THEMOLSON COORS CHALLENGE 2016

XSEM are a leading event management company

with a track record of running high profi le golf

tournaments for leading companies such as

Molson Coors, Speedy, PPG, WAVIN, Experior,

NOKIA, Capita and the European Seniors Tour.

XSEM have organised numerous standalone golf

events for Molson Coors and we are aware that

there are also numerous other Molson Coors

golf events that happen.

Instead of Molson Coors running standalone golf

days for their clients and partners, XSEM are

proposing that this regional budget is collected

together and used to run a high profi le national

tournament. The prize for the winners will be a fi rst

class golfi ng experience with Molson Coors key

accounts in one of Europe’s fi nest golf destinations.

BENEFITS OF A NATIONAL COMPETITION

The national tournament will provide the client with

numerous benefi ts which include:

• In house resource saved by outsourcing event management

• Consistent event delivery for Molson Coors that is on brand

• Uniform quality control at all events that is signed

off centrally

• Cost savings from regional standalone events

• Budget management

• Professional look and feel to the events by investing

in branding

• Increase acceptance of invites and lower drop outs by

using the pull of the high profi le fi nal prize

• Increase perceived value and profi le of the event

• All guests feel they have the opportunity to win the

prize yet the client only pays for 16 places at the fi nal

• Proven track record of delivering national golf tournaments

that work for current clients.

We live and breathe golf!

Centralise your golf spend and createthe premier golf series for thebrewing industry.

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SUGGESTED LOCATIONS

VENUE LOCATION NO. OF GOLFERS NO. QUALIFIERS

1. Stockport Golf Club N. West 72 1

2. Saffron Walden Golf Club Cambridgeshire 72 1

3. Addington Palace Golf Club London 72 1

4. Sonning Golf Club Reading 72 1

5. Wynyard Golf Club Teesside 72 1

6. Ladybank Golf Club Scotland 72 1

7. Rockmount Golf Club N. Ireland 72 1

8. Mount Juliet Golf Club S. Ireland 72 1

9. Moortown Golf Club Yorkshire 72 1

10. Sherwood Golf Club East Midlands 72 1

11. Players Golf Club S. West 72 1

12. Blackwell Golf Club West Midlands 72 1

TOTAL 864 12

HOME OF THE MOLSON COORS INVITATIONAL 2015

XSEM MANAGEMENT OF GUEST REGISTRATION

EMAIL INVITE PROCESSThe XSEM in house team would design an email

invite to be sent out to your customers. This email

invite will have a link to register that will direct

clients to your own personalised golf website.

From here guests will be able to launch the

tournament website and register their information

which will then be handled by our in house

Golf Team.

XSEM would also use social media through

Facebook and Twitter to promote the event

within your business.

POST REGISTRATION COMMUNICATIONOnce the client has registered they will receive

an email confi rmation and email version of the

itinerary 6 weeks prior to the event. This will

then be followed up with a hard copy itinerary

that they will receive 2 weeks prior to the event.

Examples of these can be seen above. XSEM also

have the ability to send out text messages on

behalf of our clients two days prior to the event

to ensure a very strong communication path.

REGISTRATIONXSEM own a sophisticated registration software

solution that we would use to register all the players

for this event. The system is used extensively in

all XSEM’s golf tournaments and for our larger

conference events where we regularly register

up to 2000 delegates.

When clients register they receive an automated

response confi rming their registration details.

XSEM would take full responsibility of the database

for each event to take pressure internal staff and

make sure all customers have consistent

communication of their registration and

upcoming participation.

TOURNAMENT WEBSITEXSEM will build a full tournament website that

will give all the information regarding the events.

The website will include the following.

• Tournament format

• Competition format

• How to enter

• Terms and conditions

• Online registration

• Regional venue information and Itinerary

• Final venue information and itinerary

• Competition results post event

• Contact us section

For a full example of a tournament website

please go to www.ppggolfmasters.co.uk

ON THE DAY FIRST IMPRESSIONSFrom the moment guests arrive on site they

will know immediately that they are going to

be playing in a very professionally run tournament.

The PGA qualifi ed event staff complete with

uniforms will greet guests and explain the

event format and explain how the day will

progress.

