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8/4/2019 Module 1 Business Intelligence
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8/4/2019 Module 1 Business Intelligence
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Business Intelligence
The Real Danger is not that Computerswill begin to think like Men/Women, butthat men/women will begin to think likea Computer.
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Growth Trends
Moores law Computer Speed doubles every 18 months
Storage law
total storage doubles every 9 months
Consequence
very little data will ever be looked at by a human
Knowledge Discovery is NEEDED to make sense and use of
data.
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Module 1 Business Intelligence
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Technology Challenge:
Can we effectively process
increasing volumes of data?
Binary
Text
Image
Multimedia
11010010
One small
step for man
Sensors
Time
Data
1970 1980 1990 2000 2010
IntelligentAgents
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Module 1 Business Intelligence
5/47
Trends leading to Data Flood
More data is generated:
Bank, telecom, otherbusiness transactions ...
Scientific Data:
astronomy, biology, etc
Web, text, and e-commerce
More data is captured:
Storage technology faster
and cheaper
DBMS capable of
handling bigger DB
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Module 1 Business Intelligence
6/47
Examples
Europe's Very Long Baseline Interferometry (VLBI)
has 16 telescopes, each of which produces
1 Gigabit/second of astronomical data over a 25-day
observation session
storage and analysis a big problem
Wal-Mart reported to have 24 Tera-byte DB
AT&T handles billions of calls per day
data cannot be stored -- analysis is done on the fly
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s/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN8/4/2019 Module 1 Business Intelligence
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More data and data sources
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN8/4/2019 Module 1 Business Intelligence
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What is the main WWW problem?
With an estimated 1000 million web pagesfinding the one you want is difficult!
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN8/4/2019 Module 1 Business Intelligence
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Data, Information, Knowledge
and Intelligence
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN8/4/2019 Module 1 Business Intelligence
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Evolution from Static Report to BI
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN8/4/2019 Module 1 Business Intelligence
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12
Past, Present and Future - Why Intelligence is important ?
1. To convert Data into Information
2. To support decision makers withinformation at all levels in organizations
3. To manage organizations by facts
4. To recognize if to take Action
5. To analyse for answering Why?
6. To control Risk
7. To control Performance
8. To make reliable predictions
9. To Optimise for best outcome
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Module 1 Business Intelligence
13/47
8/4/2019 Module 1 Business Intelligence
14/47
Vision - BI: Right Stuff
Just the Right Content to
Just the Right Person at
Just the Right time on Just the Right Device in
Just the Right Context and
Just the Right way!
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Module 1 Business Intelligence
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INTRODUCTION
Organizations need business intelligence
Business intelligence (BI) knowledge about your
customers, competitors, business partners,competitive environment, and internal operations to
make effective, important, and strategic business
decisions
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Module 1 Business Intelligence
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Business Intelligence Definition
BI is neither a productnor a system.
It is an architecture and
a collection ofintegrated operational
as well as decision-supportapplications and databases
that provide the businesscommunityeasy access to business
data.
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BI DefinedBusiness Intelligence (BI) encompasses the
processes, tools, and technologies required totransform enterprise data into information, andinformation into knowledge that can be used toenhance decision-making and to create actionableplans that drive effective business activity.
BI can be used to acquire
Tactical insight to optimize business processes byidentifying trends, anomalies, and behaviors that
require management action.Strategic insight to align multiple business
processes with key business objectives throughintegrated performance management and analysis.
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