ANNUAL EVENT 2018March 12-13, Lyon

Hosted by

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Table of Contents

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WelcomeUseful Information Program and Agenda About AGES Keynote Speakers Honorary Members and Experts PartnersYour Notes 22AGES Annual Meeting 2019 23We are AGES 25

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experts in their field, delivered their scripts at the end of 2017 and an independent body of experts reviewed them. Now we are pleased to introduce the first sections and to inform you about the way forward at our event. The Guide will be complet-ed in summer 2019.

As at previous events, we invited distinguished personalities from various sectors to speak to us about their business and challenges. We are sure their presentations and the interaction with them will inspire you. We thank the speakers for sup-porting our movement and becoming true ambas-sadors of AGES. Many activities of AGES would not be possible without our long-term partners EY Group and SOS Global, so I take this opportuni-ty to thank them, on behalf of all members and associate members, for their continuous support.

Last but not least, let me express my many thanks to our host, GL events. Olivier and François-Régis with his team have set a perfect stage for us in Lyon. I am sure you will discover the unique French touch during the event.

With a myriad of mega events in 2018 you are all certainly more than busy, so thank you for com-ing. Let me wish you a most enjoyable Annual Event, with fruitful talks and new encounters.

Daniel Cordey

Welcome

Daniel CordeyAGESChairman

Dear participants

This 4th Annual Event 2018 will again be a unique gathering of personalities and experts of the international event builder’s industry. On behalf of the board of AGES, I wish a warm welcome to our members, partners, associate members and to our speakers and guests from around the world. In particular, I welcome the new members and associate members who joined our association within the last year. With their product offering and specific capabilities, they add value and further enrich our event builder’s community.

2017 may have been a year of contradictions or uncertainties, paired with just a few mega events, yet it was a good year for our trade. With a growing economy in most market areas, more funds went into events providing a stable basis for our business. It was a good year for AGES, too. We developed the dialogues with govern-mental bodies and organisers and successfully arranged first workshops or sessions. Encouraged by the feedbacks, we will further develop the for-mat of such activities.

The highlight however, was the kick-off of the AGES Guide project, thanks to the financial sup-port we received from a majority of our mem-bers. The Guide will build a strong educational tool and assist event organizers, building author-ities and governmental bodies in dealing with our industry. The selected authors, being recognized

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Olivier FerratonGL events

CEO

Welcome to our UNESCO World Heritage City of Lyon, and welcome to GL events!

We, at GL events along with those of us who have been dealing with events for long enough, have witnessed the profound evolution of our industry. This year our Group will celebrate the 40th anni-versary of its birth, close by what has now be-come our Matmut Gerland Stadium. Throughout those 40 years, the event industry has grown tre-mendously; it has also moved from the sidelines of the Marketing and Communication Divisions of major corporations, institutions, and event coun-tries to the heart of their strategies. When Proj-ect Managers would learn on the job, they now attend focused secondary educational programs and Masters. And when business owners or sales managers would knock on the doors of Organiz-ing Committees, one after the other, trying to negotiate somehow unbalanced contracts, they have now decided to get organized, and “hunt in pack”, thus creating AGES! As one of the leading players of the exhibitions and events markets, It is a great pleasure to be part of this Association, and to host its members, speakers, sponsors and guests, especially on this year of anniversary for us. But beyond the pleasure of spending some time together, we also must take advantage of all

this experience and brain power gathered for two days to prepare ourselves for the challenges ahead, and turn them into opportunities. New territories, new markets, newcomers, new norms, new rules on site, new ways of doing business. So let’s share all that together, in a convivial, friendly, and professional way, as we have done so for these past four editions. Let’s come up with fresh ideas, and proposals with the view to con-tinue to strengthen our industry and its suppliers, i.e. us. Again, AGES! Welcome to Lyon, welcome to GL events!

