MPIC 2014 SXSW

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  • T H E O F F I C I A L B E T E X P E R I E N C E C E L E B R I T Y P O K E R T O U R N A M E N T

    M P I C E V E N T S P R E S E N T S . . .

    S U N D A Y, J A N U A R Y 1 9 , 2 0 1 4 F R O M 6 : 0 0 P M T O M I D N I G H T

  • D E N O L E T: P R E S E N T E D B Y K E T E L O N EDe Nolet is the brands first experiential marketing campaign. Guests learn about 11 generations of Nolet family distilling heritage and enjoy Ketel One alongside cultural moments.

    Visitors enter through a 45ft copper windmill whose modern design is inspired by the Nolet windmill onsite at the Ketel One distillery in Schiedam. The copper facade references the copper pot still number 1 - a distinctive and defining feature of Ketel One's distillation process. Illuminated by night - the facade is an eye catching embodiment of the brands dedication to craft.

    De Nolet launched at Art Basel Miami. At relevant events across the cultural calendar, De Nolet by Ketel One, a multi-sensory environment, reveals Ketel Ones backstory while showcasing the substance and process of the brands craftsmanship alongside those of various artists.

  • T H E E V E N I N GVIP TREATMENT !

    Custom Invitations

    Full Media Coverage

    Red Carpet Experience

    Hollywood Photo Booths

    Private Gifting Suite

    Exclusive Cigar Lounge

    Sponsored Bars with Extreme Bartenders

    Celebrity Hosts and Charity Jackpot

    Y O U R H O S T S

    M E K H I P H I F E R I N N Y C L E M O N S

  • M O R E T H A N A G A M E

    THE CAST OF PLAYERS:

    MPICs Mekhi Phifer and Inny Clemons have hosted multiple premier events with a reputation for creating the epitome of extravagant elegance, always leaving guests wanting more. In collaboration with LaMiss Enterprises, A-List athletes, entertainers, entrepreneurs, sponsors and Non-Profits will mingle & compete with luminary legends of the Silver Screen!

    MIX AND MINGLE !

    From the red carpet to themed lounges and the tables of the poker tournament itself, our guests mingle and share good times together. In this relaxed, VIP environment, our guests & sponsors have the opportunity to forge new relationships and make lasting memories.

    ALL FOR A GOOD CAUSE:!

    Over the years, our celebrity Poker tournaments and affiliates have been successful in raising over $300,000 for charities, like Jadens Ladder. With MPIC, its all about giving back

  • S P O N S O R S H I P B E N E F I T S :

    The Celebrity Poker Tournament is one of the premier social events during South by Southwest! This event is literally the talk of the town during and long after the event has drawn to a close. By participating as a sponsor, your organization will benefit from extended exposure among our invited guests - including the media elite - starting with the invitations, extending to the red carpet and the decadently catered experience throughout the evening.

    Post-event media campaigns and promotional efforts, including video capture, will be directed toward highlighting the role of our sponsors in each high-profile, celebrity poker event throughout the year. Our PR team will drive exposure of this event in exposes, interviews and video, driving MILLIONS of impressions and positive exposure for our guests & sponsors long after the event.

  • S P O N S O R S R E C E I V E I N C R E D I B L E TA R G E T E D

    M A R K E T E X P O S U R E

    Sponsors will receive weekly exposure to our nation-wide database of more than 25,000,000 patrons, consisting of a primarily over 21 age-group. With the 6-week pre-event campaign and 8-week post-event campaign our core sponsors can potentially have in excess of 150 million impressions sent to a targeted audience that is the core of each demographics middle class and social elite.

    Our Viral Campaign will drive traffic to our landing page at MPICevents.com where key Sponsors will have prime product placement and product descriptions. Our Primary sponsors will even have the option to commission flash banner ads and commercials.

    Database Mobile Twitter You Tube FacebookM.P.I.C. 75,000 50,000 10,000 5,000

    Celebrity Guests 10,000,000 100,000Web-Promoters 500,000 1,250,000 800,000 100,000

    Publicists 750,000 1,000,000Media Coverage 8,750,000 2,000,000 250,000 150,000

    25,790,000 10,075,000 14,300,000 1,060,000 355,000

  • As soon as our guests arrive and step off of the red carpet, they will sign in using a virtual touchscreen table with YOUR COMPANY LOGO floating among the designated sign-in windows.

    Upon sign-in, their virtual ID will be generated for their Samsung Tablets and sponsor kiosks, where they will be logged in to sponsor events for a minimum of 20 minutes of interaction with on-line members. From on-line poker to V-log streaming to multi-player games, the online community will be drawn into the heart of the evenings activities. As our guests re-post each others comments, our sponsors will take part in a perfect storm of relevant, social media attention! This event WILL GO VIRAL!

    MAKE YOURS THE THE STAR-STUDDED BRAND OF THE NIGHT!

