium – newspapers/ weekly
Gathering of facts
Finding angle of stories
CONSTRUCTION STORIES
News form
Story form
Essay form
Infomational form
Hybrid form
FORM OF STORIES
Summary
Close-up
Extended anecdote
Description
Scene setting
One liner
GETTING STARTED : TEASING INTRODUCTION
♦ Telling details
♦ Best anecdote
♦ The most amazing facts
♦ Killer
CONSTRUCTING THE BODY – SOME IMPORTANT ELEMENTS
▬ News form - tail off
▬Story form – moral of the story
▬ Essay form – bring the thread and story together
▬ Informational form
CONCLUSION
• Overdoing
• Clichés
• Clichés Idea
• Repetition
• Rhetorical questions
• Convoluted and overdoing sentences
WHAT TO AVOID IN WRITING
Health promotion must be seen as an investment for the country.
Consistent reporting on health issues are the staple of the mainstream media in the industrial nation. We should emulate them.
Doctors must be encouraged to write about health related issues on a regular basis.
Health promotion must be done not only when a perceived health thread is detected, but all the time .
CONCLUSION REMARKS
THANK YOU …