Olivier Ferraton

Dear members and guest, dear members of the industry

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Useful Information

Hotel Novotel Lyon Confluence 3 Rue Paul Montrochet

LyonTel. +33 43 723 6400

Conference venue Conference Venue “Espace 1ère Ligne” Matmut Stadium

Breakout rooms Conference Venue “Espace 15” Matmut Stadium

Welcome reception Mob Hotel 55 Quai Rambaud

Official dinner Hermès II, Lyon City Boat 13 bis Quai Rambaud

Accreditations Welcome set with accreditation badge Welcome DeskReception Novotel

Locations

ContactsOrganisation Antoinette Koerts Tel. +31 683 59 1777

Host François-Regis Picolet Tel. +33 68 506 8303

Hotel Marie Anne Tracol Tel. +33 43 723 6400

AGES Daniel Cordey Tel. +41 79 407 0606

MiscellaneousDresscode Business casual or smart casual Throughout the event

WLAN Conference Network: LOURUGBY Login: AGES2018Password: AGES2018

WLAN Hotel room As per instructions at check-in

Local Transport Organized shuttle bus to conference location and back Berthelet Bus

GuidesMatmut Stadium Yann Roubert, President of the LOU Rugby

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All day Arrival and check-in; Room check-in begins at 12:00 Hotel Novotel

14:00-18:00 Information package and badges available at reception Welcome desk

Optional activity, upon registration

Individual visit of “musée des confluences” www.museedesconfluences.frPre-registered voucher available at the reception

86 quai Perrache Lyon

For Board Members17:00 Board Meeting Hotel Novotel

For all participants18:30 Welcome Reception with apéro riche

sponsored by AGES10 Minutes walk from Novotel hotel

MOB Hotel Confluence55 Quai Rambaud

20:30 Individual dining City

Sunday, March 11, 2018

Program and Agenda

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Monday, March 12, 2018

8:15 Transfer by bus to conference venue “Matmut Stadium” Lobby hotel

9:00 Opening Address Daniel Cordey, Chairman, AGES Olivier Ferraton, CEO, GL events

Conference venue at Matmut Stadium

9:15 Bill Hanway Executive VP, Global Leader Sports, AECOM

10:00 Prof. Uwe Brückner Partner, Atelier Brückner

10:45 Morning break

11:15 Frédéric Hohl Executive Director, Fête des Vignerons 2019, Vevey

12:00 Lunch break

13:15 Anthony Piqueras Director, Paris 2024 Olympic and Paralympic Games

14:00 Dr. Balázs FürjesGov. Commissioner for Major Budapest Developments

14:45 Afternoon break

15:15 Manuel NogueiraManaging Director, And Architects Ltd

16:00 Pascal PortesBoard Member/COO, Match Hospitality

16:45 Closing of Conference

17:00 Group photo, followed by Pre-arranged one-to-one meetings or Guided visit of Matmut Stadium

“Espace 15” Matmut Stadium

18:00 Transfer by bus to hotel Novotel Confluence Stadium entrance

19:1519:30

end approx. 23:00

Walk to access the dining boatBoarding on “Hermès II” with welcome drink, followed by Official Dinner hosted by GL events Cruising on Saône river

Lobby hotel

Hermès II

AGES Conference for Members, Associate Members, Partners and Guests

Program and Agenda

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Tuesday, March 13, 2018

8:15 Transfer by bus to conference venue „Matmut Stadium” Lobby hotel

8:50 Opening Daniel Cordey, Chairman, AGES

Conference venue at Matmut Stadium

9:00 Masamitsu Isaka Senior Director, Tokyo 2020 Olympic & Paralymic Games

9:45 Speed presentation by various members

10:15 Coffee break

10:45 Presentation of Guide SectionsSection 1: Michael Halchak, Principal, PopulousSection 2: Paul May, Executive Director, Trivandi

Outlook of Guide SectionsSection 3: Chris Iddon, Managing Partner, Tes PartnersProgram 2018: Daniel Cordey, Chairman, AGES

11:30 Maarten Kormelink, EY, AGES PartnerSteve Gruning, SOS Global, AGES Partner

12:00 Surprise activity

12:30 Lunch break

13:45 Annual Activities of AGESDaniel Cordey, Chairman AGES

For Members 14:00

General Assembly Meeting Daniel Cordey, Chairman AGES

15:00 Official Closing of Annual Event 2018 Transfer by bus to hotel Novotel Confluence or individual departures

Entrance stadium

Optional, upon registration15:15

Pre-arranged one-to-one meetings

Conference venue at Matmut Stadium

Presentation and General Assembly of AGES for Members, Partners and Guests

WELCOME TO THE WORLD OF EVENTS

As an integrated Group in the events business, GL events is developing across three big events markets: trade fairs / exhibitions for professionals or the general public – congresses and conventions – cultural, sporting and political events.The group works for a large number of institutional and private clients in France and abroad, priding itself on achieving its clients’ ambitions and objectives.

