motivation to excel

8/7/2019 motivation to excel

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What motivates anEntrepreneur


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Derived from Latin word Movere to move.

Psychologically, it means an inner or environmental stimulus to

action, forces or the factors that are responsible for initiation,and sustaining behaviour.

Entrepreneurship to a great extent is a product of motivation.

Motivation here refers to the inner drive that ignites andsustains behavior to satisfy needs.


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B ased on Qualitative observations, Inductive study based onsecondary sources

Study by Locke (2000)

Factors are

Independence

Drive Ambition, Goals, Energy and Stamina, Persistence

Egoistic Passion


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P eople certainly dont work for money alone.

Money is required not for its own sake, but for the sake

of the needs of the person that it can fulfill.

McClelland may be regarded as the father of the studyof entrepreneurial motivation.

Framework of manifest- Needs of the individual canbe perceived by his behaviour.


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McClelland identified three types of manifest needs

1. Need for Achievement (N-Ach.)

2. Need for Power (N-Pow) and

3. Need for Affiliation (N-Aff.)


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concern for influencing people.

politicians, social-religious leaders Chief Executive Officers,(CEOs), Government B ureaucrats/Civil Servants.

based on the belief that the source of power lies in the position a person occupies in organizational/societal context.


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readily thinks about interpersonal relationships.

a tendency of the people to conform to the wishes and normsof those whom they value.

Social activists, environmentalists, teachers, and doctors and

nurses


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Concerns issues of excellence, competition, challenging goalsand overcoming difficulties.

want to take personal responsibility for solving problem.

Goal oriented, sets moderate, realistic, attainable goals.

One also seeks challenge, excellence, and individuality.

Takes calculated risk and willing to work hard


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desire for independence.

desire to do work of ones choice and at ones pace, defining

ones own rules of the game, taking initiative, makingindependent and innovative choices and being responsible andaccountable to oneself rather than some external authority for performance.


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Attribute

T hinking, Deciding and ActingIndependently

Warmth, compassion fellow-being

Competitiveness, excellence

Leadership, control, direction

Need

N-Aut.

N-Aff.

N-Ach.

N- P ow.


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Entrepreneurial Ambition1. to make money2. to gain social prestige3. to secure self employment

C ompelling Reasons1. Unemployment2. Dissatisfaction with existing job or occupation3. to use technical or professional knowledge

F acilitating F actors1. Previous Knowledge, experience2. Encouragement from family members, friends3. Imitation of successful entrepreneurs


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G eneral Perception towards Entrepreneurship -Uncertain and difficult career path, problems and frustrationwith new business development, misconception that large

entrepreneurs fail within few years.

M easures to promote entrepreneurship

Educators and policy makers should highlight the advantagesof taking moderate, calculated risks to get ahead.


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TH ANK YOU

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motivation to excel