2016Natural & OrganicMulti Client Study

Natural and organic offerings have, and will continue to have, an important impact on the U.S. foodservice industry. In order to understand the role that these offerings play within the current and future away-from-home marketplace, Technomic is embarking on the Natural & Organic:

The Impact on Foodservice study.

Use this study to:• Understand natural and organic trends, dynamics and drivers currently and over the next 5 years.

• Leverage industry, menu, consumer, operator and distributor insights to meet evolving consumer demands.

• Effectively and efficiently target and exploit the natural and organic opportunity with recommendations from Technomic experts.

What you get:• Size of the total natural and organic market for foodservice along with 5-year historical and

forecasted growth by channel

• A comprehensive look at who the natural and organic consumer is, along with their expectations, consumption frequency and purchase drivers

• Assessment and outlook of operator attitudes and usage toward natural and organic fare

Secure Your Sponsorship TodayJoin by November 30th to receive the ability to add questions to this omnibus study.

(312) 506-4060 | info@technomic.com

CATEGORIESProteins

Beef Chicken Pork Turkey Seafood VeggieDairy & Eggs

Milk Cream Butter Cheese Yogurt EggsProduce

Fresh Vegetables Frozen Vegetables Fresh Fruit Frozen FruitNon-Alcoholic Beverages

Carbonated soft drinks Fruit Juices Coffee&TeaAdditional areas of coverage include

Spices Sauce&Condiments Breads Cereal Pasta Packaged Snacks

TOPICSConsumer Issues Evolvingdefinitionofhealth:currentandfutureexpectations Identificationofthenaturalandorganicconsumer Consumption frequency and occasions for natural and organic fare Natural and organic demand, current drivers and future trends Importance of natural and organic overall and by

food/beverage category Importance of and demand for other key ‘healthy” indicators Away from home venues frequented for healthy fare and role health

plays in foodservice decisions Roleofnaturalandorganicforindulgentofferings

Operator Issues Operatordefinitionofhealthy Importance of natural and organic foods to operators Rationaleforofferingnaturalandorganicfoods Role of natural and organic foods by daypart, mealpart Naturalandorganiccontributiontosales/profits Categories/Format(s) served and rationale Brandselectioncriteria:importance Fresh vs. frozen implications Trendsinflavors,varieties,preparationmethods Ease of sourcing natural and organic and selection criteria Importance of other key “healthy” indicators Impact of hormone and antibiotic-free Role of free-range and cage-free Clean label initiatives and impact Legislative initiatives and impact Merchandising/promotion of natural and organic Cross promotions, complementary items Likelyfuturehealthymenuofferings,trends Challenges and unmet needs related to natural and organic

Scope