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RFP’s: Fundamentally Broken?

RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

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Is it time for the RFP to RIP? Take a journey through Google images for a cynical look at the SEM client/agency RFP process and ways to improve it.

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Page 1: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

RFP’s: Fundamentally Broken?

Page 2: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 1: Create RFP List

http://www.studyzone.org/testprep/ela4/i/j0133299.gif

Page 3: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 1: Create RFP List

http://blogs.theage.com.au/travel/awards.jpg

Page 4: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 1: Create RFP List

http://malaland.files.wordpress.com/2007/08/a-million-dollars.jpg

Page 5: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 1: Create RFP List

http://www.cartoonstock.com/newscartoons/cartoonists/cga/lowres/cgan656l.jpg

Page 6: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 2: Issue RFP Questionnaire

http://blogs.mysanantonio.com/weblogs/clockingin/questionnaire.jpg

Page 7: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 2: Issue RFP Questionnaire

http://www.chromosome18.org/Portals/C18/Images/genetics/Telephone%20Book%201.jpg

Page 8: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 2: Issue RFP Questionnaire

http://theinspirationroom.com/daily/print/2007/5/STA-sale-drop-everything.jpg

Page 9: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 3: Q & A

http://www.thejournal.com/images/vault/a3407.gif

Page 10: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 3: Q & A

http://www.cartoonstock.com/newscartoons/cartoonists/mba/lowres/mban1616l.jpg

Page 11: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 4: Review RFP Responses

http://www.jevin.net/images/pileofpaper.gif

Page 12: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 4: Review RFP Responses

www.amgolfscores.com/Images/scorecard.gif

Page 13: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 5: Select Finalists

http://3.bp.blogspot.com/_qO-xErp-aOY/RwzTrDHE_RI/AAAAAAAAAdQ/DzpVFl1e2MM/s320/veruca_salt.jpg

Page 14: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 5: Select Finalists

http://www.cartoonstock.com/newscartoons/cartoonists/jha/lowres/jhan353l.jpg

Page 15: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 6: Finalist Presentations

www.cartoonstock.com/lowres/msh0072l.jpg

Page 16: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 6: Finalist Presentations

http://media.photobucket.com/image/smoke%20and%20mirrors/swannsonng/i_am_all_smoke_and_mirrors.jpg

Page 17: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 7: Negotiations

http://www.concurringopinions.com/archives/Negotiating.jpg

Page 18: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 7: Negotiations

http://www.cartoonstock.com/lowres/ndi0739l.jpg

Page 19: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 8: Select Winner

http://www.lakesideinn.com/Images/WOF%20WINNER%204-06.jpg

Page 20: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 9: Live Happily Ever After

http://www.spadaphotography.com/portraits/bride_and_groom_hand_in_hand_on_beach.jpg

Page 21: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Step 10: Rinse and Repeat

http://eliaragoldman.blogspot.com/2008/06/rinse-lather-and-repeat.html

Page 22: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

There Has to be a Better Way

http://cache.gawker.com/assets/images/gizmodo/2008/11/iphone-jd.jpg

Page 23: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

There Has to be a Better Way

http://twitter.com/Jkretch/status/1596088784

Page 24: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

There Has to be a Better Way

http://mentalhealthhumor.today.com/files/2008/05/mhh_pear_500.jpg

Page 25: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

There Has to be a Better Way

http://psp.9lives.be/files/images/packshots/large/2606-6.jpg

Page 26: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

Is It Time for the RFP to RIP?

http://www.popsci.com/files/imagecache/article_image_large/files/articles/rip.jpg

Page 27: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

The View from the Trenches

http://news.bbc.co.uk/nol/shared/spl/hi/picture_gallery/07/magazine_faces_of_battle/img/3.jpg

Page 28: RFPs - Fundamentally Broken? Search Insider Summit 5-8-09

The View from the Trenches

• Tony Bombacino, Chief Marketing Officer, Restaurant.com

• Tom Kuthy, VP, Strategic Partnerships, Resolution Media

• Janel Landis, VP of Search Marketing, SendTec • Olivier Lemaignen, Group Manager, Global

Search Marketing, Intuit, inc.