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MUSLIM TRAVELER PROFILEHOW TO SELL AND MARKET HALAL TOURISM

Imaduddin Indrissobir

CEO Royal IndonesiaGeneral Secretary PPHI

Segmentation of Muslim Travelers Based on Faith-Based needs

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MUSLIM TRAVELERS KEY PROFILES

Where are Muslim Consumer?• Average growth of Muslim population : 1.8% p.a.

versus 1.12% growth in rest of the population

• Worldwide Muslim population: 1,56 billion✓ Asia (870 million)✓ Middle East (190 million)✓ Africa (443 million)✓ Europe (51 million) - Includes Russia ✓ Northern Europe (2 million) incl. UK.✓ Western Europe (10 million)✓ Southern Europe (9 million)✓ Eastern Europe (29 million)✓ North America (7 million)✓ South America (3 million)

Source : www.islamicpopulation.com

Muslim Population by Region

Note: The list of countries that make up each region can be found in the section titled “WorldMuslim Population by Region and Country.”Source:Pew Research Center’s Forum on Religion & Public Life • Mapping the Global Muslim Population, October 2009

KEY MUSLIM TRAVELERS PROFILE

Region

Demo-graphic

Travel

Purpose

Income

Europe

Visiting Friends & Family,Health, Religion, Other

Leisure Focused Business

Middle

Low

Upper

Asia PacificMENA & GCC

Gen X

Young couples with children

Multi – generation family travelers

Newlyweds

Millennial / Generation Y

© DinarStandard 2005-2017

Muslim Travelers Geographical Profile

$80.1Mena

Region

$25.1Asia

$24.7Europe

Top 3 Biggest Regional Expenditure

TRAVEL GROUP/AGE

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Muslim Key Profile and Preferences

Generation X

Newlyweds

Young couples with children

Multi-generation family travelers

Millennial/ Generation Y

Traveling with older children During school holidays Plan trips early

Assisted trip planning with travel agents

Early trip planning

Travel shorter distances

Traveling w/ immediate & extended families

The most common Muslim travel segment.

Assisted trip planning with travel agents

Apartment-style accommodationPreferred Travel during school

holidays

Traveling alone or with friends. Female tourist share has risen

rapidlyEducated and not afraid to challenge the status quo.

Critical of the Muslim traveler needs

More informed & brand-savvyFree & easy Young Muslim travelers

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MUSLIM TRAVELERS' JOURNEY AND PREFERENCES

Muslim Tourist Journey and Preferences

Distinct Travel Journey Elements

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

Muslim Tourist Journey and Preferences

Travel Purpose

Type of travel:

•62% Leisure

•54% Family and Friends

•32% Religious

•21% Business

•5% Medical

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

Muslim Tourist Journey and Preferences

Leisure Activities

For leisure travels, type of activities:

•86% Sight-seeing

•71% Shopping

•48% Beach/ Water

•47% Museums

•40% Theme Parks

•35% Adventure

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

Muslim Tourist Journey and Preferences

Trip Planning

Those surveyed were influenced in

their choice of destination to their last

trip by:

•67% Family and Friends

•28% Online Review

•21% Online Promotion

•18% Social Media

84% of those surveyed research

whether destination will fulfill their

religious needs using:

72% Travel Websites

63% Friends & Family

47% Social Media

41% Blogs

22% Travel Agencies

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

Muslim Tourist Journey and Preferences

Accomodation

Those surveyed stayed on their last trip with/at:

•30% With Family & Friends

•23% 4 Star Hotel

•17% Less than 4 Star Hotel

•13% 5 Star Hotel

•12% Ranted House

Accomodation last trip was booked

through:

55% Travel Websites

23% Travel Agency

15% Hotel Directly

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

Muslim Tourist Journey and Preferences

Post Trip

95% said they would recommend their last travel

destination to friends and family.

Muslim Traveler Survey: OIC* Commissioned 2016

© DinarStandard 2005-2017

With respect to the destination venues accomodation of their

religious needs:

80% satified w/ food services outlets

79% satified w/ shopping venues

78% satisfied with cultural venues

76% satisfied with airports and hotels

72% satisfied with entertainment venues

At the same time, 39%

respondents said religious needs

were being “totally neglected by

tourism products and services

providers.”

Destinations

Preferences

Accommodation

Culinary Options

Channel

Destination West Nusa Tenggara, Jakarta, West Java, West Sumatera

Preferences Natures and Scenery - Resort (Mountains, Beach & Spa), Shopping

Accommodation 4 & 5 Star Accommodations

Culinary Options Middle East Culinary should be available

Channel Big family, Very late booking, Free & easy package, Book w/ travel agency

SHERATON SENGGIGI

BEACH RESORT

Muslim Travelers Profile and Preferences

Aceh, , West Sumatera,

West Nusa Tenggara

Sight seeing, Shopping, Nature and Scenery, Traces of Islam, Adventures

Less than 4 Star Accommodations

Halal Certified Culinary Options

Book w/ travel agency

and Online Booking

Aceh, Jakarta, West Java, West Nusa Tenggara, West Sumatera,

Sight Seeing, Shopping, Cultural, Islamic Heritage, Nature and Scenery

Less than 4 Star Accommodations

Halal Certified Culinary Options

Book w/ travel agency and Online Booking

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