Modul Ajar PPRN6

8/19/2019 Modul Ajar PPRN6

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PENGEMBANGAN

PRODUK & TEKNOLOGI

Dewi Auditiya Marizka

PPRN-STMI-Dewi A M 1


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Technology In Design

• CAD - Computer Aided Design

– Membantu untuk menciptakan danmodika!i rancan"an

• CA# - Computer Aided Engineering – Men"u$i dan men"ana%i!i! rancan"an

den"an komputer• CAD&CAM - Design & Manufacturing

– Secara otomati! men"uba' (kon)er!i*data CAD men$adi in!truk!i pemro!e!ankepada me!in&pera%atan yan"dikenda%ikan o%e' komputer


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Si!tem Indu!tri IMana$emen Pema!aran I

T'ree 3e)e% o4 Product

Core Benefit

or service

Packaging

Features

StylingQuality

Brand

Name

Installation

Augmented

Product

Tangible

Product

Core

ProductDelivery

&

credit

After

sale

service

Warranty


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5

1. MANFAAT PRODUCT (CORE PRODUCT)6ote% !ekedar menyediakan $a!a kamar utk i!tira'at &tidur

2. BASIC PRODUCT6ote% 7an"unan kamar 'ote%

3. EXPECTED PRODUCT6ote% 'anduk 8 !prei y" ber!i', tenan",%ampu me$a

4. AUGMENTED PRODUCT

6ote% Atribut-atribut y" membedakannya d"n pe!ain"

(remote contro% T9, pro!e! c'eck in & out cepat,makanan 8 %ayanan room !er)ice y" baik, d!t*

5. POTENTIAL PRODUCT - Surpri!e-!urpri!e(:e%come 4ruit!&;ower d%m kamar* - Ino)a!i-ino)a!i (!uite room,komputer 8internet,d!t*

PRODUC !I"


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Gap 3

MARKETER

Gap 2

Word of mouthcommunication

PersonalNeeds

PastExperience

Expected Service

Perceived Service

ExternalCommunications

to customers

Service Delivery (IncludingPre & Post Contracts

!ransaction of Perceptions

into Service "uality Specs

#anagement Perceptions ofConsumer Expectations

Gap

4

Gap 1

Gap 5


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PPRN-STMI-Dewi A M <

PR=D>CT 3I?# C@C3#

• Concept De!i"n Prototype Concept,en"ineerin" de!i"n, en"ineerin" drawin",prototype, te!ted product !pecication

per4ormance

• Product %aunc' "rowt' p'a!e, depend! ont'e market re!pon!e to t'e product, !a%e! !tart!%ow

• Product "rowt' accera%ate t'e productbecome! known 8 accepted in t'e market p%ace


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Product 3i4e Cyc%eActi)ity

Growth Maturity

DeclineIntroduction


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PPRN-STMI-Dewi A M 1B

PR=D>CT 3I?# C@C3#

• Mature !ta"e "rowt' rate i! !%ow down

• Sub!itution product! new product

• Product =b!o%e!cence %itt%e or no monetary)a%ue, recyc%ed, p%aced in mu!eum!, kept a! co%%ectionitem


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PR=D>CT-MAR#T 3I?# C@C3#


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HUBUNGAN PLC - PENGEMBANGAN

PRODUK TA6AP P#R#NA3AN,- !"!#$ "%' *+, design byinnovation maupun design by imitation yangdikembangkan sesuai !*''+# %#/'0!#.

TA6AP P#RT>M7>6AN,- "%' !"' ,!"*+,, &,/+#+",/+/, !*, +#+ ++0 '+,+/ & !#+0*++#'" *+"'.

TA6AP #D#:ASAAN,- 0%,+/, !#,#++# '+,+/!#+0*++# '" *+"' /!"+ ,#%+/, "%' *+"'.

TA6AP P#N>R>NAN, 0!0*'+ "%' *+"' !#+#,"%' +0+.


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PPRN-STMI-Dewi A M 1+

T#C6N=3=ICA3 PR=R#SS (1*

• Rate o4 product inno)ation – Peak 8 !tart! to dec%ine

– Dominant product de!i"n emer"e!

