For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999

Irwin/McGraw-Hill

‣ Customer empowerment:• Company empowerment

‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations

‣ Privatization: ‣ Customizations: ‣ Industry convergence:

‣ Dis-intermediation:- ‣ Consumer Resistance

How business and marketing are changing

16-14