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MonthlyPerformanceReport
2019
Executive Summary
● Facebook marketing channel generated revenue of $52,085 and ROAS of $10.63.
● Google Ads generated revenue of $2,940 and ROAS of $1.30.
● Overall Victoria location has generated maximum number of Salon booking leads.
● New South Wales location generated maximum number of workshop purchase.
CHANNEL PERFORMANCE COST CONVERSION CPA REVENUE ROAS
Facebook $4,839 183 $26 $55,957 $11.6
Google Ads $3,103 65 $48 $18,463 $5.9
Total $7,942 248 $32 $74,420 $9.4
Facebook AdsPerformance
Facebook executive Summary
● The account generated 4,939 clicks at a total spend of $4,900 with an avg. CPC of $0.99 and a CTR of 1.01%.
● Total 148 booking form fill-up were recorded which generated revenue of $43,566 and 27 transactions (Workshop booking) were recorded which recorded revenue of $8,519.
● ROAS generated from facebook marketing is $10.63. Please find the link to sheet of ROAS data.
● Most number of booking form fill-up was recorded from Victoria location.
*The data is from Facebook Business account of Edwards & Co. Date range: 22nd July to 31st August 2019.
MONTH CLICKS IMPRESSIONS CTR CPC REACH COSTLEAD
FORMSPURCHASE
TOTAL CONVERSION
BOOKING VALUE
PURCHASE VALUE
TOTAL REVENUE
CPA ROAS
August 2019 4,939 489,454 1.01% $0.99 164,800 $4,900 150 27 177 $43,566 $8,519 $52,085 $27.68 $10.63
July 2019 1,711 136,851 1.25% $1.03 70,318 $1,759 53 5 58 $15,510 $2,384 $17,894 $30.33 $10.17
4
Campaign Performance
5
CAMPAIGN CLICKS IMPRESSIONS CTR CPC REACH COST Lead Forms PurchaseTotal
ConversionPurchase
ValueCPA
WR - All Region - MOF - Booking 1,944 164,627 1.18% $0.90 51,184 $1,744 53 8 61 $2,574 $28.59
WR - All Region - TOF - Interest 1,165 125,165 0.93% $0.83 73,776 $970 38 4 42 $1,224 $23.09
WR - All Region - TOF - LAL 783 96,487 0.81% $1.28 48,800 $1,000 32 5 37 $2,197 $27.02
WR - MOF - Workshop 455 37,055 1.23% $1.17 5,644 $531 7 7 14 $1,949 $37.92
WR - TOF - Workshop 413 45,581 0.91% $0.80 23,664 $330 17 3 20 $575 $16.51
WR - All Region - TOF - Interest - Mobile -Open Targeting
158 17,835 0.89% $1.65 15,064 $260 2 0 2 $0 $130.11
WR - All Region - MOF - Desktop 8 605 1.32% $2.76 535 $22 1 0 1 $0 $22.04
WR - All Region - TOF - Interest - Desktop 7 740 0.95% $3.08 703 $22 0 0 0 $0 $0.00
WR - All Region - Interest - TOF - LAL -Desktop
6 1,359 0.44% $3.57 917 $21 0 0 0 $0 $0.00
*The data is from Facebook Business account of Edwards & Co. Date range: 1st August to 31st August 2019..
Top Ad Performance
Image Video Text
METRICS AD PERFORMANCE
Clicks 1,476
Reach 30,768
Booking Fillup 34
Purchase 7
METRICS AD PERFORMANCE
Clicks 796
Reach 29,976
Booking Fillup 20
Purchase 4
METRICS AD PERFORMANCE
Clicks 468
Reach 35,232
Booking Fillup 19
Purchase 1
METRICS AD PERFORMANCE
Clicks 426
Reach 17,708
Booking Fillup 18
Purchase 5
TextImage Video TextImage TextImage Video Text Video
*The data is from Facebook Business account of Edwards & Co. Date range: 1st August to 31st August 2019.6
Ad Set Performance
7*The data is from Facebook Business account of Edwards & Co. Date range: 1st August to 31st August 2019.
