Salwa Adel Awwad Ali Abdelwahed

(002) 011-42-656-100

S_adel@aucegypt.edu

Objective :

I would like to obtain a position at your advertising or marketing department that allows me to

utilize my current skills to assist in the advancement of my current knowledge about my field of study

and to work for the progress of your institution. I am also eager to learn new skills and to gain more

experience in the field of advertising/marketing.

Personal Information

Date of Birth: June 6th, 1991. Marital Status: Single. Nationality: Egyptian.

Education

University.

Bachelor of Arts, Integrated Marketing Communications, Faculty of Mass Communication and

Journalism, American University in Cairo (AUC), 2009 – 2014.

o Cumulative GPA: 3.407/4 (very good with honors).

o Course Work:

Introduction to mass communications.

Public Opinion and Propaganda.

Mass media writing.

Principles of Marketing.

Public Relations theory techniques.

Mass Media Ethics and Responsibility.

Introduction to advertising.

Principles of Advertising.

Consumer-Buyer Behavior.

Mass Communication Research.

Creative strategy and advertising copywriting.

Internship.

Integrated marketing communications campaigns capstone.

Introduction to visual communication.

Secondary.

El-Wessam Experimental Language School, Giza, Egypt.

o Cumulative Grade: 94%.

Academic/Career Related Projects

Worked in a team to develop an IMC social awareness campaign about drug addiction in Egypt,

and personally interviewed a drug addict.

Worked in a team to create two TV ads showing the negative effects of drugs on youth in Egypt.

Developed a marketing plan, with a group, for improving Cilantro café's chain in Egypt and

Worldwide, and interviewed potential consumers at different Cilantro branches.

Conducted a research study, with a group, about the effect of Egyptian Popular Culture on the

increase of Sexual Harassment in Egypt among Youth.

Designed an advertising campaign about Cadbury Dairy Milk "Mint Bubbly" Chocolate.

Designed a magazine about wedding dresses for a graphic design course using the Adobe

Indesign program, including designing the magazine's cover, logo, poster, and designing a

business card.

Worked in a team to develop an Anti-Smoking campaign as the Graduation Project, including

the shooting of four TV ads and the recording of three radio ads, and designing print and outdoor

ads.

Worked as an intern for Fusion Group advertising agency.

Extracurricular Activities

Charity Member at Alashanek Ya Balady (AYB).

o Planned for the events of the club that aim at helping the orphans and the poor people in

Egypt.

o Promoted creative ideas for designing flyers, banners and brochures to market AYB.

Internship

(Fusion Group Advertising and Graphic Design Agency)

o Learned how to use Adobe Indesign, Photoshop, and Adobe flash.

o Helped in designing posters, stories for kids, drawing books for kids, and logos for books that the

agency release.

o Contributed in the drawing of some storyboards.

Graphic design professional certificate 2016

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Work

(Delta Capital for Urban Development) Sep. 2016 to present

Working as Marketing Research and Development Specialist. Some of my duties are:

Collecting data from all tools and systems.

Analyzing data collected by applying quantitative and qualitative methods and techniques.

Creating detailed reports and presentations based on information collected.

Presenting findings and recommendations to top management.

Analyze the market, competitors and all the external environment to make give the full

information to the decision maker.

(OTEENA for Information Technology and its subsidiary OLKYA CO. Limited)

I Worked as an Administrative & CEO Assistant, and Marketing Specialist. Some of my duties were:

Organizing CEO’s meetings schedules, flights and hotels reservations through travelling websites

like Expedia, Agoda, Emirates, and Egypt Air.

I ‘m in charge of OLKYA account in terms of contacting our suppliers in China and arranging the

receiving of samples from them.

I’m in charge of the samples warehouse management and control.

I’m in charge of creating the new samples on the company’s system EDARA.

Acted as a coordinator and a link between the different departments of the company and between

the company and its suppliers

o Getting the die cut, dimensions, high resolution pictures, and the manuals for products

from their supplier and then pass it to the online department where the graphic designer

team do their job).

o Being a link between the suppliers and the maintenance department in terms of getting

the samples from our suppliers and then pass them to the maintenance department’s

manager for the maintenance team to test and approve the samples and then contacting

suppliers back for confirming approval of the samples and making purchase orders.

o Being in charge of shipping of items abroad through dealing with couriers like Aramex,

TNT, and DHL, and passing the issue to the operations manager if the shipments need

clearance.

As a marketing specialist, I was part of the creative team that agrees on the designs of the outdoor

ads and brainstorms different ideas, slogans, and designs for the advertised products (Mehwar and

October bridge ads).

Getting in contact with the advertising agencies that publish our ads outdoor like Akhbar El

Youm and Al Ahram Advertising agencies to keep updated with latest deals and best available

spots for outdoor ads.

Created a seller account on AMAZON.com for selling OLKYA products in USA:

o I was in charge of managing OLKYA’s inventory on AMAZON website, shipping

OLKYA products to AMAZON inventories in USA, and managing the selling process on

AMAZON website.

o Getting universal barcodes for OLKYA products through GS1 Hong Kong website.

Skills

Computer:

o Microsoft Office: Word, PowerPoint, and Excel.

o Adobe InDesign.

o Adobe Illustrator.

o Adobe Photoshop.

Language:

o Arabic: Mother Tongue.

o English: Fluent.

o French: Fair.

Soft Skills and Personal Qualities:

o Technical Writing.

o Good Communication Skills.

o Good Negotiation Skills.

o Hard Worker and Fast Learner.

o Excellent Team Member.

o Creative in terms of bringing up new ideas.

o Self-Motivated.

o Ambitious.

o Detail Oriented.

o Flexible.

o Respect Rules.

o Perfection Seeker.

References

Available upon request.