MSc Digital Leadership 2017Lyon Confluence Campus

Good reasons to choose BSB

Among the Top 1% of Business Schools in the world

20-40 students/class, face to face classes, a dedicated team for supporting and

integrating new students

A multicultural environment: international students, international faculty

An international network :13,000 alumni, 165 partner universities, 1,500 companies

Unique insights in the corporate world: work placements, business simulation

games, case studies, group projects (…) and market oriented specialisations

ACADEMIC

EXCELLENCE

STUDENT SUPPORT

STRONG

INTERNATIONAL

DIMENSION

PROFESSIONAL

TRACKS

Laetitia Bakedeck – Alumni 2017 - Cameroon"BSB allows every single student to describe their professional project. There is a real student coaching and my stay in the school strengthened myprofessional project back in my country, in Cameroun. Moreover, several associations give the opportunity to be in contact with different cultures and ithelps us fit in a brand new environment."

Modern campus

A "Start-Up" Campus in Lyon

Lyon: 1st Best City to study in France*

A vibrant European metropolis, capital of the

"French Tech" and affordable (cost of living approx.

€900/month including accommodation)

Modern and easy-to-access facilities in

Confluence district, the new business centre of Lyon

A digital and collaborative environment with a

start-up spirit to encourage the entrepreneurial spirit

Classes dedicated to the digital thematic and

events in partnership with "Digital League", a French

and dynamic digital association

BSB new campus in Lyon

* Source: student magazine L'Etudiant 2017-2018

Students at BSB Lyon campus

Confluence District in Lyon

Programme content

MSc Digital Leadership main features

Non-contractual document, courses may change one year to another

First term: September - December

• Management Core courses

• Specialisation courses

Second term: January - April

• Advanced courses

Third term: May - August

• Professional thesis/dissertation

• Work placement (not compulsory)

Dr Yann TRUONG,

Head of the MSc Digital

Leadership.Duration : 1 academic year / 60 ECTS

Tuition fees : € 12,000

Next intake : September 2018

Face to face classes : over 400 hours

100% English taught

The outline: MSc Digital Leadership

Societal impact on digitalization and

technologic futurology

Focus on the future

consequences of the

digitalization more than the

actual facts, not only

business/management-

oriented

Become a creative, innovative entrepreneur

Be a visionnary:

have a long-term

focus

Objective:

To help students acquire critical

skills to navigate through the

digital world and seize

opportunities to value creation.

Non-contractual document, courses may change one year to another

"With 4,000 companies, 34,000 jobs and 1,000

researchers, Lyon is a dense digital region […] and

builds is own ecosystem: 8 incubators, 5 start-up

accelerators, 7 co-working spaces, 2 Fab Labs, 1 living

lab and many specialised nurseries such as Pixel and

Rives Numériques." Les Échos Magazine

MSc Digital Leadership courses

SEMESTER 1 SEMESTER 2

Non-contractual document, courses may change one year to another

Management core coursesBusiness Ethics, Strategic Management,

Corporate Governance,Research Methods

MSc specialisation courses •Creativity and innovation management

•Writing business plans and pitch perfect

•Marketing 3.0 and the digital consumer

•Collaborative economy in the digital age

•The digital world

Some learning topics•Design thinking, Management of creativity

teams, Knowledge management, Strategic

management of innovation, Disruptive innovation

theory

•Marketing of innovation, new media, E-

commerce, globalization of consumers

•Sociological perspectives of collaboration

•Connected objects, Smart cities, big data.

MSc advanced courses:•Social media and new media

•Finance and economics for project leaders and

entrepreuneurs

•The digital project (field work: attend professional

event + coaching by an expert)

•Digital entrepreneurship

•Business game simulation

Some learning topics•Community management, social media marketing,

social dynamics

•Break-even analysis, project budgeting and

controlling, fundraising for new ventures, enterprise

valuation

•Digital phenomena, digital ecosystems

•Develop and test a new idea, design a product,

develop the offering, complete a business plan,

commercialize a product

•Establish a virtual business in a competitve and

innovative environment

MSc Digital Leadership distinctive features

Field works where students practice and carry tasks on the ground

Frequent interventions by digital companies managers, during and out of the courses

Students participation in co-organized events with the Digital League

The MSc Digital Leadership is sponsored by:

Some famous headquarters in the region:

Career opportunities & job markets

What companies are looking for in the digital sector:

• 3 major positions: Chief Digital Officer, Product owner, Data analyst

• 3 major personal skills: agility, capacity of communication with other services, perfect understanding of business, marketing and IT stakes

• 3 major technical skills: project management, identify ROI leverages, master analytics tools

Non-contractual document, courses may change one year to another

Jobs to target after the MSc Digital Leadership

Project management

•Brand content manager•Social Media manager•Acquisition manager•CRM loyalty manager

Income 0-5years: 34-50K€

E-marketing

•Data scientist/analyst•Product owner•Traffic manager•Media manager

Income 0-5years: 35-58K€

Trade

•Customer manager•Web designer•HTML Integrator•E-merchandiser

Income 0-5years: 25-65K€

Requirements and admission procedure

Admissions calendar :

*The deposit is refundable in case of visa refusal or non obtention of the degree required

for the admission

Nov. 20, 2017 From Nov. 23 to 27 Nov. 29, 2017

Jan. 8, 2018 From Jan. 15 to 18 Jan. 22, 2018

March 10, 2018 From March 19 to 22 March 26, 2018

April 12, 2018 From April 19 to 23 April 23, 2018

June 7, 2018 From June 14 to 18 June 18, 2018

Results of

admission

Application

deadlinesInterviews

Requirements :

•English language certificate

equivalent to TOEIC 785, IELTS

6.5 (for non-native speakers)

•Holding a non-French Bachelor

degree or a French Master 1

Admission process :

• On-line application form: click here

• Oral motivation interview (Skype)

If admitted, confirmation by paying a €3,000 deposit*

For more information, please contact us: info-international@bsb-education.com

Or check our website: http://www.bsbu.eu/