MTR PRESENTATION

Presented By:Shruthi Salian

Yashaswini. S. K Presented By:Shruthi Salian

Yashaswini. S. K

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HISTORY

MTR was founded as a restaurant by Parampalli Yajnanarayana Maiya and his brothers in the year 1924.

In 1970s, MTR has expanded and diversified, with MTR Department Stores opened next to the restaurant, and an outlet opened in Chennai. Currently the MTR brand represents two separate entities; the MTR restaurant business and MTR Foods, the pre-packaged food business.

MILESTONES

BIG CHANGES IN THE 1990S

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ACwU16efCYG75M&tbnid=HUYytNlDtTlCiM:&ved=0CAUQjRw&url=http://www.mtrfoods.com/signature_outlets&ei=_n5xUb_HL8fHrQfA_oGIAg&bvm=bv.45373924,d.bmk&psig=AFQjCNF9g8emRyowgXwDze9TY3StYCPPYg&ust=1366478762853716

CHANGES IN PRODUCTS

MTR FOOD GOES GLOBAL IN TASTE:

MTR food marks its global presence for its wide range of packaged products and recipes. The brand is now home to almost every kitchen in the USA, Canada, UK, Germany, Australia, New Zealand, Middle East, Japan and South East Asian countries.

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oBgIcfwdDs9buM&tbnid=RsbXXjiONwOfFM:&ved=0CAUQjRw&url=http://www.indiamart.com/trilokmarketing/other-products.html&ei=bj2SUfP-H4PGrAeLt4HgCA&bvm=bv.46471029,d.bmk&psig=AFQjCNEyD5qOhu_J3izO8lbjYPeK_ihWsw&ust=1368624864964887

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wSRtDanJMec1BM&tbnid=-gVYCf2FMXhv8M:&ved=0CAUQjRw&url=http://breakingtourismnews.com/2012/11/mtr-foods-launches-indian-breakfast-mixes-with-oats-and-multigrains/&ei=nj2SUdf8G4TqrAeti4D4AQ&bvm=bv.46471029,d.bmk&psig=AFQjCNEyD5qOhu_J3izO8lbjYPeK_ihWsw&ust=1368624864964887

MTR AT PRESENT

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ACwU16efCYG75M&tbnid=FdJ44w3tHWp8tM:&ved=0CAUQjRw&url=http://www.mtrfoods.com/signature_outlets&ei=pn5xUfGmMsLWrQfT7oCIAw&bvm=bv.45373924,d.bmk&psig=AFQjCNF9g8emRyowgXwDze9TY3StYCPPYg&ust=1366478762853716

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ACwU16efCYG75M&tbnid=HUYytNlDtTlCiM:&ved=0CAUQjRw&url=http://www.mtrfoods.com/signature_outlets&ei=_n5xUb_HL8fHrQfA_oGIAg&bvm=bv.45373924,d.bmk&psig=AFQjCNF9g8emRyowgXwDze9TY3StYCPPYg&ust=1366478762853716

CONCLUSION


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THANK YOU


Documents

MTR PRESENTATION