2. PROFILE: Today, you move around every street, city, state of
Nigeria and even the entire African landscape, all you breathe in
is the love and passion of football displayed by all income
earners. Although in Nigeria, people love their national team but
in terms of club football, foreign football is highly consumed, but
ten years ago it was different because when Nigerias most supported
football club Stationery stores of Lagos city is to play a match.
The whole city is fired up, traffic jams along the roads with
approximately 80000 fans moving three hours before the kickoff,
intense media campaign; fan argument about the game and the local
economy is also active.
3. PROBLEM: Mismanagement of football business in
Nigeria.
[Since at that time football was less seen as a business but now a
multibillion dollar industry that was immune to the recent global
financial crises].
4. SOLUTION: As a result of a change drive, CJ ENTERPRISES
[Startup investment holding] has come up with a project that adds
value to Nigeria football which will indeed change the poor image
of African football.
5. WHY LAGOS:
Population of 18 million people.
6. Highest capacity football fans in Nigeria, capital of
football in Nigeria.
7. Solid corporate base, business capital of Nigeria, for
supply of commercial funds.
- Media capital of Nigeria.
Therefore the fundamental are already in place of a ready and
prepared market.
their image which calls for you to have an exceptional brand. Most
importantly fans are creators and created by word of mouth of mouth
marketing that can tear apart your business or enhance your
business success.
8. NEEDS
However for this club to take Nigerian football to a new dawn a lot
of things has to be improved and they are:
INFRASTRUCTURE: Efficient, attractive and comfortable stadium with
good security system for my customers.
9. MARKETING: Lot of people [customer] needs to be aware and
involved in the club and every of its activities.
MEDIA: There has to be a synergy between the club and the media
since it is now a media business and most importantly:
BRAND DEVELOPMENT: Substantial components in the marketing of the
club to make it attractive to customers who in this dynamic
industry are very vocal, proud, exposed to global brands, because
they want to flaunt their clubs to upgrade their image which calls
for you to have an exceptional brand. Most importantly fans are
creators and created by word of mouth of mouth marketing that can
tear apart your business or enhance your business
success.
10. This makes a good reason why our strategy for this business
with our analysis of business environment is :
STRATEGY: HIGH BRAND VALUE SYSTEM
This is because apart from maximizing profits, the BASIC OBJECTIVE:
To be a global brand in African soccer perspectives within the next
five years.
11. POSSIBILITY: However when It believes Lagos city football
club intends being a global brand in the next five years, It is
basically more than imagination because not every football club has
the potential of being a global brand.
All football clubs in the world that are global brands are major
clubs in major and densely populated cities, for example Milan of
Italy has Ac and Inter Milan, Madrid has real Madrid, Barcelona has
F.C Barcelona, London has Arsenal and Chelsea, even in Africa Cairo
has AHLY and ZAMALEK, South Africa has Chiefs and Pirates, Ghana
has Hearts of Oak and as ASANTE KOSOVO that is why Lagos hungers
for one like expressed over times by Nigeria top sports journalists
which C j enterprise wants to take advantage but with our own
vision in business.
Also winning the Nigeria premier League [Local dominance] which
qualifies us to enter and win the Africa champions league [African
brand which qualifies you to enter and win the Ultimate prized FIFA
CLUB WORLD CHAMPIONSHIP [global brand] competing with global brands
like Manchester united, Chelsea, Barcelona, Real Madrid and Ac
Milan.
Hosting invitational tournaments with established global brands to
exploit brand association benefits, inculcate our brand in the
industry, and finally serve as a back up to our finances due to the
low level of growth of Africa soccer business.
Merchandising.
Exploit foreign market.
12. Therefore definitely with our management system, marketing
and financial strategies in my developed business plan we will be
building a profitable asset and business model that will be
sustained.
However for more information and funding interest contact:
CHRIS OJUKOKO JNR
CHIEF EXECUTIVE [email protected]
+234-8062706284
I look forward to working with you in setting a standard in this
industry that will bring a totality of growth within the African
continent.
13. CEO REMARKS: At CJ ENTERPRISES we look for markets where
the customers are not well served by the dominant player and where
we can make a difference with a well-priced service that has a
competitive edge.
The market does not change itself, people change it by introducing
new options, new ways of doing things. We are reinventing the
market and then taking it ahead.
We have a standard here at CJ ENTERPRISES and we look at global
standards and take it ahead because we are birthed to take the
world ahead.
It is no longer about getting people to say yes to your business
but about getting people not to say no to your business. This is
what CJ ENTERPRISES is doing ---- CHRIS OJUKOKO JUNIOR.