REGISTRATIONThe registration desk will be professionally

set up complete with plasma screen showing

competition format, pre-printed score cards and

a goody bag that is always complete with top of

the range golfi ng gifts. These gifts are chosen for

golfers by golfers ensuring quality and usefulness

of product. XSEM have accounts with all the major

manufacturers ensuring best price.

G O L F D A Y

08:00Golf Course

Set Up

09:00Breakfast

Registration

10:00Morning

Tee off

11:00On Course

Competitions

12:00Halfway

House

ONCOURSE SIGNAGEWith XSEM already owning European Tour standard

tee signage our clients benefi t by being able to

brand their event to the highest of standards.

XSEM only charge the clients for the printing

and will also store the signage for the client

until the following year’s events.

TEE MARKERSXSEM own numerous sets of tee markers that

we transport round to our clients golf days.

The markers are metal and each client has

a set of magnetics logos produced that we

attach on per event. XSEM will store these

for the client and again they are an investment

that can last 3 seasons. Individual tees can be

sponsored by your other brands or suppliers.

T I M E L I N E

14:00Hole in One

Competition

15:00Hand In

Scorecards

16:00Post Golf

Drinks & Snacks

17:00Prize giving

SHERWOOD FOREST GOLF CLUB - NOTTINGHAM72 Golfers, 1 place at Valderrama

Sherwood is a long established heathland course set

alongside the pines, silver birch and oak trees of

Clipstone Woods within the legendary Sherwood Forest.

SONNING GOLF CLUB - READING 72 Golfers, 1 place at Valderrama

Sonning Golf Club is situated in the heart of the beautiful

countryside of Berkshire and its picturesque tree lined

fairways will be fondly remembered by all who play here.

BLACKWELL GOLF CLUB - BROMSGROVE, MIDLANDS72 Golfers, 1 place at Valderrama

During the 1990’s Blackwell played host to Regional Qualifi ers

for the Open on six occasions.

ADDINGTON PALACE GOLF CLUB - LONDON72 Golfers, 1 place at Valderrama

Designed by J.H.Taylor and Fred Hawtree in 1930 and well

known for its variety of demanding holes through wooded glades

and picturesque parkland.

PLAYERS GOLF CLUB - BRISTOL, SOUTH WEST72 Golfers, 1 place at Valderrama

The Players Club has become home to over 150

professional golfers, it was ranked 113 in the

Golf World Top courses in the UK in 2006.

SAFFRON WALDON GOLF CLUB - CAMBRIDGE72 Golfers, 1 place at Valderrama

Set in the picturesque surroundings of Audley End’s famous

mansion, the Club also boasts superb views

over the historic market town of Saffron Walden.

SUGGESTED VENUESXSEM have suggested 12 fi rst class venues in the UK and Ireland to give a strong geographic reach. These venues

can be changed should the client have specifi c venues that are more appropriate for their geographic coverage.

STOCKPORT GOLF CLUB - NORTH WEST72 Golfers, 1 place at Valderrama

The Club has been an important member of the Cheshire

Union of Golf Clubs since the Union was formed in 1921.

ROCKMOUNT GOLF CLUB - NORTHERN IRELAND72 Golfers, 1 place at Valderrama

A championship standard golf course which includes a modern

clubhouse with a top quality restaurant and bar facilities.

LADYBANK GOLF COURSE - FIFE, SCOTLAND 72 Golfers, 1 place at Valderrama

Ladybank Golf Club was established in 1879. During the past

twenty fi ve years a galaxy of stars has graced the turf.

MOUNT JULIET - IRELAND72 Golfers, 1 place at Valderrama

Steeped in heritage, Mount Juliet is Ireland’s leading country

estate and one of the most luxurious hotels in Kilkenny.

MOORTOWN GOLF CLUB - LEEDS, YORKSHIRE72 Golfers, 1 place to Valderrama

Moortown has always held a richly deserved reputation as

one of the country’s fi nest championship golf courses.

WYNYARD GOLF CLUB - TEESSIDE72 Golfers, 1 place at Valderrama

Set in over 200 acres of mature parkland on the exclusive

Wynyard Estate, The Wellington Course at Wynyard Golf Club

is rated as one of the UK’s best golf courses.

