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Mr. Royal Let’s Save the Planet!
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Respect and Save the Environment
In collaboration with
Copertina.indd 419/07/11 09.42
Promo Comic of the newborn projectMr. Royal Respect and Save the Environment
Royal Continental HotelVia Partenope 38,44 Napolitel: +39 0812452068www.royalcontinental.itmail: [email protected]
All characters and drawings by ©Andrea ScoppettaPrinted in July 2011 - Tipolitografia Volpicelli s.n.c.Printed on environmentally friendly paper and FSC certified eco-label
Writer:Stefano AscariCesare NaldiAndrea Scoppetta
Drawings:Andrea Scoppetta
Inks:Gianluca Maconi
Colors:Gianluca MaconiAndrea Scoppetta
Layout and Graphic Art:Andrea Scoppetta
Translation:Camilla Balsamo
Care and Supervising:Marco Zuppetta
Publishing Project:Claudio Curcio
Ideated by:Cesare Naldi Gianluca PiconeMarco Zuppetta
In collaboration with
Publishing Management:
Respect and Save the Environment
The pleasure of waking up in our rooms and enjoya sublime, unique landscape:
Vesuvius and the Gulf of Naples.
Copertina.indd 319/07/11 09.42
We decided to tell the whole story because we would love this path to be shared.
We still are astonished of discovering how amazingly this ethic choice matches the real business - especially in those
years, flogged by economical crisis.
We decided to share this adventure through a cartoon – easy tool, sweet chuckle – in the hope for those measures displayed to be imitated; both in similar business and houses. In facts, Mr. Royal – allegorical character representing our management – will show some of the actions accomplished by the company to reduce its environmental impact.We chose to involve our suppliers: they helped us more than anyone else to individuate virtuous behaviors and put them into practice.
It looks undeniable to us: sustainability requires investments, but goes along with saving resources; this is how it is bound to spread in all com-panies and houses. Also the ones belonging to the few that still look unaware of how much our planet is changing.
Teresa Naldi, President Royal Group Hotels & Resorts
Let’s Save
the Planet!
I LOVE SAVING THE PLANET!
We challenged ourselves by getting involved in a project of eco-sustainability since 2008. The target has always been very clear to us: minimize the environmental impact of our hotels. We started up with Royal Continental, Naples, because it gathers in itself all the complexities typically defining the hotel business.
fumettoENG.indd 1 19/07/11 09.40
…The planet is in danger… pollution
increasing…
What a mess...
I must do something!
I am willing toreduce at a minimum the environmental
impact ofmy company.
Hello… can I speak to nhp? I need your
help.
Nice to meet you, my name is Valerio and…
I solve problems
Soon afterwards
First of all, we have to reduce the amount of products bound to become trash.
Good morning, this is Mr. Royal
fumettoENG.indd 2 19/07/11 09.40
Then we have to reuse as much as possible.
And where reuse isn’t possible, we have to recycle!
Thank you Valerio! But we shall not forget our clients… It will be tough,
but we can make it.
…nor anyone working in the company…
…nor costs, obviously… …and take care of theenvironment of course!!!
From now on I have a new mission: SAVE THE PLANET!
NHP servizi energetici integrati
Via Cornelia dei Gracchi n. 28/C, 80126 Napoli - ITALYTel.: +39 0812457416 - Fax: +39 0817642528Web: www.nhp.it - Mail: [email protected]
fumettoENG.indd 3 19/07/11 09.40
Good Grief! How many plastic
bottles!
Goodness, This is so much plastic to throw away… Not to speak of the pollutants related to the transport of
all that!
Every year, with theplastic bottles we use,
we could be able to cover an entire soccer field.
... I NeeD YOUR NATURIZZATORI-
DISPENSERS
I have to find a solution.
Sidea firm...
fumettoENG.indd 4 19/07/11 09.40
Filtered water, cool, sparkling or not, perfect to drink and the planet fears not!
S.I.D.E.A. ITALIA
OUR SIDEA MAN Pasquale Matrone, tel.: +39 0818507321 - +39 3385235079 mail: [email protected]
I LOVE SAVING THE PLANET!
