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My Agents Unfair My Agents Unfair Advantage Advantage Dan Keller, Mortgage Banker Dan Keller, Mortgage Banker Pacific Trust Mortgage Pacific Trust Mortgage The New Face Of Real Estate The New Face Of Real Estate Marketing Marketing Single Property Websites With Cutting Edge Technology “A difference is only a difference if it makes a difference.”

My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

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Page 1: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

My Agents Unfair My Agents Unfair AdvantageAdvantageDan Keller, Mortgage BankerDan Keller, Mortgage Banker

Pacific Trust MortgagePacific Trust Mortgage

The New Face Of Real Estate The New Face Of Real Estate MarketingMarketing

Single Property Websites With Cutting Edge Technology

“A difference is only a difference if it makes a difference.” - - Albert Einstein

Page 2: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

The Future of Real Estate The Future of Real Estate MarketingMarketing

1.1. Who is Dan Keller & why help you Who is Dan Keller & why help you market new listings and current listings?market new listings and current listings?

2.2. What is this program?What is this program?

3.3. The importance of adapting to “today’s” The importance of adapting to “today’s” means of communicating – social means of communicating – social networking, texting, & internetnetworking, texting, & internet

4.4. How to use this program as a business How to use this program as a business plan to increase your production by plan to increase your production by 100% in the next 90 days – I am living it, 100% in the next 90 days – I am living it, I’ve seen it, & I guarantee it.I’ve seen it, & I guarantee it.

Page 3: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Single Property WebsiteSingle Property Websitewww.kelloggridgeview.isnowforsale.comwww.kelloggridgeview.isnowforsale.com

Introduction voiceover, choice of background music, and more webpage

options

Page 4: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Single Property Website Single Property Website FeaturesFeatures

Virtual Tours (free)Virtual Tours (free) 360 degree Panoramic HD Virtual Tour (free)360 degree Panoramic HD Virtual Tour (free) Text message mortgage calculatorText message mortgage calculator Text message website Text message website (Agent and I get instant notification)(Agent and I get instant notification)

Flyers ready for print (4 choices to choose from)Flyers ready for print (4 choices to choose from) Google map link for instant driving directionsGoogle map link for instant driving directions What’s Nearby – contact linksWhat’s Nearby – contact links Website traffic reports & lead captureWebsite traffic reports & lead capture Request a showing link, and more...Request a showing link, and more...

Page 5: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Your Website Published To The 14 Your Website Published To The 14 Most Travelled Property Search Most Travelled Property Search

EnginesEngines

Page 6: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Post To Craigslist & Post To Craigslist & Backpage.comBackpage.com

Page 7: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Craigslist, Active Rain, & Backpage Craigslist, Active Rain, & Backpage HTMLHTML

Page 8: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Live Craigslist/Backpage.com Live Craigslist/Backpage.com PostsPosts

Page 9: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Facebook, Twitter, MySpace Facebook, Twitter, MySpace Uploads w/ MLS Compliant URLUploads w/ MLS Compliant URL

Page 10: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Hey Seller’s, Agents, LO’s –Hey Seller’s, Agents, LO’s –It’s Facebook Time!It’s Facebook Time!

U.S. Census Bureau states that every person knows up to 250 people U.S. Census Bureau states that every person knows up to 250 people

(let’s talk about “warm prospecting” and referrals...)(let’s talk about “warm prospecting” and referrals...)

Page 11: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Business Card StickersBusiness Card StickersAre You Serious, who’s not going to want to use you as their Realtor, Are You Serious, who’s not going to want to use you as their Realtor,

when their best friend, uncle, aunt, brother, sister... Is using you???when their best friend, uncle, aunt, brother, sister... Is using you???

Page 12: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

““Real” Water Bottle LabelsReal” Water Bottle Labels

Page 13: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Sign Riders - An Absolute Sign Riders - An Absolute MustMust

Page 14: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Text Message Website Text Message Website Preview...Preview...

Page 15: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

State-of-the-Art Listing State-of-the-Art Listing PresentationPresentation

go to go to www.kelloggridgeview.flipshow.comwww.kelloggridgeview.flipshow.com

Page 16: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Expired Listing & FSBO Expired Listing & FSBO CampaignCampaign

Top Nationally Ranked Realtor shared Top Nationally Ranked Realtor shared his secret with me for closing over his secret with me for closing over 90% of all expired and FSBO 90% of all expired and FSBO prospects...prospects...

www.myagentsunfairadvantage.blogspowww.myagentsunfairadvantage.blogspot.comt.com

Contact Dan for a copy of the expired Contact Dan for a copy of the expired listing and FSBO program (using this listing and FSBO program (using this

exact technology!)exact technology!)

Page 17: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Broadcast My Move Closing Broadcast My Move Closing GiftGift

Page 18: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Free Personalized WebsiteFree Personalized Website

Live scrolling “Featured Properties” widget... Click on it and it goes directly to the property website... Post this widget to your blog, website, facebook...

