33
MPOWER.CHAT

MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

  • Upload
    others

  • View
    12

  • Download
    0

Embed Size (px)

Citation preview

Page 1: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MPOWER.CHAT

Page 2: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

TECHNOLOGY HAS TRANSFORMED COMMUNICATION

Letters Telephone Mobile Instant MessagingEmail

Page 3: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

WE NOW LIVE IN AN ON-DEMAND SOCIETY

In a world inhabited by digital natives, EVERYTHING IS INSTANT

Page 4: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

INSTANT MESSAGING HAS BECOME THE MOST PREFERRED & USED FORM OF COMMUNICATION

Page 5: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS

BIG 4 MESSAGING APPS BIG 4 SOCIAL NETWORKS

Page 6: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

SOCIAL MEDIA V/S INSTANT MESSAGING PLATFORMS

Page 7: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

…..THAT’S WHY INSTANT MESSAGING IS THE RIGHT MEDIUM TO CONNECT WITH CUSTOMERS AND OTHER

STAKEHOLDERS

NO DOWNLOADS ONE-ON-ONE SHAREABLE

Page 8: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Up until now, it was impossible for brands to have one-on-one conversations with their customers.

CHATBOTS BRIDGE THAT GAP

Page 9: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

“We think you should message a business just the the way you would message a friend”

- Mark Zuckerberg

IMPOSSIBLE?

POSSIBLE.

Page 10: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE

Mpower builds chat based interfaces for brands, corporates and public sector entities to interact with various stakeholders, making

real-time interactions possible

WE ARE THE CATALYSTS OF CHANGE

Page 11: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MPOWER - THE COMPANY

Page 12: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

K G Abhishek | CEO

Serial entrepreneur with 3+ years of experience in technology @ Reelmonk, Mayden Treats, Explorate

Hrushikesh M | CTO Chantelle M | Business Development

Product guy with a data-driven approach.

Area of expertise in Chatbots.

Compulsive networker with 6+ years of experience in communications and 3+

years in marketing

Nameer K | Growth & Partnerships

Focused on growth and expansion. Expertise in

market research and relationship building

12

OUR TEAM

Page 13: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Jerrin Joy | Director

IIT-K graduate with 5 years of experience working in Flipkart &

Truebil

Ivan Shanti | Finance & Compliance

Finance and compliance liaison. Partner @ Veeksha

Law & Thomas Shanti & Co

Partner @ Veeksha Law, Associate @ Ninan & Mathews.

5+ years of work ex

Vijay Paul |Legal

Anas Mirza |Tech lead

Backend Boss. Automation-obsessed. 3+ years of experience

developing product solutions

OUR TEAM

Page 14: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Sunil Lalvani | BD & Management

Kushal Halder

Ex-President & VP Qualcomm. Ex-MD

Blackberry, Nokia, CISCO. 20+ years of experience in

BD

CTO @ Pharmeasy. Ex-Tech Head @

Coupondunia.

14

ADVISORS

Page 15: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MPOWER builds businesses on chat using AI, language and design.

… to onboard & empower the missing billion to the services of the online world

WITH A VISION

Page 16: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

INDUSTRIES

ENTERPRISE TOOLS

ADVERTISING

PUBLIC SECTOR

BFSI

OFFLINE ACTIVATIONS

Page 17: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

USECASE ACROSS INDUSTRIES

MARKETING

CRMRETAIL

CORRESPONDENCEOFFLINE

INTERACTIVE ADS

RETARGETING

LEAD GENERATION

NATIVE BRAND PLACEMENT

TICKETING SYSTEM

LIVE CHAT

MANUAL TAKEOVER

PAYMENT GATEWAY

CART

UPSELLING

LOYALTY, DISCOUNT

EVENTS

ACTIVATIONS

REMINDERS

INFORMATION DISSEMINATION

FAQs

Page 18: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

PLATFORM AGNOSTIC

Central bot engine is independent of the messenger environment it is deployed on, i.e it can provide multiple platform support

MESSAGING PLATFORMS

RICH COMMUNICATION SERVICES

VOICE ENABLED DEVICES

iMessage Google Jibe

Page 19: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

PLUGINS

TICKETING

TRANSACTION

LIVE CHAT

MULTILINGUAL

DISCOUNT & LOYALTY

MESSENGER DESTINATION ADS

ANALYTICS

PERSONALISATION

Page 20: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MPOWER - CHAT SOLUTIONS

Page 21: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Easy access to information and all police processes for Kerala citizens

Digitise lost phone petitions to reduce dependencies and bandwidth from

police stations by 40%

Important announcements through push notifications

Page 22: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

SMS based

Replace pen and paper accounting with a centralised database which can be updated by SMS

Gamified structure to promote healthy internal competition

Analytics dashboard for management to track and analyse performance over months

SMS OFFLINE BOT

Page 23: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

CHATBOT GIFTING

DISCOVERABILITY

EASE OF PURCHASE

INSTANT TRANSFER

REDEEM

Discover, Share, Redeem…. All on Facebook

Page 24: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

FREEViewers can cast

instantly cast votes for free!

SHAREABLESocial voting will be extremely shareable

and an organic way to generate traction

ADDED SERVICESBrowse through videos,

feeds, sponsored content, etc

POST RESULTRe engage the

audience with post result updates

ONLINE VOTING - TV SHOWS

Page 25: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

ADVERTISING CHATBOTS

CONVERSATIONAL ADVERTISINGOne-on-One Interaction with the brand made possible

INFORMATION BARRIERPost Ad queries, Product Inquiry, Purchase Details

RICH MEDIAEnhance adverts with

conversational UI, multiple CTA, dynamic images, videos, etc

RETARGETINGReach the user through push

notifications

Page 26: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

High drop off rate due to frictional elements of redirection (avg. 40% drop off after Facebook ads redirect to third party platforms)

Standard banner ads are widely perceived as spam, lack interaction and utility

Limitations related to revisiting information consumed through ads, post ad queries

CHALLENGES WITH DIGITAL MARKETING

Page 27: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Facebook Messenger destination ads look just like a banner ad.

However, when you click on the call-to-action button, your conversation opens up within Facebook, instead of being redirected to a browser/app (where you usually face a 30-40% drop off rate)

MESSENGER DESTINATION ADS

Page 28: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

SHOW OUTLET LOCATION ON GOOGLE MAPS

REPLACE PEN & PAPER FORMS

REPLACE SMS COMMUNICATION

INTEGRATE FB, EMAIL, SMS

SYNC BOOKINGS WITH FB ADS

OFFLINE ACTIVATIONS

Page 29: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

Digitizing weekly & monthly event calendars

No app download or website

Send targeted push notifications for upcoming events to different cohorts

Rich media integrations like gifs, img, videos

Open web views right within FB to show youtube, soundcloud, etc

EVENTS

Page 30: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

MULTILINGUAL SUPPORT

Interactive conversations in any language using static content

Clickable navigation and suggestions

Target different areas with different languages

Page 31: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

ANALYTICS

USAGE DATA CUSTOM EVENTSUSER DATA SOURCECHAT LOGS

Page 33: MPOWER - NASSCOMold.nasscom.in/sites/default/files/Mpower.Chat - Corporat...POWERING MESSAGING APPS WITH ARTIFICIAL INTELLIGENCE Mpower builds chat based interfaces for brands, corporates

THANK YOU