NanoClearGroup 5

Austin Bratton Ryan Burke Kaan Boyaci Evan Casso Christina Nguyen Ryan Sanders

April 21, 2011

NanoClear We will manufacture motorcycle helmet visors permanently coated

with hydrophobic and oleophobic nanotechnology at the molecular level providing industry leading clarity and overall performance.

“Hydrophobic” (from the combining form of water in Attic Greek hydro- and for fear phobos) is the physical property of a molecule (known as a hydrophobe) that is repelled from a mass of water

"Oleophobic" (from the Greek (oleo) "oil") refers to the physical property of a molecule that is repelled from oil.

http://www.aculon.com/thin-film-optical-coatings.php

Using innovative technology geared towards providing the ultimate performance and safety for motorcycle helmet visors

Company Structure CEO COO CFO CMO CTO CIORyan Burke

Ryan Sanders

Austin Bratton

ChristinaNguyen

Evan Casso

Kaan Boyaci

A Clear Future

Mission Statement: NanoClear is the next step in safety standards for all motorcycle helmet visors.

Financial Objectives: Accomplish breakeven goalsAdapt to anticipated growing marketIncrease firm value

Marketing Objectives: Partnership with ThermaHelmShift partnership to North AmericaExpand to Major Motorcycle Helmet CompaniesUltimately, NanoClear be used in all future motorcycle production

SWOT AnalysisStrengths

No direct competition

Increased performance compared to sprays/ cloths

Convenience to consumers

Increased safety

Weaknesses

Ease of product reproduction

High initial investment/ overhead costs

Exclusive target market

Opportunities

New product innovation

Easy market penetration

Expansion through competitors

Ingredient branding

Increase in size of market

Threats

Direct competition from competitors

Other modes of transportation

Increase of motorcycle accidents

Issue Analysis No direct competition gives this unparalleled technology an advantage in penetrating

the market

Growing number of motorcyclists According to a special report by the Bureau of Transportation Statistics “there has been

a significant increase in the number of motorcycle sales and registrations in the United States over the last decade. Later on the report discusses the fact that the number of registered motorcycles from 1997 to 2006 nearly doubled from 3,826,373 to 6,678,958 and how the sales of motorcycles grew even more sharply over the same period from 260,000 in 1997 to 892,000 in 2006.”

20 states & D.O.C. have full helmet laws 26 states have passenger helmet laws

7 states have laws discriminating against riders b/n 18-20

Colorado, Illinois, Iowa, and New Hampshire are 100% helmet law free

Consumers tend to attract to new technology Ingredient branding: ThermaHelm By partnering with ThermaHelm should lead to faster market penetration

Helmet Law: Age Discriminations

Helmet Law: Age ExemptionsHelmet Law: All Riders

100% Helmet Free

*Insurance Requirement

Industry AnalysisThere are over 7 million registered motorcycles in the U.S.

According to figures from the Motorcycle Industry Council, the median income of motorcycle owners has gone from $25,600 in 1985 to $55,850. The age has also increased from 27.1 in 1985 to 41 in 2003

Demographics of a New Bike Rider Age Gender20 years and younger 1% Male 90%21-25 7% Female 10%26-30 9%31-40 22%41-50 30%51-60 23%61-70 7%71 and older 1% Marital StatusMarried 65%Single (never married) 17%Widowed 2%Divorced/separated 16% (7)

The U.S. motorcycle market is worth $14.6 billion (2007) and is expected to reach $21 billion by this year

Motorcycle Market Share Harley-Davidson 28%Honda 25%Yamaha 17%Suzuki 13%Kawasaki 11%KTM 2%BMW 1%Triumph 1%Ducati 1%

Competitor Analysis Current motorcycle visor companies

Visor sealants Percenta Nano Synthetics™- sealant when applied creates a small film that

reduces water, dirt, brake dust, oil, etc.

Lasting time- 14 days- 1 month

Fog eliminators Clarity™- dry coating onto lens that absorbs moisture and disperses across

surface until evaporation.

Lasting time- hours

Customer Analysis Target Customer

Sport/Performance motorcyclists ages 25 and up Financial resources “Voluntary safety helmet use by those accident-involved motorcycle riders

was lowest for untrained, uneducated, young motorcycle riders.” 60% of the motorcyclists were not wearing safety helmets at the time of the

accident.

Of this group, 26% said they did not wear helmets because they were uncomfortable and inconvenient, and 53% simply had no expectation of accident involvement.”

Professional Riders- Racing, Performance, Stunting

Customers who value premium products

Customer Analysis By partnering with we can provide unparalleled safety to

riders Immediate Cooling system to reduce brain swelling GPS activation when accident occurs By using our NanoClear visors in addition, can improve visibility as well as increase

safety

Increase of motorcycle accidents leads to increasing awareness of safety Thirty-five more times likely to have a fatality in a motorcycle accident rather than in a

car Head injuries occur in 80% of motorcycle fatalities DPS- requires MSC (motorcycle safety course)

MSF partnership/ Sponsorship Could become licensed standards for helmets Increase of awareness among market Increase of unit production

Ingredient Branding

Target Markets

Motorcycle and motor/car related athletes

Motorcycle riders who value innovative and premium technology

Eventually be able to reach all motorcycle enthusiasts thus paving a standard for helmet safety laws.

Points of Diff/PositioningNew innovative technology

Lasting performance

Convenient

Partnering with Direct market penetration

*Established in European MarketNanoClear Visor

Percenta Nano Synthetics™

Current Visor Technology

Microfiber Cloths

Product Strategy

Ingredient branding: Aggressive marketing to reach motorcycle

helmet manufacturing companies

Rely on performance and durability to enhance image in market

Pricing Strategy

Penetration pricing: High quality, low price

$110.00ThermaHelm helmets start at $999

Schuberth, Shoei, and Arai helmets at least $500Atelier Ruby starts at $900Regular visors are ~$30 Percenta Nano Synthetics spray (250ml) ~$30Fog eliminators – Clarity wipes 3pack $5.99

Promotional StrategyShowcase at major motorcycle shows

Carole Nash Motorcycle Live show 2012 in Birmingham, LondonSupershow – Toronto, Canada “Largest motorcycle show in North

America”

Sponsor a motocross rider, preferably one of the top 3 supercross or motocross riders in the nation

Trey Canard, Jake Weimer, Ryan Dungey

Internet advertising Motocross and motorcycle related websites

http://motocross.transworld.net/Major helmet companies

Place Strategy

Indirect distribution

We manufacture NanoClear as an ingredient brand for ThermaHelm

Expand to other motorcycle helmet companies

Financial Projections

Breakeven

• 6 Year TFC-3,125,000

• Price- $110

• AVC-$68.75

• 3,125,000/(42.25)

• Breakeven Quantity = 73,965 units

Implementation/ Timeline of EventsYear 1- Invest heavy in R&D

Q1 Receive investments Begin negotiations with ThermaHelmQ2 Finalize production of prototype Test performance of product Meet with ThermaHelm, begin partnership Marketing at conventionsQ3 Continue push with marketingQ4 End Quarter fully operational Meet production for release of product

Year 2- ExpansionQ1 Expand marketing efforts to turn potential competitors into customersQ2 Negotiate sponsorships with professional ridersQ3 Retain new contracts for select helmet companiesQ4 Increase production of product

Implementation Plan

Year 3- GrowthQ (1-4) Increase R & D to account for increase of production Begin production for new orders Continue to acquire new orders from helmet companies

Year 4&5- Long Term GoalsQ (1-4) Finish product adaptation Expand marketing efforts to more channels Further develop distribution networks for new customers

Questions