Page 19: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Live Property Widget HTMLLive Property Widget HTML

Page 20: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Leads Back – Property SearchLeads Back – Property Search

You can insert this live LookyLoo widget anywhere and this site appears... Prospects must enter contact info data to search and leads will come back to you from the search...

Page 21: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

On Going Support & TrainingOn Going Support & Training

““Tip of the Week” video Tip of the Week” video www.myagentsunfairadvantage.blogspot.www.myagentsunfairadvantage.blogspot.comcom

Attend all listing presentations as a Attend all listing presentations as a ‘Team” when requested (currently we ‘Team” when requested (currently we are 13/13 in regards to closing the are 13/13 in regards to closing the listing...)listing...)

I will upload your listings and post to I will upload your listings and post to craigslist if you needed – you now have a craigslist if you needed – you now have a full time marketing coordinatorfull time marketing coordinator

Page 22: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

But Please Don’t Forget...But Please Don’t Forget...

First and foremost, I am a Mortgage First and foremost, I am a Mortgage BankerBanker

FHA, USDA, and VA (95% of my FHA, USDA, and VA (95% of my volume)volume)

2008 & 2009 Closed Volume:2008 & 2009 Closed Volume: Top 1% (#3 overall) in 27 branch Top 1% (#3 overall) in 27 branch

companycompany Top 5% in Washington StateTop 5% in Washington State

Page 23: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

My PurposeMy Purpose

To add unprecedented value to a lender-To add unprecedented value to a lender-realtor relationship – “Red Carpet realtor relationship – “Red Carpet Service” to your sellers, buyers, and YOU!Service” to your sellers, buyers, and YOU!

Build long-term recession proof Build long-term recession proof relationships relationships

Be your “go-to” financial professional with Be your “go-to” financial professional with your tough questions and tough clientsyour tough questions and tough clients

““I believe that you can have everything you want in life I believe that you can have everything you want in life if you just help enough other people get what they if you just help enough other people get what they want.” want.”

- Zig Ziglar/The Bible (Golden - Zig Ziglar/The Bible (Golden Rule)Rule)

Page 24: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Red Carpet Experience For You & Your Red Carpet Experience For You & Your ClientsClients

www.mylenderdankeller.comwww.mylenderdankeller.com

differentdifferent: : (adj) 1. unlike in form, quality, amount, (adj) 1. unlike in form, quality, amount, or nature; dissimilar; 2. distinct or separateor nature; dissimilar; 2. distinct or separate

People will remember you if you make a difference...People will remember you if you make a difference...The “difference” gets me on avg. 1-3 referrals before The “difference” gets me on avg. 1-3 referrals before

closing closing

Credit challenged clients Credit challenged clients Monday Monday Morning FaxMorning Fax

Page 25: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Monday Morning FaxMonday Morning Fax Go back through your 2008-09 database and Go back through your 2008-09 database and

locate a “lost” file – one that you lost due to locate a “lost” file – one that you lost due to bad credit (credit score). I will be happy to bad credit (credit score). I will be happy to give them a lender credit at closing to cover give them a lender credit at closing to cover the cost of credit repair with my Credit the cost of credit repair with my Credit Repair attorney’s (aka – “the skarks”) and get Repair attorney’s (aka – “the skarks”) and get you into Escrow!!! you into Escrow!!!

Or, give me the contact info of a prospect Or, give me the contact info of a prospect that may need to be “nursed” for a while... I that may need to be “nursed” for a while... I have a great drip program that we can co-have a great drip program that we can co-market that will provide great value to the market that will provide great value to the buyer or sellerbuyer or seller

Page 26: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Monday Morning FaxMonday Morning Fax

Page 27: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Let Me HelpLet Me Help How to set-up and use Active RainHow to set-up and use Active Rain How to set-up and create a blogHow to set-up and create a blog How to use Facebook to generate 1-2 How to use Facebook to generate 1-2

transactions/monthtransactions/month How to manage your database to Win (free)How to manage your database to Win (free) Corporate Real Estate – “dk” Brown Bag Corporate Real Estate – “dk” Brown Bag

Lunch Seminars – I talk you answer ?’s...$$$Lunch Seminars – I talk you answer ?’s...$$$ FREE Credit Repair FREE Credit Repair (thousands of dollars in value)(thousands of dollars in value)

Attorney assisted loan modifications Attorney assisted loan modifications (refer)(refer)

Page 28: My Agents Unfair Advantage Dan Keller, Mortgage Banker Pacific Trust Mortgage The New Face Of Real Estate Marketing Single Property Websites With Cutting

Thank You For Your Time!Thank You For Your Time!

Dan KellerDan Keller

Pacific Trust MortgagePacific Trust Mortgage

(425) 350-7136(425) 350-7136

www.mylenderdankeller.comwww.mylenderdankeller.com

www.myagentsunfairadvantage.blogspot.cwww.myagentsunfairadvantage.blogspot.comom