    L I V E C E L E B R I T Y I N T E R A C T I O N

  • 2 0 1 4 C A L E N D A R O F E V E N T SM O N T H E V E N T L O C AT I O N

    J A N U A RY S U N D A N C E F I L M F E S T I VA L PA R K C I T Y, U T

    M A R C H S X S W A U S T I N

    A P R I L J A D E N S L A D D E R G A L A B O S T O N

    A P R I L T R I B E C A F I L M F E S T I VA L N E W Y O R K

    M AY C A N N E S F I L M F E S T I VA L C A N N E S

    J U N E T H E B E T E X P E R I E N C E L O S A N G E L E S

    A U G U S T C O M I C O N C H I C A G O C H I C A G O

    S E P T E M B E R T O R O N T O F I L M F E S T I VA L T O R O N T O

    N O V E M B E R L AT I N G R A M M Y S L A S V E G A S

    D E C E M B E R A RT B A S E L M I A M I

    J A N U A RY S U P E R B O W L I N 2 0 1 5 G L E N D A L E A Z

  • S P O N S O R S H I P - T H E B O T T O M L I N E :FIRST IMPRESSIONS:

    Maximize brand awareness among trendsetters!

    Custom invitations, touch-screen virtual sign-in table, Red Carpet and Step & Repeat, beautifully branded poker tables, private gifting suite, themed bars and VIP lounge

    Sponsor branding will make this a night to remember for all who attend . . . and everyone who wished they could!

    MAKE YOURS THE BRAND THAT MATTERS!

    Central to the main events of SXSW 2014, the Celebrity Poker Tournament will play host to the best and brightest luminaries in attendance. Our venue, our Sponsors and the guests that make it special will be the talk of the town for the year to come.

  • PRE-EVENT: PREMIUM LOGO INCLUSION IN ALL PRINT AND DIGITAL MARKETING MATERIALS, WEBSITE IF DESIRED A PERSONALIZED VIRAL VIDEO PIECE TO ANCHOR SPECIALLY DESIGNED PROMOTIONAL CAMPAIGN VIA SOCIAL MEDIA AND E-MAIL BLASTS

    ON-SITE: PREMIUM PLACEMENT OF SIGNAGE/BANNERS THROUGHOUT VENUE HIGH-TRAFFIC PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS TOP-BILLING IN ALL ANNOUNCEMENT AND MEDIA DURING EACH SEGMENT OF EACH DAYS EVENTS AS WELL AS SOCIAL MEDIA MENTIONS

    POST-EVENT: INDIVIDUALIZED WRAP-UP MEDIA REPORT PREMIUM PLACEMENT IN PHOTO/VIDEO RECAP PACKAGE AND TOP-BILLING IN POST-EVENT E-MAIL BLAST, CELEBRITY TWEETS & POSTS

    VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS: FULL VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND CELEBRITIES

    ADDITIONAL PRINT AND DIGITAL MEDIA PROMOTION: LIVE STREAM/PPV OPPORTUNITY TO CAPTURE PERFORMANCE CONTENT FOR USE ON DESIGNATED CONTENT SITE AND PARTNER SITES. SPONSOR ON-STAGE LOGO PLACEMENT WILL BE DISPLAYED ON VIDEO CONTENT AND PROMOTED THROUGH OUR CONTENT MANAGEMENT PARTNERS TO BE VIEWED BY MILLIONS

    TITLESPONSORSHIP

    75KPer Event

  • PRE-EVENT: POWERED BY LOGO INCLUSION IN ALL PRINT AND DIGITAL MARKETING MATERIALS, WEBSITE IF DESIRED (1/2 ADMAT RATIO) INCLUSION IN VIRAL VIDEO PIECE TO ANCHOR SPECIALLY DESIGNED PROMOTIONAL CAMPAIGN VIA SOCIAL MEDIA AND E-MAIL BLASTS CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR

    ON-SITE: PREMIUM PLACEMENT OF SIGNAGE/BANNERS THROUGHOUT VENUE PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS SECOND-BILLING IN ANNOUNCEMENT AND MEDIA DURING SELECT SEGMENTS OF EVENINGS EVENTS AS WELL AS SOCIAL MEDIA MENTIONS

    POST-EVENT: INDIVIDUALIZED WRAP-UP MEDIA REPORT PREMIUM PLACEMENT IN PHOTO/VIDEO RECAP PACKAGE CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR

    VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS: LIMITED VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY LIMITED ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND CELEBRITIES

    ADDITIONAL PRINT AND DIGITAL MEDIA PROMOTION: LIVE STREAM/PPV OPPORTUNITY TO CAPTURE PERFORMANCE CONTENT FOR USE ON DESIGNATED CONTENT SITE AND PARTNER SITES.

    PRESENTINGSPONSORSHIP

    25k-40KPer Event

    P O W E R E D B Y S P O N S O R

  • I N - K I N D S P O N S O RDEDICATED ACTIVATION TEAM INCLUDING: SPONSORSHIP COORDINATOR

    PRE-EVENT: INCLUSION IN ALL PRINT AND DIGITAL MARKETING MATERIALS, WEBSITE IF DESIRED (1/4 ADMAT RATIO) CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR

    ON-SITE: PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS ANNOUNCEMENTS IN BILLINGS DURING SELECT SEGMENTS OF A DAYS EVENTS AS WELL AS SOCIAL MEDIA MENTIONS

    POST-EVENT: INDIVIDUALIZED WRAP-UP MEDIA REPORT INCLUSION IN PHOTO/VIDEO RECAP PACKAGE CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR

    VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS: LIMITED VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY LIMITED ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND CELEBRITIES

    SUPPORTINGSPONSORSHIP5