Anugrah Madison (2)

7/31/2019 Anugrah Madison (2)

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ANUGRAH MADISONBRAND BUILDING BEYOND URBAN

PRESENTER:DIVYA SHARMA

M.B.A(AB) 1st year1



CONTENTS

INTROUCTION

COMPANY OVERVIEW

MARKETING STRATEGY

SERVICES OF COMPANY

REFERENCES 2



INTRODUCTION

Anugrah Madison established in 1986 as Anugrah MarketingAnd Advertising Services (Pvt.) Ltd.

It caters to Agri inputs, Consumer Durables and FMCG.

In 1998 tie with Madison Communication as rural division.

Specialists units in creative media ,retail and entertainment

employing 400 communication.

Speaking at the AGM, Mr. Rajan said to make the association

more inclusive ,the association is changing is name to RMAI –

Rural Marketing Association Of India

3



BOARD OF DIRECTORS

Mr. R.V. RAJAN-

CHAIRMAN

Founder and Managing

director

Mr. SAM BALSARA

Director

R. SESHADRI

Managing Director

4



EVENTS

CLIENT PRODUCTS EVENT TASKS

SHRIRAM

CHITS

KARNATAK

A (P) LTD.

CHITS AND

FINANCIAL

SERVICES

AGENTS MOTIVATION

MEETS

Conceived an local language

campaigns consisting of

motivational video contests

,motivational movies anchored by a

celebrity

ACC CEMENT ACC SURAKSHA

PRADARSHANA

Grand week exhibition of building

and construction through masscommunication

AIRTEL MOBILE SER

VICES

PROMOTE MOBILE

SERVICES IN

VILLAGES OF

KARNATAKA

Target segments were clearly based

on population and progress

BPL PAGER BPL CONNECTION Special road shows and spotbookings

PHILIPS RANGE OF

AUDIO AND TV

PHILIPS SUPER

SHOWS

Shows was promoted by means of

mass communication

SHRIRAM

INVESTMENTS

TRUCK FINANCE TRANSPORTER MEET Transporter meet in major towns

anchored by celbrity

5



EVENT

6



Client-Marico

Product-perfumed hair oil

Brand-hair and care

TASK:

Create awareness for parachute coconut oil pouch in towns of Tamil Nadu less

than 20,000 population.

Convert loose buyers into parachute pouch customers by payment of smallpremium

Van campaigns were organized for women

Result:

Substantial increase in sales which motivates Marico to campaign 1 lakh

population with excellent results

RURAL EXPERIENCE

FMCG:

7

Marico Industries



Client-Colgate palmolive

Product-Tooth paste

Brand- Cibaca

TASK:

Awareness in villages of Karnataka and generate trials

Global quality assurance at at the same price point which

includes games and edutainment movies

RESULT:

Increase multifold and there is spontaneous increase in

sales 8

Colgate Palmolive – Cibaca

Toothpaste



Client- Philips

Product- DTH TV set

Brand- Satellite vardaan

TASK:

Promotion of electronic entertainment products viz stereos,

CTVs and MTVs

Philips Super Shows were conducted in five districts

Extension Van operation in 5000 population areas

RESULT:

Growth rate of sales production is increased

Philips Consumer Products

DURABLES

9



Client- ACC limitedProduct- cement

Brand- acc suraksha

TASK

Promotion in semi urban /rural areas of Karnataka by creatingconsumer pull by justifying higher price by establishing the brand

as a premium cement

Direct marketing through field meetings by radio

RESULT

Tangible improvement in sales by meetings

ACC SURAKSHA –

KARNATAKA

10



Product- A basket of loan products for truck owners and truck

drivers in Tamil Nadu

TASK:

Evolve a complete communication package which effectivelycommunicates the various schemes offered by STFC.

DRIVERS- appeal to their aspirations

OWNERS- appeal to their business sense

Shriram prosperity shows were conducted in TAMIL NADU

Road shows were organized for drivers campaigns

Shriram Transport finance co.

Ltd.

………

11



Product – Bullock card tyres

Brand- MRF Pahalwan

TASK

Capitalising on the MRF strength with the muscleman symbol

which revolved around the brand name MRF PAHALWAN first

time MRF launches nylon tyres

RESULT

It becomes brand name in this segment

MRF limited

12



Client- E.I.D. Parry (India)ltd.

Product- Fertilizer

Brand- Parry Parmfos

TASK

This company prepares a package to get better harvests when govt.

prices pushed up and farmers started using single nutrient

RESULT

Successfully positioned Paramfos as a high value for money

complex ,rather than a high price product

PARRY PARAMFOS FERTILISERS

13



Client- Coromendal Fertiliser

Product- Fertiliser

Brand- Gromor

TASK:

Promote a well known brand of fertiliser for generations

Among the younger generations farmers

RESULT:

The non- preaching and non-intrusive concept achieved the brand

connect and acceptability among the younger generation

Coromendal Fertilizers- gromer

fertilizer

14



MARKETING STRATEGY

Anugrah Madison uses 4P’s for theircompany

• PRODUCT

• PRICE

• PLACE

• PROMOTION

15



COMPANY SERVICES

RURALCONSULTUNCY

RURALACTIVATION

GENERALADVERTISING

16



RURAL

CONSULTANCY

17



RURALACTIVATION

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General Advertising

Independently handles the General

Advertising needs of Non-Rural Clients

In the conventional mass media like

PRESS, TV AND RADIO

Construction and real estate

Consumer durables

Corporate

Farm

Industrial products

Retail

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CONSTRUCTION

AND REALESTATE

20



CONSUMER

DURABLES

21



CONSUMER

PRODUCTS,CORPORATE

AND FARM

22



INDUSTRIAL

PRODUCTS

23



24



CONTACT

Anugrah Madison Advertising Pvt. Ltd.

Jamni Building I floor

125. Royapettah High Road, Chennai

600004Phone : 24985751/5752/4830

Fax: 24984831

Email: [email protected]

25



RURAL PEOPLE ARE IGNORANT

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• www.anugrahmadisan .com

• www.moneycontrol.com

•

www.indiatelevision.com• www.agencyfaq.com

• www.businessline.com

27

REFERENCES



'In order to reach theIndian markets,

corporates may have aglobal strategy but theyhave to think locally interms of communication'

THANKS

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Anugrah Madison (2)