MOONLEAF TEASHOPThe

FRANCHISE PACKAGE

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What does Moonleaf Teashop offer?• Tea perfectly mixed into delicious, healthy, modern and refreshing cold tea drinks.• A relaxing haven for avid Moonleaf lovers. Many people can linger for hours with their friends while enjoying their perfect mix of tea.

THEMOONLEAF TEASHOPFRANCHISE PACKAGE updated January 25, 2012

about MOONLEAFMoonleaf Tea Shop, introduced by Adrian Adriano in the year 2010, has been a favorite retreat for those seeking casual style and a relaxed haven from their busy schedules. The all-natural and brewed tea served in every flavorful cup is meticulously made from tea leaves, freshly imported from Taiwan. After seeing how ready the country is to embrace the evolving tea culture, he opened the first branch at Magiting Street, UP Teacher’s Village East in October last year with a Taiwanese Partner. Today, Moonleaf has been well-acceptedTaiwanese Partner. Today, Moonleaf has been well-acceptedand has become a habit among its customers.

the moonleaf experience

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Quality: Brewed Authentic TeaThe all-natural and brewed authentic tea served in every flavorful cup is made from tea leaves,freshly imported from Taiwan. Some of the tea drinks available are black tea, jasmine green tea,oolong tea, and a variety of milk teas such as jasmine milk tea, wintermelon milk tea, Hakka milk teaand caramel milk tea. Moonleaf makes sure that they provide excellent value by offering an irresistibleand enjoyable menu.

Developed SystemThe experience and connections within the industry has allowed Moonleaf to secure strong suppliercontracts and relations that allows the operations to succeed at a reasonable cost. Our responsibilityas franchiser is to give support in operating effectively. Moonleaf makes sure that franchisees aregiven proper guidance and supervision unlike other franchisers.

Interactive ShopMoonleaf places significant emphasis on the unique interior design and décor of the shop, making ittruly enjoyed by the customers. Moonleaf believes that its “warm and soothing” look of design anddécor contributes to the distinctive and take away experience enjoyed by its customers. Each shopfeatures furnished wooden tables and chairs, calming lights and interactive cork boards. Moonleafworks with construction contractors with good portfolios to ensure all shops are built in the mostefficient, timely and highest quality manner possible with really good after-service.

Moonleaf has become a lifestyle“It has become a lifestyle, a piece of the way we live.” Moonleaf has successfully captured people’shearts and gave somewhat an experience that makes them feel connected to their lifestyle throughtheir every cup. This is very evident through the love Moonleaf has been getting from feedbacks andsocial networking sites.

Health BenefitsStudies have proven numerous health benefits from tea. Tea may reduce risks of heart attack, strokeand other illnesses like cancer. Tea also contains calcium and magnesium, which work together toform healthy bones and teeth.

Friendly EnvironmentMoonleaf makes sure that it has a friendly workplace environment so that its employees possess anenthusiastic and positive attitude towards their work and the customers.

the moonleaf advantage

Strong Brand PositioningOver the past 12 months, Moonleaf has established a strong brand within the industry. With its distinctiveadvantage, it was very successful in making a strong connection with people and this is one of thereasons why consumers keep coming back to this haven. Moonleaf has developed emotional connectionstrong enduring relationships with customers, making them choose it over competing brands.

Focuses on Support to FranchiseesMoonleaf, as a franchiser, is concerned in one thing: the success of every store that opens. It ensures the best brandingpossible for all the stores. Moonleaf will provide the franchisee with extensive training to learn all the hands-on aspectslike mixing, cooking and preparing every tea drink. The training also includes how to interact with customers to makeMoonleaf a happy, warm and relaxing place to go to. Franchisees are also welcome to voice out ideas on productdevelopment and innovation because Moonleaf doesn’t want to make the relationship one-way. Here, we encouragefranchisees to present ideas because every idea has the potential to help Moonleaf create a more established brand.franchisees to present ideas because every idea has the potential to help Moonleaf create a more established brand.

