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A recent presentation to the Nat\'l Assn of Catering Executives - the outline of a online marketing campaign.
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+
CREATIVE DILEMMA
DIGITAL | MARKETING | STRATEGIES
OUR BRAND IS SUCCESS
+Lifestyles Marketing
Bars Hotels Spas
Wineries Restaurants Fashion
+Marketing Challenge
Revenue Revenue
Drain
+Integrated Marketing
+Low Season Marketing
Last Minute Planning
Deep Discounts
Revenue Loss / No bookings
+Building The Connection
Your Brand
Social Users
Mobile Users
Video Users
+Define Your Target Audience
• Business professionals between the ages of 35-50 65%
• Women with management positions. 75%
• Make travel decisions by social media website recommendations.50%
+Define Success Measures
Create Engaging Content
Increase bookings
Build Mobile Users
Drive Brand Awareness
+Develop Engaging Content
Video Engagement Video Conversion
NurtureLeads To Customers
ConvertVisitors To Leads
EngageYour Visitors
+Promote Mobile Presence
Mobile Access Mobile Users
Mobile App
Mobile Strategy
Mobile Users
+Define Social Media Strategy
Listen
Participate
Influence
Generate Buzz
Share Content
Call To Action
+Integrated Marketing Cycle
• Video Email
• Social Media
Video Launch
SMS
• Video Banner Ad
• Twitter Alert
Mobile Push
• Integrated Cycle
• Reporting
Repeat Cycle