MUMBAI DABBAWALA’S- SUPPLY CHAIN STRATEGY

Presented By- Rahul Babbar Sumit Singh Nishu N. Takkar Kritika Raja

HISTORY

• Started in 1890• Mahadeo Havaji Bacche

(Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.

• Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work

• Service started with about 100 Dabbawalas

• In 1954 Nutan Mumbai Tiffin Box Suppliers charity trust was established

0RGANISATINAL STRUCTUREPRESIDENT

VICE PRESIDENT

MEMBERS(5000)

13 Members

DELIVERY SYSTEM

• Based on team work • Dabba’s are collected from homes and taken to nearest railway station• Collection time is fixed between 8.30 a.m. and 10.30 a.m.• Dabba’s brought to the railway station are sorted out by Mukadam.• Sorted dabba’s are given to the respective dabbawala, who then takes them to respective destinations

through LOCAL TRAINS

DELIVERY SYSTEM• Dabba’s are again resorted

by an another Mukadam Sat the respective station

• Dabba’s of that particular area are given to the assigned dabbawala’s and rest of the dabba’s are again boarded on train to be delivered at respective station

• At 3:00 p.m. the reverse process starts

CODING SYSTEM

• Dabbawla’s used various codes to identify the different dabba’s.

• Initially they used symbols like swastikas , dots, crosses, strokes , dashes in various colors.

• The new codes used both alphabets and numbers to identify stations, buildings, floors and dabbawala’s.

The Color Coding of Dabba’s

The color coded on Dabba’s can be Read in following pattern:

Here, the markings of the collection Point are:VP for Vile Parle , C for Cooper Hospital, Redcolor denotes the station and the Dabbawala team at the collection and delivery points.Destination markings are 10 (Nariman Point). 9 is the Dabbawalahandling the destination area, M is Mittal Tower and 16 refers to the 16 th

floor.

CHALLENGES

• The Second Generation• Increase in women’s

employment• Meals provided by the

organization• Increased Fast Food

Centres• Changing Lifestyle

ALTERNATIVES

• You demand – We deliver

• Health reasons

• Unhygienic food served by Fast Food Centres

• The Middle Class thinking

CONCLUSION

AS LONG AS PEOPLE FEEL HUNGRY, DABBAWALA’S ARE THERE TO SERVE THEM

THANK YOU