– Indu!try !tandard i! dened

• Proce!! inno)ation – ?o%%ow! new product de!i"n!

– Important 4or diEerent "eneration! o4 product!

– Increa!e a product/! %i4e cyc%e

– Maintain competiti)ene!! unti% a !ub!titutetec'no%o"y create! a di!contiunin" in t'e !y!tem 8new %i4e cyc%e emer"e!


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T#C6N=3=ICA3 PR=R#SS T#C6N=3=ICA3 PR=R#SS (2*


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P#RAMA3AN T#N=3=I (1*

• Ta'ap pertama pada perencanaan tekno%o"iperama%an tekno%o"i

• Con!i!t! o4 a !et o4 4orma%ized proce!!e!! 4or

t'e !tudy o4 4uture tec'no%o"ica% de)e%opment!due to ad)ance! in !cience 8 c'an"e! in !ociety

• Seba"ai %an"ka' awa% ter'adap rea%i!a!i !trate"i

ber!ain"

• Peran #)a%ua!i poten!i pa!ar (produk, pro!e!tekno%o"i*


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• 2 pendekatan

– Tec'no%o"ica% =pportunity ?oreca!tin" (me%i'atke!empatan yan" ditawarkan o%e' perkemban"anknow%ed"e*

– Normati)e Tec'no%o"ica% ?oreca!tin"(perma!a%a'an yan" ter$adi pada ma!a depan,pene%itian yan" diper%ukan*


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PPRN-STMI-Dewi A M 1F

P#RAMA3AN T#N=3=I (+*

• Perama%an Tekno%o"i

– Technology Life Cycle, Rate of innovation

– Dida!arkan ata! metodo%o"i yan" tepat untukmerama%kan kema$uan tekno%o"i(keterbata!an karakteri!tik 8 technoareG%in"kun"an !o!ia%, ekonomi 8 po%itikG kondi!i!truktur indu!tri 8 pa!ar*

– Mana$emen 'aru! mempunyai kemampuanme%akukan discountinuities tekno%o"i replacement tec'no%o"y


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PPRN-STMI-Dewi A M 1<



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P#RAMA3AN T#N=3=I (*


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PPRN-STMI-Dewi A M 2B

P#RAMA3AN T#N=3=I (5* TRANSP=RTASI


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T#C6N=3=@ P#R?=RMANC#

• + !ta"e product %i4e cyc%e

– New In)ention embryonic !ta"e, !%ow initia%"rowt', eHperimentation

– Impro)ement "rowt' !ta"e, tec'no%o"yimpro)ement

– Mature pro"re!! in per4ormance !%own down,become )u%nerab%e to !ub!titution orob!o%e!cence w'en a new or better per4ormin"tec'no%o"y emer"e!


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S-C>R9# =? T#C6N=3=ICA3 PR=R#SS


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PPRN-STMI-Dewi A M 2+

T#C6N=3=@ P#R?=RMANC#


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T#C6N=3=ICA3 3I?# C@C3# AND MAR#TR=:T6

• Market "rowt' pattern at diEerent p'a!e!o4 t'e product %i4e cyc%e

– Tec'no%o"y de)e%opment

– App%ication %aunc' – App%ication "rowt'

– Mature tec'no%o"y

– Tec'no%o"y !ub!itution

– Tec'no%o"y ob!o%e!cence


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T#C6N=3=@ 3I?# C@C3# AND MAR#TR=:T6


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M>3TIP3#S-#N#RATI=N T#C6N=3=I#S


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PPRN-STMI-Dewi A M 2F

M>3TIP3#S-#N#RATI=N T#C6N=3=I#SM>3TIP3#S-#N#RATI=N T#C6N=3=I#S

• Tec'no%o"y 6ierarc'y – Con!i!t o4 mu%tip%e tec'no%o"ie! 8 deri)e 4rom

diEerent "eneration! o4 inno)ation

• Per!ona% Computer

• Tec'no%o"y 8 product %i4e cyc%e

• Con!i!t! o4 !e)era% !ubtec'no%o"ie! – Micro-proce!!or 8 own mu%tip%e-"eneration

tec'no%o"ie! or !ubtec'no%o"ie! – Se)era% "eneration!

Documents

Modul Ajar PPRN6