Good job!
From now on we willuse glasses and jugs.
No more plastic!
fumettoENG.indd 5 19/07/11 09.40
Nooo!I ran out of blue ink, now I have to change
the whole toner!
That’s impossible!This cartridge isn’t compatible with the
printer!
We have hundreds of different printers in the offices! It’s Chaos! Everyone needs
cartridges of a kind and we don’t ever know whom to call to seek assistance…
Not to speak about the ton of solid waste we produce! I don’t know where to stuff it anymore!
For every toner’s sake! This is a com-plex problem! We
have to find better printers and we need to use them in a more rational
manner…But I guess I know
whom to call!
Hello,Varriale Company?
Whatever! What’s going on around here?
Already out of color? I refilled black just last
week!
With the current prices it’s almost worth buying a new printer every time…
Better than get it fixed…
fumettoENG.indd 6 19/07/11 09.40
And this was the last one to set! The whole net is now complete and working.We also substituted all the refills.
We will share those new prin-ters… the maintenance will be a lot easier now! And we will at the same time reduce the waste!
Using printers meant for intensive-work
we would save a lot in changing
components…
And using them as Fax-servers we’ll receive fax
directly in our email inbox… saving paper!
So, as I frequently
say…
Well done!
GIOVANNI VARRIALE S.r.l.
Via S. Anna dei Lombardi n. 29/30, 80134 Napoli - ITALY Tel.: +39 0815524070 - +39 0815514517 - Fax +39 0815800111Web: www.varriale.it Mail: [email protected]
dealer:
fumettoENG.indd 7 19/07/11 09.40
Good morning,How may I help you?
Hem, yes! Your curiosity
surely is ap-propriate…
So we decided to ask Hotelservice for washing, the laun-dry of PEDERSOLI
group...
I am so glad to stay at your HOTEL Mr. Royal, But I am to ask some questions about the manage-ment of Hydro-resources … I am very concerned, you know, I really do care about water systems
and drains.
So, anyway, blah-blah,In particular, here, to say that… blah-blah, Oh, this is true, here…
Some time ago we realized how in sanitizing the laundry we needed to wash it all at a very high temperature and with a great waste of water and energy…
fumettoENG.indd 8 19/07/11 09.40
PEDERSOLI Group
Assago (MI) - ITALYTel.: +39 0248844854 - Fax: +39 0248844852 Web: www.pedersoli.com - Mail: [email protected]
They assure us a highly sustainable service and helped out in correcting
some incorrect, very aggressive washing
behaviors…
It happened that a towel might be used for sweeping a win-
dow, and a tablecloth could temporary turn
into a dishtowel
Good Grief!
And at the same time we sensitized our clients’
awareness on the issue… not to be careless of
linen and towels!
Well, anyhow, though, you persuaded me. Such a care of the environment is not
spread nowadays, isn’t it? Though.
I LOVE saving the planet!
Exactly!Though.
fumettoENG.indd 9 19/07/11 09.40
The bunch of empty bottles we stocked up this week has buried
Mr. Royal!For heavens sake!
Here I come!Detergent! Liquid cleaner!
Washing Powder!
But what the heck…?
Make waaay…! Make way!
We will never be able to get rid of all that, we all will be buried exactly like poor
Mr. Royal!
There are too many products and way too
many bottles. We have to
cut all that!
Hello,Top Store
Distributions?
But this cleaning-stuff
problem means a bunch of troubles.
Keep Cool.I won’t give up like that.
fumettoENG.indd 10 19/07/11 09.40
Oh, great!That was
fast!!
Based distributoRs makes you able to reuse containers and bottles forever.
And concentrated products are less cumbersome and a lot easier to store.
In this way we reduce the quantity of detergents used and bring to zero the number of non-recyclable bottles! And the work of cleaners will be less hard than before!
I LOVE savingthe planet!
TOP STORE DISTRIBUZIONI S.r.l.
