MyMedia» Steven Harrison» Project

Management2» 17/11/2010

Research and Evaluate: MyMedia» MyMedia: Developing an Open Source

Recommender System for Broadcast Media: » A conglomeration of the European Microsoft

Innovation Centre, BBC Research, BT Research, Microgénesis, Telematica Instituut and the Universities of Hildesheim and Eindhoven

Information Overload OR The Crisis of Choice» With approximately 281,000,000 Terabytes of

new information being created in 2007. There has to be a way of sorting out the “noise” from the relevant and required information that end users require.

» Hence the MyMedia project!

Example of one of MyMedia Field Trials (MSN ClipClub Germany)» MyMedia Engine is currently being used in a

social media networking trail in German only

MSN Clip Club using MyMedia Recommender

Allows to rate media and recommend media to others on the network to name just a couple of feedback options.

Quality Plan Summary» Quality control procedures» The MyMedia Project has included the following

quality control activities in the project work plan:» Creating an updated standard (TV Anytime), that

will» Allow for greater deliverable uptake by end-users» Creation of an open source “recommender”

software solution

DR Summary» Functions: testing and consumer uptake» Critical project components:

o Critical Data: Broadcast Feed(s) and Metadata e.g. Media Tags

» Possible threats and Risks to the system’s development

o Lack of user participation or user Involvement in MyMedia

Lessons Learnt Summary

Project Success Factors That Supported SuccessUpdating TV Anytime Standard Successful Research into recommender systems and

their application(s)MSN Clip Club Solid .NET programming development of MyMedia’s

Engine

Project Shortcoming Recommended SolutionsUse of .NET as Primary Development Platform

Use open source community in addition to .NET programming

Potential User participationMake the use of the MyMedia software as transparent and simple as possible (adopt “standards based” as opposed to proprietary based) to the user e.g. TV Anytime Standard

Project Shortcomings and Solutions

Project Success Factors That Supported Success

Updating TV Anytime Standard Successful Research into recommender systems and their application(s)

MSN Clip Club Solid .NET programming development/integration of MyMedia's Engine

MyMedia

Top Project Successes

Project Highlights

Summary of MyMedia Project» The MyMedia engine

˃ Feedback – User Generated and Distributer Generated Feedback˃ Recommendations from end users to other end users

» TV Anytime standard˃ Expect to see in PVRs and TVs etc.

» CLOSE