AD SET CLICKS IMPRESSIONS CTR CPC REACH COST Lead FormsPurchas
eTotal
ConversionPurchase
ValueCPA
WR - All Region - MOF - Mobile -FB & INSTA 1,476 91,722 1.61% $0.80 30,768 $1,176 36 6 42 $1,825 $28.00
WR - All Region - TOF - Interest - Mobile-FB & Insta
796 54,021 1.47% $0.76 29,976 $603 23 4 27 $1,224 $22.33
WR - All Region - MOF - Mobile -IGS 468 72,905 0.64% $1.21 35,232 $568 18 1 19 $150 $29.91
WR - All Region - Interest - TOF - LAL ( Conv ) - Mobile- Fb & Insta
426 39,045 1.09% $1.20 17,708 $512 18 3 21 $1,373 $24.36
WR - Brisbane - MOF - Workshop - FB + Insta
413 25,423 1.62% $0.94 4,606 $387 12 6 18 $1,799 $21.48
WR - All Region - TOF - Interest - Mobile-IGS
369 71,144 0.52% $0.99 51,088 $367 2 0 2 $0 $183.51
WR - TOF - Workshop - FB + Insta 293 16,301 1.80% $0.67 8,166 $195 11 0 11 $0 $17.75
WR - All Region - Interest - TOF - LAL (Conv) - Mobile- IGS
137 29,087 0.47% $1.55 21,016 $212 4 0 4 $0 $52.99
WR - All Region - TOF - Interest -Mobile-FB & Insta - Open Targeting
128 8,074 1.59% $1.50 6,400 $192 0 0 0 $0 $0.00
WR - All Region - Interest - TOF - LAL -Mobile- IGS
124 20,400 0.61% $1.13 15,416 $141 0 0 0 $0 $0.00
TOP 10 PERFORMING AD SET
Conversion Breakdown
8*The data is from Facebook Business account of Edwards & Co. Date range: 1st August to 31st August 2019.
Google AdsPerformance
Google Ads Executive Summary
● The account generated 1,256 clicks at a total spend of $2,256 with an avg. CPC of $1.80 and a CTR of 1.14%.
● Total 10 booking form fill-up were recorded and revenue generated from it is $2,256.
● Most number of booking form fill-up was recorded from Melbourne location.
● All conversions were generated mobile device.
*The data is from Google Ads account of Edwards & Co. Date range: 9th August to 31st August 2019.10
MONTH CLICKS IMPRESSIONS CTR CPC COSTAVG.
POSITIONCONVERSIONS REVENUE CPA ROAS
August 2019 1,256 110,259 1.14% $1.80 $2,256 2.1 10 $2,940 $225.57 $1.30
Campaign Performance
CAMPAIGN CLICKS IMPRESSIONS CTR CPCAVG.
POSITIONCOST
CONVERSION
CPA
Melbourne | Hair 189 13,237 1.43% $1.78 2.3 $336 3 $111.95
Brisbane | Hair 182 15,277 1.19% $1.83 2.1 $332 1 $332.20
Surry Hills | Hair 179 16,638 1.08% $2.23 2.0 $399 2 $199.50
Alexandria | Hair 169 14,349 1.18% $1.94 2.0 $328 0 $0.00
Gold Coast | Hair 144 5,547 2.60% $1.67 2.0 $241 0 $0.00
Melbourne | Makeup 104 10,563 0.98% $1.46 2.0 $152 2 $75.88
Alexandria | Makeup 78 13,483 0.58% $1.85 2.1 $144 0 $0.00
Landing Page Test -Melbourne | Makeup
63 6,402 0.98% $1.82 1.6 $115 1 $114.50
Brisbane | Makeup 52 6,806 0.76% $1.08 2.7 $56 0 $0.00
Byron Bay | Hair 40 805 4.97% $1.65 1.8 $66 1 $65.87
Surry Hills | Makeup 27 5,828 0.46% $1.73 1.9 $47 0 $0.00
Gold Coast | Makeup 26 1,232 2.11% $1.43 3.3 $37 0 $0.00
Edwards and Co | Brand 3 38 7.89% $1.09 1.0 $3 0 $0.00
Byron Bay | Makeup 0 54 0.00% $0.00 3.0 $0 0 $0.00
*The data is from Google Ads account of Edwards & Co. Date range: 9th August to 31st August 2019.