Via Ponte dei Francesi n. 43, 80146 Napoli - ITALYTel.: +39 0815593170 - +39 0815590592 - Fax: +39 0815591474 Web: www.topstoredistribuzioni.com - Mail: [email protected]
fumettoENG.indd 11 19/07/11 09.40
Gee! Burnt out
again!
The bulb is gone. We have to change it.
Hum, bulbs and bills…
this and that… the lighting
system is so expEnsive…
Right. That’s not easy, but
I have an idea…
And by the way we can’t decrease the po-wer. Our clients need light to walk around and adequately watch
their step!
I’ll ask at the storage, and I also need to show you
the electricity bills…
fumettoENG.indd 12 19/07/11 09.40
We’ll slowly convert all the lights in led lamps; we will save up to 80% on the bills.
They cost more, but last longer.
Furthermore they were projected to stay on for a long time without warming up too much.
Perfect for a hotel
hallway!
…and we’ll also save on the air conditioning.
So we do both:reduce the intake and waste less!
... High effi-ciency lamps!
AMSERVICE di M.Cefola
Via dei Prati n. 22, 84060 Novi Velia (SA) - ITALYTel. : +39 097470941- Mob.: +39 3290638786Web: www.amserviceled.it - Mail: [email protected]
design and manufacture of LED lighting equipment
I LOVE saving
the planet!
fumettoENG.indd 13 19/07/11 09.40
BUT...
You know, I just noticed that… but how come that I see in Naples so many trucks loaded with mineral waters coming from all over? Are they
different from local ones?
I don’t think so. But have you ever thought of the travelling of moz-zarella we use here in the kitchen?
And this it not all… today lots of products come from just about
anywhere. Sometimes they really are hard to find around, but mostly…
So we are stuck in this sick distribution-logic, and have trucks travelling night and day carrying stuff
we could easily find around the corner.
Something has to be done!
How does it happen?It seems
incredible.
fumettoENG.indd 14 19/07/11 09.40
Deal! See you in a couple of days for the next load of moZZarella.
Buying local products we reduce to zero the envi-ronmental impact of transports. And along with that
we help local economy, which is not bad at all!
Not to say thing about taste and quality! Moz-zarella morgesina spends less time travel-
ling and gets here fresh and without preservatives!
Ah... I love saving the
world!
And good food as well.
quality is traditionLA MORGESINA mozzarella di latte of bufala
Stores: Via Francesco De Pinedo n. 133, 80100 Napoli - ITALY - Tel. e Fax: +39 0817363724Via Solimena n. 131, 80100 Napoli - ITALY - Tel. e Fax: +39 0815565374
fumettoENG.indd 15 19/07/11 09.40
Hi! Whenever you’re done could you please verify for me the check-in date of De Paolis?
I’ll leave you a note here.
ADamn, this is surely a problem! …a bulky one!
And poor recep-tionist… she’s going crazy! But I havean idea…I guess…
Uhm...Sure!
Hem, Miss, we should correct
my data… I still need the guests’ documents …room 750!
Could you please go check the archive?
Oh no, the archive is a paper laby-
rinth…
Hem, yeah, I don’t know if I’ll make it, I need to archive all those forms and get all this done!
fumettoENG.indd 16 19/07/11 09.40
Perfect! We controlled the data and I can print your form right away! If you want I can show you your way downtown…
Electronic registration is ex-tremely fast! It allows us to
archive and consult clients’ data in such a supple way! We can save up to 500.000 sheets of
paper per year!
So we’ll have more time to dedicate to
our clients and we’ll assist them at the
very best!
Hem… I LOVE solving
problems!
But I hate losing at Tetris.
Later...
fumettoENG.indd 17 19/07/11 09.40
This is the promo flyer of the season, this is the offers
catalogue… and here we have the promotions’ booklet, and than hall’s po-
sters, visiting cards, notepads…
Look! This is the new sample, on this new kind of
paper, plasticized, water-resistant, anti-wrinkles…
Now, if you want to point me out anything you
want to change… and then we’ll
carry on printing again…
No! No! Not at all! There’s too much
paper around here for real! And by the way,
is this pla-sticized thing recyclable?
