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The true multi-service proxy from Ericsson
Multiservice proxyCommercial presentation
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 2
Is there an impact on your network?
Watching a YouTube video on a smartphone
sending 500,000 SMS simultaneously
0.5% of subscribers consume
40% of the network capacity!
Online gaming traffic increased
by more than 50% per subscriber
5% of the global Internet Traffic is Youtube!
Watching 3h of HD video per week
27GB per month
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 3
Mobile Data traffic Forecast
X66
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 4
Mobile Data Traffic Forecast
64%Video
Source: Cisco, January 29, 2009
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 5
The solution for your network
Internet
ServiceLevelMgmt
OSS
Marketing
DataMining
Location
Location
3PP
Media Transcoding
Mobile Packet Core
Applications/Enablers
Multiservice Proxy
Fixed Packet Core
User Security`
Antivirus ContentFiltering
AdvertisingPersonalization
MSDPCampaign
WebContentOn
Device Portal
MusicThreats StorefrontMobileAdverts MusicMobile
Adverts
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 6
What is multiservice proxy
2G2.5G3G4G
GGSN
IAS
SMS-C
Push Proxy Gateway PPG Services• Push Initiator authentication • push over sms• push over IP• ....
PAP/HTTPWSP
HTTP
WSP Browsing Proxy Services• user identification• user authentication• access control• information forwarding• content optimization• ...
HTTP• content cache
Browsing Proxy
RTSP
Streaming Proxy Services• user identification• service access control• URL redirect• ...
RTSP Streaming Proxy
- Real-time charging- Offline charging- User and service statistics- Subscriber activity tracing
Operation and Maintenance
Multiservice Proxy
TCP• TCP tunneling • user identification• user authentication • access control • host modification
Portal services
Multimedia Messaging
Internet
CorporateIntranet
Push Initiator
StreamingserverHTTPS
• TLS tunneling • user identification• user authentication • access control • host modification
HTTPS
RTSP
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 7
A typical network structure example of separate proxy solutions
Access & CoreAccess Control
Anti-Virus Content Filtering
Content Optimization
Content Cache
Subscriber repository
Scan EngineContent
Adaptation
RTSP Proxy
HTTP Proxy
WAP GW
Services
WAP GW
HTTP Proxy
RTSP Proxy
Access Control Content Filtering Anti-Virus
Content Adaptation Content Optimization
Content Cache
Multiservice Proxy
Ad-insertion
One Vendor Solution
Network simplification
CAPEX & OPEX Savings
Optimize – Accelerate – Secure - Monetize
One Vendor Solution
Network simplification
CAPEX & OPEX Savings
Optimize – Accelerate – Secure - Monetize
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 8
Content optimizationResponse Time - Combined Optimizations
0
10
20
30
40
50
60
70
80
Google image(search for word
mobile)
www.amazon.com www.bbc.co.uk www.dn.se
Dow
nloa
d Ti
me
(s)
Optimized
Unoptimized
A normal webpage is downloaded 2 times faster
30-70% bandwidth savings are possible with Video optimization
Average Bandwidth Usage - Combined Optimization for BBC.co.uk
0
20
40
60
80
100
120
140
no compression medium combined compression highest combined compression
Band
wid
th U
sage
(Mbi
t/s)
Average bandwidth usage for browsing BBC.co.uk at various levels of combined optimization (image, video and text)
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 9
Driver 1: enormous traffic growthFigure 9: Worldwide downlink traffic from cellular handsets, by region, 2008–2015 [Source: Analysys Mason, 2008]
Challenge: ”Network congestion”
Solution: ”MSP can save up to 70% bandwidth”
CTO
0
1 0 0
2 0 0
3 0 0
4 0 0
5 0 0
6 0 0
7 0 0
8 0 0
9 0 0
2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5
Dow
nlin
k tra
ffic
(PB
per
mon
th)
W e s t e r n E u r o p e N o r t h A m e r i c aD e v e l o p e d A s i a C e n t r a l / E a s t e r n E u r o p eC e n t r a l / S o u t h A m e r i c a D e v e l o p i n g A s i aR e s t o f t h e W o r l d
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 10
Driver 2: reduce capex & opex
Access & CoreAccess Control
Anti-Virus URL Filtering
Content Optimization
Content Cache
Subscriber repository
MIEP
Scan EngineContent
Adaptation
RTSP Proxy
HTTP Proxy
WAP GW
Challenge: ”architecture complex + many boxes”
Solution: ”Multiservice Proxy is a ONE box solution”
CTO
Multiservice Proxy
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 11
Driver 3: enhance user experience
CMO
› Image resizing (png, gif and jpeg)› Image conversion (png, gif and jpeg)› Image compression (jpeg)› Document conversion (excel, pdf)
Example image resizing for www.cnn.com
Challenge: ”same user experience on web and mobile”
Solution: ”Multiservice Proxy’s Content Adaptation Engine”
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 12
Driver 4: monetize internet traffic
› Sell new Value Added Services to consumers–Ad-Insertion–Anti-Virus Browsing–Anti-Virus MMS–Parental Control
Challenge: ”Don’t be a bit pipe”
Solution: ”Be a smart pipe”
CEO
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 13
WHY Multiservice proxy?› Scalability
–
Multiservice Proxy is the most scalable proxy on the market and commercially committed to 60,000 TPS without any major architectural changes.
› Flexibility–
Multiservice Proxy patent-pending Script Engine provides the means to completely modify the internal product workflow scripts, according to each customer’s needs. The result is reduced time to market without API’s.
› Value–
Overall TCO is lowest compared to competitors. Many free of charge built in features (MVNO, Optimization, Access Control, etc..)
› Ericsson as a Partner–
Ericsson is capable of bringing together all aspects of a Mobile network with our best-in-class system integration. Multiservice Proxy is The Single proxy of Ericsson.
Multiservice Proxy Commercial Presentation | Ericsson Internal | 2/221 09-FGC 101 0692 Uen, Rev A | 2010-03-19 | Page 14
Why ericssons Multiservice proxy?› A true multi-service proxy and has been for 10 years.
–
Ericsson has developed WAP 1.0 since 1998 and evolved this into MIEP 1.0 in 2001 and now Multiservice Proxy 5.2 in 2010.
› Over 140 customers in the direct traffic flow.–
Second largest has only over 90 + customers (Source: Ericsson BIC)› Best ISP in the market
–
99,9958 % for HA and 100% for SN in 2009› More scalable
–
Ericsson can scale up to 46000 TPS (10Gbit/s)in two cabinets and perform more TPS per server than any competitor. We are commercially committed to 60,000 TPS(40 Gbit/s) without any major architectural changes.
› Cost effective–
A one vendor approach provides a reduction in CAPEX and OPEX. The Ericsson Multiservice Proxy has replaced up to 5 nodes in one operator network
› Script Engine–
Allows for fast modifications of any browsing behavior without any API.
Ericsson is
an
end-to-end
providerEricsson is
an
end-to-end
provider