Governors Round TableJune 23-24

Nancy Montvydas, CFRESenior Director of Development

Corporate Sponsorship

Direction

Programs

RecognitionResources

ConditionsIncreased

Impact

Greater Clarity

Identify Barriers

Build Numbers

Increased Impact

Building Our Resources

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

An online community empowering offline action,                            helping women and girls to live their dreams

SIA and Corporate Sponsorships

SIA STARTED THE CORPORATE SPONSORSHIP PROGRAM IN 2005.

IN 2011 THE INITIATIVE WAS PUT ON HOLD.

Lessons learned between 2005 and

2011: SIA did not have the brand awareness to

attract corporate sponsors The reach of our membership was limited

in scope Soroptimist was not able to clearly tell

our story about the impact of our programs

SIA did not have the expertise or connection to reach the right companies

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

SIA and Corporate Sponsorships

IN 2012 SIA’S BOARD OF DIRECTORS MADE A SIGNIFICANT INVESTMENT IN A NEW AND IMPROVED CORPORATE SPONSORSHIP INITIATIVE.

SIA addressed the issues: SIA launched Live Your Dream.org Outcomes measurements: Fels Report Engaged Beatnik Marketing Group for

sales Engaged IEG to value LiveYourDream.org

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

“ A brand-centered organization must be committed to communicating the

brand meaning and value to everyone who represents the organization –

acknowledging that every deed, even seemingly inconsequential actions or

decisions, either builds or takes away from the brand and thus the ability

to attract corporate sponsors.”

“Meaningful Marketing”

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

“Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships”2012 IEG, LLC. All rights reserved

What you can do…

… to further the success of SIA corporate sponsorship imitative:

Embrace collective impact Provide leads Articulate, represent and integrate the meaning and

value of our brand