NakedBiz Madison SpreenklerPres 2

8/14/2019 NakedBiz Madison SpreenklerPres 2

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Listening. Monitoring. Learning.

DIY Social Media Seminar

July 22, 2009 | Madison, WI



First, a little about you.

How many of you are...

• responsible for marketing and/or brand management?

• responsible for customer service and/or experience?

• developers?

• (or want to be) leaders in your organizations?

[email protected] spreenkler.com @spreenkler

mailto:[email protected]





What is Spreenkler?



How do we help companies?

Challenge organizations to be strategicallycreative about how they leverage social media.

• Listen

• Monitor

• Take Action




How do we help companies?

Research. Listen. Engage. Learn. Adjust.

• United Performing Arts Fund: $9 Million Annual Fundraising Campaign

• Diabetes Research Institute Foundation: Empower Kids With Diabetes

• Great Lakes Constructivist Consortium: Unite Charter Schools

• Regional Transit Authority: Educate Public On Transit Options

• Encyclopedia Britannica: Rebuild Brand With Families, Students





Social Sites Social Sites Social Sites Social Sites

Site-SpecificTools

Site-SpecificTools

Site-SpecificTools

Multi-SiteTools

Multi-SiteTools

Campaign/Enterprise

Tools

Social Sites

Site-SpecificTools

Multi-SiteTools

Campaign/Enterprise

Level

BusinessProcessand/or

Custom

RAD

Listening, Reacting

Monitoring, Learning

Engaging, Measuring, Learning

Leading



Every social site allows you to search.

Social site listening.


http://facebook.com/


http://linkedin.com/


http://youtube.com/

http://youtube.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://twitter.com/

http://twitter.com/










http://youtube.com/

http://youtube.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://twitter.com/

http://twitter.com/










http://youtube.com/

http://youtube.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://twitter.com/

http://twitter.com/










http://youtube.com/

http://youtube.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://twitter.com/

http://twitter.com/










http://youtube.com/

http://youtube.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://flickr.com/

http://twitter.com/

http://twitter.com/



Find niche communities.

GoToWeb20.net




Site Specific Tools: Twitter1. Search.Twitter.com

2. Tweetdeck: Categorize Conversations [tweetdeck.com]

3. Twitt(url)y: Top Links [twitturly.com]

4. Twendz: Conversations and Sentiment [twendz.com]

5. Tweetburner: Track Links You Share [tweetburner.com]

6. Monitter: Real-Time Monitor And Widget [monitter.com]

Site Specific Tools: Facebook7. Lexicon: Searchable Database Of Wall Posts [facebook.com/lexicon]



http://facebook.com/lexicon

http://facebook.com/lexicon

http://search.twitter.com/

http://search.twitter.com/

http://twendz.com/

http://twendz.com/

http://tweetburner.com/

http://tweetburner.com/

http://twiturly.com/










































Search.Twitter.com




Search.Twitter.com




Tweetburner




Lexicon




Blog, news, forum tools.8. Google Alerts: Blog Monitoring [google.com/alerts]

9. Technorati: Blog Monitoring [technorati.com]

10. BoardReader: Forum Monitoring [boardreader.com]



http://boardreader.com/

http://boardreader.com/

http://technorati.com/

http://technorati.com/

http://google.com/alerts

http://google.com/alerts



Google Alerts




BoardReader




Beyond specific social site tools.


See the bigger picture. Get smarter.



Multi-site tools.11. Trendrr: Social And Digital Media Tracking [trendrr.com]

12. SocialRuler: Group Monitoring Collaboration [socialruler.com]

13. Jodange: Extracts Opinions To Understand Sentiment [jodange.com]

14. ScoutLabs: Real-Time Sentiment [scoutlabs.com]

15. BuzzDing: Monitor And Manage Your Brand [buzzding.com]

Social site monitoring.


http://shoutlet.com/
























http://buzzding.com/

http://buzzding.com/

http://scoutlabs.com/
























http://jodange.com/

http://jodange.com/

http://trendrr.com.com/

http://trendrr.com.com/



Trendrr




SocialRuler




SocialRuler




SocialRuler




SocialRuler




BuzzDing




Campaign/Enterprise Solutions.16. Shoutlet: Publish, Monitor and Measure-Tied Directly To Your

Outreach Initiatives [shoutlet.com]

17. Radian6: Monitoring, Measurement, Layered Analytics [radian6.com]

18. TruCast: Strategic Brand Management [visibletechnologies.com]

19. Techrigy: Monitoring Including Geo-Location [techrigy.com]

20. Collective Intellect: Real-Time Market Intelligence From Analytics[collectiveintellect.com]

21. Dow Jones Insight: Analyze Trends, Manage Risk, Engage WithWho’s Writing About You And Your Industry [solutions.dowjones.com]

Strategic monitoring.


http://solutions.dowjones.com/product-djinsight.asp

http://solutions.dowjones.com/product-djinsight.asp

http://collectiveintellect.com/






































http://techrigy.com/

http://techrigy.com/

http://radian6.com/

http://radian6.com/

http://visibletechnologies.com/

http://visibletechnologies.com/



Shoutlet




Radian6




Techrigy




Beyond monitoring and engagement:Integrating social with business process.


How will companies emerge as leaders in the midstof chaos of millions of random conversations?



Social business process.

Seamless social site conversations + value addengagement = leader.

• Imagine this: Citibank opens incoming customer inquiries to everyemployee!

• This is real: Zappos has 400+ employees interacting with customers onTwitter!




Social media becomes social service.

Sorry, you had to be at the event to see this:)Email me if you’d like to learn more about

this: [email protected]



Social media becomes custom to your needs.

Sorry, you had to be at the event to see this:)Email me if you’d like to learn more about

this: [email protected]

TwitterLens.com: We created acustom monitoring tool in 2 weeks. Wecan do that for you!



What’s next has beenhere for years!


Social conversation data becomes more useful(and more interesting) when the user interface

and experience becomes more interactive!

WeFeelFine.org

http://wefeelfine.org/






Thank you!


Documents

NakedBiz Madison SpreenklerPres 2