Exactly! We abso-lutely need to find another solution.
Hem, not exactly…It might be used as a table pad I
suppose…
Once plasticized, the paper is not
recyclableanymore.
Ehi, but...?!?
Ok, ok!
fumettoENG.indd 18 19/07/11 09.41
A little upgrade will be enough. Now everyone can visualize the layout and correct anything on a .pdf file!
Ok,Sounds good to me!
We save time, money and ink, papers
won’t go back and forth, and we don’t
have to print a thing.
And we print anything strictly necessary on paper marked FSC; this means that it’s made out of wood coming
from forests managed in a sustainable and
responsible way – and along with ecological, social and economical
standards.
So what we decide to print doesn’t
bother the environment.
I LOVE saving the
planet.…And be…
OK with papers.
VOLPICELLI FRANCESCO TIPOLITOGRAFIA s.n.c.
Via Monteoliveto n. 86, 80134 Napoli (NA) Tel.: +39 0815510269 - fax: 081 5510269Mail: [email protected]
fumettoENG.indd 19 19/07/11 09.41
All right, it has been a pleasure, I hope you
enjoyed it…
Umf! Congres-ses are so very
tiring every single time!
UAAAARGH!
And… and… what are those?
Well… we always give two bottles to every guest and…
You’re right. But we have to find a way to
reduce the ou-tput of plastic material… We can’t make any exception… not even when we’re overwhelmed!
It sure was! Thank you so much and see you soon!
fumettoENG.indd 20 19/07/11 09.41
Regenerating, nitrate-free, with extra calcium – special water for an ideal life.
Here we go!
Cheers!Save the world
sometimes is easy, like drinking a
glass of water.
suio water, rich of calcium and nitrate-free, comes
to us in glass bottles so
to keep best care of our
guests.
And with those returnable bottles
we put an end to waste and trash.
In this way, along with our depuration system, we bring down to zero our need of water packaged in plastic.
ACQUA SUIO mineral water
Via delle Terme, 04021Suio Castelforte (Lt) - ITALY - Tel.: +39 0771672266 Fax: +39 0771 672302 - Web: www.suio.it - Mail: [email protected]
fumettoENG.indd 21 19/07/11 09.41
Good morning!
Good morning! I’m sorry for this chaos, but we are literally covered by…
... and also a bunch of
undifferentiated garbage!
Everybody be cool!
We have to sharpen up our wits! …but I know whom to look for…
Ouch! I see a sho-cking amount of
paper to dispose of.
fumettoENG.indd 22 19/07/11 09.41
I was so right! Through the consultancy of PARTENUffICIO we
solved a lot of problems!
And choosing certified paper, we definitely bring down our environmental
impact.
And with filters for particulate matter set on our printers we have now a nicer work environment!
I LOVE saving the world!
With stamps and pens in recyclable
plastic material for both our guests and us we also
solved the problem of undifferentiated
garbage.
With our paper shredders we reduced a lot the volume of paper we have to get rid of!
PARTENUFFICIO office solutionsRegistered office and saleVia Ponte dei Francesi n. 43, 80146 Napoli - ITALY - Tel.: +39 0817520202 - Fax: +39 0815591940Punto vendita: Via Guantai Nuovi n. 36, 80133 Napoli - ITALY - Tel.: +39 0815510164Web: www.partenufficio.it - Mail: [email protected]
fumettoENG.indd 23 19/07/11 09.41
-100.000 33cl. plastic bottles, using water naturizzatori-di-spensers for the staff.
Here are the results of our first year…ROYAL GOES GREEN.
-480.000 sheets of paper, with the new electronic check-in pad.
-440 toners, sharing printers.
-7.600 bottles, using despensers for concentrate (and biodegradable) detergents.
54.300 reused glass bottles!
We also abolished any packaging of cleaning pro-ducts with a modern dosage system.
80% less material coming from packaging of fruit jui-ce, using a mixer for concentrate fruit juice.
Reduction of any paper material, both in the rooms and in occurrence of meetings.
Continues.
fumettoENG.indd 24 19/07/11 09.41