Published Ads

Martha Stewart Living, September 2009

Published Ads

Martha Stewart Living, February 2010

Luxury brandingResponsible for a complete re-branding of 115-year old Sferra Fine Linens in 2003. Redesigned logo; updated all business materials and packaging; re-worked identity on wholesale and retail selling floors. Revamped visual and verbal territories, from photography to website to copy voice.

Luxury brandingLogo redesign

AfterBefore

Luxury brandingVisual territory revamp of selling floor and photography

Luxury branding

Sferra shopping bag and gift box featured our signature persimmon colored interiors. Used for

press event giveaways and celebrity swag.

Luxury branding

Tommy Bahama Home

Luxury branding

Published Ads

Martha Stewart Living, January 2008

Published Ads

Martha Stewart Living, May 2008

Brand Launch 4-page Bind-in

Published Ads

Martha Stewart Living, May 2010

Proposed Ads

Proposed Ads

Proposed Ads

Proposed Ads

Proposed Ads

Packaging Copy

In-Store Collateral:

Posters

In-Store Collateral:

Posters

Product Copy

SHOWERAll glass is sheer, but full lead crystal glassware has a true warmth and life

to its clarity. Shower crystal stemware is uniquely patterned,

dappled with shallow, hand-cut droplets like rain on a window. Like

every piece of Martha Stewart stemware, it has stately lines that

express simplicity itself: an elegantly long, slim stem is balanced with a

fitting base, and topped with a softly rounded goblet. Martha likes its

substantial weight in the hand and its compatibility with so many

designs.

MODERN DAISYMartha Stewart finds

inspiration for designs in unexpected places. For

our Modern Daisy fine china, her spark was an

antique dressmaker fabric. It’s a playful, modern spin on an

elegant vintage design, creating a versatile

pattern that will mix and match easily with other

pieces from our collection.

Product Copy

Product Copy

The rolling edges of an antique heirloom plate that caught

Martha’s fancy are refined here to a spare and contemporary

form. Flourish’s crisp, clean rim is touched with the lightest

blush of Robin’s Egg, and draped with berries and

leaves. Marrying modernism with the tradition of delicate,

intricate drawing, this service becomes a fresh new

statement on style and elegance.

HOW Magazine

2010 International Design Annual

Special Merit, Invitations and Cards

Awards

HOW Magazine 2010 International Design Annual Award Special Merit, Miscellaneous Recipe Tea Towels

Martha Stewart Collection at Macy’s

Awards