SOCIALLY CURIOUSABOUT VIDEO

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04 SOCIAL VIDEO GOES NATIVE

05 INTRINSICALLY SOCIAL CONTENT

06 SOCIAL VIDEO AS LIVE CONNECTOR

07 SOCIAL VIDEO TURBO ADVERTISING

08 KEY TAKEAWAYS

AGENDA01 WHAT IS SOCIAL VIDEO02 STATE OF SOCIAL VIDEO03 SOCIAL AS NEW WEB ARCHITECTURE

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01 DIGITAL VIDEO CONTENT WHERE PARTICIPATION IS INHERENT02 PLATFORMS WHERE CONTENT IS INDEXED ACCORDING TO WHAT YOUR FRIENDS LIKE OR RECOMMEND

03 WHERE USER HAS A SOCIAL ID

04 VIDEO THAT IS DISCOVERED “IN-STREAM”

05 WHERE FIRST PARTY DATA CAN BE APPLIED FOR TARGETING

WHAT IS SOCIAL VIDEO?

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Facebook video ad growth set to increase 500% in

2014

SOCIAL VIDEOIS BOOMING

I out of every 2 users shares online video. Facebook IS reportedly speaking with content creators to distribute original content

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INFLUXOF VIDEO IN SOCIAL

Now upload your video catalogue to Vine; play with Hyperlapse, new stop motion app from Instagram

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SOCIAL IS THE NEW WEB ARCHITECTURE

Social is the new piping that fuels social discovery

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SOCIAL HAS DISRUPTED THE WAY VIDEO CONTENT IS SURFACED

Social platforms are the new

Discovery is based on shared interests – not dictated by institutions

8You are just more likely to want to view a video that has been endorsed by your network

or like-minded people

Social feed is driving video

traffic and view rates

SOCIAL IS THE NEW DISTRIBUTION NETWORK

SOCIAL VIDEOGONE NATIVE

SOCIAL PLATFORMS ARE BAKING IN NATIVE IN-STREAM VIDEO

Native experience is more seamless for consumers – and advertises.

Video is 2nd most shared format on

tumblrYT is most shared

content on FB

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SOCIAL IS POWERING NATIVE VIDEO ON TRADITIONAL PORTALS AND WEBSITES

The act of discovery, in a personalized feed environment is inviting. A better experience than pre-roll

75% would watch native ads if

discovered on their own (Yahoo)

INTRINSICALLY SOCIALCONTENT

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VIDEO CONTENT IS BEING MADE FOR SHARING

Buzzfeed creators start with this framework to answer the question: “What is the reason someone will share this video?”

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A NEW BREED OF CONTENT CREATOR HAS EMERGED

Jerome Jarre is 23 years old: has 8MM followers on his Vine - a video content distribution network with big business in branded content

15MM loops in 21 days

521k likes

SOCIAL VIDEO ASLIVE CONNECTOR

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SOCIAL IS REINVENTING THE LIVE STREAM

Snapchat’s Our Story feature was a curated channel of user submitted photos of videos from all around the big event – getting closer to reality.

Video on social gets you closer to the action – about

immediacy

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SOCIAL VIDEO IS ABOUT PROVIDING A DIRECT WINDOW TO REAL WORLD EVENTS

Social video gets people closer to the action that they care about

SOCIAL VIDEOTURBO ADVERTISING

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SOCIAL PLATFORMS ARE ON THE SURFACE BEHAVING LIKE TRADITIONAL MEDIA COMPANIES

To the dismay of some

commentators (Nov 2013 Forrester)

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LIKE TRADITIONAL MEDIA COMPANIES BUT UNDERPINNED BY A SOCIAL ARCHITECTURE

Google Preferred Preference Score curates Premium Content… but does so by ranking content based on social algorithm consisting of Popularity and Passion

21America is Beautiful campaign targeted thumbnails to appeal to specific custom

audiences

CUSTOM TARGETING VIA SOCIAL DATA MEANS VIDEO REACHES THE RIGHT PEOPLE AT THE RIGHT MOMENT

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SOCIAL VIDEO TARGETING DRIVES HIGHER ROI

Coca-Cola targeted heavy consumers of soft drinks resulting in a 2.74 x ROI - was 3.6 times better than the ROI for TV.

Users who have a birthday

coming up see a video featuring birthday cake

flavored vodka.

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SOCIAL ID WILL EXTEND BEYOND OWNED PLATFORMS TO ACHIEVE REACH PAIRED WITH SOCIAL TARGETING

Social platforms are the new

Native Video distribution beyond owned platforms via new networks to thousands of apps and millions of devices will infuse social video in the mobile web at large

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SOCIAL VIDEO WILL CONNECT VIEWERS MORE INTIMATELY WITH TELEVISED EVENTS

It could become very easy for all premium TV/online publishers to distribute real-time highlights of their content on Twitter... seconds after it happens on TV.

Twitter Amplify on steroids…

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KEY TAKEAWAYS

1. SOCIAL VIDEO IS BOOMING AS CONSUMERS WANT TO DISCOVER VIDEO THIS WAY

2. NATIVE SOCIAL VIDEO ADS ARE WELCOMED BY CONSUMERS

3. SOCIAL PLATFORMS ARE DESTINATIONS FOR LARGE SCALE VIDEO PROGRAMS

4. VIDEO CONTENT SHOULD BE PRODUCED WITH SHARING IN MIND

5. SOCIAL VIDEO CONNECTS PEOPLE MORE WITH REAL EXPERIENCES THEY RELISH

6. SOCIAL TARGETING PERSONALIZES VIDEO CONTENT AND DRIVE HIGHER ROI