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Benjamin Mazur | Oct
Jason Moore | Oct
Christopher Caudell | Nov
Joshua Maynard | Nov
Christopher Petersen | Dec
STAFF WITH US TODAY WHO WERE HIRED IN 2012
Emily Bushong | Mar
Adam Codeus | Apr
Katie Rosello | Sept
Christina Lee | Sept
Elisse Mendez | Sept
Jacyln Yudkowsky
Martin Canale
Guillermo Barbiero
SPECIAL GUESTS
Matthew Boisjolie
Donna Ferguson
Chris Pirrotta
We altered our strategy in 2011 and implemented it in 2012 to a greater success
To eliminate marginal Sideshow items
Focus on ‘titan’ pieces, or true winning bets
Order excess for inventory
Limit distributed items
Make a massive push with Hot Toys
Our strategic changes around product were:
We altered our strategy in 2011 and implemented it in 2012 to a greater success
Open a warehouse in Hong Kong
Reorganize Creative Services (once again)
Move offices and remodel for efficiency and privacy
Make warehouse changes in personnel, inventory management, racking and archiving
Make additional programming changes for Order Processing and Customer Service efficiencies
Our strategic changes around operations were:
BY THE NUMBERS... SALES
Sales to our WHOLESALE ACCOUNTS- Up 39%
Sales to our INTERNATIONAL DISTRIBUTORS - Up 56% (last year down 4%)
- 39 accounts shipping into 45+ countries around the world
2012’s overall gross sales: - Up 35% over 2011
- Up 48% over 2010- Up 55% over 2009
Sales via the WEB- Up 30%
In the January - December (calendar year) we had amazing sales results
OCTOBER- 540 packages per day
NOVEMBER- 550 packages per day
DECEMBER- 563 packages per day
- 12,700 packages for the month
Our overall package volume was higher in 2012 than in 2011 We shipped 141,137 packages in 2012 (This was an 18% increase over 2011’s volume) For 2012 we shipped an average of 563 packages per day 18% of all packages shipped went to international collectors 4th Quarter shipping...notice the momentum...
BY THE NUMBERS... SHIPPING
Our overall package volume was higher in 2012 than in 2011 We shipped 141,137 packages in 2012 (This was an 18% increase over 2011’s volume) For 2012 we shipped an average of 563 packages per day 18% of all packages shipped went to international collectors
BY THE NUMBERS... SHIPPING
JULY - Was our busiest shipping month of the year
- 14,600 packages
BY THE NUMBERS... TOP SELLING SIDESHOW PRODUCT
1.
Joker Premium Format
5. Captain America Premium Format
Dutch Premium Format
Vampirella Premium Format
4.
3.
2.
Boba Fett Sixth Scale
CUSTOMER SERVICEBY DEPARTMENT...Our team continues to lead the industry in customer service
We’ve made some subtle shifts with the group: - Lottie as Inventory Coordinator- Ashley moving to Returns
Live Customer Service Support tripled its volume in 2011 We’ve activated a soft launch of our “Personal Shopper” program We’ve tasked this group with not only saving cancellations but upselling as well 2011 stats show that this group has generated approx. $165,000 in saved sales
- called to cancel- called with product questions / declines / FlexPay- called about un-advertised specials that they read on a forum post- called in reference to a policy violation email that they received
via customers who:
MULTIMEDIABY DEPARTMENT...
Creating a Studio Tour for Sideshow Experience
2012 ANNUAL FOCUS
Our 2011 focus revolved around ANALYTICS & STRATEGY
Each year we try to isolate a macro goal and focus on achieving it by marshaling the creative and business talents of the group
Relating to:- Vendors, Licensing, Shipping, Sales & Marketing, Technology Tools, Social Media
Relating to:-
Our 2013 focus will be on
2013 ANNUAL FOCUS
What we can’t control, we certainly can’t ignore:
It’s always been critical that we recognize what we can and cannot control
SUCCEEDING VIA AN EVOLVED STRATEGY
But what we can control is the strategy we operate the business by:
- The biggest shift in our corporate strategy took place in 2011
- It will play out in 2012 and beyond...
- The economy
- China partners
- Licensors
We’re asking that these products count for more by:- Selling them more smartly- Making an investment in some inventory- Only making the products we believe make market sense
We’re aiming to make fewer products...
The Marco Mattiacci story: “We always make less cars than the market demands”“Volume is vanity...profit is sanity”
Technology- Creating processing efficiencies
- FlexPay- Newly received items- FlexPay calendar
Product Sales- The positive effects of NRDs- The ‘scrubbing’ of our website inventory
Operations | Brant- Team building with Kyle & Aimee
The Environment- Personal office changes- Conference room changes- Pending lobby renovation
Marketing- Marissa’s support with Social Media- Target emails- The evolution of our logo...and global brand
Monitor your diet Exercise more Don’t come to work sick Monitor your lifestyle
- Get your rest- Use your vacation time
TAKING BETTER CARE OF YOURSELF
5.
1.
Andy Bergholtz
Jeff Dean
Anthony Mestas
Bernie Esquivel
Mike Tolentino
4.
3.
2.
BY $ SPENT
5.
And the #1 Sideshow collector is...
1.
Matt Bischof
Jared Chapman
Bernie Esquivel
Anthony Mestas
Mike Tolentino
4.
3.
2.
BY # OF ITEMS
Maintain office courtesy with each other
2012 tax filings... make your appointment now
New Employee Handbook
No unauthorized tours
No Creative Services area tours
May 3
June 14
July 12
Lunch | Iron Man 3
Lunch | Man of Steel
Lunch | Pacific Rim
Josh Maynard | Jan 2
Chris Pirrotta | Jan 8
Kyle Morgan | Jan 14
Kevin Ellis | Jan 17
CAPRICORNDEC 22 - JAN 19
AQUARIUSJAN 20 - FEB 18
Natalie Olson | Jan 24
Michael Norman | Jan 26
For 2012 we elected to use luchador wrestling as our theme...
Because the books are quite expensive, we were only able to make one copy per employee
A big thanks to GAD and the photography ladies for putting a beautiful book together
A few words of thanks...
Thank You!