A Big Step to your SuccessThere are numerous indicators that the market is already increasing for the tea drinking business and this is a good opportunity to those people who see their selves in the business industry. It is very evident with the products that are opportunity to those people who see their selves in the business industry. It is very evident with the products that are coming out of the market like green tea bottled products, tea powder juices and the like. For the first branch of Moonleaf, it has already gained return on investment in only 6 months. A 40% mark-up on sales margin for every product is also a promise to all franchisees. Moonleaf believes that the franchise fee of only P150,000 is a small amount to obtain a big step to your success. The marketing team does its best to sustain the growth of the business through communication and product innovation to make sure that Moonleaf will NOT become a fad only.

Logo: Built to LastIts simple, concrete and distinctive logo allowed easy recognition and has created a great impact to its consumers. It is very timeless and versatile on how it was made and with the choice of color, giving Moonleaf a unique identity. The logo has been strategically designed to build a strong, long-lasting impression of conveying Moonleaf Tea Shop’s promise to its consumers: freshness, lightness, delightfulness and balance in every cup.

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Market Support and AdvertisingMoonleaf’s marketing team is composed of young, smart, and creative individuals who envision a bigpicture for the company. Each Moonleaf franchise contributes 2% of their gross sales (less VAT) to anadvertising fund that will be used to maximize the exposure and growth of the brand and its product.And for fair practice, each company-owned branch will also give 2% for the advertisement fund.

Investment in Research and DevelopmentThe Taiwanese partner exemplifies full effort on research and development in Taiwan where the tea culture has originated. This is aninvestment in the company's future so that Moonleaf can experience future growth by developing new products or processes toimprove and expand the operations. And because of this, healthier and better products are in store for all of its consumers. The teaculture has been ongoing in Taiwan for 20 years and a lot of tea shops have already emerged. Since the partner is there workingfull-time in Taiwan, he is widely exposed to the different marketing strategies of several shops in the tea business industry which isan advantage to Moonleaf. With this, he works hand-in-hand with the partner situated here in the Philippines who is more knowledgeablean advantage to Moonleaf. With this, he works hand-in-hand with the partner situated here in the Philippines who is more knowledgeableand familiar with the Filipino market.

REQUIREMENTSCHECKLIST

to include business and professional background, affiliations to organizations,among others

Bank statement, Income Tax Return, Credit Card statement, other fundingsources for this franchise business

properties in your name such as but not limited to: Real Estate/Land titles,condominium, house, vehicle, other existing businesses i.e. business permit,leasing contract

ID/Passport, Proof of billing address - from utility companies/credit, residencecertificate

see page 6

see page 6Letter of intent to Franchise

Vicinity map of proposed locationFilled out Franchisee Evaluation Form

Resumé

1x1 I.D. photoProof of income

Proof of ownershipProof of ownership

Other identification cards

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PROPOSEDSITE INFORMATION

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APPROVED REMARKS:DISAPPROVEDCONDITIONAL

TO BE ACCOMPLISHED BY FRANCHISOR

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S

EW

Date:

Franchise applicantSignature over printed name

The ManagementMoonleaf Holdings, Inc.

Ladies and gentlemen:I am/we are , this is to formalize my/our intention tofranchise your Moonleaf Teashop. The details of the proposed location aredescribed as follows:

Lease terms:Ground floor area (sqm) DepositMonthly rent Yearly escalation %Advance rentAdvance rent Lease period (months)

Activity Generators (check which applies): Proximity to competitors Major thoroughfare School Church Hospital Supermarket Shopping Mall Residentials

Attachments (check which applies): Vicinity map of proposed location Proof of income Resumé Proof of ownership I.D. photo Other identification documents

FRANCHISEPACKAGE

FRANCHISE FEE

EQUIPMENTS

SMALLWARES, KITCHENWARES, UNIFORM

STOCK DEPOSIT

INITIAL STOCKS

TOTAL PACKAGE COST

NOTES:NOTES:

MODEL ITEMS DESCRIPTION QUANTITY

Cup sealer Unit 1 Sugar Syrup dispenser Unit 1 Stove Unit 1 POS system Unit 1 Water Filtration system Unit 1 Ice maker Unit 1

optionaloptional Electric percolator Unit 1

43,000.0041,000.00 35,000.00120,000.00 15,000.00300,000.00554,000.00554,000.00

40,000.0040,000.00

60,000.00

300,000.00

100,000.00

price in Philippine Peso (PhP)

P

5% Royalty Package & 2% Advertising PackageAll branches are participating and this can be accounted anytime of the year.