© G

L ev

ents

COP 22 – Marrakech, Maroc – Architects : Oualalou + Choi

www.gl-events.com

2017 Sales

953,8Mc+90 Locations worldwide

200 Proprietary trade shows

40 Venues under management(with a combined public access area  of more than 1.2 million m2)

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About AGES

The Association of Global Event Suppliers (AGES) is a not-for-profit organi-zation, consisting of reputable event companies and market leaders in the event industry, all having a unique track record with an outstanding work experience.These global event suppliers are front runners in the development of new technology and services. The members offer services and works in all over-lay work categories and are established in more than 65 countries world-wide. Together, the members of AGES provide services and temporary infrastructure worth more than 2 billion euros each year.

AGES sets a high standard to reliability and quality of work performance and admits members who adhere to the code of ethics and professional conduct as defined by the association.

With large events being awarded to countries with a young event industry, AGES understands its educational responsibility and supports organizers and local event suppliers in the planning and delivery process.

Taking on ResponsibilityAGES promotes temporary and semi-permanent infrastructure required to host international sports, culture and entertainment events.

Together with governmental bodies and organizers AGES develops suitable standards and procedures to obtain sustainable, cost-effective infrastructure solutions for future events.

AGES is the international label for quality, safety and reliability of the grow-ing industry of global event suppliers.

• Represent the international event industry and take a pivotal role in the development of the event construction and recognized label for quality and reliability for temporary infrastructure works

• Contribute to a sustainable development and a cost-effective delivery of infrastructures required for large events

• Be a partner to governmental bodies, key stakeholders and organizers of large sports events to address the capabilities, to promote the possibilities and to maintain the interest of the event supplier industry

Vision of AGES

Year established: 2014

Headquarters: Bern, Switzerland

Phone: +41 79 407 06 06

Website: www.ages.international

Contact: Daniel Cordey

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Keynote SpeakersThe Association of Global Event Suppliers is pleased to introduce the following industry experts (in alphabetical order) as keynote speakers for the AGES Conference.

Prof. Uwe R. Brückner

Scenography is a contemporary, multidisciplinary and holistic design disci-pline for architecture, exhibition design and art installations that make use of the dramatic structures of literature, theatre, opera, audio, drama and film. Good scenography creates spaces of poetic resistance and remember-able experiences. The different aspects of scenographic architecture and venues will be exemplified by featuring projects of ATELIER BRÜCKNER.

Prof. Uwe R. Brückner is architect, stage designer, scenogra-pher and curator, founder and creative director of the interna-tionally operating ATELIER BRÜCKNER (1997).

As a founding member of the Institute of Interior Design and Scenography at the Academy of Art and Design FHNW in Ba-sel (2001) he teaches as professor for exhibition design and scenography since 2003 and is co-responsible for the orien-tation of the content at the Institute for Interior design and scenography.

With more than 300 lectures, international lectureships, workshops and jury memberships in over 20 countries, he is renowned as internationally successful exhibition designer and sought-after expert for museum architecture, scenography and exhibition design. Following his design philosophy “form follows content”, Prof. Brückner focuses on the individual, content-generated design of spatial stagings and stands for a holistic, integrative, multidisciplinary, synaesthetic and con-tent-consistent design approach.

Architect, scenographer, creative director and founder of ATELIER BRÜCKNER

As a leading sports nation Hungary has developed a strategy of hosting ma-jor sports events in the future. The most successful 17th FINA World Cham-pionships in Budapest and the 2024 Olympic and Paralympic bid underline this ambition. Balázs will share the experience of last years‘ World Champi-onships and provide an insight about Hungary‘s event strategy.

Balázs FürjesGovernment Commissioner for Major Budapest Developments

As Government Commissioner for Major Budapest Develop-ments, Balázs Fürjes is at the vanguard of citywide strategic planning development and renovation. He has steered city-de-fining projects that include Papp László Arena, Groupama Are-na (New Ferencváros Stadium), Ludovika Campus, the House of Fates, and the redesign and construction of Aquarium Music Centre and conference hall.