SUGGESTED VENUES

THE FINAL – MELIA LA QUINTA 5* HOTEL SPAIN• 3 night’s accommodation at Melia La Quinta Resort

• 1 round of golf at Melia La Quinta

• 1 round of golf at Finca Cortesin

• 1 round of golf at Valderrama

• All meals included

• All transfers

• Return fl ights

• Full event management

LA QUINTA GOLF & SPA RESORTThe luxurious La Quinta resort is nestled in the heart of

Marbella’s golf valley. It is located only minutes from the

golden sand and azure blue water of the coast, and the

boutiques and nightlife of Marbella and Puerto Banus.

The golf course at La Quinta is an interesting challenge with

three good loops of 9 holes. In 2010 it was home to the Senior

Spanish Open and in 2011 it hosted the Ladies Spanish Open.

Fast greens, tight layout and the fact it in onsite at the hotel

make this the perfect fi rst round of the fi nal experience.

FINCA CORTESINMeasuring 6.802 metres from the back tees, and with

more than 100 bunkers, fi nca cortesin is ranked as being

one of Spain’s best golf courses by the prestigious golf

digest magazine. The harmonious relationship between

the mediterranean landscape and environment, make for

a most attractice design. Host of the Volvo World Match Play

Championship for 3 years, one of the world’s most prestigious

golf tournaments in the professional golf calendar.

VALDERRAMAThe Par 71 Championship Course measures 6356 metres

from the professional tees. The fairways have been described

by top pros and leading golf writers as the best in Europe,

if not the world. It is not an easy course - nor was it intended

to be. It is designed so as to call forth thought and precision

for every shot.

The golf course at Valderrama is internationally recognised as

one of the fi nest golfi ng experiences anywhere in the world.

The Final Package

The golf course at Valderrama is internationallyrecognised as one of the fi nest golfi ng experiences anywhere in the world.

COST MODELThe cost model is based on the following:

• 12 Regional venues entertaining 864 golfers

• 16 golfers at the fi nal (12 qualifi ers and 4 additional

(senior employees and wildcards)

• Full pre event management and administration including

o All design work

o Website build and monitoring

o Fully automated online registration system

o All tournament collateral, invites, itineraries etc.

• Registration

• Goody bag to include sleeve of balls, tees and poker chip

• Bacon rolls and coffee served on arrival

• 18 holes of golf

• Full European Tour standard Tee branding for sponsors

(18 boards in total)

• Longest drive and nearest the pin

• Full tournament management by XSEM

The fi nal will take place at a fi ve star resort in southern

Spain to include:

• 3 nights single accommodation, Bed & Breakfast

• 9 Holes of golf on the resort course – Day 1

• 1 round of golf at Finca Cortesin – Day 2

• 1 round of golf at Valderrama – Day 3

• All transfers

• Return fl ights

• Evening meals on all days

• Lunch on all days

• Full XSEM event management

TOTAL COST£140,00.00 + VAT

£162.00 per head

“The true measure of whether the hospitality works is customers asking ‘can I come to the event next year?’. There is nothing like happy customers and this has been our experience with XSEM.”

Sales Managing Director, Molson Coors Brewing Company

“Many thanks for the superb delivery of the Golf Masters,customer and staff feedback has been superb and on apersonal level I found XSEM easy to deal with from tendering and planning through to event execution.”

Marketing Controller, PPG

“Having appointed XSEM to manage our fi rst ever SpeedyPro-Am Golf Day at Wentworth, we didn’t look back. From theinitial meeting to discuss ideas, to execution on the day, the team at XSEM were a pleasure to work with. They were clearly highly experienced and their attention to detail was second to none!”

Group Marketing Director, Speedy Services

“I have been fortunate enough to see the XSEM organisationfi rst hand and nothing is left to chance. XSEM don’t just do golf tournaments, they do great tournaments and fully understand what makes them special.”

Managing Director, Makers Construction

THEMOLSON COORS CHALLENGE 2016

T. 0113 394 6130

M. 07435 042 202

E. golf@xsem.co.uk

W. www.xsem.co.uk

XSEM’s Head of Golf is Neil Turley, current PGA professional,

Ex Touring Professional and ex-Director of Golf for Gary Player.

Neil has played golf all over the world and has a vast experience

of organising and delivering golf tournaments at every level.