Daily Click Performance
12*The data is from Google Ads account of Edwards & Co. Date range: 9th August to 31st August 2019.
Daily Cost Performance
Google Ads Keyword Performance
KEYWORD CAMPAIGN CLICKS IMPRESSIONS CTR CTR COSTAVG.
POSITIONCONVERSIONS CPA
+hair +salon Alexandria | Hair 130 11,857 1.10% $1.97 $256 2.0 0 $0.00
+hairdresser +brisbane Brisbane | Hair 95 3,524 2.70% $1.87 $178 1.8 0 $0.00
+hair +salon Gold Coast | Hair 94 3,444 2.73% $1.93 $181 2.0 0 $0.00
+hair +stylist Surry Hills | Hair 79 3,767 2.10% $2.56 $203 1.7 2 $101.30
+hair +salon Melbourne | Hair 75 7,876 0.95% $1.97 $148 2.3 1 $147.75
+hair +salon Surry Hills | Hair 63 9,791 0.64% $1.88 $118 2.0 0 $0.00
+hairdresser +melbourne Melbourne | Hair 59 2,057 2.87% $1.88 $111 1.9 1 $111.19
+hair +salon Brisbane | Hair 57 8,598 0.66% $1.87 $107 2.1 0 $0.00
+hair +and +makeup Melbourne | Makeup 28 751 3.73% $0.92 $26 2.9 1 $25.89
+bridal +makeup Alexandria | Makeup 27 762 3.54% $2.87 $77 1.8 0 $0.00
TOP 10 PERFORMING KEYWORDS
*The data is from Google Ads account of Edwards & Co. Date range: 9th August to 31st August 2019.
Ad Performance
ADS CLICKS IMPRESSIONS CTR AVG. CPC COST AVG. POSITION CONVERSION CPA
Hair Salon In Surry Hills| Edwards And Co| Book Now
30 1,259 2.38% $2.51 $75 1.7 2 $37.58edwardsandco.com.au/Hair-Styling/Services
Let Our Team Of Award Winning Professionals Help You Reach Your Hair Goals!
Hair Artists Melbourne| Edwards And Co| Contact Us
31 2,671 1.16% $2.02 $63 1.6 1 $62.53edwardsandco.com.au/Hair-Styling/Services
Our Hair Stylist Offers A Truly Personalised Service To The Clients. Get In Touch
Now!
Hair Stylist In Melbourne| Edwards And Co| Get Your Dream Hair
16 705 2.27% $2.05 $33 2.9 1 $32.79edwardsandco.com.au/Hair-Styling/Services
Need A Hair Update Or A Complete Transformation? We Have All Your Hair Needs
Covered!
Hair And Makeup In Melbourne| Edwards And Co| Book Now
12 247 4.86% $0.96 $11 2.1 1 $11.49edwardsandco.com.au/Makeup/Services
Are You A Bride To Be Searching For The Perfect Make Up Artist?
Hair Stylist Byron Bay| Edwards And Co| Get Your Dream Hair
10 144 6.94% $1.83 $18 1.7 1 $18.27edwardsandco.com.au/Hair-Styling/Services
Need A Hair Update Or A Complete Transformation? We Have All Your Hair Needs
Covered!
TOP 5 PERFORMING ADS
*The data is from Google Ads account of Edwards & Co. Date range: 9th August to 31st August 2019.
Next Steps Performance
● Implementation of facebook campaign bifurcation on the basis of location to get accurate data of ROAS.
● Launch Brand Campaign in Google Ads to improve brand presence on SERP.
● Pause existing generic campaigns and change it to DSA campaign to control cost of overall account.
● Launch Google Shopping campaign after feeds get approved in Google Merchant center.