Current projects under the guidance of Mr. Fürjes include MOME Laboratory Campus at Moholy-Nagy University of Art and Design, expansions to Ludovika Campus, the renovation

of Orczy Garden, the construction of Duna Aréna and the new 67,000-seater Ferenc Puskás Stadium.

He is a lawyer by profession and worked in the private sector as a senior executive in real estate development and legal counsel for 15 years. He is the president of NGO “I love Bu-dapest” established by well known Budapest patriots in 2004. He led the Budapest 2024 Olympic and Paralympic Bid.

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Bill Hanway

The approach to major sporting events, especially the Olympic and Paralym-pic Games is evolving. A renewed emphasis on temporary venues and using innovative technology to reduce cost and environmental impact is becoming a key priority. Bill will present this approach in the developing design for the LA 2028 Olympic and Paralympic Games.

Bill is an Executive Vice President and the Global Sports Leader at AECOM, the global design, infrastructure and construction services firm. Trained as an architect, Bill’s work focuses on large scale regeneration projects, major sports events planning, and sports venue design. He works closely with politicians, civic leaders and key stakeholders to leverage the capital investment required to host a major sports event to both help regenerate areas of cities that are socio-eco-nomically challenged as well as delivering catalysts for future development.

He currently leads the AECOM team for the Los Angeles 2028 Olympic and Paralympic Games and served as the Director of Venues and Infrastructure during the candidate city bid phase. Previously, he led the AECOM team that delivered the London 2012 Games and Legacy masterplan as well as the Rio 2016 Games and Legacy masterplan. He also served as an advisor to the Tokyo Metropolitan Government on Tokyo 2020. Other recent projects include the Golden 1 arena for the Sac-ramento Kings – the first LEED Platinum sports facility in the world.

Executive Vice PresidentGlobal Sports Leader, AECOM

Frédéric Hohl

The Winegrowers Festival is a unique celebration in the world that takes place once a generation in Vevey, on Lake Geneva, since 1797. The 12th Winegrowers Festival will take place in 2019. The celebration, which has been inscribed on UNESCO‘s list of intangible heritage is preparing to re-ceive a total of nearly one million visitors. The artistic director is the well-known Compania Finzi Pasca.

Frédéric has been active in tourism, hotel business and events since 1989. His specific area of expertise is the organisation of public and private events.

His career began in the hotel and restaurant business, man-aging large hotels in Geneva and Crans Montana. In 1989 he founded the theatre-café “P’tit Music’Hohl” and acted as Director of “Fêtes de Genève” for many years. In 2000 he created his own event organisation company, New Events Production SA (Nepsa), became Director at Expo.02 (Swiss National Exposition) and from 2003 to 2008 the producer of

the “Revue Genevoise”. In 2008 he organized the Public View-ing “EuroFoot” in Geneva and acquired the congress man-agement company Symporg SA. He was elected Deputy of the Grand Council for the Canton of Geneva from 2005-2016 and remains until now active as President of Genilem Vaud/Gene-va and in the organisation and production of diverse events and congresses.

In 2015 Frédéric was appointed Executive Director of the “Fête des Vignerons 2019” which is a unique cultural celebra-tion and the largest single event ever hosted in Switzerland.

Executive Director Fête des Vignerons 2019

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Keynote Speakers

Manuel Nogueira

Overlay and temporary buildings have become indispensable for host cities to secure a sound legacy plan, but aren‘t there other usages beyond large sports events? As the number of people within cities increases across the globe at a vast rate, temporary shelter and displaced communities take on a new importance. Perhaps the legacy of temporary event venues lies in new community centres, schools and other shared structures?

And Architects are a global architectural practice based in London, established in1998. The practice has delivered per-manent and temporary buildings including stadia, training facilities and sponsor pavilions for global events. During the London 2012 Olympic Games, And Architects helped deliver six temporary buildings, which included showcase pavilions for BP, Coca Cola, BMW, EDF and a temporary basketball training facility.

And Architects most recent and significant temporary building was the 12,000 seat Handball Arena for the 2016 Rio Olympic

Games which is to be dismantled and the component parts are to be reused to build four separate schools in Rio.

