Social Networking Sites

By Nidhi Vats

Introduction

•Websites focused on building online communities of people having shared interests. •Social networks have common themes of information sharing, person-to-person interaction and creation of shared & collaborative content.•The industry has been successful in getting a large number of people at one place, but not very successful in monetization.•Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 20% of all internet time.

Social Networking Allows to•Facilitates open communication, leading to enhanced information discovery and delivery. •Allows employees to discuss ideas, post news, ask questions and share links. •Provides an opportunity to widen business contacts. •Targets a wide audience, making it a useful and effective recruitment tool. •Improves business reputation and client base with minimal use of advertising. •Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

Google+ is a social networking platform.

It is a multilingual social networking.

Google+ integrates social services such as Google Profiles.

Google+ introduces new services identified as Circles, Hangouts and Sparks.

Google+ is available as a website and on mobile devices.

What is Google+ ?

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"Circles" enable users to organize people into groups for sharing.

Although other users may be able to view a list of people in a user's collection of Circles,

They cannot view the names of those Circles.

The privacy settings also allow users to hide the users in their Circles as well as who has them in their Circle.

Features1

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"Games" (social gaming) had 16 games. Unlike Facebook games, Google+ games are located under a games tab, which gives games less visibility, and have notifications that are separate from the rest of a user's notifications.

Google+ Games

• "Sparks" enables users to identify topics they might be interested in sharing with others. "Featured interests" sparks are also available, based on topics others globally are finding interesting.

• "Messenger" is a feature available to Android, iPhone, and SMS devices for communicating through instant messaging within Circles. Additionally, users can now share photos in Messenger between their Circles.

• "Instant Upload" is specific to mobile devices; it stores photos or videos in a private album for sharing later.

Google+

Top 10 in India(no. of users)Total Unique Visitors (000)

Site July 2013 July 2014 % change

Facebook 7,472 20,873 179

Orkut 17,069 19,871 16

Bharatstudent.com 4,292 4,432 3

Yahoo! Pulse N/A 3,507 N/A

Twitter 984 3,341 239

LinkedIn N/A 3,267 N/A

Zedge 1,767 3,206 81

Ibibo 1,562 2,960 89

Yahoo! Buzz 542 1,807 233

Shtyle.fm 407 1,550 281

Total 23,255 33,158 43

Disadvantages Of Social Networking Sites

•Opens up the possibility for hackers to commit fraud and launch spam and virus attacks. •Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft. •May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material. •Potentially results in lost productivity, especially if employees are busy updating profiles, etc.

• Building a Collaborative Culture• Establishing more effective two-way

communication• Creating more engaging learning experiences• Sharing current practices through a knowledge

network• Improving Employee involvement and engagement• Assessing progress more regularly and effectively

How Social Networking is changing Enterprises

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How Popular is Enterprise Social Networking?

14% of Fortune 100 employees have a profile on LinkedIn

24% of employees use social networks to collaborate

2% of enterprise employees use micro-blogging tools

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Adoption of all social media tools by enterprise users is relatively

high…

54.9%31.4%

13.7%

Executive Manager Individual Contributor

38%

37%

27%

23%

23%

16%

44%

44%

15%

37%

53%

44%

0% 10% 20% 30% 40% 50% 60%

Videoconferencing

Discussionboards

None

Socialnetworks

Blogs

Wikis

Contribute Consume

Percent of respondents participating more than three times a week

IDC Report, Web 2.0 at Work: Adoption of Tools for Personal and Business Use

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which is driving demand for enterprise adoption

14%

36%

27%

27%

60%

37%

0% 20% 40% 60% 80% 100%

Social networking

Blogs, wikis, forums

Currently Use Plan to Deploy Do Not Use

Which of the following applications do you currently use, plan to use, or have no plans to deploy?

IDC Report, Adoption of Digital Marketplace Applications

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Enterprise adoption of social networking applications is growing quickly

$0 M

$500 M

$1,000 M

$1,500 M

$2,000 M

$2,500 M

2006 2007 2008 2009 2010 2011 2012

Slow Growth Projected Growth Aggressive Growth

IDC Report, U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold

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Essential Guidance

– Enterprise social media has taken hold

– Employees are using it – regardless of whether it is IT sponsored

– Results, when done well, are impressive

A detailed analysis of Facebook• In February 2004, Facebook was created by Mark Zuckerberg (with

Dustin Moskovitz, Chris Hughes and 2 other Harvard students)

• Since September 11, 2006, it has been available for any email address globally, but the interface is in English only

• On May 24, 2007, Facebook launched the Facebook Platform (f8) which provides a framework for developers (anyone) to create applications that interact with core Facebook feature.

• Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs)

Things you can do on Facebok• Keep in touch with your old friends and meet new ones• Keep them informed about what you do• Access a wealth of applications made for all purposes• Retain your privacy

A winning strategy : opening the platform to third-party developers

• Less than a month after its launch, the Facebook Platform had already attracted more than 40,000 developers, and produced more than 1,500 new applications

• On Sept. 25th 2014, the top 44 applications represented almost 200 million installations and had a total of more than 16 million daily active users 7,900 applications exist as of Sept. 11, 2013, while Facebook itself only offers 13.

A ‘long tail effect applies to applications: the top ones attract millions of users but the numbers quickly drop for others down the list A strategy which competitors will have a hard time imitating because of structural differences: after the f8 launch, LinkedIn announced it would open itself to outside developers but the necessary adjusments would take nine months

Facebook applications are quickly replacing specialized websites

• Facebook is the no 1 photo sharing application on the Web (more than 6.9 billion photos on the site and more than 14 million uploaded daily).

• The Photo application draws more than twice as much traffic as the next three sites combined (Photobucket, Yahoo! Photos, Webshots Community…) T

• There are three times more people invited through the Events application than through a leading focused website such as Evite.com

Facebook is offering new advertising products

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