NEWMARK PRODUCTIONSBy: Darryl Davidson

FAST FACTS

CEO Alan Newman and CFO Mark Cohen founded Newmark Productions in 1990. Newmark maintains offices in New York and Los Angeles and currently employs more than 500 people. Since its founding , Newmark has released 50 feature films and 7 Emmy-winning television programs.

DEPARTMENTS

Six departments provide the foundation for Newmark’s award-winning work: Production, Distribution, Marketing/Publicity/Promotions, Television, Merchandising, and Interactive.

PRODUCTION

The Production Department is responsible for making the movies-from start to finish. The movie production process begins with story and script development. After a script is selected and purchased, a budget is assigned and a production schedule is developed. A director and cast are then selected and pre-production begins. After the movie is filmed, it goes into the final stage of post-production, where the director and Newmark agree on a final cut.

DISTRIBUTION

The film is then ready to be distributed. The Distribution Department books the theaters are located all over the world, Newmark has domestic distribution offices in New York, Los Angeles, Chicago, and Atlanta and international offices in London and Buenos Aires to facilitate the distribution of the films. The Distribution Department also calculates Newmark’s film grosses (money earned on the films).

MARKETING/PUBLICITY/PROMOTIONS

The Marketing, Publicity, and Promotions Departments work to promote the films. They are responsible for creating the movie trailers (commercials/previews) that play on television and in theaters and the movie posters that appear on billboards or newspapers. The departments also plan and coordinate movie premiers, create giveaway items, write press releases, coordinate talent appearances on TV talk shows and entertainment news programs, and develop sweepstakes opportunities.

TELEVISION

Newmark also has strong Television Department that develops programming for network, cable, and syndication. The department also licenses movies to these TV outlets and does its own marketing and promotions for its current series.