We believe that successful buildings are a product of partner-ship and strategic brief development that can have a sustain-able legacy. And Architects have received the International Olympic Committee IAKS Silver Medal Award 2017, the Inter-national Paralympic Committee IAKS Distinction 2017, Winner of AR MIPIM Future Sports Project Awards 2017.

Managing Director And Architects Ltd.

Masamitsu IsakaSenior Director of Procurement The Tokyo Organising Committee of the Olympic and Paralympic Games

Masamitsu Isaka, the senior director of procurement for The Tokyo Organising Committee of the Olympic and Paralympic Games, has started working at Toyota Motor Corporation since April 1984 and joined the organisation in January 2015.

In addition to that, he has experiences in working at depart-ments of Legal, Auto Parts Purchasing, Purchase Manage-ment, Secretary, Plant Administration, Procurement Planning and Material Equipment Procurement at Toyota Motor Corpo-ration.

The Tokyo 2020 Olympic and Paralympic Games are looking to develop smart infrastructure solutions. Following his introduction of the overlay pro-gram at the Annual Event 2017 and the workshop in Tokyo, Masamitsu will provide an updated and final information prior to the launch of the tender process. He will speak about the schedule and the order plan and inform about other business opportunities.

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Paris 2024’s far-reaching and ambitious project is built on the principles of Olympic Agenda 2020, and the Games Management 2020 initiative, recently established by the IOC to further reduce the cost and complexity of hosting the Olympic Games. Anthony will outline the venue and infrastructure con-cept and explain the roadmap to the Games in 2024.

Anthony PiquerasTechnical Director Paris 2024 Organising Committee for the Paris 2024 Olympic and Paralympic Games

As Technical Director of the bid committee, Anthony Piquer-as played a key role in helping Paris become host city of the 2024 Olympic and Paralympic Games. In charge of the Games concept, he actively developed the Venue Master Plan in line with the IOC Agenda 2020.

Anthony Piqueras had previous experience in organizing some big sporting events. He started his Sport carrier as Deputy COO of the 32nd and 33rd America‘s Cup in Valencia, Spain. He was also involved as sport consultant in the bid and/or

organisation of several other events, among others the UEFA Euro 2016, the 2009 World ski championships, the Youth Olympic Games 2020 in Lausanne, the World Expo Shanghai 2010, etc. Former IOC expert on venues and infrastructure and technical expert for Tokyo 2020, he developed a deep knowledge of the Olympic requirements on these areas.

Civil engineer, he is also an urban planning professional, par-ticularly in relation to sports factilities, and has led consulting projects for Olympique Lyonnais, several French cities and U Arena in Paris-La Defense.

Founded in 2007, MATCH Hospitality AG is a major player in the sports hospitality arena, delivering turnkey solutions to clients in the areas of sales and operations. Pascal will provide an insight about the business environ-ment and model of MATCH Hospitality.

Pascal PortesBoard Member/Chief Operating OfficerMatch Hospitality AG

Pascal Portes (58) is a former French professional tennis play-er of the 1980s. He reached the round of 16 at the US Open in 1980 and represented France in the Davis Cup between 1979 and 1984. At the end of 1981, he is No. 2 French and in 44th place at the ATP worldwide ranking. Pascal ended his career in 1985 and in 1986 he founded his company BPO in the sports business and in particular in the growing field of Hospitality business. BPO was acquired by the Havas Group in 2000.

In 2003, Pascal was hired by iSe-Hospitality (FIFA rights holder for the 2006 FWC) to organize and implement the hospitality program for the 2006 FIFA World Cup in Germany. He then joins MATCH Hospitality in 2007, the Official holder of FIFA‘s hospitality rights, where, as Chief Operations Officer, he manages hospitality programs for a series of major events, including the 2010, 2014 and 2018 FIFA World Cups, but also the 2009 - 2013 - 2017 FIFA Confederations Cup and the 2011- 2015 FIFA Women‘s World Cup.

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Honorary Members and Experts

Guy LodgeHonorary Member

Guy is responsible for overlays and temporary infrastructure works at many large events and is an experienced IOC consultant.

Gilbert FelliHonorary MemberGilbert Felli was successively the IOCs Sport Director and Olympic Games Executive Director between 1990 and 2014. Since then, he is fol-lowing various projects as Senior Olympic Games Advisor to the IOC.

