COMMUNICATION

REQUIREMENTS

Natalija Matunović

Programme and communication manager

Joint Technical Secretariat (JTS)

HU-SRB IPA CBC PROGRAMME

IMPORTANCE OF COMMUNICATION

PROBLEM

IMPACT

SOLUTION

PROJECT AND PROGRAMME ROLES

Programme’s role: provides funding for valuable

projects

Project’s role: demonstrate its value (“Projects- best

ambasadors”)

+

Programme’s and Project’s role: obtain the support

of the public and the stakeholders

=

COMMUNICATION REQUIREMENTS LEGAL

GROUND

• Articles 62 and 63of Comm. Regulation (EC) 718/2007 define the

visibility and communication requirements of Project

Participants (LB and PP), as well as Commission Regulation (EC)

No 1828/2006.

• Taking into account the cited regulations, the Lead Beneficiary

and the Project Partners will have to fulfill certain requirements

towards the communication activities.

BASIC REQUIREMENTS – LB

Lead Beneficiary shall ensure that: all project official

communication specify that the project has received funding

from the EU, within the framework of the HU-SRB IPA CBC

Programme, by proper display of:

- the EU logo

- the name of the funds concerned

- the HU-SRB IPA CBC Programme logo

IMPORTANT NOTES

• The Lead Beneficiary bears the responsibility at the project

level for informing the public about the funding obtained from

the European Union.

• List of beneficiaries, the name of operations, the amount of

public funding and project summary will be published on the

Programme website.

• The JTS will assist projects in their information and

communication activities. (Guidelines for information and

publicity requirements for the projects in the HU-SRB IPA CBC

Programme)

OBLIGATORY COMMUNICATION TOOLS:

• Promotional material (BILINGUAL- in Hungarian and Serbian) about the project

• One article in the newspapers/public internet site

• One reportage on the radio/TV during the implementation period

• Events – at least one

SPECIFIC REQUIREMENTS FOR

INFRASTRUCTURE AND CONSTRUCTION

PROJECTS :

Lead Beneficiaries implementing projects consisting of infrastructure or construction activities - if

the total community contribution of the project exceeds EUR 500.000 are obliged:

• to ensure that a billboard is put up on the site of the activity

• to put up a permanent explanatory plaque no later than six months after the completion of the project

COMMUNICATION BETWEEN THE PROJECTS

AND THE PROGRAMME – LB’s ROLE:

Ensure the proper means of communication between the projectand the Programme (communicate about project’s activities and results)

Provide one contact on matters related to communication

Participate in Programme events

Provide a link to Programme contacts and website on its own webpage

ADVICE FOR LB – TIPS FOR INFORMATION

AND PUBLICITY MEASURES

• Make sure you know what message you want to spread

• Use simple language

• Do not be afraid to repeat the message/information

Tell the story: make people understand what you are doing

6 Q – Who? What? Where? When?Why?How?

• What everybody knows... KISS rule (Keep it simple and short)

• And: Make things interesting!

Good neighbours

creating

common future

THANK YOU FOR YOUR KIND ATTENTION!

Natalija Matunović

Programme and communication manager

E-mail: nmatunovic@hu-srb-jts.com

Joint Technical Secretariat (JTS)

HU-SRB IPA CBC PROGRAMME