David StubbsExpert on Sustainability

David is an internationally recognized leader in sustainability, environmental management and conservation biology.

Falco ZaniniExpert on Health & Safety

Falco handles event safety and premises licensing applications and is Fire Safety Advisor, Health and Safety Advisor and CDM Coordinator.

Honorary members of AGES are personalities with an unique experience in temporary infrastructure for Events and who are specifically supporting AGES in achieving its goals.

AGES works with experts in different thematic areas. They understand our business well and are available to support members in their field of expertise.

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Partners

EY 20SOS GLOBAL 21

To achieve our objectives, we need partners who believe in the benefits of our initiative and who are ready to support our activities with their compe-tences.

We are proud to introduce our long-term Partners:

• EY Group for the business category “Assurance, Tax and Legal”

• SOS Global for the business category “Logistics and Transportation”

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EY

Bart Wolters

bart.wolters@hvglaw.nl

Phone +31 88 407 0204

Maarten Kormelink

maarten.kormelink@nl.ey.com

Phone +31 88 407 3657

Year established: 1883

Headquarters: London, United Kingdom

Phone: +44 20 7951 2000

Website: www.ey.com

Contact: Maarten Kormelink

Products or ServicesEY is a global leader in assurance, tax, transaction and ad-visory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies all over the world. We play a critical role in building a better working world for our people, for our clients and for our communities.

EY also has a fast growing legal global network that brings together more than 1.800 legal specialists in 70 countries.

Markets Served (a.o.)• Real Estate, Hospitality and Construction• Media and Entertainment• Private Equity• Banking and Capital Markets• Automotive and Transportation• Wealth & Asset Management and 10 other industry sectors

Locations728 offices in 150 countries with more than 210.000 people employed

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SOS GLOBAL

Year established: 1986

Headquarters: New Bern (NC), USA

Phone: +1 252 635 1400

Website: www.sosglobal.com

Contact: Stephen O‘Connell

Products or ServicesSOS Global is a freight forwarder specialized in event & sports logistics. With offices throughout Europe and the Americas and longtime partners in every corner of the world, SOS Glob-al is uniquely positioned to offer true operational (24/7/365) control of logistics for major events worldwide.

SOS Global has over 3 decades of experience from prelimi-nary budgeting to execution throughout events. SOS Global prides itself on positioning onsite personnel during crucial project periods to allow our customers to concentrate on their core responsibilities of the event.

Markets ServedGlobal coverage for Sporting Events, Orchestra and Mu-sic Touring, Film/TV Productions, Broadcasters, Motorsport Events, Fairs and Exhibitions.

LocationsHamburg (Germany), London (UK), Moscow, (Russia), USA – 10 offices serving all North America

USA: www.sosglobal.comStephen O’Connellsoconnell@sosglobal.com+1 252 635 1400 (New Bern office)

Europe:www.sosglobal.euMichael Tenenbaum m.tenenbaum@sosoglobal.eu+49 40 611 6407 0 (Hamburg office)

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Your Notes

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AGES Annual Meeting 2019

AGES announces AGGREKO to host the next Annual Meeting!

Save the date: March 24-26, 2019

Location: Dubai, United Arab Emirates

AGES Annual Meeting 2019

AGES announces AGGREKO to host the next Annual Meeting!

Save the date: March 24-26, 2019

Location: Dubai, United Arab Emirates

Our power, heating and cooling sets the stage for your eventYou want your event to be remembered for all the right reasons… delighted spectators, hours of uninterrupted viewing… and the power to ensure it happens. For more than 50 years we’ve been providing that critical power, experience and expertise. Together we can create a winning partnership, whatever your event.

Specialist in power, heating and cooling for events

Visit us at aggreko.com to get in touch

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• Adunic• APCG• Citec• DHL• Egabriel• Gerflor

• Global Infusion• Gracenote• incast• Populous• Rock-it Cargo• Ryano Logistics

• SEL Logistics• Trivandi• Waiver Logistics• WNY• ZND UK

Members

Associate Members Partners

We are AGES

ages.international

Association of Global Event SuppliersBollwerk 21

CH-3011 BernSwitzerland

info@ages.international